The anti-CEO playbook | Hamdi Ulukaya

[@ryanmcgloondc1014]

This guy has the opposite mentality of Amazon. Caring about people and employees... Shouldn't be as controversial as it is. Great TED talk.

[@tinab3627]

Omg! I was thinking about Amazon too while I was watching this. I was wondering if there was a way to tag Jeff Bezos lol! Seriously though. This guy here is truly amazing.

[@marcush4741]

Because he's kurdish. And unlike bezos, Kurds know struggle.

[@dewid.maulani6044]

The new anti-CEO playbook is about : 1. Gratitude 2. Community 3. Responsibility 4. Accountability he said, "If you are right with your people, with your community, with your product. You will be more profitable, more innovative, more passionate people working for you, and a community that supports you. and that's what the anti-CEO playbook is all about." and also, "it's you -- every single one of you is in power to make changes today." Thank you for this beyond beautiful speech, Mr. Ulukaya.

[@needanexpertadvice4639]

Nice

[@lostinthelookingglas]

My heart stopped when I heard “Chobani”. I eat so much of that brand, and hearing it’s origin story made me so happy.

[@Andrew-tw6pe]

The period I was working there the production numbers went ten fold as we expanded in markets and developed into a powerhouse for yogurt production. A lot of yogurt.

[@Brivlo]

thats not the full story

[@stormanimations5422]

choban (pronounced "çoban" in turkish) means shepherd

[@mach1gtx150]

This man's presentation made me cry. What a great human being with a beautiful vision for the world.

[@DjiBalz]

Me too man! Here I am in a toilet during my lunch break and I am in tears. It makes me think of the company I am working right now.

[@socialsupportrevolution]

I thought I was the only one. He is so authentic and moving.

[@adilenebartolocervantes2642]

Samee! He's so inspiring!! I'm glad to see more than one person moving by his words. My fav TedTalk

[@MyWalk3296]

Yep

[@osse1n]

*Don't be a BOSS, become a LEADER - show the way by doing the work yourself*

[@oguzsndk]

Hamdi Ulukaya gives a hope for new entrepreneurs. He tells the business world humanity and virtue rather than money..

[@chamelocooks]

"This is not the time to build walls, this is a time to start painting the walls. I leave the colors all up to you"

[@Shinehead3]

More wisdom in 18 minutes than in 4 years of college and also without any debt 👍👍👍

[@vitality36]

very true

[@MyWalk3296]

You know good, honest, intelligent & caring when you see & hear it. He's definitely got that, so inspiring, listen up & learn

[@debbie_chooses_love9018]

Well I'll be buying only Chobani from now on! 💯

[@elhadjiamadoujohnson4166]

Debbie_Chooses_Love Ameeen!!!

[@jmac1244]

Always do when I go home to the US. Canada would not give him any dairy pricing guarantees so he never opened it here.. better for the US.

[@barbmarkiw9678]

This is the second time I’ve seen him speak. What am amazing human being. Think what the world would be if most companies shared his vision and heart ❤️

[@alit2086]

Damn this made me rethink my attitude as an entrepreneur. I am so focused on profits that i forgot basic humanity. Great speech!

[@doctorbigsmiles]

Hear here!!

[@bene88597]

Many kurdish people from our hometown Erzincan and 300-400 km around have this mentality this character happy to see him successful!

[@AmericanTrucker89]

Stay Humble and don't forget who you are we all humans

[@pt1366]

Why can't we get people like Hamdi run for office? The world would sure be a better place with leaders like him. Thank you Hamdi for giving us hope in humanity - and that's coming from a Greek.

[@rfeyman3682]

Would love to work for this guy. Right out of college I wanted to prove myself so I worked hard at getting a job. Then I worked myself almost to death. For a Fortune 100 company I built their chart of accounts and that project took me over a year of 12hr days, 7 days a week. They gave me a 2% raise. So I was like, OK let me really show you what I can do and found multiple billing errors from other companies saving them $20 million dollars and I helped to move their accounting data to a new system working 15hr to 17hrs a day, for 7 days a week. The bosses said I "met expectations" and gave me a 3% raise. Seriously? Moral of the story, is you can literally work yourself to death and the business leaders of today don't care. They will happily work you to death and then probably complain when you drop dead. Heck, they will probably charge your living relatives a "dead employee" removal fee. I am buying all the Chobani I can eat from now on.

