Tweaking tastes and creating cravings

Meet the scientists who create flavors that make foods and beverages so tasty that critics say they're addictive. Morley Safer reports.

[@rebeccarobb2880]

I'm here because of Bobby and Art of FlavCity. Thanks for this eye opener!

[@laflame5798]

Same lol

[@Caritasaveritas]

🍃Same here!🍃

[@Aztecatl7]

Same

[@colettemordente742]

Me too! Bobby you are my hero!

[@lindap6716]

Ditto!

[@carolcremer6235]

I have always been wondering if the processed food we eat that something about it was addictive, now we all know why. Thank you, Bobby, for trying to make us healthier and warn us against these greedy companies.

[@dorisyoung9502]

Bobbi, thank you for posting the 60 Minutes video link. I found it fascinating and scary!

[@happyhippy65]

This is why people don't like natural foods. Their tastes have been spoiled by this sort of thing.

[@Azeele]

Too true.

[@stephensarmento3529]

i love how the guy brought up how it is addicting people and she instantly just reworded the meaning of addiction basically to just now sound as awful...

[@amour4627]

Here because Bobby of flavcity recommended it, why do we have a FDA when they can easily be bought

[@evancole6863]

Bingo!

[@Sirkhronox87]

Shadow elite

[@jennifergreen6109]

This is freaking evil, and the reason why the neighbor kid won't even try a piece of real fruit and why my mom will not even try the whole food meals I make. It's freewill eugenics, but I feel bad for the kids

[@alicelawson1]

How enlightening! They are proving that you are right. Stick to basic foods and you will be healthier. Thanks for bringing this video to our attention!

[@AfricanBoy2422l]

This guy trying expose why this is bad and the workers just love their job so much

[@stevensonjc21]

when he said addiction and she goes OR SOMETHING U GO BACK TO AGAIN AND AGAIN....umm same thing...just that an addiction is the inability to stop even with treacherous consequences

[@heatherdhume2105]

Thank you Bobbi!! You are educating us!!! THANK YOU!

[@trishabnot7125]

How scary is this, especially because I suffer from eczema which is EASILY triggered by these sort of hidden “flavors” aka chemicals ...makes me so 😡, but grateful to have found out!

[@earthling1984]

I'd be ok with these things being used in products like chewing gum, or mints or something. But, why is it is like all 'real' foods? From yogurt to broth. It's in everything almost.

[@1TeamTaboo]

To create an addiction to hijack our brains like he said. Better chance of control if we have foggy brain and can’t think straight and are sick. It’s deeper than what we think and is apart of their agenda.

[@emilysilver5369]

The references to "Bobbi/Bobby" in the comments are for the channel FlavCity with Bobby Parrish, fyi. He's extremely anti-natural-flavors.

[@KS-ur8nj]

What’s good about natural flavors ?

[@Caritasaveritas]

Bobby was right about natural flavors NOT being natural.

[@Wwetitanfan27]

@@KS-ur8nj I do wonder if there are some that aren't bad, but I guess if they were using real stuff rather than chemicals, they'd say that in the ingredients instead of natural flavors.

[@suannecorona7676]

Natural flavors aren't natural at all. AVOID, AVOID AVOID!!!

[@Darignobullseye]

Thank you for the 60 min link. Wow! It is really clear! I was sad they blamed the tasters. It boils down to our choice, so thank you for making us aware so we have a choice.

[@zaizen4359]

Yeah, rather than blaming the tasters, they should blame the regulatory industries that obscure this information (it’s rather hard to find in detail!) and choose to allow companies to use misleading terms like “natural” on the products they sell to describe something is altered in a lab-its incredibly deceiving to then call it “natural”. We have to take time in our busy lives to seek this information out or we end up predated upon by these companies that don’t care about our health.

[@Ruxandracart]

It’s ridiculous to what length they would go to make their money and lie between their teeth while society is eating themselves to death . 😔

[@desireewhlr9]

It’s so cruel.

[@robryan3361]

Thank You Bobby Parrish of FlavCity! I’m not going to be manipulated any more!

[@vasini4409]

Thanks Bobby!! I’m always reading the ingredients anything with NATURAL FLAVORS O don’t buy!! Thanks Bobby again for looking out for us!!!

[@hpfav101]

2 years later, thank you again Bobby!!!

