The anti-CEO playbook | Hamdi Ulukaya

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.
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[@ryanmcgloondc1014]

This guy has the opposite mentality of Amazon. Caring about people and employees... Shouldn't be as controversial as it is. Great TED talk.

[@tinab3627]

Omg! I was thinking about Amazon too while I was watching this. I was wondering if there was a way to tag Jeff Bezos lol! Seriously though. This guy here is truly amazing.

[@marcush4741]

Because he's kurdish. And unlike bezos, Kurds know struggle.

[@dewid.maulani6044]

The new anti-CEO playbook is about : 1. Gratitude 2. Community 3. Responsibility 4. Accountability he said, "If you are right with your people, with your community, with your product. You will be more profitable, more innovative, more passionate people working for you, and a community that supports you. and that's what the anti-CEO playbook is all about." and also, "it's you -- every single one of you is in power to make changes today." Thank you for this beyond beautiful speech, Mr. Ulukaya.

[@needanexpertadvice4639]

Nice

[@mach1gtx150]

This man's presentation made me cry. What a great human being with a beautiful vision for the world.

[@DjiBalz]

Me too man! Here I am in a toilet during my lunch break and I am in tears. It makes me think of the company I am working right now.

[@socialsupportrevolution]

I thought I was the only one. He is so authentic and moving.

[@adilenebartolocervantes2642]

Samee! He's so inspiring!! I'm glad to see more than one person moving by his words. My fav TedTalk

[@MyWalk3296]

Yep

[@lostinthelookingglas]

My heart stopped when I heard “Chobani”. I eat so much of that brand, and hearing it’s origin story made me so happy.

[@Andrew-tw6pe]

The period I was working there the production numbers went ten fold as we expanded in markets and developed into a powerhouse for yogurt production. A lot of yogurt.

[@Brivlo]

thats not the full story

[@stormanimations5422]

choban (pronounced "çoban" in turkish) means shepherd

[@Shinehead3]

More wisdom in 18 minutes than in 4 years of college and also without any debt 👍👍👍

[@vitality36]

very true

[@MyWalk3296]

You know good, honest, intelligent & caring when you see & hear it. He's definitely got that, so inspiring, listen up & learn

[@oguzsndk]

Hamdi Ulukaya gives a hope for new entrepreneurs. He tells the business world humanity and virtue rather than money..

[@debbie_chooses_love9018]

Well I'll be buying only Chobani from now on! 💯

[@elhadjiamadoujohnson4166]

Debbie_Chooses_Love Ameeen!!!

[@jmac1244]

Always do when I go home to the US. Canada would not give him any dairy pricing guarantees so he never opened it here.. better for the US.

[@osse1n]

*Don't be a BOSS, become a LEADER - show the way by doing the work yourself*

[@barbmarkiw9678]

This is the second time I’ve seen him speak. What am amazing human being. Think what the world would be if most companies shared his vision and heart ❤️

[@chamelocooks]

"This is not the time to build walls, this is a time to start painting the walls. I leave the colors all up to you"

[@rfeyman3682]

Would love to work for this guy. Right out of college I wanted to prove myself so I worked hard at getting a job. Then I worked myself almost to death. For a Fortune 100 company I built their chart of accounts and that project took me over a year of 12hr days, 7 days a week. They gave me a 2% raise. So I was like, OK let me really show you what I can do and found multiple billing errors from other companies saving them $20 million dollars and I helped to move their accounting data to a new system working 15hr to 17hrs a day, for 7 days a week. The bosses said I "met expectations" and gave me a 3% raise. Seriously? Moral of the story, is you can literally work yourself to death and the business leaders of today don't care. They will happily work you to death and then probably complain when you drop dead. Heck, they will probably charge your living relatives a "dead employee" removal fee. I am buying all the Chobani I can eat from now on.

[@onewxrldmusic7303]

But how about telling your story to Hamdi Ulukaya himself. Perhaps a good comes out of that. You work 12 hours a day 7 days a week, you become a friend and a shareholder as well because he appreciates good work.

[@alit2086]

Damn this made me rethink my attitude as an entrepreneur. I am so focused on profits that i forgot basic humanity. Great speech!

[@doctorbigsmiles]

Hear here!!

[@bene88597]

Many kurdish people from our hometown Erzincan and 300-400 km around have this mentality this character happy to see him successful!

