Chobani Yogurt CEO: I Had No Business Experience

[@7557vinit]

The interviewer should get a job at the yogurt factory to learn humility. Not even a single question was allowed to be answered fully. That man was so humble that I felt bad.

[@uberdash007]

It's call summary interview, he only 5 minutes air time

[@starsandstripes5013]

This lady sucks at her job. She does not know how to interview someone. Hamdi is a very soft spoken man and she was being overly aggressive for no reason. Also, I love when an immigrant or person of color succeeds financially in this county despite multiple obstacles, white people say things like "so...like...because you are a billionaire now, and there are so many poor people right now..." Unbelievable. Also, she was trying to set him up to say something politically incriminating but Hamdi handled himself very professionally.

[@aint_just_whistlin_dixie]

Hamdi has a great American success story. I grew up about 30 minutes away from the original factory in upstate New York, an area that has been hammered again and again over the last generation by bad economic news: deindustrialization; a high-tax/high regulation business environment; corporations packing up and moving out. Ulukaya didn't just start up a yogurt plant, he created hundreds of jobs for people in the area and through his vision made it possible for them to put food on their tables. The interview would have been much better if the anchor had just shut her trap a few times and allowed him to finish speaking; rude in the extreme, not a great quality in an interviewer.

[@ubuntuposix]

In EU there are European funds, and I had friends which made millions, and many other which started businesses.

[@Hannah-ck7ig]

Yogurt is Turkish word, it is not Greek.

[@chrissiochos3561]

+Pari Azerbaijan .Interesting fact. Maybe you know also why "Chobani " name it Greek ??" Chobani Turkish Yogurt " would make more sense !

[@Quietstorm9]

+Chris Siochos The word yogurt is a shortened form of "Yogurmak" which is the Turkish verb meaning "to churn". It's known as Greek yogurt because the thickened form of yogurt was traditionally more common in Greece, Turkey and the Middle East. Here in the US the name "Greek yogurt" was historically the terminology gourmets and other "foodies" used to refer to thick yogurt. The thinner more watery form of yogurt is known as Swiss-style yogurt (like Yoplait brand).

[@chrissiochos3561]

+James Pittman Thank you so much.Now it's clear for everybody why he name it "GREEK" .Chobani could name this yogurt "Midle East " or "Turkish Yogurt " BUT he would gain more success with the "Greek " add.

[@tasadem20]

+Chris Siochos ahaha its just business strategy man. If he would say its Turkish yoghurt, would you buy it? If the trend is the Greek yoghurt, then sell it as is. That is so simple..

[@godiseru]

Because American people only care about image when it comes to food. They don't care what is actually what. This is a country where you can sell 4 pieces of asparagus put in water for 7 dollars at Whole Foods. Why? Because shopping at Whole Foods creates an image of wealth. I presume they realized the name Greek would create a better image than Turkish yogurt.

[@ojav4254]

This man should be referenced in all future business and commerce books. Forget where he is from, what he is, and instead focus on what he did.

[@ensnmz]

Moj Dak i agree with you on the idea forgetting where he was from or else. but it s true when people of america or somewhere from around its political area wants to talk about success, they alwaus refer the nation that this story belongs to

[@alevilikvealeviler]

He is an ALEVI KURD, like me.

[@fevzikoc5284]

I know harvard teaches his story as a lesson or something :3

[@neymardasilva7060]

@@alevilikvealeviler Haklısın . Lakin Hamdi Ulukaya tüm Kürtlere maal olmuş bir İlham kaynağıdır.

[@peacefulway3]

He's awesome. His TED talk is amazing 💖🇹🇷

[@SC_00000]

He represents Alevis and Kurds very well, with the values of hard honest work, equality, compassion, humbleness and generosity.

[@scoobydoo02]

He does❤️

[@kurdishhome]

Hamdi ulukaya is kurdish ❤️💛💚

[@DominiqueCalique]

She seemed a bit condescending towards him

[@Mghany2010]

He is not American citizen. Yes, you do not learn these ethics in America. Nothing describes how great is this guy.

