Chef Boyardee Commercial - Rolling Can (2004, Full Commercial, US)

Erin wants a can of what appears to be Chef Boyardee Beef Ravioli, but her mom says she had Chef every night this week. After they've gone, the can takes a journey from the supermarket to Erin's home. Erin Sander is the little girl in this commercial. The Rolling Can, Champaign ran from 2004 to 2010, with slogan, "Boy, this stuff is good." The Don't Spill the Chef's Secret (a.k.a. Chef's Secret) ad campaign ran from 2009 to 2012, with slogan, "Obviously delicious, secretly nutritious." In 2010, Conagra launched another ad champaign, involving inanimate objects talking to children while they're eating their bowls of Chef Boyardee. The slogan for their other ad champaign is, "The Saucy Meaty Taste You Never Outgrow." The champaign ran from 2010 to 2012.

[@outspokenterms9240]

A commercial so good they aired it for over 6 years straight .

[@okjeffy6581]

Only saw it for 2 years.

[@outspokenterms9240]

@@okjeffy6581 I remember seeing it on Cartoon Network or Nickelodeon until like 2009. It was the abridged 30 second version I always saw. That along with the tootsie roll pop commercial and the old insurance company commercials aired for multiple years

[@moisttowlette123]

Hey man, you drop a couple mil on a cinematic masterpiece, you're gonna milk it for all it's worth.

[@nicoleackerman205]

I saw this commercial for years and years.

[@luhmayo647]

I actually have a false memory about this commercial. I remember seeing it when I was about 4 or 5 and thinking for the longest time that it was a Snack Pack pudding container rolling down the street. It was only recently that I found out my mind altered my memory of the ad, and that it was, in fact, Chef Boyardee, as seen here.

[@shooby9496]

I like how the mom tells her "No Chef you've had it every night this week" but ultimately doesn't even have something else in mind.

[@xryan94x2]

I know right, she could at least cook up a steak or something 😂

[@hopeoconnor1626]

I know right, she could just make tacos or burgers or something

[@Itsnoahscott]

No he means just let her have the chef Raviolis because she has nothing else in mind. Lmao

[@matthewjones4417]

😂😂

[@MawileMage]

"What do you want for dinner?" like she literally doesn't know what the answer is.

[@Turtleproof]

If you refuse to buy our product then it will FOLLOW YOU HOME. CONSUME.

[@RainbowGirl-nv3yu]

Turtleproof ikr it would

[@Bukaboi-gw7fc]

There is no escape from it.

[@Turtleproof]

@@Bukaboi-gw7fc Hah, you reminded me of the Fatal Frame 3 trailer: "NO ONE HAS EVER SURVIVED MY CURSE." kzbin.info/www/bejne/e3Swcptth6-knpo

[@honhonhonhon8110]

peak capitalism

[@sophiegrey9576]

If you attempt to deny someone the right to their chef boyardee, they will still get it in the end. Do not deny anyone their right to delicious chef boyardee food product.

[@carlosssj9265]

How far do they go grocery shopping

[@HalfSith]

Lmaoooo I didnt even pay attention to that..

[@RainbowGirl-nv3yu]

CarlosSSJ9 lol idk probably far away

[@Turtleproof]

There, that's better, much better. i.imgur.com/Gp48eqn.png

[@justtheletterV274]

They live in SF or Oakland I think.

[@thegoldennuke1096]

Probably across state

[@zerogranger]

I wish we saw the mom's reaction to her daughter bringing her that can. She was probably angry and thinking her daughter was shoplifting.

[@JPK169]

😂

[@UTTPOfficerBennie]

"I swear, it rolled right to me!"

[@zerogranger]

@@UTTPOfficerBennie 🤣

[@weirdgirl7475]

LOL 😂😂😂

[@kateswartzer4754]

@@UTTPOfficerBennie The Mom: “No, it did not roll over to you!!”

[@trashketchum9782]

i can’t believe this is considered a vintage commercial i feel old af

[@adamdowling9032]

Me Neither!

