Cinemark - Front Row Joe (1988-1997, USA)

[@sidverbal7170]

Well, thanks for editing these all together. My garage is full of cels and 35mm original elements from these trailers which we produced with loving care. I remember getting backlash letters copied to me from Cinemark from customers that hated having to sit through a 2 minute policy trailer. Last time I went to Cinemark I had to sit through a 30 minute ad preshow to get to the movie. Even with my free pass, it made me want to stick to my home cinema and that was pre-covid. Maybe some day I'll do a kickstarter or something to transfer the trailers to hi-def as they would look great. Tim Hodge was our lead animator on the earlier trailers, who would go off to a great career with Disney and Veggie tales. Also credits to Bill Reed for the later ones. Thanks and hope our efforts contribute to your fondest childhood memories! Cheers!! - Doug Willming

[@michaellogmans4330]

Thank you so much for sharing this neat bit of information with us. I'm from the Netherlands so Front Row Joe and even Cinemark itself are totally unknown to me. Yet here I am, discovering this awesome work for the first time. I appreciate the hard work you and your crew put into these and thank you for bringing me and others so much joy with FRJ. Had I experienced these real time in the cinema back then, I'm sure I'd have a blast seeing these over and over again with every cinema visit. It would be very interesting to see (if possible, maybe even 4K) scans of those 35mm prints. You have yourself a support here in case such crowdfunding takes place. I'm sure besides myself, many people would love to see FRJ come to life again through such project too. Also, I've been hunting high and low for FRJ merchandise or animated cells but no luck yet. One more thing, a question: Is there any information about the cast? The cast and the composers/writers are something I'd love love to dig into. Again, thanks for FRJ and the entertainment with it. Best regards, Michael Logmans

[@WillCWilson]

Interesting stories from your time working for Cinemark, those letters you got made me chuckle, mainly because I'd love sitting through these before seeing a movie. I hope you can get those prints scanned. Even though there are already print scans of some of these available on KZbin, some of them have splices, and I'd like to see how yours hold up.

[@Draknfyre]

I always loved these trailers going to Cinemark as I grew up, and they're very nostalgic for me. I'm so glad they're on KZbin now, as media concerning Front Row Joe seems very scarce on the internet. Thank you for the part you had in making them. I was really saddened when Cinemark retired Front Row Joe and co. And I hear you about long preshows today. It's utterly ridiculous. By the time the seemingly endless trailers, product commercials and whatever else has finally finished, often I've actually forgotten what movie I came to see.

[@meepshmeep6445]

hey, if you're ever wanting to sell any of your cels i would absolutely be interesting in purchasing some

[@MattJordanAnimation]

I would back that Kickstarter!

[@jtaylor9880]

From hand drawn animation to CGI, it really reminds me of a time when CGI was so new but OMG the graphics!

[@prim34ev]

“Take your baby outside when it’s crying” FOR THE LOVE OF GOD WHY DONT THEY SAY THIS BEFORE MOVIES ANYMORE?!

[@SearsCool]

No idea, probably because the movie theatres forgot about crying babies during movies

[@aliciahigginbotham5811]

I Don't Know.

[@matthewentertainment5819]

Because children were kidnapped by criminals

[@autobotrock4789]

Maybe they figured customers were capable of using common sense. How silly of them.

[@gionnijohnson69]

PLEASE GOD PLEASE FIND A WAY TO BRING BACK FRONT ROW JOE!!!!!

[@MissBarker93]

Joe's not only a cool guy, but he's also a good role model for kids since he teaches proper theater etiquette. I think he should make a comeback.

[@javianwilliams7463]

Eraser: This dude is right!

[@nintndo1636]

I agree. Front Row Joe is awesome.

[@stephenemmett9753]

It'd make more sense for those who are texting on their phones to turn them off.

[@ursarossman280]

I know many adults who seed some God damn thetre etiquette as well

[@tyhillbroussard4924]

I think he’s better than Cool Cat

[@kootunesscrewy]

I love how the animation evolved from being simplistic-looking to having a more Animaniacs-esque style. Also, I love how the orange cat went from being the bully's sidekick to become Joe's ally.

[@K10thekunt]

i wouldn't say the older ads are simplistic looking. they kinda remind me of 90s disney tva a bit

[@blaa6]

As a former theater employee, we need more mascots like this.