[@yeahohright3097]

Yes, he's Kurdish. He left Turkey specifically because they oppress his people over there. America has treated him better than Turkey ever did.

[@inthefar-queue6270]

The government should be asking Hamdi how to get the USA back on track. And make him a US citizen! He has earned it!

[@kd2mgm494]

The interviewer wasn't the best, no. Ulukaya is an interesting guy with a great story and deserves a Joe Rogan caliber type interview.

[@SirMo]

This man is more successful than Donald Trump. And yet he didn't stiff his employees for the wages he owed them. In fact he gave his employees 10% of the company. He makes a great product. Employs american workers and treats them with dignity and respect. What can be more American than that?

[@rogersabir5299]

Hilali Hamid he is Kurdish first

[@terrencebailey7567]

SirMo is

[@coolhand1966]

Chobani yogurt is shit, tastes like doo doo

[@boracs10]

He was born in Turkey.Not Iraq.He said ''I'm a Turk.''

[@kadirteker6768]

türk ""TÜRKİYE""

[@Heavy_Distortion]

Hamdi is the real deal!

[@Goldpenny1]

Greek yogurt or not, Chobani is the best tasting yogurt around! IMO. The 'other' yogurts are loaded with sugar. Also, this CEO is one of the most generous CEO's ever. He is giving his employees a 10% stake in the company before the IPO. Nice! (I have seen many large U.S. corporations as they were growing and making 'big money' - ignore offering any kind of stock options for hourly employees yet treating the shareholders better than the people that got them to where they were).

[@Goldpenny1]

One funny part of this video is as he was talking about the 3000 employees evolved with manufacturing, the video was showing nothing but automation. lol

[@Goldpenny1]

+Goldpenny1 involved

[@daniellechrysler1575]

677

[@gawisemi]

Congratulations on the success. A brilliant product. BUT .... somebody please throw this interviewer away. She didnt give the guy a chance to fully answer a single question.

[@nicksinm5631]

His answer to her question about if he could have done this in Turkey and he said no was not a true statement. There are many large yogurt manufacturers in Turkey and their market shares are gigantic not only in turkey but entire Middle East, manu EU countries, North Africa and other places.

[@Hanabanaist]

The interviewer comes across very aggressive and attacking towards him. That's not how you treat a guest on your show who is providing jobs for thousands of people. I am disgusted.

[@leiakalint9005]

What a wonderful (Kurdish) man.

[@juliaburlacu6863]

This guy is a legend!

[@flybikes90]

He owns a feta cheese plant in Johnstown, NY. Little known fact. Used to work for Chobani!

[@musamettinvural8162]

İ cant understand the people.He is kurdish,turkish or british..Just we have to look how he is charecter..İf he can give the good things to people thats the important one.

[@banarchehab5710]

I totally agree

[@hasangencer1948]

Chobani auch wenn es du nicht wirklich verstehen möchtest - du bist ein geborener Talent!

[@robertibeh]

This was a great interview..

[@khalilsalimi7032]

I came here after watching yaser Al bahari. تحياتي ل ياسر البحري.

[@ic924]

Me too

Turkish yogurt, both as a word and as a product long precedes Ottoman Turks. It was well known on high steppes of Asia (now Mongolia), where Turks used to live since ancient times (several thousand years ago). They lived inside yurts and had nothing but herds. Preservation of food during long journeys for their herds on steppes was an important issue. It is a difficult lifestyle (please refer to the BBC documentary Human Planet, Mountains - Life in Thin Air). Yogurt helps in keeping their milk stay longer. Also, Turks do not possess an active version of lactase enzyme producing gene in adults and cannot readily digest milk. Making fermented products like yogurt and cheese reduces lactose content of milk, which is of course vital for their survival. Greeks might have independently developped their yogurt in the distant past, but "yogurt" as a historic and modern term in all senses is a Turkish concept.

If you are a Turkish citizen and can perfectly digest milk after 30 years old, your genetic origin might be less related with Asian Turks and more related with Arabs or Persians.

