CHM Live | Insanely Great: The Apple Mac at 40

[Recorded January 24, 2024]
In January 1984, Steve Jobs unveiled the Apple Macintosh, an "insanely great" computer "for the rest of us" that changed the world-and Apple itself. Exemplifying a (counter) culture of changemakers, the Mac brought the graphical user interface to the masses and launched new connections for computing and creativity. It became the foundation upon which Apple built an empire and grew into the world's largest company. On the 40th anniversary of the Mac's launch, CHM celebrated one of the most iconic and impactful products ever created.
What You’ll Experience:
-With David Pogue as moderator, hear insider stories of the Mac and Apple’s early days from key members of the original hardware, software, design, and marketing/PR teams, including Bill Atkinson, Steve Capps, Andy Cunningham, Andy Hertzfeld, Bruce Horn, Susan Kare, Dan’l Lewin, and Mike Murray.
-Learn about the impact of the Mac from insiders and experts including Chris Espinosa, Guy Kawasaki, Steven Levy, and David Pogue.
Catalog Number: 102808960
Acquisition Number: 2024.0006

[@randoalan9209]

Insanely Great from the start, still Insanely Great 40 years later. Yes I mean both the product and the People :) Thank you CHM! - 20:41, Steve Capps "Steve (in New York) through a speaker phone convinces us all we were stupid and we better get back to work" - 25:09, Andy Hertzfeld "He took the whole team to Louis Comfort Tiffany exhibit, he said 'Tiffany was an artist who could mass produce his work, just like we will be' ". - 38:48, Bill Atkinson's story about Doug Englebart and Ctrl+C/V/Z "In your quest to make something user-friendly, be sure not to lock your power users who wants to go fast later" - 35:01, Susan Kare "You can be creative within any constraints" - 22:46, Susan Kare "He was funny, he was motivating, sometimes dramatic.....I miss him, there is so much positivity and encouragement" - 48:14, Mike Murray, how (not) hard he tried to sell the Super Bowl 60s TV spot to get 1984 to play - 1:21:48, Guy Kawasaki, hahaha - 1:34:18, Chris Espinoza, empathy/focus/impute - 1:53:55, David Pogue, the Mac plays on

[@RodBauer]

In 1972, Steve Jobs and I were both 17 years old and freshmen at Reed College in Portland, Oregon. Humanities 110 is Reed's foundation course in the humanities and is compulsory for all freshmen. Steve and I were in Owen Ulph's Hum 110 seminar with around eight other students. It was a lively group. My first interaction with Steve was during a discussion of the Parthenon frieze. I expressed an opinion about the aesthetics of the frieze and Steve told me I was full of shit. I wish I could remember the exact exchange, but that was the gist of it. Steve and I had some further interactions at Reed. Years later, I worked in marketing for Microsoft and was the Microsoft liaison with Apple for the Mac launch. Steve and I reconnected during my many trips to Apple working on the launch. I later attended the launch event at the Flint Center in Cupertino along with Bill Gates and other Microsoft folks. Steve and I talked many times over the years and had some great discussions about tech and other topics.

[@ziaddb1]

Tell us more about the conversations

[@EnronnSierra]

You gotta take into account, many of these people might not be around in the next 10 years. Really appreciate they were able to gather so many of the core people.

[@ChrisSkitch]

Watching with a giant smile on my face. So many legends on stage together. This is insanely great!!!

[@RBLevin]

Would have liked to hear more from Andy Hertzfeld.

[@rabidbigdog]

And from Woz! The more important Steve.

[@insanelydigitalvids]

Absolutely LOVED this! What a treat to see all of my heroes in one place 🙂

[@mac27collection]

Awesome event, so many legendary figures here. David did a great job of letting the panelists speak without interrupting them, and they all shared such interesting and fascinating tidbits. Insanely great!

[@dn-sf]

Exactly. David did a truly great job So much _uninterrupted_ knowledge, experience, generosity and warmth.

[@sjgrall]

Bill is right about double click. All of my older clients that aren’t tech savvy struggle with double-click. I’ve had to fine tune for each one to make sure it works for their individual behavior.

[@badtanline]

The Macintosh changed my life because I could then use the computer, instead of the computer using me (it felt like before). Thank you, Steves, and co. ❤

[@jonathanedwardgibson]

I have a pre-production Twiggy-drive slot proto-Macintosh case and Keyboard I will retrofit as DVD media server / home manager. I cherish that piece of unfinished beige plastic. Back-in-the-day… I was using a Koala Pad drawing on teeny-screen portable ‘xec version of Commodore 64, when I talked my way into Superdome for SoftCon where I had 20 minutes hands-on just-announced Macintosh 128k with Bill’s MacPaint. Learning about the OS tickled my architecture-mind and UI visual thinking & I soon left Tulane Architecture for Silicon Valley product design: never looked back.

[@scottyhughes9179]

This is really very good... as a Mac user from way back they were loaned to us to "test drive" for a weekend, and onward to this very day... bravo, and thank you Apple! And, great job David Pogue!

[@rr2147]

So cool! Wish Woz would have spoken.

[@KiltedGreen]

Wonderful indeed. So much talent and joy.

[@lynxAzur]

So great to see them !!!

[@kieranj67]

Brilliant

[@f150terp]

Pure Mac 100%!

[@mikedunnfivefive]

Does anyone have an Apple Yearbook from the System 6.0 launch days? I would love to see the pics... I wish I had grabbed one when I had a chance. 1990 - 1991.

[@emersonlopes83]

Is Burrell on the first line, second person?

[@CodingItWrong]

"If a bomb fell on the room right now… as a matter of fact, let's just see…" 😧

[@RSHekscher]

That Espinosa guy should be a billionaire by now, or he dropped the ball big time.

[@JeremyHelm]

3:53 CHM as a backronym

[@JeremyHelm]

Computing, humanity & meaning

[@JeremyHelm]

4:32 future implications on the human condition

[@JeremyHelm]

5:16 wheels for the mind, binder. Cuisinart for the mind?

[@JeremyHelm]

5:53 conversation with the past…. So we can reflect forward - what Engelbart said from the start.

[@JeremyHelm]

7:10 that's what's important when you want to get off the stage, introduce who is next. I'm more of an Andy guy

[@cmdugan]

Regardless of what some individuals commenting on this video might say the Mac was and remains the best. Microsoft didn’t get it then and they still don’t get it now. That Mac team did way more than just build a great product-they completely changed how people relate to computers. Microsoft, Google and all the rest are all building off of what this group did (badly and with lousy knock-off products of course but they still owe them).

[@_SLKK]

🫶

[@DerekDavis213]

After 40 years on the market, Mac is doing insanely great in 2023: Mac -- 22 million sold Windows computers -- 220 million sold M2/M3 Macs: no more Boot Camp, no more eGPU support, and cannot run Windows software properly. Not well suited for gaming. No upgrades, no repairs.

[@rabidbigdog]

The Apple cultists never could and never will recognise they're being fleeced.

[@DerekDavis213]

@@rabidbigdog The cultists desperately want to be CooL, and they swallow the Apple marketing Bee Ess .