CCTV 'Subway'

CCTV ‘Subway’
Film Director
Due to China's rapid economic progress, the overall civic mind of the people needs to evolve as well. China Central Television (CCTV) developed a PSA campaign to instigate civilised behaviour among the populous.
The campaign 'Evolve' depicts various slice of life situations and poses a thought-provoking question to the viewers towards the end.
Signoff: Were you civil today?