[@daraa151]

Humid is Kurdish

[@daraa151]

@ Anyone call themselves a Turk and don’t have a central Asian look is either a Devshirme or descendant of orphan Armenian and Kurds who’s family were massacred and raised as a Turk

[@edsed9290]

To all the Turks in here bashing the CEO. Has it ever occurred to you how you grow a business? Marketing. Yes yogurt is a turkish word and chobani is a turkish surname. But what does this have to do with anything? When you get to marketeer a product you have to think about how consumers perceive names/brands/design. Americans would be much more inclined to buy greek-branded yogurt rather than turkish-branded yogurt since they feel closer and more connected to greek culture. For the american perception, greeks are europeans just like their ancestors, turks meh. It's all part of the marketing scheme, and Hamdi knows this very well. From a Greek..

[@ibrahimdemir9391]

hamdi senın gibi 10 kişi daha cıksa bu memleketten....bin kere helal sana

[@Rocky9374]

Abi Helal olsun seninle gurur duyoruz

[@dooorite]

Love this guy ... good soul great businessman

[@hollywoodsaint57]

He paid off the Rhode Island school debt....As a trucker...Ive pucked up chobani's yogurt load in Idaho....Great Place....HE A GENUINE SOUL

[@esk2259]

yogurt is turkısh but it does not matter he is doing a business and he used greek on it he got success

[@avitiaheights]

Why is she yelling? He’s a foot away from her. Lol.

[@knxoville1988x]

This guy speaks exactly like Sayid Jarrah from Lost! :D

[@Boydist1]

Increasing Fed intervention in interest rates and since 2008, money printing on a scale never seen before, is playing into the hands of high end financiers who can then pay for further financial regulations to be lobbied out of existence. These financiers don't make anything that we eat, wear, ride in or use. They only make money from arcane financial speculation. And it's no coincidence that the global economy is as distorted, unequal and as geared towards financiers as it was just before the 1929 crash and subsequent depression. I applaud Chobani, but the problems of income inequality lie with bankers, financiers their puppets at the Fed and successive governments who are benefitting from huge financial manipulation.

[@KA-eu9dk]

Its curious why he is not a US citizen yet?

[@elijahmakana1332]

Bless this humble man!

[@neutrino7910]

not green yogurts - very very nice and ty HAMDI ULUKAYA +1 like :)

[@michaeladams3716]

10% for employees! HAMDI ROCKS

[@alevilikvealeviler]

He is an Alevi Kurd, and in our belief, you need 'consent' of the people if you do something, and it was their right, so he had to give that to them.

[@yusufylmaz7194]

@@alevilikvealeviler bi sg

Mr Hamdi ulukaya is the man ......

[@than0zZ]

i don't understand the title "greek yogurt" if anyone has a clue.

[@chrissiochos3561]

Chobani is not greek yoghut! Look at hes site from where the milk came from. If everebody in the USA can Name hes Yogurt Greek (without really being ) than the consumers will never know what's really Greek .Except the travel to Greece :) [At 4:42 the Reporter asked him: " could you do have build this businnes in Turkey ? and the Answer was NO NO .NO NO And the answer is NO Because he can Name it Greek in Turkey or in Europe.

[@baristhealienated]

+Chris Siochos man, yogurt is yogurt in Turkey. we do not have Greek or Turkish types. (same with coffee) what the hell are you talking about? i ate it both in Greece and Turkey; and the taste is literally the same in both countries. enough with this nationalist BS. It is called Greek yogurt in English because it was the Greek immigrants who brought it first to West.

[@chrissiochos3561]

+Bananas Maybe you misunderstood wat i say .Make a google search .Wat i say is : a)"A British court ruled the company (Chobani)can't label its product 'Greek' since it's made in the U.S. b) US “Chobani” loses court case in UK - Sorry, you’re not …Greek yogurt c)Chobani Can't Be Marketed as 'Greek Yogurt' in the U.K.

