Ceylon tea regains value

Regarder la vidéo en Français: : • Le thé de Ceylan retro...
Sri Lankan tea producers are working towards securing the Geographical Indication (GI) certification for their distinctive Ceylon Tea, a critical measure for safeguarding one of the nation's most valued exports against the threat of counterfeiting. The GI certification is crucial for the tea industry of Sri Lanka, as it significantly enhances the competitiveness of Ceylon Tea in the global market, by preventing the proliferation of counterfeit products, and assuring consumers of its unique taste and superior quality. A project supported by the Agence Française de Développement (AFD) and the Sri Lanka Tea Board is driving this effort, aiming to protect the authenticity and reputation of Ceylon Tea.
Find out more about the project:
www.afd.fr/en/actualites/sri-...
Our partner on this project:
www.srilankateaboard.lk/
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Link to the video:
• Certifying Ceylon Tea ...
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