[@jimmuo9286]

Grandmother always said that we control what and how much of anything goes into our mouths and stomach. Just stop buying crap and eating too much. It’s not that difficult. Don’t want to over eat ice cream and yes it is hard, but don’t buy six pints a week. No one else is putting things in your shopping trolly except you! Blame these guys? No. Blame you for buying it and eating it too often.

[@kaitykaity2574]

Sad there is only that many views over the past 11 years! It needs to be more mainstream!!!

[@jbragg44]

Thanks for always seeking out the truth and sharing t with us, we'll miss you, Morley! Peace and love.

[@GossamerJedi]

Also, flavoring "food" makes things taste good that we would never eat otherwise. They take crap "food" and flavor it to taste like the real thing (but without the nutrition). It's like crack for our tastebuds. Once you're used to these over the top flavors, real food can seem bland. Just like life after heroin. Flavors are indeed a drug. 'Course we are possibly too overpopulated for everyone to eat real food and not something made in a lab.

[@eileenlohrer5876]

Enjoy your Chemical.

[@ketubah6407]

we are not over populated. Flavors are a drug. I have to get more diligent about what I feed my family. Scares me to think of how much un-natuiral I am by now.

[@kkrriissy]

Now I understand why you tell us to avoid this. I only somewhat understood in your videos. This 60min special is jaw dropping. Thanks, @flavcity Bobby

[@habbershum9556]

Single ingredient foods are the way to go. When I started drinking only water, I lost 20 lbs. Eating only single ingredient foods to my diet I went down to 19% body fat all without working out.

[@martinlutherkingjr.5582]

Water has hydrogen and oxygen though

[@misakamikoto8785]

@@martinlutherkingjr.5582 but hydrogen and oxygen don't give you "calories" though. Even if you drink 20 pound of water a day you will urine them out and still lose weight.

[@martinlutherkingjr.5582]

@@misakamikoto8785 ^^^ This guy is a genius

[@DFEUERMAN]

FYI "artificial flavor" is legally defined as derived from petroleum

[@nawalallan3905]

It’s a sad world we live in nothing is Natural anymore

[@chrisgarciahostof-isitjust6697]

Lmao "or something that they want to go back to over and over again" yeah he just said addiction lady lmao

[@Crossbow123]

"Chicken like grandma used to make" haha

[@jojogurl83021]

These people should be held responsible for all the sickness and death!!!!! 😠. I don't eat anything but "Real" Whole Foods! They can feed that crap to their own family 👍

[@jimbob1800]

It's all about the money they don't care about anybody's health they know what they're doing is wrong but like I said it's all about the money

[@rajeshjsl]

750 flavors of orange alone ? dafuq.

[@vybesrum3195]

😂 ikr

[@redforever7853]

@12:31 He contradicts himself answering the question 🤦🏿‍♂️. He doesn’t think the chemicals causes people to want more, but helps create a memorable flavor to go purchase the same item again and again. Wow just wow.. reasons not to trust this food industry.

[@9elitemarketingservicesllc575]

Interviewer: “That suggests something else, which is called Addiction. So you’re trying to create an addictive taste.”🤔 Worker 1: “Hmmm...that’s a good word” Worker 2: “Or something they would want to go back for again and again. 🙄Saying the same thing but using a different phrase; after all, no one likes the word Addiction. DoubleSpeak at it’s finest ladies and gents!😂😂

[@terraria4]

This is scary. How about we enjoy the natural tastes of food without the chemicals.

[@kellyreinhold7295]

I’m also here because of Bobby from Flav City. This video has a just confirming everything he always says

[@ElCid_86]

Thanks Flav City for leading me here. I'll be trying to avoid un-"natural" flavors from now on.

[@thehairspot]

Very good info! Thank you Bobby for sending us here!

[@Reflectionshd]

It leads to health issues which create more money for the insurance and medical industry.

[@usa2342]

Eat whole unprocessed foods and you’ll be on a safe side!

[@masond7573]

Agreed, it's just a shame they are more difficult to come by and more expensive in the states.

[@MommaDee58]

Wow , and Whoa ! What an Amazing topic and facts on Flavor , Smell, and Tummy . The ol saying, if it LOOKS GOOD, it must be Good. Has me thinking plus hopefully remembering, ( if my mind isn,'t all Flavored out) to take a second thought on what I will take into my stomach or Not. Thank you for doing Research on this Fragrantly Filled Topic.