[@onewxrldmusic7303]

But how about telling your story to Hamdi Ulukaya himself. Perhaps a good comes out of that. You work 12 hours a day 7 days a week, you become a friend and a shareholder as well because he appreciates good work.

[@zaraakpinar8017]

Kurds are so proud of you Hamdi 👏🏽

[@daraa151]

I would’ve been more proud if he called it SHWAN, Shepard in Kurdish

[@tengkukamil3951]

Salahuddin Al Ayubbi was also a Kurd who conquered Jerusalem

[@MaJoRMJR]

I 100% agree! This man is an absolute legend.

[@scottmarker-treasurevalley7244]

So uplifting! I live in Idaho and he has brought many jobs to our state. Thank you, Hamdi Ulukaya!

[@Guesswho-x4o]

Very moving. What a courageous and good man. God knows we need more like him instead of the selfish and short sighted CEO’s that most are.

[@gokhansayram1778]

Thank you Hamdi. I now see why the chobani tastes so good. Yes, it is now my favourite here in Australia. I also agree with your view that employees have their heart and soul in the business not the CEOs.

[@DA-pn4rz]

What a beautiful person, you can read a lot from a man's eyes and his face. What humanity is in him

[@rosewhite3087]

We need more of business man like him, to take care of humanity and focus on consumer satisfaction, not ONLY profit. His mind send is make the world great place to live. Congratulation.

[@BlueSky-vb5ih]

I am surprised that this TEDtalk from 2019 and I am watching it on 12/2/2020 how come the view didn’t reach millions. It is only 219k. Yes, Hamdi you were born close to Kurdish mountains 🏔. Your heart ♥️ says and holds more on those mountains. You hold all the nice ethics, moral and values. Blessed the parents who raised you. Every word was coming out of your heart not only your mouth. I felt every word in my heart. You are just a bless from God. You know your WHY and I can see the passion in your heart. Be blessed always ♥️

[@carlosbarrios3654]

Best TED talk this year! Listening to this man how he built "Chobani" from nothing but a failed crappy old manufacturing plant its truly inspiring.

[@barsmustafa245]

Ive seen his previous talks about how he created his company from the ground up in detailed and I was amazed. We need more people like him. Every time I watch him speak, it really affects me so deeply and emotionally. Amazing talk as always! Huge respect! Hope we all got the message he was trying to deliver to us.

[@classactracing]

Corporate America is all about profits. . Return of investment vs the return of kindness the later goes a long way. Very well spoken @hamdiUlukaya

[@ireneswackyjournals8810]

The later goes a long way but corporations like to have immediate gain

[@tarjanyigy]

Real human values. Very unique. Not everyone is able to understand, even accept this approach.

[@dawnholly]

In the middle of writing my book, What CEOs Need to Know, I came across this TED talk. I quoted Hamdi several times in the book, and he gave me hope that more CEOs are changing their ways. We CAN CHANGE corporate America and treat employees and people in our communities with respect and share in the prosperity ❣️

[@Mohammed8778]

Another thing is: If you've been investing in people and they notice it and come to like you, they will become loyal, too. If you have loyal workers who really are with heart and soul in their workplace and who really love who they're working for, they will also put up with harder times for the company. Work more hours to keep the place they love going, even if it's becoming harder. They will jump in for sick colleagues because it's not f**ing horrible to go there in the first place. If you're fair, people will treat you fairly (most of the times lol) and if you're a friend, people will be friendly.

[@Alianger]

Lots of people don't become loyal, they just take it and leave, thinking short term.

[@Mohammed8778]

@@Alianger sure some, most of them stay in a workplace thats good for them tough.