[@AmericanTrucker89]

Stay Humble and don't forget who you are we all humans

[@zaraakpinar8017]

Kurds are so proud of you Hamdi 👏🏽

[@daraa151]

I would’ve been more proud if he called it SHWAN, Shepard in Kurdish

[@tengkukamil3951]

Salahuddin Al Ayubbi was also a Kurd who conquered Jerusalem

[@MaJoRMJR]

I 100% agree! This man is an absolute legend.

[@Mohammed8778]

Another thing is: If you've been investing in people and they notice it and come to like you, they will become loyal, too. If you have loyal workers who really are with heart and soul in their workplace and who really love who they're working for, they will also put up with harder times for the company. Work more hours to keep the place they love going, even if it's becoming harder. They will jump in for sick colleagues because it's not f**ing horrible to go there in the first place. If you're fair, people will treat you fairly (most of the times lol) and if you're a friend, people will be friendly.

[@Alianger]

Lots of people don't become loyal, they just take it and leave, thinking short term.

[@Mohammed8778]

@@Alianger sure some, most of them stay in a workplace thats good for them tough.

[@ireneswackyjournals8810]

Alianger if you offer only 2% raise for a person giving blood and soul to the company then of course they will leave. That is what corporations do

[@dkelban]

Very moving. What a courageous and good man. God knows we need more like him instead of the selfish and short sighted CEO’s that most are.

[@scottmarker-treasurevalley7244]

So uplifting! I live in Idaho and he has brought many jobs to our state. Thank you, Hamdi Ulukaya!

[@ibrahimelagoz7779]

Yorumlara bakıyorum da hiç türk yok ben ilk olarak şu yorumda bulunmak istiyorum. Şahsi olarak biz bize yeteriz türkiyem kampanyasına bağışladığınız 2 milyon tl için kendi adıma teşekkür ederim. Sizin gibi yurt dışında iyi yerlere gelen ve doğduğu toprakları unutmayanlar iyi ki varsınız. Konuşmanızdaki idealleri bütün dünya inşallah benimser.

[@kanada2215]

Adam kürt ve kendisi kobaniye yardım etti ayrıca amerikada kürt lobisi var ve hızla büyüyor

[@DA-pn4rz]

What a beautiful person, you can read a lot from a man's eyes and his face. What humanity is in him

[@dawnholly]

In the middle of writing my book, What CEOs Need to Know, I came across this TED talk. I quoted Hamdi several times in the book, and he gave me hope that more CEOs are changing their ways. We CAN CHANGE corporate America and treat employees and people in our communities with respect and share in the prosperity ❣️

[@BlueSky-vb5ih]

I am surprised that this TEDtalk from 2019 and I am watching it on 12/2/2020 how come the view didn’t reach millions. It is only 219k. Yes, Hamdi you were born close to Kurdish mountains 🏔. Your heart ♥️ says and holds more on those mountains. You hold all the nice ethics, moral and values. Blessed the parents who raised you. Every word was coming out of your heart not only your mouth. I felt every word in my heart. You are just a bless from God. You know your WHY and I can see the passion in your heart. Be blessed always ♥️

[@wanderalmeida9584]

We need more Hamdis Ulukayas! Thanks from Brazil.

[@rosewhite3087]

We need more of business man like him, to take care of humanity and focus on consumer satisfaction, not ONLY profit. His mind send is make the world great place to live. Congratulation.

[@barsmustafa245]

Ive seen his previous talks about how he created his company from the ground up in detailed and I was amazed. We need more people like him. Every time I watch him speak, it really affects me so deeply and emotionally. Amazing talk as always! Huge respect! Hope we all got the message he was trying to deliver to us.

[@ozanaydogdu1709]

YOU ARE THE MAN!!! 💪❤️ WE ARE PROUD OF YOU!!!

[@pt1366]

Why can't we get people like Hamdi run for office? The world would sure be a better place with leaders like him. Thank you Hamdi for giving us hope in humanity - and that's coming from a Greek.

[@tarjanyigy]

Real human values. Very unique. Not everyone is able to understand, even accept this approach.

[@gokhansayram1778]

Thank you Hamdi. I now see why the chobani tastes so good. Yes, it is now my favourite here in Australia. I also agree with your view that employees have their heart and soul in the business not the CEOs.

[@stayhy118]

85 CEO’s disliked this video

[@erkan8034]

Now, 104 dislike this video

[@PalotaiPeti]

@@erkan8034 who cares?

[@williamlopez45]

Maybe they need to protect their position... call me crazy.

[@williamlopez45]

@@multiversehacking I grew up in upstate NY-Sullivan County and Taxes are a killer...