[@errorbirdesther]

I feel the same I wanna go back dammit I hate the current years

[@simons8175]

I feel you, that’s back when everything was good… these days commercials just feel disappointing

[@AMPProf]

THATS BECAUSE

[@camerynberridge5970]

I like how it stops to ponder its demise in front of the box of empty cans

[@1234wowww]

O_O

[@firestriker3580]

Not

[@firestriker3580]

Not

[@jacobvanantwerp2001]

It might have been like, "Oh no..."

[@kylieedwards7464]

Loved when it stopped at the streetlight😭

[@xelavon2719]

How can 14 years go by so quickly. I want those years back please.

[@PlayWatchViewKayden]

its 17 yrs 2004+17 is 2021

[@ididwhatihadto369]

Man

[@realretrorelapse]

We all do

[@greta6685]

Man you gon make me cry

[@kermitthecrog7262]

@@PlayWatchViewKayden 18 years.. 😭

[@jacobrengen]

My biggest question is how the can of Chef Boyardee was never squashed on the freeway

[@joshuameeks6114]

Same

[@chefboyardee8054]

he's just too good

[@Mystic.sniperr]

Mines is how did the van know her address lol

[@bennel3588]

How does the can know the way? Is it sensing where to go and how to get through?

[@thisguy2603]

All those years of playing frogger on the PC on the early 90s?

[@miraclehip8613]

Imagine while the can is rolling someone picks it up and eats it before it could reach the girl

[@archy3737]

ooooh 😮 *chef boyardee* yum yum!

[@Willy2000ization]

"Mmmmmm. Beefy!" lol

[@okjeffy6581]

Or it got ran over by those cars on the highway.

[@mondler107]

"Ooo! Can of beefaroni!" XD like "ooo piece of candy!"

[@Bro-cx2jc]

It would yank itself out of their hand and smack into their head a few times before falling back to the ground to continue its journey XD

[@ketchupthebear]

This makes me tear up every time I watch it. It makes me feel warm and fuzzy inside.

[@MoranasaurusRex]

This girl threw a brick at my head in elementary school

[@realretrorelapse]

Yeah, so nice how lazy mom gives her kid food out of a can every day lmao

[@dollybites]

@@realretrorelapse no way you found a way to complain about a commercial about a sentient can of food following a girl home

[@williampenberthy3012]

@@dollybites hahahah

[@BradyDoesntMiss]

@@realretrorelapse you actually must he such a miserable cunt

[@joshuameeks6114]

I would laugh everytime this commercial came on, God i miss those days

[@jesusleyva5764]

Joshua Meeks sometimes I miss commercials

[@swerlz9239]

Polio Nine what

[@curtiseisenbeis2484]

Stop making people sad its mean, we all miss those days.

[@polymath72427]

I miss classic nickelodean commercials. You had the reeces puff ad, the chef boyardee ad, jg wentworth viking opera for the parents who have an annuinity or a structered settlement

[@SraTacoMal]

Oh my god, the 60- and 90-second versions are even more emotional than the 30-second version I remember. Even though the can sees 1:00 and learns its fate, it continues on to the little girl.

[@Bro-cx2jc]

It would have been even nicer if they added a bit at the end where she cleans the can and keeps it on a shelf or something because she knows it's magical XD

[@themastersmadface8241]

@@Bro-cx2jca gutted skin husk left as a trophy

[@Bro-cx2jc]

@@themastersmadface8241 Well thanks for ruining the magic, Madface

[@JakeRanney]

This commercial implies that the family not only goes to a grocery store extremely far away from their house, but also that they go grocery shopping every single day, as evidenced by the line "Not tonight, sweetie, you've had Chef every night this week." as if they are only shopping for tonight.

[@OnePlancheMan]

No, it just implies they bought a bunch of cans at once and are eating them every night...doesn't mean they're buying them every day.

[@debrachambers1304]

@@OnePlancheMan But if that was the case, buying the chef wouldn't imply that they eat it tonight, because they'd be buying it for the week. The way it's written does imply that they go there every day.

[@zesphirousnetwork3681]

She says "we have sugar-free night this week"

[@Bro-cx2jc]

@@zesphirousnetwork3681 no she said "we've had Chef every night this week"

[@nicoleackerman205]

There are people who do that my Aunt brother in law and his ex wife did that went grocery shopping every day. That might be why they got a divorce.