[@ireneswackyjournals8810]

Alianger if you offer only 2% raise for a person giving blood and soul to the company then of course they will leave. That is what corporations do

[@wanderalmeida9584]

We need more Hamdis Ulukayas! Thanks from Brazil.

[@ozanaydogdu1709]

YOU ARE THE MAN!!! 💪❤️ WE ARE PROUD OF YOU!!!

[@hjong8830]

If only more CEOs conducted their business this way, the world would be a better place. One of the best speeches ever! A long time ago, businesses took care of their employees and employees were loyal. Now most companies are greedy and don’t treat employees well, as well as employees getting their experience and then leaving. Everyone is using everyone else.

[@andreamelissamorales1387]

This is so inspiring. I'm grateful for real people who set an example. Thanks for showing that the right way can actually get you places.

[@needanexpertadvice4639]

Yeah,,that's true

[@ibrahimelagoz7779]

Yorumlara bakıyorum da hiç türk yok ben ilk olarak şu yorumda bulunmak istiyorum. Şahsi olarak biz bize yeteriz türkiyem kampanyasına bağışladığınız 2 milyon tl için kendi adıma teşekkür ederim. Sizin gibi yurt dışında iyi yerlere gelen ve doğduğu toprakları unutmayanlar iyi ki varsınız. Konuşmanızdaki idealleri bütün dünya inşallah benimser.

[@kanada2215]

Adam kürt ve kendisi kobaniye yardım etti ayrıca amerikada kürt lobisi var ve hızla büyüyor

[@alandsabir6546]

An inspiration for young and upcoming kurdish entrepreneurs all over the word, har bijit Hamdi

[@ikhan920]

One my favorite TedTalks and one favorite CEOs.

[@mugambeenoch1241]

Hamdi Ulukaya. My Inspiration and role model. For real 🙌🙌👋

[@greatbriton8425]

I love this guy! I've always felt, management should walk around the company and talk to employees.

[@donmack6518]

This Ted Talk was so soothing, my heart is filled with joy. I love Hamdis SPIRIT!!!!!! Good, good man.

[@arjunsinha4845]

Ted is one of my most favourite channel in KZbin

[@ae3730]

Very well done, he deserves all the wealth given to him MashAllah!

[@dougg1075]

Now THIS is a TED Talk! Bless this man!

[@Xcizior]

I want so bad to work for this man. Why cant the world be more like this?

[@Xcizior]

@Roenie Then lets be the change:]

[@Xcizior]

@Roenie im not here to shade, but it seems like the case you are making is "i dont care if he helped a few people, by just existing and trying to do so, he made things worse" and i dont subscribe to that idea. just the very fact that he cares about building instead of tearing down the competition is so much better than the garbage i have had to deal with on and on and on. but thats where things are for me:] life is probably better for you.

[@Xcizior]

@Roenie ._____.

[@Zainab-jb7lr]

Kind, generous, vulnerable, wise, honest and SIMPLE, what an amazing man

[@jasminkaboskovic7463]

Bravo Mr.Hamdi, that is the future of the economy.

[@elhadjiamadoujohnson4166]

This guy savaged CEOs, and I loved it!!!

[@esrathep]

He is a great inspiration from my country. He is not only Turkish or Kurdish but an amazing example of a global citizen.

[@Denise-vf2iz]

Tüylerim diken diken oldu! BRAVO Hamdi Bey, sizinle gururduyoruz!

[@zoltanovics]

DZ i love this guy's mentality, i think thats way better than what lots of company doing right now

[@sushilmaratt6920]

What an awesome speech.. Listening to it made me speechless. Very rarely you find such genuine CEO'S.

[@rubeen210]

This guy is so much more of an inspiration than leaders like Jeff Bezos etc.

[@azhertaha]

Really impressive TED talk. Hamdi has a very high level of awareness in areas that seem to be lack behind in the modern business style.