[@supermariof0521]

Agreed.

[@reneastle8447]

Good idea.

[@alphagiga4878]

But aren't theaters dying though?

[@blaa6]

@@alphagiga4878 I'd say that only really applies to independent theaters or ones in isolated areas. Most theaters I go to have plenty of customers.

[@DanteTube]

for real yo

[@personificat10n]

We need these back. as a theater employee and frequent moviegoer, no one follows these policies now. trash is left everywhere and people theater-hop really loudly, disrupting movies that are halfway through. Joe would be a lifesaver today!

[@reneastle8447]

The Retro Decade Revival Project can help that, along with creating new shorts the old fashioned way.

[@mrconroy4672]

Cinemark needs to bring him back already.

[@TurboPikachu]

These policy segments/adverts have more expressiveness and charm than entire post-2016 Disney movies

[@Hammi4Real]

So much SOUL. Great animation, too.

[@coraltwining7830]

They actually brought back Front Row Joe and Popcorn Penny for a brief period between 2003-04, several years after retiring them. This was around the same time Regal Cinemas (then known as Regal Entertainment Group) retired their iconic CGI rollercoaster policy trailer, only to revive it in 2010.

[@fightingwolf18]

Regal still has the rollercoaster opening? Nice!

[@cartoonosaurus]

I love Elton’s redemption arc, plus the first two trailers using a saxophone to simulate a baby crying.

[@matthewsoucy9073]

And you thought Zuko has the best redemption arc

[@ArcherSlamBAM]

I love that if you watch this in one sitting, you can actually piece together a story. Like how Elton became Joe's friend or how Joe and Penny met. Also going to wager that since that blue cat accidentally through the pink one, she went on to date Elton for a time. This is adorable. XD

[@tejaswoman]

How did it take me nearly 30 years to notice that while Popcorn Penny is wearing a top and a skirt, Joe is pantsless? Fun fact: Popcorn Penny didn't originally have a name. In the early 1990s, they had a contest to name her. I remember because one of my high school students worked at the McAllen Cinemark theater and he contributed a name. Wish I could remember what it was, because it was really cute.

[@simonelopes5030]

TOP 3

[@Draknfyre]

Male cartoon characters going pantless while female ones are fully-dressed is quite common from the earliest cartoons to today.

[@candycane1744]

That's how furry characters were designed back then

[@charlietrain]

fun fact :we called her back row ho....

[@Wendy_O._Koopa]

@@Draknfyre Fun Fact: Minnie Mouse is one of the few female characters not to follow this rule, in Steamboat Willy, she's wearing a skirt and two pasties. Okay, that still covers her naughty bits, but it's not fully dressed either. Don't believe me? Well I, as well as a million other KZbinrs, have reuploaded the original cartoon, that is now beyond copyright (perhaps you've heard of this?), so you can see Minnie in all her pastiness, and I don't mean because her face is white.

[@awesomereesee7841]

As someone who was born in 2006 I’m to young to truly be “nostalgic” but I still love these and I will definitely take it over that one Regal ad (you know the one) Though it probably helps that as an aspiring animator from San Antonio, I find it inspiring it was made by a studio from there

[@erinbrown7412]

This totally should have been a 80's cartoon Joe could be the star the 'coolest kid' always at the movies trying to spend time with his crush popcorn Penny.

[@mario-mario822]

Or he(Joe) chase the villain cat (Clyde)through the screen of movie parodies via Muppet babies Love the 🎷🎷🎷🎷

[@tyhillbroussard4924]

I like how they used saxophones for the baby cries

[@devildog452]

I think these guys would make AWESOME characters in a cartoon musical!

[@Switchcrafts]

"Along with me and Front Row Joe!" Aren't YOU Joe? I also like how Elton went from enemy to a friend even if he aint' did nothing wrong *most of the time.*

[@Toongamer]

Well he was pretty badly influenced by that jerk, Clyde.

[@jonnygulmatico9472]

Clyde: It's the neurotoxins. Cake: Shut it, 🅱lyde!

[@JoCox4048]

I believe Joe said: “Along with me I’M Front Row Joe”. But it does sound like “and”.

