Changing The Game: The Rehab Business with David Grey

Jordan interviews David Grey, a renowned expert in rehabilitation and biomechanics. David shares his journey in the field, emphasizing the importance of continuous learning and finding good mentors.
He discusses the role of load in rehabilitation and the changes he has observed in the industry. David also highlights the power of social media in building a brand and the importance of effective communication.
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0:00 Introduction and Background
3:19 The Irish Accent and David Gray's Background
4:46 David Gray's Journey in Rehabilitation
8:02 Continuous Learning and Finding Good Mentors
9:13 Importance of Load in Rehabilitation
11:22 Consistency and Curiosity in Learning
12:44 Changes in the Industry and Understanding Load
15:14 Advice for Coaches and Therapists
18:31 Power of Social Media and Communication
23:44 Reconciling Opposing Thought Processes
25:02 Role of Biomechanics in Rehabilitation
28:58 Changing Perspectives on Manual Therapy and Stretching
33:17 Threshold of Muscle Tension
36:01 Importance of Performance Goals
37:12 Role of Novelty and Specific Variability
38:11 Placebo and Nocebo Effect
40:13 Long-Term Approach to Client Education
41:10 Contrarian Nature of the Therapy World
43:46 Focus on Performance
45:39 Randomness of the Universe
47:09 Personal Development of Business Development
50:56 Staying Focused on the Core Product
57:09 Testing Fate and Staying Focused
1:03:36 Closing Remarks and Where to Find David Gray Rehab