[@milindgorambekar3988]

What touching story is this ! Real Business Value which is miles ahead of today's competitive entrepreneurial world

[@allanhughes7859]

I think this says it all !!!!!!!!!! What a man... I am sure it was not a bed of roses that's for sure and having been a manager myself for many many years and owning my own company there are some staff that will let you down sad but true. Having said that I found more that cared than did not .. I am now retired but still found this presentation a breath of fresh air When will people become a part of decisions when ruling these large companies. Sadly those at the top talk a good job but never seem to follow it through "Do as i say not as i do" comes to mind. Thanks for sharing this valuable video with us 110% THANK YOU AGAIN !!!!!!!!!!!!!!!!!!!!

[@amirtharajthangamani4072]

Eye opener speech for ALL levels. Great talk by Mr.Hamdi .. The truth that will surely make people think and change the life of many ... simply amazing !👏🙏🏻

[@nigelanicette9243]

Wow! Think of the people first,then the business! I really like his mentality. The customer is always right! Wise words form a wise man.

[@SFO14]

Nigel Anicette similar to Silicon Valley mentality. Focus on customer (internal and external) experience and the money will follow.

[@evolvedcopper2205]

As someone that would like to get into project management some day, this man is a shining example of what is needed in a leader

[@Lostpanda123]

I grew up not far away from where he grew up, and let me tell you something; the storytelling and personality of this man is really familiar to me! And it feels good to know exactly what he were referring to, when he talked about the mountains, stars and the moon. Kurdistan is really a magical place! Maybe I'm bias, 50% of me is Kurdish.

[@abrahamdsl]

This is both great and sad to hear in light of what's happening there currently 😰

[@CosmicCrusader1]

Have been in retail 25+ years. Everyone talks about how amazon this, online that, is why brick and mortar is struggling. While that has some truth to it.... the main reason is what Hamdi said...the employees are not taken care of, communities are not a part of the plan, etc. Hamdi Ulukaya is a leader! Will never buy another yogurt brand ever again except CHOBANI!

[@gabriellaenekes71]

Ohhhh...this man!!! :) This person is really a Creator man!!! Thank You Hamdi these fantastc words, and this soul and thinking what You have!!!

[@KhalDroGoOo]

Yiğidin harman olduğu yerden(Erzincan) kalplere uzanan hikayesi bravo toprağım👏👏👏 benide al yanına şirketinde seve seve çalışırım.

[@mercedesvictoriamarinelli1912]

It´s so crazy how we need to learn something that should be common sense, giving back to the ones that made your bussiness what it is. Employees, community, andnever forget nature too

[@lazylight007]

Noble view in the coporate world, I respect him ☺

[@stayhy118]

85 CEO’s disliked this video

[@erkan8034]

Now, 104 dislike this video

[@PalotaiPeti]

@@erkan8034 who cares?

[@williamlopez45]

Maybe they need to protect their position... call me crazy.

[@williamlopez45]

@@multiversehacking I grew up in upstate NY-Sullivan County and Taxes are a killer...

[@nurib2580]

Maşallah abime ne güzel düşünür bir insan keşke herkes bu şekilde düşünse dünyada yoksuluk kalmaz savaş olmaz ne güzel bir insansın

[@ny5200]

Always had a negative bias against the “business” idea, but this graceful man with his humanity showed me how a different and ethical approach can be followed Great speech! Cracked on the english speaking part! He also inspired me to involve more within the communities around me, which i have long thought of but haven’t taken an action yet

[@williamlopez45]

Eye Opening! He said and is doing what I also felt and believed in business.

[@sandraritchie6512]

This is the world I began in 60yrs ago. Yes please bring it back. Love to you for seeing our human error in the path Of Ceo's and company Rule. Thanks again

[@behniaes]

Let's throw out management books, New course of management just have been presented here, I can just say amazing and inspiring 😃😍👌👍... I can't wait to read many books that will be published surely by this great guy 😇🤓

[@karzanmuhammed2362]

You are right. I like this man. Despite that he is a Kurd like me, but he is very humble and selfless.