[@xylopiano3]

1:46 I just love how Clyde and Elton are freaked out by the singing cats. XD

[@jorgearnoldson3107]

7:22 Goofy called; he wants his signature yell back.

[@revinhatol]

5:24

[@javianwilliams7463]

And he really doesn’t like it, somehow.

[@Educatedunhousedperson]

The character development, the ark, the addition of new characters. This miniseries of advertisements is doing better than a lot of shows! 😂 And movies, ironically enough.

[@Albortomagico]

They did not need to include Elton getting hoes at 9:59 But they did anyway What a man

[@moshomaniac1]

These may be just movie theatre adverts, but their animation quality is better than about 90% of the rigidly animated, lazily drawn cartoons today. Man, I miss the cartoons 80s and 90s.

[@reneastle8447]

There won't be anymore rigidly animated, lazily drawn cartoons. I'm planning to put together a Retro Decade Revival Project. Our goal is to bring real entertainment, true talent and old school back into the public mainstream, ranging from the 1980s to the Victorian Era.

[@reneastle8447]

@Commies Are Bad It's still a work-in-progress. But if you like, you can spread the word to everybody. Here's what you can do; 1. List down which needs to be brought back and which ones won't. 2. Raise funds for the project through Kickstarter. 3. Put an end to rigidly animated, lazily drawn cartoons forever. 4. Eradicate Autotune from the face of the Earth. 5. Restore old school technology to working mint condition, from home game consoles to VCRs. 6. Bring back the old companies, malls, stores, and theme parks you remember from your childhood. I hope you can do it, I'm counting on you and everyone else.

[@reneastle8447]

@Commies Are Bad I haven't done the project yet. I'll need all the help I can get. About RKO Radio Pictures, that's a good idea to bring it back, RKO was one of the most prolific film companies in the 1930s.

[@reneastle8447]

@@glennjamin We'll get better animation back, the Retro Decade Revival Project will put an end to animators using Flash, Toon Boom, and CalArts butt faces. Our goal is to bring real entertainment, true talents, pure originality and variety, old school, and more back into the public mainstream, starting with the 1980s. Children will love real hand drawn cel animation all over again.

[@reneastle8447]

@@glennjamin Not everybody agrees. The procedures of creating hand drawn cel animation is worth the risk.

[@ChapBloke]

It's funny that they took 4 cartoons to make the title character take centre stage in his own piece.

[@ChristopherSobieniak]

I'm sure they weren't sure at first before he started to get recognized.

[@Alu-tz3wj]

THESE ARE AWESOME WHATTTTT the animations are lively, the songs are charming AND they have a good message i love these so much😭😭😭

[@luv2sail66]

I enjoyed these back in the day, especially the ‘50s style music. Not ashamed to admit it.

[@mario-mario822]

This is the BEST VIBE I've found BY FAR all 2024. 😂I would've asked my family to take me to the movies just to see this ad if I saw this as a kid.

[@blackmagician7645]

5:49 That mouth stamped cat is like-. These guys! With the nerve to tell others to silence themselves while they are singing throughout the theater.😂

[@joeball9630]

Clyde: I Talk During The Movie! Cinemark: So you have chosen… Death.

[@ccateni28]

Remember when cinemas cared about branding?

[@reneastle8447]

If they still do, that would be great.

[@tonymata8070]

Ahhh Cinemark, such wonderful memories of going there especially the dollar theater which was in a mall. I honestly miss seeing that logo for the company and Front Row Joe and Popcorn Penny (this is my first time knowing their names), I never saw these before and I remember the CG animated ones in the 2000s. It’s kinda sad that they don’t use the characters anymore but I’ll always see him in those arcade tokens. Oh btw the dollar theater I went to is now a huge Cinemark theater with XD. 😊

[@SearsCool]

My nearest one has IMAX ☺️

[@EricE549]

these songs are so catchy, they're the only movie theater bumpers that stick in my head once i'm done watching a playlist full of bumpers like these. edit: a year later and i must point out elton goes through a reformation arc throughout the course of these bumpers. god-tier character development

[@carlihildebrandt6990]

I like front row joe.

[@javianwilliams7463]

Diddo.