[@carlosbarrios3654]

Best TED talk this year! Listening to this man how he built "Chobani" from nothing but a failed crappy old manufacturing plant its truly inspiring.

[@mugambeenoch1241]

Hamdi Ulukaya. My Inspiration and role model. For real 🙌🙌👋

[@classactracing]

Corporate America is all about profits. . Return of investment vs the return of kindness the later goes a long way. Very well spoken @hamdiUlukaya

[@ireneswackyjournals8810]

The later goes a long way but corporations like to have immediate gain

[@ikhan920]

One my favorite TedTalks and one favorite CEOs.

[@andreamelissamorales1387]

This is so inspiring. I'm grateful for real people who set an example. Thanks for showing that the right way can actually get you places.

[@needanexpertadvice4639]

Yeah,,that's true

[@alevilikvealeviler]

He is an Alevi. We are Kurds. "Who does that?" We do that. Money is worthless. We do not count money as worth anything.

[@dougg1075]

Now THIS is a TED Talk! Bless this man!

[@donmack6518]

This Ted Talk was so soothing, my heart is filled with joy. I love Hamdis SPIRIT!!!!!! Good, good man.

[@hjong8830]

If only more CEOs conducted their business this way, the world would be a better place. One of the best speeches ever! A long time ago, businesses took care of their employees and employees were loyal. Now most companies are greedy and don’t treat employees well, as well as employees getting their experience and then leaving. Everyone is using everyone else.

[@alandsabir6546]

An inspiration for young and upcoming kurdish entrepreneurs all over the word, har bijit Hamdi

[@Zainab-jb7lr]

Kind, generous, vulnerable, wise, honest and SIMPLE, what an amazing man

[@greatbriton8425]

I love this guy! I've always felt, management should walk around the company and talk to employees.

[@SalmasAvaz]

kurdish man you're great!

[@sirajtutkun7497]

Have been in retail 25+ years. Everyone talks about how amazon this, online that, is why brick and mortar is struggling. While that has some truth to it.... the main reason is what Hamdi said...the employees are not taken care of, communities are not a part of the plan, etc. Hamdi Ulukaya is a leader! Will never buy another yogurt brand ever again except CHOBANI!

[@arjunsinha4845]

Ted is one of my most favourite channel in KZbin

[@rubeen210]

This guy is so much more of an inspiration than leaders like Jeff Bezos etc.

[@jasminkaboskovic7463]

Bravo Mr.Hamdi, that is the future of the economy.

[@Xcizior]

I want so bad to work for this man. Why cant the world be more like this?

[@Xcizior]

@Roenie Then lets be the change:]

[@Xcizior]

@Roenie im not here to shade, but it seems like the case you are making is "i dont care if he helped a few people, by just existing and trying to do so, he made things worse" and i dont subscribe to that idea. just the very fact that he cares about building instead of tearing down the competition is so much better than the garbage i have had to deal with on and on and on. but thats where things are for me:] life is probably better for you.

[@Xcizior]

@Roenie ._____.

[@ae3730]

Very well done, he deserves all the wealth given to him MashAllah!

[@elhadjiamadoujohnson4166]

This guy savaged CEOs, and I loved it!!!

[@Denise-vf2iz]

Tüylerim diken diken oldu! BRAVO Hamdi Bey, sizinle gururduyoruz!

[@BereNicehello]

I want to work a company like Chobani to get one CEO like Hamdi! 🙏👏🏼👏🏼👏🏼

[@amirtharajthangamani4072]

Eye opener speech for ALL levels. Great talk by Mr.Hamdi .. The truth that will surely make people think and change the life of many ... simply amazing !👏🙏🏻

[@azhertaha]

Really impressive TED talk. Hamdi has a very high level of awareness in areas that seem to be lack behind in the modern business style.

[@brunojake099]

Chobani just got another customer!

[@allanhughes7859]

I think this says it all !!!!!!!!!! What a man... I am sure it was not a bed of roses that's for sure and having been a manager myself for many many years and owning my own company there are some staff that will let you down sad but true. Having said that I found more that cared than did not .. I am now retired but still found this presentation a breath of fresh air When will people become a part of decisions when ruling these large companies. Sadly those at the top talk a good job but never seem to follow it through "Do as i say not as i do" comes to mind. Thanks for sharing this valuable video with us 110% THANK YOU AGAIN !!!!!!!!!!!!!!!!!!!!