[@derekditkowski5399]

Mom said no the first time, what makes you think she’ll say yes a second time??

[@alarmy5211]

DEROHKEN because the food rolled its way to her I feel like saying no after that might lead to some spaghetti sauce being spilt

[@nunyabusiness4904]

“Oh because I said no you decided to STEAL that ravioli from the store? Wait until your dad gets home!”

[@shooby9496]

@@nunyabusiness4904 That's exactly what would happen lol

[@zerogranger]

Because............ she loves chef

[@MrCarameloso]

@@nunyabusiness4904 lol 😂

[@shooby9496]

Didn't realize this commercial had such a long version

[@breannaclark4072]

Me neither. It was cut short to 30 seconds as our shows rolled by to save time throughout our childhood.

[@johndelaney4955]

Her mom will think that she actually stole it from the store😂😂

[@Koe_Zanjo]

exactly what I was thinking

[@aaron_aj_knight_95]

She probably has multiple cans but still asks to buy more. 😂

[@okjeffy6581]

And I still kind of want to know what happens at the end. Is there a secret sequel where the mom sees her with the can and she gets grounded?? We may never know. That girl is probably in her 20s by now.

[@Bro-cx2jc]

@@okjeffy6581 She's in her 20s and on the run from the law, as she unexplainably keeps ending up with stolen canned goods from every store she ever goes to and cannot convince anyone that they're following her magically.

[@johnathanedwards5814]

​@@Bro-cx2jcHAHAHAHAHAHAHAHA 😂😂😂😂DAMN I LOVE THESE COMMENTS

[@jamiabrumback-lewis2205]

Oh, not tonight, sweetie. You had chef every night this week.

[@lucindathefaithful7599]

You’ve had Chef every night this week” So what you are implying is that you dont cook for your kids?

[@pennysanchez7656]

Bruh…

[@hhs_leviathan]

No matter how hard you cook for the kids, they always go for the processed stuff 😓

[@mingchenwei1978]

@@hhs_leviathan you probably can’t cook an egg.

[@okjeffy6581]

And best of all you don’t need a can opener

[@ookipuki]

@@hhs_leviathan true. But don't give it to them or even get them started!!!! Only keep for emergencies!!!

[@joshuabassett7069]

After seeing this commercial, my brother and I would go up and down the aisles of Wal-Mart telling everything "I love you.". Not because we thought it would follow us, but because we thought this commercial was hilarious.

[@ookipuki]

LOL that's cute XD

[@errorbirdesther]

Aww cute

[@BlueGuy44]

I didn’t know there was a full version.

[@angeldejesussanchezgonzale9968]

Yes it called Un P'tit Air from Têtes Raides

[@PlayWatchViewKayden]

@@angeldejesussanchezgonzale9968 No He Means The Ad XD

[@christinaarmstrong1314]

Yeah e either. I remember the commercial was shorter than this.

[@bennel3588]

I wonder which channel the full version played on. Everytime I saw that commercial on TV, I always see the cut version.

[@Alexzw92]

1:07 Can of Ravioli: "EY I'M WALKIN HERE!"

[@pennysanchez7656]

Where’s the meme when you need it?

[@TommyDeonauthsArchives]

That mother was so annoying in those "secretly nutritious" ads.

[@pome-granit992]

Ah yes, as an American Citizen, I love going to Japan to go grocery shopping

[@Bro-cx2jc]

Mom: "what do you want for dinner?" Girl: "Look, a can of the stuff you said I couldn't have tonight rolled in through the dog door!" Mom: *decides to let girl have Chef Boyardee that night because she suspects that some higher power is responsible and will strike her with lightning if she says no* Ten minutes later: *both eating* POUND POUND POUND THIS IS THE POLICE! WE HAVE THE BUILDING SURROUNDED! GIVE UP THE STOLEN GOODS! Girl: *opens door, holds up pot filled with ravioli* want some? Cops: Girl: Cops: *Five minutes later* entire family and policemen sitting at table eating Chef Boyardee

[@tarkancerci2567]

If they could do that that would be a remarkable extended version of this commercial

[@nehemiasmolina2225]

That kid was like wtf

[@loganwolverine5849]

My question is why aren’t commercials made with this much love, and care? It was creative, funny, and beautiful, the quality clearly shines even today by all these comments. The music was the most beautiful part…

[@cheriecraighead1502]

Agree. Some commercials are so annoying

[@benbruns4309]

Grand Theft Chef Boyardee

[@quez9828]

Born in 1998 this is my childhood makes me cry

[@sonicgalaxy27]

😢

[@alyssasauer4641]

Same, this commercial pops in my head about once a year now. That's good marketing😅

[@quez9828]

@@alyssasauer4641 what year are you Born In?