[@papyrophliac]

This is absolutely beautiful. All of us want this and to be a part of something this great. we need to individually stop feeding the machines so they can start paying attention. Love this man. oh, and guess what? I'm buying Chobani only now.

[@ae3730]

Great character yields great wealth, Hamdi is an example of it.

[@OMCPero]

Inspiring! Hail to you, my man. This is the only way to work on the long run. Bravo

[@mrpaddingtonn]

For all the good reasons that exist, this guy’s talk made me cry. I wasn’t expecting. I cannot agree with him more and I know this first hand being on both side of the spectrum: CEO/employee. Well done and thanks for sharing 🙏

[@BereNicehello]

I want to work a company like Chobani to get one CEO like Hamdi! 🙏👏🏼👏🏼👏🏼

[@neerajagupta3470]

This world needs anti-ceo playbook and more of Hamdi 🤗 such an inspiring talk. Its like he read so many people's minds!

[@rewsan777]

I share his vision as why companies should exist and I believe he has got it right. Its people like him who will make this selfish, materialistic and greedy world a better place. I hope there are more Hamdi Ulukaya's in this world.

[@Soulr]

Amazing talk, he's an inspiration.

[@bmalakooti]

i wish we have more man like him around the world

[@armankohli8148]

Bro, I come here every week to get motivation for my startup.

[@oscarchim3619]

One of the only (if not the only) few entrepreneurs I respect!

[@savitrrakatamatah7256]

That's a good dude.

[@mks-one]

Watching this every day until I feel like I am great leader for my employees

[@julierozo]

He is critiquing capitalism. More power to him!

[@jmac1244]

He is critiquing those who would distort it. Capitalism wants this...

[@ャンティオカ]

This is the change I want to see in the world. Straight-up facts.

[@mrsmrizwan]

Beautiful inspiring talk. I completely relate to his way of thinking. I'm happy someone has done it before me.

[@beste5349]

I'm gonna start buying Chobani

[@jurbua]

What an amazing human being!

[@gulnurcom323]

BRAVO. I AM SO PROUD OF THIS ACCOMPLISHMENT. UNFORTUNATELY, THE US IS SO AFRAID OF ACTIONS LIKE THIS-SOCIALISM

[@evelynmaclean3488]

A brilliant story and told from the heart... Chobani gets it.

[@yatingzhu9562]

OMG! This guy is so impressive!

[@jaydeepvipradas8606]

His passion, desire for quality, knowledge, reaching and connecting people, seeing profit in underrated places and people, is all astonishing. Book suggestion: Good to Great by James Collins.

[@maybeoneday5269]

It was a wonderful speech.It's inspiring.(Everything is in your hands, not of others.)

[@marinawithrow6663]

Amazing TED talk, keep it up! 'this is the difference between ROI and return on kindness 16:39' Very inspiring quotes.

[@evolvedcopper2205]

I love the wall reference he made, and he played it with such class, I feel a need to work with this dude 💯

[@arpigracetarkhanian9684]

Humble man full of integrity 🙏

[@kalanaherath3076]

Beautiful! This guy just reinvented a more practical form of Market Socialism

[@olzhasbeis]

Love it! Especially the end bit! So touching man😌

[@anubhavwadhwa9991]

Loved this Ted Talk to the core. I tend to cry whenever I see this! 💖 Much love to you, Hamdi! 😇 You're a legend!

[@ZaidAhmedKhot]

Thank you so much Sir! Best wishes.. 💕

[@mehmetaliamkoglu6290]

proud of you and with your mentality as Turkish ,keep walking ...

[@kale-bopp]

Who hits a thumbs down on this?! He is completely right. Employee engagement and consumer satisfaction drive profit. Focusing on shareholders at the expense of your talent and your buyers is a recipe for short term success and long term failure. It's a race to the bottom, and it cripples industries. The corporate world depends on people who have the courage to be human.

[@AnthonyMogilin]

Hamdi, what an inspiring story. Thank you so much for sharing your knowledge and wisdom. God bless and have an amazing day. 🙏