[@freakyfreakify]

10:44 these flavors are so stimulating they hijacked our brain. :O

[@raziel33581]

This reminds me of my organic chemistry class, isolating essential oils. There is a reason chemical engineers make so much money in the food industry. However I can afford farm to fork food, but most people can't or don't want to.

[@gabrielle-d1b]

Shut up

[@jennifergreen6109]

Most don't want to. I'm considered to be living in poverty and I still am able to eat a farm to fork vegan diet. People say they can't afford to eat healthy and then buy $7 coffees and $10 packs of cigarettes

[@isaiahmonk8148]

​@@jennifergreen6109$60 dollar video games $5+ dollar streaming services $etc etc

[@frankieasmr6243]

Amazing Video! Funny at 8:42, My Parents and Youngest sister were watching this way back in the day and the way he said FLAVOR was super funny to them for some reason! My mother and sister were dying laughing for like 3 hours straight while they kept on rewinding that part until the rewind button almost broke😂 My dad was feeling super annoyed too when they kept on rewinding it to that part😂😂😂

[@iwantthetruthandnothingbut6521]

This video was made and uploaded 8 years ago, and only 540 likes!??? Me thinks somebody is trying to hide this information from being seen. Because the more likes a video has the more it's recommended... Criminals...

[@Lady_Jewels]

Thanks to Bobby @Flavcity for opening our eyes

[@nicolesonk5132]

youtube is extremely censored

[@janetstorm7316]

This company don't giv au dan about our health!

[@williamcurington1017]

"You want to make an addictive product" -"Exactly" -"Or something worse" -"Exactly"

[@charlene9638]

This guy keeping it 💯

[@rolandbaron5813]

Moral of the story, stay away from natural flavors!! There's nothing natural about it.

[@DuddridgeMark]

I got a little angry watching this, thinking how the flavor makers are basically helping the food producer lie, but realized what I'm angry about is that people, (myself included, until recently), don't think & educate themselves about this stuff more.

[@jennifergreen6109]

You hit the nail on the head, my good sir. When I had that personal revelation I started to see it with all kinds of other issues as well

[@lindajohnson2149]

(11:19) Do you believe Dr Kessler's answer that companies AREN'T intentionally trying to make their food addictive? Honestly, does their "intention" really matter or mean that they're not part of the problem of societies' health issues? 🤔

[@ben315to405thenstop]

thank-you for this

[@octangula7914]

It's really amazing we can make so many different tastes. I would never be a chemist but this seems like a pretty fun job.

[@tutsebhatu6495]

fr

[@russiankgbagent9]

the host's voice is epicly manly

[@ok-ch5xr]

This is what could be causing the cancer in the world

[@peli3783]

Not sure the difference between these guys and the cartel

[@gabrielle-d1b]

Right

[@CP-iw6ou]

Bob Pellegrino Executive VP Global Strategy And Business Development sounds like a lawyer...dancing around the questions!

[@stangmann1521]

Grass Fed Beef meat W/ "Good Fat" are energy / The best IMO !! Sugar & "natural-flavors" & High Carbs are making all of USA too become diabetic............. !! Eat Whole Food - Not - processed foods in out of a BOX !! Cook Local food @ HOME W/ Family !!!!

[@crystalnovay2965]

HEK-293 is why theyre able to call it "naturally" flavored. Do more research folks.

[@ambulancebutter]

"desire for more-ness"...."repeat the purchases" that IS MORE-NESS

[@tbaldwin352]

wow, no wonder we can't put down our favorite foods.

[@honestnewsnet]

SICK MAD SCIENCE

[@hippilysoul]

And little people is aware of this!

[@LDWigton]

Josh, this is a start to common folks learning what food additives and the food industry are doing to them. I as down 20+ lbs. since I started listenning to you in April of this year. I will need to lose only 10 more to be at my optimum weight for my height and age. But I've done it the right way with your help. What we eat is everything in weight loss and control. I've kept off the pounds, feel better and am confident I will reach my goal with ease. Obesity will go away. Tom

[@zechariahhye926]

3:20 is the kinda of guy that doesnt season his food and say yum this is delicious 🤣

[@MJ-mg6jy]

I’m interested in robust flavors, particularly Açaí. I understand plant-based sweeteners, like allulose and erythritol, which don’t spike glucose levels.