[@alyssasauer4641]

@@quez9828 98 also

[@alyssasauer4641]

@@quez9828 that's why I said "same"? 😂

[@harrisonfreund7845]

This is a core memory for the 2000s kids.

[@dakotaleadbeater1611]

Tells the little girl no on the Chef Boyardee, but proceeds to ask her what she wants for dinner.

[@tammyjej]

Now what I don’t get is if her mom already told her she can’t have Chef Boyardee, what makes her think she’ll change her mind? And when she shows her mom the can, she’ll probably think she stole it

[@A-hurt-one]

What's next, a spanking (no matter the body parts)? A loud lecture? A banning?

[@Bro-cx2jc]

Obviously the can is possessed by some kind of demon and will kill the mother if she says no a second time

[@mingchenwei1978]

Were people really this spoiled growing up? She obviously is asking what she wants as an alternative. Spoiler alert eating borderline fake pasta for dinner 7 days a week isn’t exactly healthy.

[@pepsidude8919]

Disclaimer: "Chef Boyardee. Boy, this stuff is good." Mr. Krabs: "Mr. Squidward, that's enough! Now get back to work!"

[@thephantom8403]

"But Mr Krabs, I'm starving and I gotta eat something! Just think of the commercials!"

[@SilhouetteJudas]

NO MR. SQUIDWARD

[@JGT-yd2wx]

@@SilhouetteJudas *NO MR. SQUIDWARD!*

[@SilhouetteJudas]

@@JGT-yd2wx *I ALREADY TOLD YOU NO!*

[@thephantom8403]

Chef Boyardee.. *_BOY THIS STUFF IS GOOD._*

[@ZacGenieExtras]

@@thephantom8403MR. SQUIDWARD, THAT’S ENOUGH!!

[@japanruben]

The fact this commercial is almost 20 years old is mind blowing

[@devinlemons3093]

mom : you stoled the can Kid : momy please don't hurt me Can : don't touch the child ! Mom:😳

[@topfloortempo]

funny comment

[@adamdowling9032]

@@topfloortempo 😄 I Know, Right?

[@finnainsley9088]

“Nooo Mr Squidward, I already told you nooo!”

[@SilhouetteJudas]

chef boyardee *BOY THIS STUFF IS GOOD*

[@gamefan6219]

This and the Spaghettio's commercial with the concert inside a kid's mouth are still living in my mind rent-free.

[@nezratte]

sometimes I come back here to feel better about everything. shout out to everyone born in '99

[@zerocool328]

Why TF they go shopping so far away tho

[@amberb9701]

I REMEMBER THIS AD! I was super young (3 or 4) and I used to absolutely love this ad. This brought back a lot of memories.

[@michaelsheehan8075]

So do I! Oh and did you see that the can is pushing the slide so it can go through the conflate! You can see it at 1:13!

[@adamdowling9032]

@@michaelsheehan8075 Yeah!

[@jendowden]

I was 4 or 5 when this came out, but I remember it playing for a few years after that and I loved it

[@kyleschwartz2501]

Girl: MOM CAN WE HAVE CHEF’S Mom: WHERE DID YOU GET THAT CAN?! Girl: I was just sitting in the living room and it rolled up to me. Mom: BULLSH*T YOU STOLE IT!

[@benmiddleton9984]

Now the mother will think that the girl shoplifted the Chef Boyardee

[@eugenerogers5322]

Even at 21 Year old I still love these

[@305backup]

If you remember this as a kid, you're not a kid anymore.