[@nerdy_kid_at_heart]

I remember that mascot! Only now did I learn he had a name. I've never seen these, but there is one I remember seeing that's not included on here. It showed a crowd of actual people waiting at a red carpet and then start shouting excitedly when a limo rolled up, and out comes Front Row Joe. By then he was CGI'd. He basically was portrayed like a celebrity arriving at a screening. It was much shorter, maybe like 30 seconds. And that was the last I've seen of him.

[@ChristopherSobieniak]

It's a shame Cinemark doesn't use him much anymore.

[@troyandrew7443]

really? i saw him in an ad at a cinemark last year

[@ChristopherSobieniak]

Troy Andrew Yeah, perhaps I just haven't seen him in my parts, and I've been to at least a movie or two last year at a Cinemark-owned Rave Cinema.

[@troyandrew7443]

Christopher Sobieniak well, it was not just b4 the movie started. It was out in the hallway

[@ChristopherSobieniak]

Perhaps I didn't notice that in mine then, though it seems like they all use the same materials, whether Cinemark or not (so used to calling them Cinemark than Rave given the exposure).

[@CK2012]

they do not use him anymore, I do not know the last movie I saw with the intro

[@wws12]

3:44 : *exists* Deviantart: *sweats*

[@organous8870]

I truly adore these! The animation is amazing, and the music hits me just right. I really wish they kept using the ushers instead of making a mascot, because the ushers are like the theater staff welcoming you to the show. (Of course I know those poor souls are worked too hard for that, but it’s still a nice image.) I was a wee baybay at this time, and my family rarely ever went to the cinema. But I do vaguely remember seeing these characters. So thanks for the unlocked nostalgia!

[@jessicamcneill2463]

Clyde was such a jerk, and Elton wants to enjoy the movie in peace.

[@SmokeyMcb]

The music is so good you can dance to it.

[@zambimaru]

They're catchy as hell.

[@AtlasBlizzard]

I love the smooth ushers 😎

[@UmmYeahOk]

Our local mall had a cinemark from 1989 to about Y2K. Stupid town ended up with a glut of movie theaters. They boarded up everything. About a decade later, Cinemark built a new theater elsewhere within the mall, leaving the original pre stadium seating theater still sealed up. The mall has since went bankrupt, but the new owners seemed to have attracted a lot of tenants surprisingly. The tenants are all pretty random. A daycare, senior center, ax throwing, war museum... ...I can't help but wonder why they don't open up the old theater and charge admission to see such a time capsule. For all I know, my favorite POG distributor game is still in the arcade!

[@SearsCool]

UmmYeahOk I KNOW THE MALL YOU'RE TALKING ABOUT MUSIC CITY MALL LEWISVILLE

[@UmmYeahOk]

@@SearsCool yep. That’s the one. Vista Ridge in Lewisville. 👍

[@reneastle8447]

What if we can reopen that old theater?

[@UmmYeahOk]

@@reneastle8447 the mall has once again changed hands since my comment was made. The theater is still boarded up. The only way we could get it to open is if we offered to pay for the space, even if just for a week. It would seem as though every single movie theater in that town has since closed, some even being bulldozed. This included the drive in that struggled to open, closing right BEFORE COVID when we would need them the most. This leaves the town with only the new(ish) Cinemark in that same mall. I can’t imagine them allowing a second to open within the same property, due to competition issues. It’s a good way to lose BOTH tenants. I had thought about renting it though, for like a Girl Scout sleep over event. 9 years before that mall opened, a smaller one story mall opened several miles up the road. Once a year they’ll have a “Mall Madness” event there, where the girls stay the night, and many vendors stay open till midnight including their own movie theater. The problem is that they want you out of there by 6, meaning you’re waking up at 4am. That’s pretty lame IMO. But Vista Ridge has crappy hours anyway. 11-7 daily, except for Sunday, then 12-6. …for a mall!!! So they wouldn’t need to kick everyone out so early to clean. The problem is, if this theater is truly a time capsule, you can’t exactly allow children to spend an extensive amount of time in an area that hasn’t been cleaned or maintained in over two decades. Think about all the dust, and decay. Even if you wanted to open it as some sort of throwback museum, you’d have to clean it and make it safe, and those theater seats are 30+ years old. They aren’t going to withstand the weight and width of modern humans. What this would be good for is to have an urban explorer film everything for us, maybe even the new mall owners could. But the theater doesn’t even show up as a vacant space on the maps anymore, like it’s not intended to ever be used again by anyone.