[@baristhealienated]

+Chris Siochos OK. probably UK has different regulations. I live in Canada and there are lots of Canadian firms who use the label "Greek yoghurt" in their products. and I am pretty sure that they are not made in Greece.

[@OuterHeaven80]

Chris siochos, go cry somewhere else please. You're just butt hurt and jealous. There are a lot of companies that use the term Greek yogurt even though it's not from Greece. And another fun fact, as others have stated, "Yogurt" is a turkish word.

[@chrissiochos3561]

I like to cry here ,and if u are proud to use the "Greek" as a Name of your Yogurt thats ok.But this doesn't make it Greek.Only another one that promote my Country.I am happy about it.Where are u from?

[@Phillip.kaplan]

WOW. i'm amazed. how this guy had the guts and make a billion dollar business. from scratch.!!!!! i didn't like the bitch asking him if he was american citizen yet..!! wtf?? True inspiration to me.

[@fevzikoc5284]

Its been years after this video and I watched it now? turns against to wall and cries* Why is he so cool and successful and such a good man at the same time? swh* :') GURURUMUZ BEE

[@mmafighter6341]

Did that reporter just asked if he was a citizen?

[@Crazy--Clown]

MMA FIGHTER Are u fucking deaf

[@prisoneroftech2237]

Well Done Sir

[@mustafaoz8833]

Not greek yoghurt

[@GameGourmand]

Yoğurt is Turkish, not greek. He must say this at there. bullshit.

[@esra485]

yogurt is yogurt just fucking eat it

[@Phillip.kaplan]

Unfortunately. many americans are still naive and beleive what they hear on news about middle east. therefore he had to make a business decision either he'd CALL IT GREEK YOGURT where many americans have no problem with greeks. or he call it TURKISH YOGURT where Many american don't like the name and could've just boycott the product and fail him. Well his strategy worked and he is number 1 maybe later he may change it to turkish yogurt. funny thing is that he is from the same town and same village of my grandfather.. !!!

[@TheGiorgos29]

Yogurt is a Greek word and it is coming from the Greek word ΥΓΕΙΑΡΤΟΝ it is a combaound word from two words ΥΓΕΊΑ and ΑΡΤΟΣ The first word means Health and the second means Bread. So we have the bread off health!

[@cengizsogutlu]

ΓΙΩΡΓΟΣ ΤΣΕΛΙΟΣ lol thise greeks are stabborn

[@Realite58]

ΓΕΩΡΓΙΟΣ ΤΣΕΛΙΟΣ Hahah

[@cemcebi9078]

Kendi gücümüz kendi insanımız kendi kültürümüz kendi ürünümüzle demekki oluyor halen Avrupa ,Amerika özentileri içerisinde bulunmayalim

[@muratsy8752]

Kurdish man is selling yogurt under Greek yogurt label.

[@Alexalvarado8472]

Good man

[@nicksinm5631]

So others did it and anyone else can do it too.. opportunities are everywhere. You just have to see it..

[@rohinahmed6233]

she keeps interupting him and its pissing me off

[@NoTaboos]

His success is based on one trendy name. That's it. A carefully and psychologically chosen word supposedly representing exotic wellness.

[@biliyonnet]

When an American pronounce the "Chobani" word, Turkish people understands it like "shepherdly" (similar womanly) or "about shepherd" in Turkish, not only shepherd.

[@daraa151]

He’s not Turkish though, he’s Kurdish

[@biliyonnet]

@@daraa151 Who said he doesn't? 😎

[@daraa151]

@@biliyonnet Doesn’t what?!

[@biliyonnet]

@@daraa151 benim İngilizce burda biter yolun gerisini katırlarla devam edeceğiz 😁

[@deredentepedengel]

Adam yoğurtla ünlü oldu vay arkadaş

[@MsThomasis]

Hamdi , do you remember masis abi

[@Realite58]

Yogurt is a power food for the Turkic steppingsfolk with horses in the history. Yogurt-Kebab-Baklava-Pide-Hingel/Manti is life for Turks. You can find this food in all Turkic countrys like Turkey Azerbaijan Turkmenistan Kyrgizistan Uzbekistan Kazakistan. The name Chobani-Greek yogurt is a marketing trick for selling this product simply better. Name greek is more useful for the americans and europeans. This guy is from Turkey.

