Cat & Cloud | The Story Behind The Name And Logo

[@heycarrieanne]

Love how you go beyond merely selling a product or building a brand to embracing building a community! Connecting people and sharing your story adds an authenticity that is often lacking in the business world.

[@heathertracy]

So real. Love this one too. Naming is a PAINFUL process. Love the intensity of your emotions. This is so relatable to me in the build process. It's crazy how easy it is to get hung up on creating something timeless, but true-to-you. Thank you for always sharing your "behind the brand" reality.

[@jeremybraun6573]

Much love from Wisconsin. You are truly a great asset to the community at large! Anyone else see the smiling water-heater? Behind Chris ??

[@sonny9390]

Jeremy Braun yes I can 😂✌️

[@slam854]

Good story, Chris. A great idea always contains a story. That creates an identity and a personalization connect with how we relate to that story. It makes a common element.

[@baristajosh]

It's so cool being in the space that is going to be your business before it's up and running. I definitely didn't lose any enjoyment from the video because of the sound. I think it really does help bring us there with you.

[@ELotion]

I just bought one of the deck printed Trubaca T's at a yard sale. +10 clout points.

[@DragoTomianovicYale]

Thanks for being so transparent and honest man. Your channel is by far my favorite on this platform...

[@marioharper5688]

Still trying to nail down a name for our ice cream shop! Great insights that will help us make the right choice. We might have found a good one... Hopefully we can announce it in an upcoming video! Thanks for sharing the awesome story behind your brand!

[@anthonyover]

So I started watching coffee youtube a couple months ago and would watch some of your videos. Only today did I see a vid of yours about Cat & Cloud. I was like no way that it could be the same place that's in Santa Cruz, but yes it is and I can't believe it 😂 I'm a student at UCSC and I've gone a couple times. Small world!!! Cat & Cloud will be my #1 go-to cafe now! 😁👍🏽

[@JonathanEstassy]

YES to THAT ! Totally in this period right now. Name & Identity is such a struggle, but... when you feel like you've nailed it, feels SO GOOD ! Congrats !

[@cyrusfontaine2598]

I hope to come visit the cafe one day! This channel is invaluable! I'm in the process developing a non-profit/donation-based coffee place as part of a community center in my tiny town (pop. 1400) and I've learned a ton here!

[@KevinBrunelle]

Love it man! Definitely been wondering for a while now! Keep it true and authentic, it's really what makes me stick to your channel and videos. Have a good one!

[@anthonymurphy7875]

Hi Chris, good luck with the new cafe, thanks for your videos, I’m still making shit coffee but with your online tuition I might be able to polish this turd one day 😉

[@SjPellegrino]

Dope story. Great stuff.

[@kirkfougere]

I love your story and passion! I enjoy all your posts and feel I gain so much from your posts. It adds such a positive vibe to my day. Any links to some of Julia's work?

[@javedmower4091]

Great story behind the name! The ability to talk so passionately and real about its origin makes it part of any true brands equity! Sidenote: any recommended coffee places in downtown San Diego or LA as we are visiting from Australia and everything we have tried so far is utter shit?(sorry America)

[@Farmboygraphics]

Had the name of my coffee (hobby) business in my back pocket for years. Very cool when they came together and I get a lot of comments on it as it fits with my location. Love your videos :-)

[@gregorio5543]

Ugh I want the mug! When will it be available again ?

[@sonny9390]

Love you the video Chris you’ve made me want to come up with a name for an imaginary coffee shop 😆. Ps I want to own a coffee shop when I’m older✌️

[@cheekster777]

Cool story, Bro! 😎

[@narrativecoffee2436]

This is dope. Appreciate y'all!

[@SjPellegrino]

Love dune! So nice in there.

[@willlane1969]

Love it!

[@winanderson4143]

Nice story. Always down for a few minutes with RCB...

[@edwickson]

9:30 dude, I hate those too! But actually what you're doing was the best natural "marketing" style. Storytelling and getting personal was the goal. Congrats

[@timetravellingbunny3952]

At 6:20 “…less syllables is better.” “Fewer.” -- S. Baratheon

[@BlameBarky]

What camera/lens/mic do you use? (Sorry it's off topic, but the videography had a great feel to it today and I was wondering what your setup is.) Thanks Chris!

[@thetheo5309]

cool stuff!

[@kenrod4]

Any plans to build a Cat & Cloud in Texas?

[@donmcnerney3162]

Why don’t you put a roast on date!

[@jacobestes]

Missed a great opportunity to say "Boar & Ing"

[@mariai9549]

To those who think that people succeed on their own... think again.

[@kenrod4]

Chris, You should have asked your Wife a long time ago, It would have saved you a lot of Headache and stress. Just saying.

[@chowderhead1337]

Feedback: stop using the word "really"

[@TM1Alan]

Dumb name, dumb story. Sorry. Glad you're happy with it.

[@edwickson]

9:30 dude, I hate those too! But actually what you're doing was the best natural "marketing" style. Storytelling and getting personal was the goal. Congrats