[@reneastle8447]

@@UmmYeahOk Don't worry, cleaning up and restoring will be the No. 1 priority before reopening.

[@ohnostoltzman2496]

Front Row Joe was Cinemark at its furriest.

[@HandlebarOrionX]

1:13 yo this beat right here slaps

[@zambimaru]

Dude, this is awesome. There weren't any Cinemarks close to me when I was a Kid so I never got to see these back in the day.

[@scormern]

I've never been to a cinemark theater, I've only ever gone to Marcus Theaters.

[@UmmYeahOk]

3:07 OMG! Those iconic pink trash cans! How on earth can I feel nostalgia for a freaking trash can?!?

[@Draknfyre]

My local ones were green. When it was closing I really wanted to get one because of how iconic they were. Never did, though.

[@javianwilliams7463]

What a blast from the past! Also, M&M’S always make Movie watching better.

[@martinmoore2468]

Joe was the front row hero. Clyde was the back row villain.

[@Omegajunior2658]

Very nice. I thought I never saw any American cinema policies like those before. Greetings from Ireland 🇮🇪!

[@Brillemeister]

This should be its own movie

[@jacobjaime9143]

1. January 1-December 31, 1988 2. January 1-December 31, 1989 3. January 1-December 31, 1990 4. January 1-December 31, 1991 5. January 1-December 31, 1992 6. January 1-December 31, 1993 7. January 1-December 31, 1994 8. January 1-December 31, 1995 (In Two Different Ways) 9. January 1-December 31, 1996 10. January 1-December 31, 1997

[@evelynwallig231]

Actually the 1997 trailer was used in some Cinemark locations until December 31st 1998, even after the new Cinemark logo and trailer had debuted in some newer locations by then. In some other occasions. This trailer was the default trailer for the Latin American and Brazilian Cinemark locations, until 2000.

[@Swampert384]

I'm honestly glad I haven't had to deal with CG kids comedies and fart jokes telling me to turn off my phone when I'm at the theater. Instead, we have a simple animation telling people to not be a "Tommy texter". Hello from Canada

[@reneastle8447]

I'm very proud of you saying that, I was thinking about the same thing myself. I'm planning to put together a Retro Decade Revival Project. Our goal is to bring real entertainment, true talent, old school, pure originality and diversity and more back into the public mainstream, ranging from the 1980s to the Victorian Era. That means there won't be anymore fart jokes and cheesy movies. If you want to join, be my guest. I'll need all the help I can get.

[@Lumpytoast]

Don't be a... SALLY SOUNDTRACK

[@80sDisneyFan]

What's wrong with using movie characters in policy trailers?

[@jcclark7788]

Happy greetings from America I went to CINEMARK to go see Disney and Pixar's elemental in real d 3d today !

[@CartoonLowStudios]

Some of them are very generic and are pretty much just a promotion for their respective movies

[@alittlebitd3ad]

08:53 LMAO THE WAY SHE FLEW

[@danevileye]

Actually the last song used to be played on the Cinemarks in Brazil back on the early 2000s, such a memorable jam

[@DannyMB24]

As a Brazilian, that is great to hear!

[@chemistryguy]

Wow, I'd completely forgotten about front row Joe. Thanks for unlocking the memories!!

[@lizerdtnt]

I'm not sure why this was recommended to me. I've never seen these ads and I don't think I've ever even been in a Cinemark theater, but this was really cool to see. Thanks for uploading this. :)

[@chepepuy]

You didn't look for this video. It just appeared as a KZbin recommendation.

[@rickymoranjr9609]

I remember seeing these Cinema openings in the theater before the movie when I was a child but the songs are what really got me jamming

[@thenatinator4935]

The animation reminds me of Don Bluth.

[@BigDogHDSPB]

I remember these back in the 90s at Big Town Cinema in Mesquite,TX.

[@Wrathgir]

I wish movie theaters had mascots again. All the theater I work at plays is pre roll 30 minutes ahead and the Disney made ones that tells you to silence your phones. Also never got to see this animation before. Really dig it.

[@Ian-np6zt]

Oh cool! I still get paraphenalia from this ad campaign but I never knew there were animations to go with it! This was a treat!