[@MindSeeker2341]

He is Kurdish not turkish

[@ahmedpasic4916]

Journalist was extremely unprofessional, rude and biased (like most of questions have nothing to do with Mr. Ulakay, especially the last one was weird).

[@TheNimshew]

Didn't get the answers she was looking for. Except the last one. That dismissed all of his 'wrong' answers, and was a shitty question.

[@FloridaSevereWeatherChannel]

those are extremely hard liner questions to be asking a yogurt maker. wow he handled well.

[@alevilikvealeviler]

HE IS AN ETHNIC ALEVI-KURD.

[@theincredibleturk670]

alevilik ve aleviler Yes problem?

[@oh_ze]

And?

[@loreleiletslivetogether3767]

I feel hungry watching this

[@AmericanEntrep]

Great video! Check out the video of the CEO on our channel! I think you would enjoy it.

[@susannaanne8672]

is he a US citizen ?

[@theincredibleturk670]

Susanna Anne He's a Kurdish Refuge :) he will become American.

[@Phillip.kaplan]

who cares ! he is a smart guy. who provided thousands of jobs where many avarage american are benefited from.

[@SuleymanBulutistatis]

Bravo abi! Helal olsun!

[@Hanabanaist]

Not abi, he is Kurdish, so it's bra. Thanks

[@_example]

Fucking Love this guy.

[@MehmetKoseDev]

Why you called "Greek Yoghurt" ? I mean you a Turkish, from Erzurum, this yoghurt must have a Turkish Gaymaklı Yoghurt

[@tobiasrieper_]

Mehmet Kose with fruits

[@QuitArchives]

Kurdish, from Îlîç, a Kurdish city.

[@Cino2424]

no he is from dersim. not erzurum an not erzincan. he is a alevi zaza

[@onee]

RetroBit He's from Erzincan. He says it himself... Educate yourself.

[@onee]

He called it "Greek Yoghurt", because there was already an existing market in the US which sold the type of yoghurt he wanted to sell as "Greek Yoghurt". But it was a niche market. So, he adapted to the existing market, instead of trying to change the name. If this bothers you, maybe take a look at Turkey's president who fights with every nation out there. Turkey doesn't have a positive image anymore around the world, like they used to, because the Turkish president can't get along with anyone. Most Turks don't speak English, and besides that don't invest outside Turkey. So, the only people to blame are Turks themselves. Turkish coffee is also called Greek coffee in the US.

[@elviscash56]

This proves the power of free markets and capitalism. Anyone who thinks that the rich have an unfair advantage over the poor can suck my dog's dick. Everything you have or don't have is a direct result of the effort you put into life and in learning or choosing not to learn about the different ways you can make money. We shouldn't bash the rich, we should bash poor people who blame others for their problems.

[@freeworldorder6511]

Not necessarily true

[@denardjames8569]

Why not refrain from bashing everyone?

[@DC-JerUva]

True that

[@nihatylmaz6787]

Adam çok iyi ya tebrik etmek lazım. Bu arada hep biz mi tercüme edeceğiz. Birazda siz tercüme edin. Mutfak adına yemek kültürü adına biraz bizden bir şeyler öğrenin de hala oturmamış kültürel hayatınızda ağzınız biraz sayemizde tatlansın.

[@keyvet]

Obamacare question? really?

[@dost8517]

Merhaba Hamdi bey, Sizin yoğurtların nakliyesini biz yapalım, evraklarımızı ve oturum iznimize kefil olursanız, size çalışmak bizim için bir onur olacaktır saygılarımla, sarçovo!

[@muratksaoglu3860]

Bu yoğurdu İtalya ya getırebılırsek acayip piyasa yapar burda

[@ritamix33]

Hes not even an american citizen. Wtf am i doing with my life?