[@zoltanovics]

DZ i love this guy's mentality, i think thats way better than what lots of company doing right now

[@Lostpanda123]

I grew up not far away from where he grew up, and let me tell you something; the storytelling and personality of this man is really familiar to me! And it feels good to know exactly what he were referring to, when he talked about the mountains, stars and the moon. Kurdistan is really a magical place! Maybe I'm bias, 50% of me is Kurdish.

[@abrahamdsl]

This is both great and sad to hear in light of what's happening there currently 😰

[@sushilmaratt6920]

What an awesome speech.. Listening to it made me speechless. Very rarely you find such genuine CEO'S.

[@KhalDroGoOo]

Yiğidin harman olduğu yerden(Erzincan) kalplere uzanan hikayesi bravo toprağım👏👏👏 benide al yanına şirketinde seve seve çalışırım.

[@behniaes]

Let's throw out management books, New course of management just have been presented here, I can just say amazing and inspiring 😃😍👌👍... I can't wait to read many books that will be published surely by this great guy 😇🤓

[@karzanmuhammed2362]

You are right. I like this man. Despite that he is a Kurd like me, but he is very humble and selfless.

[@milindgorambekar3988]

What touching story is this ! Real Business Value which is miles ahead of today's competitive entrepreneurial world

[@evolvedcopper2205]

As someone that would like to get into project management some day, this man is a shining example of what is needed in a leader

[@julierozo]

He is critiquing capitalism. More power to him!

[@jmac1244]

He is critiquing those who would distort it. Capitalism wants this...

[@lazylight007]

Noble view in the coporate world, I respect him ☺

[@nigelanicette9243]

Wow! Think of the people first,then the business! I really like his mentality. The customer is always right! Wise words form a wise man.

[@SFO14]

Nigel Anicette similar to Silicon Valley mentality. Focus on customer (internal and external) experience and the money will follow.

[@srinivasan2208]

There is a same type of guy in my state too, his name is Sridhar Vembu, he owns the Zoho company. He created Zoho University for teaching and training students with stipend, not only that he also started a Zoho Branch in a small town and gives employment.

[@spicybrown75]

What is zoho about?

[@srinivasan2208]

@@spicybrown75 Zoho is an IT company. He did the same things like Hamdi did, educating the people to work in the company by giving stipend to them and also started a company in an area where most industrialists don't want to open a company there.

[@srinivasan2208]

@@spicybrown75 en.m.wikipedia.org/wiki/Zoho_Corporation

[@spicybrown75]

@@srinivasan2208 that story warms my heart ❤

[@mercedesvictoriamarinelli1912]

It´s so crazy how we need to learn something that should be common sense, giving back to the ones that made your bussiness what it is. Employees, community, andnever forget nature too

[@williamlopez45]

Eye Opening! He said and is doing what I also felt and believed in business.

[@d.i.d.i.p.p.374]

If Albert Einstein had a child with Mr Bean and then Mo Salah had a child with Gareth Southgate - and then their children grew up and somehow met and had a child of their own; it would be this guy.

[@evrenkonak]

Your point of view is so different than most..You can be a nice designer or scenario writer.... 😅

[@onewxrldmusic7303]

So 1/4 Einstein 1/4 Mr Bean 1/4 Mo Salah 1/4 Gareth - I loooove that mix. How can they meet each other to start reproducing children? LOL

[@Hellodarknessmyoldfriend26]

That is how most kurds look like ,we really all look like what you described 😂❤

[@beste5349]

I'm gonna start buying Chobani

[@gabriellaenekes71]

Ohhhh...this man!!! :) This person is really a Creator man!!! Thank You Hamdi these fantastc words, and this soul and thinking what You have!!!

[@savitrrakatamatah7256]

That's a good dude.

[@Soulr]

Amazing talk, he's an inspiration.

[@JesuisK]

Seninle guru duyuyoruz kral👏👏👍👍

[@TrinkBruder]

I have been in the piano business all my life. This guy explained what destroyed Baldwin, a Top down, not Bottom up operation

[@papyrophliac]

This is absolutely beautiful. All of us want this and to be a part of something this great. we need to individually stop feeding the machines so they can start paying attention. Love this man. oh, and guess what? I'm buying Chobani only now.

[@ny5200]

Always had a negative bias against the “business” idea, but this graceful man with his humanity showed me how a different and ethical approach can be followed Great speech! Cracked on the english speaking part! He also inspired me to involve more within the communities around me, which i have long thought of but haven’t taken an action yet

[@jurbua]

What an amazing human being!