[@SquidellaButCool]

I like how the guy at 1:07 was so kind that he stopped the car just so the can could cross the road

[@adamdowling9032]

👍

[@merlinho0t]

I always loved the sound the can makes rolling on the asphalt and the sidewalks, it’s so satisfying even now.

[@Dupontman627]

I still remember Nickelodeon airing this a lot in 2004 (mainly with SpongeBob)

[@awesomecheetah0968]

No Mr squidward

[@RickyUltra]

"No Mr. Squidward I already told you NO."

[@kamzotheperiscorp684]

@@RickyUltra mr squidward thats enough! Now get back to work!

[@DrCuriensapprentice]

Mr Krabs its time that I stand up to you

[@ElectroBlastLuigi]

Glad to see some Uncle Al subscribers lol

[@nicholasd200]

Mr. Squidward that’s inuff

[@tharamendoza6287]

this commercial makes me so nostalgic

[@steezycheezeyfries5930]

2006??? Wtf where has my time went

[@agentsquid9079]

I wasn’t even old enough to go to preschool.

[@jellis1104]

@@agentsquid9079 damn you young asf if you weren’t even in pre school in 2006 lol

[@playyuh]

@@jellis1104 i was 12 when this came out lol

[@genaroneris8698]

@@playyuh same 27 now 😪

[@NostalgiCrazy]

It actually came out in 2004 :o

[@seanfelix-almirol6499]

it would be a genius marketing move if they ever made a remake of this commercial with the child all grown up

[@henrythman]

“But I love Chef 🥺” *sad Italian music commences*

[@spacemanspiff2137]

Chef Boyardee: promoting shoplifting since 2004

[@pennysanchez7656]

LMAO

[@snager80]

ive never seen the extended edition before, this is WILD

[@ryanclaffey5203]

Krusty Kooch bought me here

[@vincentheredia1087]

NO MR SQUIDWARD!!!!!!!

[@brianrocketleaguegalaxy9413]

I remember seeing this as a Kid man this brings back memories 😢

[@jvelz6790]

Mom gonna think she stole that shit 🤣🤣

[@tangykombucha5558]

Let’s travel across this dam bridge to get groceries

[@Jungoguy]

No Mr Squidward.

[@KaylaTheKindOne]

this is one of two commercials that taught me that marketing can be about storytelling. that there can be art and humanity in it, rather than just soulless pandering. one day I want to craft a commercial this memorable.

[@Gestrid]

Out of curiosity, what was the other one?

[@woodsborogirl96]

I literally just got butterflies. I live for the early 2000’s nostalgia

[@sussyboi2006]

Imagine how dirty that can is

[@eve_the_human]

Oh yeah huh😂

[@sussyboi2006]

Make this the most disliked reply ever THIS EXACT ONE

[@grayfireproductions]

This commercial used to be on every kid's channel all the time. I never saw this cut though. It was always the short version when I saw it.

[@JordanS-ww4eu]

Me too

[@sonicgalaxy27]

I always love this commercial back in 2000s. I don't know what music they used in this commercial. I really like it so much. Also, i used too have chef. 😊

[@impactframes6514]

*when you forgot how 2004 looked like*

[@ronin7561]

Nice job, Chef. Now everyone's gonna think she stole the can of ravioli.

[@gabrielgrows_]

This commercial is goated. Chef Boyardee "contains the beast"

[@avengermkii7872]

I never realized the sentience of a Chef Boyardee can. It was pushing a slide to get up the stairs.

[@diskoBonez]

Never seen this version I always remember it being cut a lot shorter

[@armyofthempets9083]

That would be D.W. when she wanted peanut butter and jelly sandwiches, and her mom and Dad would say "no". Imagine them forcing her to eat spinach down her throat.

[@skunkman9815]

I can’t believe that chef Boyardee can went all that way to get to that little girl

[@jvargas6034]

Was This Los Angeles, San Dimas, Or San Francisco Where This Commercial Was Filmed

[@Monkeymeep]

All the kids in that commercial are now in their 30s

[@ScoobaSteveNC]

I was 10 when this came out.

[@starlightfox8982]

Nah some of us are in our 20s.

[@zangetsu1597]

Ahemmm! So, who's here in 2021?? Lmao jk, but seriously I miss these commercials. Remind me of the good ole days.