[@Phillip.kaplan]

fallow your dreams boy. !!

[@devpatole3760]

It makes me think and grow more faster. Thanks.

[@ErinIsReal]

GO BACK TO 6 OZ TIGHTWAD NOT 5.3 OZ AT 1.25 A SHOT! OR BETTER YET 8 OZ A FULL CUP SERVING!!!

[@TheLordGoat]

They still need to eliminate all the cholesterol from the recipe. All the healthy stuff is meaningless otherwise

[@OP-eb1nw]

"Never went to business school" He graduauted from Ualbany's school of Business

[@homelessnative]

turkey kicked him and his family because he is kurdish but greek gave him and his family another change big love for greek from another kurd

[@jex7hi3h54]

Wtf.. she want to make the interview political.. annoying🤦🏻

[@kazklvoyyvodo8504]

ArkAndayiz hamdi abiii

[@اباقلقلة-ز7ب]

الي جاي من ياسر البهاري ههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههههه😹😹💔"

[@chaudharynishant769]

it is really simple !!!

[@MDALI-vr4bo]

he is on most donation to network st

[@ismimsoyismim6607]

Yoğurt is Turkish, not greek.

[@yusufpercin8693]

Ya kardeş türkçe altyazı ekleyin

[@funekamadaza6275]

Are you Goalkeeper?

[@unsalgures7246]

His Turkish.

[@mostaffametto1076]

JUST FOR YOUR KNOWLEDGE HE IS PURE KURDISH BLOOD

[@alijasdenis9663]

hes kurdish alevi and grandparents from Dersim..pertek. . Anatolia

[@sakuragi5160]

Alijas Denis he is one of the greatest kurdish genius apart from founder of latanoprost in sweden

[@erdemylmaz4863]

WTF kurdish alevi ???? kurdish means diferent with alevi ... Dude you dont know anything about him

[@Phillip.kaplan]

eee?? napalim ak. ha kurt ha turk binlerce sene ayni topraklarda yasamis birbirimize kiz alip vermisiz.. neyin ayrimciligi la bu .

[@funmag9218]

yanlışın var elazığlı

[@sercanersoy7405]

Gurur:)

[@funkydiscoprince]

Not Greek , Realy Turkish Yoğurt !.

[@oddy3299]

Smart man.

[@hedwards4599]

What a fake, flakey aggressive interviewer. She tried to steer an inspirational story into her own political agenda that could have easily trapped the CEO up. She tried to corner him several times but his humility keep him anchored.

[@antonioluna4309]

I want to work there

[@Dhr6705]

Corporate to CO-operative

[@williamacord1286]

This woman and her questioning is disgusting.

[@ozkanozturk5831]

Bu adam başarmış? Ülkemizde ünv seminerinde soruldu ; turkiyede yatırım yapqcakmisiniz diye "yok dedi türkçeyi de turkiyeyi de unutmuş bir adam! Memleketi özlüyor ama orada ünv lere yardım yapıp göz dolduruyor ümmetin karni ac! bu adaminda gözü aç sanırım... türkçeyi konuşama ama ingilizce maşallah ne güzel !

[@Phillip.kaplan]

birader bu adam bu isi turkiyede acmak istese. devlet para vermezdiki. adam parayi nerde kazanirsa oranin dilini konusur..

[@mhmtylmz1460]

@@Phillip.kaplan burdada para veriliyor artık, koskeb vs...

[@meaktas]

Yogurt is a turkish culture product. Greek kitchen is a bad copy paste kitchen.

[@zentura88]

CEO of Chobani (Khobani) is from Turkey? Ya don't say!

[@Quietstorm9]

+F Zentura I doubt the company is named after the town of Kobani. Coban (pronounced cho-bahn) is Turkish for shepherd.

[@sakuragi5160]

he is kurdish he said so himseld

[@theincredibleturk670]

F Zentura He's of Kurdish Descent.

[@hakanberlin8590]

GURURUMUZ