[@mrpaddingtonn]

For all the good reasons that exist, this guy’s talk made me cry. I wasn’t expecting. I cannot agree with him more and I know this first hand being on both side of the spectrum: CEO/employee. Well done and thanks for sharing 🙏

[@bmalakooti]

i wish we have more man like him around the world

[@neerajagupta3470]

This world needs anti-ceo playbook and more of Hamdi 🤗 such an inspiring talk. Its like he read so many people's minds!

[@OMCPero]

Inspiring! Hail to you, my man. This is the only way to work on the long run. Bravo

[@kazmali998]

I’m really proud of that he is Kurdish man.

[@noaha5484]

He’s Turkish with Kurdish decent like me 😜🇹🇷

[@hevin4763]

Noah A Hamdi Ulukaya is ethnically Kurdish from Turkey, not Turkish.

[@noaha5484]

Hevîn Turkish is not ethnic is a nationality, You can be geeek decent, arab, Albanian, or Kurdish and Turkish nationality

[@ae3730]

Great character yields great wealth, Hamdi is an example of it.

[@evolvedcopper2205]

I love the wall reference he made, and he played it with such class, I feel a need to work with this dude 💯

[@ZaidAhmedKhot]

Thank you so much Sir! Best wishes.. 💕

[@olzhasbeis]

Love it! Especially the end bit! So touching man😌

[@NamFlow]

We have a new director at my work and he is doing some non-sense changes, giving people more and more responsibility without giving them any raise in salary. When he was told that people will start leaving the teams he is radically changing, he said that he doesn't care, as there will be always someone who will replace those people. He doesn't care that the company cannot find experienced people (because they offer little money compared to other companies), he doesn't even care that those teams don't have resources to manage the work. He didn't care about one senior specialist with a TONS of experience getting fired for doing one small mistake which could happen to anyone in the team. He didn't even try to persude people above him to make him stay, customer simply wanted to get rid of him for the mistake and upper management decided to fire him without any proper compensation. People who call themselves bosses without having any actual experience working on the position they lead and who can't take any accountability and responsibility should never call themselves bosses or leaders. They aren't and never will be. If those people got their position thanks to their friends and never truly worked the job themselves, then those people simply don't deserve it. They should work their way up the ladder from the ground, not from the middle. The true boss is the person who understand what it takes to do the job and makes everything in his power to help their people in their team to do their work efficiently, help with the work if needed and most importantly defend each individual of the team, if that individual is doing great job, of course. This isn't just one case. There are many companies where this happens and it really pisses me off. People in the management have usually impossible demands that cannot work and they don't understand it, as they don't know what it takes to do it. They never had such experience or maybe they had, but it was a long time ago when things were working differently and they got out of touch with reality. Bosses who sit on the highest floor and never visit their employees, never ask for their opinions, never listen to their feedback are not bosses. They are worthless people who are in only for the money and nothing else. Nuff said.

[@nurib2580]

Maşallah abime ne güzel düşünür bir insan keşke herkes bu şekilde düşünse dünyada yoksuluk kalmaz savaş olmaz ne güzel bir insansın

[@michaeljohnston9444]

It is hard to find people or businesses today that put the thought of people first in businesses. Truly inspiring thought and deeds I hear from this guy. we need more people like him and wish I could talk and meet great men like him wish him the best of luck truly this is what America was meant to be work hard and make it but love the fact he cares about those that work for him amazing man and someone I wish I could call friend love his ideas and passion peace out everyone

[@mks-one]

Watching this every day until I feel like I am great leader for my employees

[@Fulcrumshift]

great talk. inspiring speaker. I'm tempted to relocate to idaho if the company was hiring.

[@dud3stuff]

Idaho is a wonderful place to live

[@bartcox274]

according to Hamdi: People shouldn't feel like a drop in the ocean but recognise their talents like an ocean in a drop

[@anubhavwadhwa9991]

Loved this Ted Talk to the core. I tend to cry whenever I see this! 💖 Much love to you, Hamdi! 😇 You're a legend!

[@yatingzhu9562]

OMG! This guy is so impressive!

[@elginshireisrael927]

“How can I help you?” 🙏🙏🙏

[@jaydeepvipradas8606]

His passion, desire for quality, knowledge, reaching and connecting people, seeing profit in underrated places and people, is all astonishing. Book suggestion: Good to Great by James Collins.

[@kaiwan]

Man that was so inspiring

[@sandraritchie6512]

This is the world I began in 60yrs ago. Yes please bring it back. Love to you for seeing our human error in the path Of Ceo's and company Rule. Thanks again

[@Gelsenkirsen]

Most underrated Ted talk.