[@spencerburrows624]

These people are legit villans that you would see in a cartoon or movie.

[@katferguson]

WHAT???!!! DISTURBING! We need to put these scientist out of business!!!

[@dulcetmask627]

I'm just waiting on a company to make White Claws without natural flavors.

[@mrs.g.35]

"Oh, Johnny, he's so heavy! Now I got him, Johnny"

[@Wh33lManDan]

Food is not meant to excite your taste buds. Food is meant to give you nutrients.

[@suzanaylgotaspositivasyl1639]

Such a Sad industry and job fake flavors !!!

[@devonbrown4894]

Eat whole foods. Seed baring fruits, veggies, chicken,sweet potatoes, and fresh fish.

[@nufsed12]

'"Addictive. That's a good word"

[@InsSsnowland]

Aww the old man's so cute!

[@rachellawrence1521]

I wonder if these scientists eat or drink what they create. This is why I read labels.

[@rfarebrother]

Interesting but people are going to do what they’re gonna do

[@christinafeiertag5133]

Disturbing!

[@IMissMrKitty]

Yes VERY!

[@Marcusmarcus318]

Bobby Flav sent me over

[@2002drumsonly]

Never thought I would like my chewing gum tasting like a beaver's backside ....sigh...... Then again the complex flavors mixing with the beaver's butt makes you want one want to eat frozen foods that tastes ... Wonderful! I love processed foods with fake flavors that taste real. I enjoy the statement, Is it really food? The message is, Lets feed the suckers with fat and sugar, plus a few extra chemicals for effect. Not that this is new news, but this does put the topic into a clear perspective.

[@BornAgainCarnivore]

*JUST STOP EATING FOOD, PEOPLE*

[@jerrysundin8425]

You are close :) But to resolve the issue everyone just needs to sit down and think, create a new definition for themselves. What is FOOD? I got a good first rule: Anything in a can, box or jar is not food. Just buy veggies or meat and spices and combine into a dish yourself! #Sweden

[@crashbandicoot5470]

Bobby

[@swindle3561]

jeez they really make this out to be a hit peice

[@margaritasmith2946]

Wow wow wee wow!!

[@karlosekalderon6387]

Government regulations define NATURAL FLAVORS as those that derive their aroma or flavor chemicals from plant or animal sources, including fruit, meat, fish, spices, herbs, roots, leaves, buds or bark that are distilled, fermented or otherwise manipulated in a lab. This distinguishes them from ARTIFICIAL FLAVORS, which use man-made chemicals to give a product its particular flavor or aroma.

[@9elitemarketingservicesllc575]

5:08 Natural Flavors still contain chemical additives to enhance their flavors and lingering effects.

[@crystalnovay2965]

HEK-293

[@starlit2]

Only 748 likes...wth is it so low

[@IMissMrKitty]

On purpose. They don't want people to know.

[@baburo101]

I didn't get the whole segment until 7:12 "analogy".

[@Fubie]

I am terrified.

[@fitnessclassesbarnet]

Very interesting. Nothing too new, but good to see it in the open. Hope more than 4500 people watch it, and become aware that only natural food is what they need to eat to lose weight and stay healthy!

[@awfullyawful]

Chicken, translated, into the flavor of... Chicken.

[@SuperDashRendar]

The "60 minutes" bug is too far in the center of the frame. Move it to a more professional size and location on the screen.

[@AngelaRoseRyman]

Can’t believe in ten years nobody liked this comment. Underrated, because your so right.

[@jmr9735]

O.M.G. 5:15 I'm eating breakfast! Good thing none of the items in my bowl have "natural" flavors!

[@lanairjackson7260]

What is the name of this company again?

[@allmusicgirl]

@ambulancebutter Why? Is it because of the chemicals?

[@mikeklamar5328]

How do these people exist? I bet they don't drink or eat their own products. We need to wake up!!!

[@NotablyRandom]

These are sick people

[@allmusicgirl]

Is artificial flavors good for you?

[@juliec.5182]

Beautiful cats but the treats ingredients aren’t safe! Natural and artificial flavors are chemicals, (which is poison) and I can tell you love those cats. Watch “60 minutes Tweaking tastes and creating cravings.”

[@Angie_cheeks]

“Exactlyyy” 😖