Channel 5 | How This Rebrand Could be FATAL

[@AdamMartyn]

There's a very blatant editing mistake between the 8 and 9 minute mark... I can only apologise, moving home is exhausting 😂

[@LukeMcCorkell-d6z]

@AdamMartyn Hey Adam Will You Please Upload a Brand Spanking New Episode Of The Ident Review & Discuss About Milkshake Idents From (1997-2017) Please?

[@gergelygalvacsy2251]

At first I thought that was a gag lol

[@richardbutler4488]

Adam I thought it summed up the mixed branding identity crisis very well 👌 yes 5 always seemed to have a confused understanding of how to express the FIVE 😅

[@BluefearHere]

Rumour has it if you play it backwards it says "turned out nice again"...

[@LukeMcCorkell-d6z]

@@BluefearHere & It Sounds Good

[@KyleJBAwesomeness-OfficialChan]

Nickelodeon is currently joining forces with Channel 5’s Milkshake to create the first US/UK co-production ever for Nick Jr’s American broadcasting, Tim Rex in Space which premieres later this year.

[@chrisnichols1957]

I still think their first logo and branding was the best - bright, colourful , neat logo

[@SIGuess]

Honestly if they started airing some older cartoons like south park, beavis and butthead and daria like comedy central has started doing I think it would work really well

[@rogerdarthwell5393]

The overlapped audio in your AMTV News video kind of summed up the identity crisis that Channel 5 is currently in......

[@MrPolicekarim]

LOL!

[@richardbutler4488]

8:02 Adam I thought it summed up the mixed branding identity crisis very well. Yes Channel 5 always seemed to have a confused understanding of how to express the FIVE. Your editing mistake was an interesting one 😊 Best of luck with house 🏡 move plus hopefully 🙏

[@thefrecklepuny]

I actually like the current Five logo. Has elements of the ITV and Ch4 logo combined.

[@gerhuneng]

Kids TV isn't dying out as current generation parents might move away from content on handheld devices.

[@KyleJBAwesomeness-OfficialChan]

Please fix the audio. Your voice overlaps during the part when you talk about the history of the Channel 5’s logo evolution

[@SwitchbackSylveon]

The audio goes all funky around 8:01 until around 8:55

[@AdamMartyn]

Thanks for signposting this!

[@LukeMcCorkell-d6z]

@SwitchbackSylveon Yeah Thanks Mate

[@richardclarke311]

It’s a great remix!

[@arthurvasey]

Something about the TV licence!

[@LukeMcCorkell-d6z]

@@arthurvasey Adam Has Talked About The TV Licence In The Previous Episode Which Was Uploaded A Few Days Ago By The Way Mate

[@kaitlyn__L]

I can't remember if you usually do this, but I think it'd help to link the article you mention so we can be sure we're reading the right one (especially for people who watch a bit later and might have to wade through more recent reporting). Nae rush though, given the move and all ;)

[@Mathew4876]

If Channel 5 is being rebranded they need to change their schedules (especially daytime) as well. If they don't then it's just a logo change.

[@loftlegacy]

We still call ITV "Granada", so I think they'll be fine. My 5 is OK but the amount of initial choice is overwhelming. Hope the move went well.

[@KoffeeJoeOfficial]

I remember when Channel 5 changed the ident music in around 2020 along with five star and some of their other channels

[@97channel]

The problem with the name Channel 5, or even just 5, is that it has become increasingly meaningless. It only has vague relevance today for the main channel, it's still the fifth in line on the broadcast EPG's. But with so many spin-off services under the 5 brand, what relevance does it have once you drift out into the ocean of live and on-demand offerings from all broadcasters? This problem also applies to Channel 4. I don't see a long-term future for these legacy brands which are simply a based upon a number. They are weak names in today's market.

[@KeyNation]

Some people still can’t get channel 5

[@jaycbills]

I was always told not to speak over someone. But as you're speaking yourself I suppose it acceptable. It's also humorously Ironic that this video is titled 'This cannot fail..' 🤭

[@videonut1988]

Five's rebooting AGAIN?!?

