Cheer presents "I Love Lucy"

[@bubbastill2040]

My grandmother always called Cheer detergent "blue Cheer" up until the 1980s ("if you're goin' to the store pick up some blue Cheer")lol.Her name was Lucille too!

[@gladasya1068]

The episode was "Bullfight Dance", March 28, 1955.

[@ZiaRDS]

Everyone's talking about cheer, but I never knew the US Olympic team had to be publicly funded at one point

[@gcfifthgear]

When Cheer was first introduced in 1950, it was actually white...but "Blue-Magic Whitener" was introduced in 1951, and voila! "NEW BLUE CHEER!"

[@joanieshamburger3816]

"Honey, it's soccer. Not sucker." I love it when Lucy mocks Desi's english

[@gcfifthgear]

She was the only one on "I Love Lucy" who could get away with it!

[@pamelamays4186]

Lucy was truly glamorous. Can't believe that Hollywood couldn't figure out what to do with her.

[@fromthesidelines]

2:06- "'DECEMBER BRIDE' is next, on the CBS TELEVISION NETWORK."

[@eviebev4487]

Dick van dyke advertise cheers too!

[@dannygaines1352]

"Blue" Cheer.

[@lindamerchant123]

Tide bold All Cheer gain surf classic detergents

[@Sugarbehr1967]

This must have been during the 'Lucy Makes a Commercial' episode..

[@lelgaming2475]

Phillip Morris was the only Lucy sponsor at that time. This was later, after Philip Morris became an alternate sponsor along with Cheer.

[@stephanie1368]

No, this came on after the episode "Hollywood Anniversary." The episode was actually based on their real-life 13th Wedding Anniv. that Desi threw for Lucille at the Mocambo, in Hollywood on November 30th, 1953. Notice the attire they're wearing, in comparison to that episode.