[@NessTheAvatar]

Late to the party, but I’m here in 2022 … song made me yearn for my life as a child and at the same time made me want to spend more time with my own kids … weird how stupid little ads like these hit you …

[@dennisdaniels2992]

Not tonight, sweetie. We've had chef every night this week!

[@cowboysfan0041]

Here’s an idea for a Super Bowl commercial: The young girl is now grown up and has a daughter of her own and they’re shopping at a grocery store and her daughter wants chef but gets told the same thing “you’ve had chef every night this week”. The can then goes on another journey to their house and when it ends up in the house, the mom says “hey what do you want for dinner” as she walks in and sees the can in the floor and takes a look at her daughter and then a tear runs down her face as she gets emotional and then it cuts to a can of chef boyardee and you hear “boy this stuff is good”

[@SaltySteff]

This commercial is officially 20 years old

[@johnprater7588]

Ive seen in another comment that hayden panateri aka cheerleader from heros is the little girl. Holy balls!!!

[@STO_1601]

"But I Love Chef!" RIP

[@shelteredhorizon]

she’s probably old enough now to buy her own chef boyardee

[@rodolfovargas7952]

Chef Boyardee is on his journey to get to Erin and her mom's house. Mom: Oh, not tonight, sweetie. You had Chef every night this week. Erin: But I love Chef.

[@AbstractStew]

I love this commercial. I haven't thought about it for a while, until today. Now, here it is.

[@BlackSabbathfan]

I remember they played this before the previews at a regal cinemas when I saw over the edge back in 2006.

[@fredo6896]

I remember this commercial being shorter than this. This was long 😂

[@armyofthempets9083]

That is why people should not follow their hearts. Who cares if it is just an advertisement anyway?

[@tangykombucha5558]

So everyone would think she’s a theif

[@TheAllSeeingEye2468]

I can guarantee that if the girl handed that can to her mother the mother would yell at the girl and tell her she's eating a home cooked meal the daughter would throw a fit say she hates her then get sent to bed without dinner but after the mom fell asleep the daughter would sneek into the kitchen and heat herself up some chiefs

[@dominic9803]

Love the French music playing lol

[@tarkancerci2567]

me too what is the name of the song?

[@okjeffy6581]

It’s Italian Music.

[@sthompson4473]

It's actually French!

[@sthompson4473]

I'm also looking for this answer. :( kinda sounds like Joe Dassin to me

[@gigaswardblade7261]

What did the mom say at the start? It’s been almost 2 decades and I never could understand what she said.

[@SlayerTank99]

“Oh, not tonight sweetie, you’ve had chef every night this week.”

[@kyleschwartz2501]

Mom: Not tonight sweetie you had Chef every night this week. Also Mom: WHAT DO YOU WANT FOR DINNER?!

[@codenamexelda]

Her voice when she says that is too much... "but I love chef"

[@ResurrectedElvenMonk]

I remember having the short version recorded on a VHS tape close to 3 decades ago, and rewatching it, as well as several other classic commercials. Such legendary times.

[@cactusjack2264]

Had no idea Chef Boyardee was a real person…

[@superwoody62]

Does anybody know the song?

[@bmanrandom893]

They seriously do not make commercials like they used to in the 90s( nostalgic sigh)

[@trashketchum9782]

this is from 2004

[@adamdowling9032]

So Sad!

[@texazmade713]

Lol they made a hood edition of this commercial

[@dorijandodig5189]

Mr. Crabs, im going on break to get some Chef Boyardee Beefaroni!

[@SilhouetteJudas]

Mr. Squidward! There will be no Chef Boyardee Beefaroni in me restaurant!

[@DmarcusBaus]

@@SilhouetteJudasBut Mr Krabs I gotta eat something!

[@SilhouetteJudas]

@@DmarcusBaus No but(t)s! Boyardee and I have a long history, and I won’t allow any of his food into me restaurant! Not after what happened back in ‘Nam…

[@hopeoconnor1626]

I’ve had this a long time ago and it was nasty. Especially the shells. They tasted like aluminum and the sauce was like a thin watery tomato soup. It made the pasta thin and soggy. It was gross.