[@sglenny001]

I did not know that paramount owned channel 5

[@DavidCarrol-i2q]

I hope the revamp includes scrapping further documentaries on disgraced members of the Royal Family. I'm guessing this won't happen.

[@KoffeeJoeOfficial]

Doesn’t work with iPhones built-in screen reader which I found a bit annoying but I could watch some stuff on my five

[@FrenchFriesrGood]

8:02 looks like you had a bit of oppsie 😂

[@lewisclark1122]

I have only ever watched Channel 5 once (that opening night hulabaloo with the Spice Girls). After that, I decided I had seen quite enough.

[@F2SOnYouTube]

Hope moving goes well dispite with Storm Éowyn tommorow!

[@LukeMcCorkell-d6z]

I Know It’s Awful

[@jacobhemingway213]

If 5 News gets a new look I hope it has it’s own identity instead of mirroring Channel 5’s idents like the last two looks did.

[@MEERKATMOE]

7:10 Why just the old ident here (albeit in the wrong audio pitch)

[@harryelliott4310]

Channel 5

[@gerhuneng]

So will we get series from the Star Trek franchise!

[@alexmacleod3728]

Do you reckon Comedy Central will get a Rebrand Too?

[@DylanL1909-p2v]

Is 5Star & 5USA rebranding too?

[@MateusHonrado]

Yep.

[@LukeMcCorkell-d6z]

@@MateusHonrado That’s Right Mate

[@richardburt1385]

​@@MateusHonradolooking forward to see 5star rebrand

[@EJC-qw8ke]

8:02 made a bit of an editing mistake there Adam

[@AdamMartyn]

Oh God .. 🫠 I blame moving house exhaustion 😂

[@EJC-qw8ke]

@@AdamMartynnever mind ah, hopefully you won’t have to re-upload the whole thing

[@matthewzee-miller2062]

Paramount Global owns Channel 5, is there actually any need now to keep the name channel 5 ??? Or 5 or five name now??? if this ott focus on streaming by all UK broadcasting is way forward? Why not use paramount name as a free service run alongside subscription as free option the paramount channel etc. Traditional broadcasting is over so would stand out more actually carrying the big company Paramount name now. 5 star and 5 USA become paramount TV channels 2 and 3 with main channel 5 becomes big eye grabbing main paramount TV channel 1. Catch up app part of paramount app which promotes their subscription service as well ...win win situation..no need have separate channel 5 focus now times moved on ..be big stand out grab audience

[@123roger4321]

I like channel five when nothing on to watch on tv you can normally find something to watch on 5

[@richardburt1385]

Yeah

[@PilotFlight2Mars]

@8:04 You have overlayed aome audio. These things happen.

[@AdamMartyn]

Honest mistake! Pls see pinned comment!

[@stepheng8779]

There was more original drama on Ch5 in 2024 than all but the top 2 channels. Series such as Ellis were amongst the best of the year for any channel across the board. As for the rebranding, don't think they need it, they've got it pretty much nailed on as it is. Money wasted imho.

[@agentcairney1802]

Does this mean a new ident review episode?

[@LukeMcCorkell-d6z]

Yes I Hope So

[@AdamMartyn]

If they drop new Idents then yes!

[@LukeMcCorkell-d6z]

@@AdamMartyn Hey Adam Will You Please Upload A Brand Spanking New Episode Of The Ident Review & Discuss About Idents From Milkshake? Please Adam

[@RealShadowfiend180x]

Talk about a botch 😂❤

[@ChuvaQueMatouoRS]

Adam Martyn Parece o Faustão kkkkk

[@vworpnz]

Do you think your apathy towards Channel 5 programming is an age thing? Kids like you and I saw life before 5 came along, so we may have thoughts on it as a pretender. I've never been 5's fan.

[@torchwood00]

ch5 is crap no big movies

[@123roger4321]

I like channel five when nothing on to watch on tv you can normally find something to watch on 5