[@tavvyprods1275]

10:59 Does anyone not notice that Clyde, even with all the times he broke the rules in the theaters, was able to have a child, while Joe and Penny haven’t wed yet?

[@SearsCool]

could just be a nephew he's babysitting but okay

[@scotthayes5933]

I remember these intros when we'd go to movies at Cinemark theaters. They'd only do it for family friendly movies however.

[@kascnef]

How about r and NC 17 movies

[@PapaMario1985]

@@kascnef I heard that they would just have the front row joe surround sound logo and no policy trailer

[@JamesJimmaHarding]

Those female cats give me SERIOUS Turmoil from Swat Kats vibes!!

[@martinmoore2468]

I've never once been to the Cinemark Theatres before. Never, I'm afraid.

[@SearsCool]

please go

[@candykatkittylichiousisthebomb]

More pre movie animations should tell you to take your baby out when it's crying.

[@ScarpawMutt]

11:45 - 11:49 Joe’s face when Elton faints kills me every time 😂🤣

[@rasputinsorphan1260]

This song reminds me of ditching school my senior year with my friends and going to the Cinemark!

[@matthewsoucy9073]

I love how Elton got that don bluth smile

[@flmbyz]

You have brought me back to my old childhood theater! Thank you so much for this wonderful gift! 😊❤️

[@AugustDX]

When I was a lad I used to get him confused with the cat from Cats don't Dance.

[@sailormoondisneygirl6269]

I wish they put this in our theaters. Or at least have Regal and AMC do something like this.

[@coreylineberry8557]

Regal has the Rollercoaster, AMC has the circles.

[@leyjammer]

Regal: Rollercoaster AMC: Red Circles Cinemark: Front Row Joe

[@SearsCool]

Corey Lineberry it used to be the ticket guy Clip

[@PJVids83]

AMC is quickly becoming the Disney of movie theatres.

[@sidverbal7170]

Oh, and by the way, we had absolutely no involvement in the crappy cgi or out of US trailers done after 1997 when we did the last trailer "StarStruck". Those were done by other companies after Cinemark threatened us with legal action if we didn't turn over the rights of all the characters we'd developed after FRJ.

[@michaellogmans4330]

Why was Front Row Joe booted at that time? Was it a rebranding of some sorts? Very unfortunate to see what happened in terms of production The legal stuff, the later phase of FRJ with CGI/new animation. Also, who has the rights to the characters and/or the film footage nowadays? I'm just so interested! I've recently learned about FRJ and I'm so hooked. Amazing to see. Thanks in advance~

[@F1ghtGam3r]

I remember a Cinemark near where I used to live, though I didn't start going to movie theaters til I was 9. I remember seeing Front Row Joe on signs all over the theater & thinking how cool he looked. The only movie I remember watching back then was Flintstines in Viva Rock Vegas

[@therealsheldonjplankton]

I miss the simple things in life :(

[@strawberrytaser5976]

Frontrow Joe is gonna have some serious neck strain.

[@CardboardSliver]

These need to come back.

[@King_Colombia_Inc]

Holy hell, the animation is majestic marvelous. 😍❤️

[@uppishcub1617]

So Clyde at some point quit smoking and had a kid. Good for him.

[@SailorLoonie]

This was incredible c: Bring back cool mascots like this!

[@The_Husband_of_Jane_Lane]

Never saw those segments since I never went to a Cinemark Theatre until years later, but they look really great.

[@JoLiKMC]

Oh, my gosh. These are from the guys who made _Animalympics,_ isn't it? I recognize the animation style and even the special effects style. And… there's continuity?! Thanks for stitching these together! This was… an interesting watch, to be sure! _Those theater attendants that look like Thomas J. Cat terrify me._

[@Albortomagico]

This makes me feel violently nostalgic and i don't even know what we're talking about

[@SamtheBravesFan]

Haha I remember this. We had Cinemark theaters when I was growing up.

[@jacksonpriestap3685]

I’ve been going to Cinememark for many years, and always wondered “Why is there a tiger on that sign?” So now I know!

[@SearsCool]

Coaster Jackson that’s a cat

[@javis88h]

I don't think I'd listen to a guy called Front Row Joe... He's going to have neck pains.

[@Jayclark80]

Wow! Thanks for bringing back a huge part of my childhood

[@amberola1b]

I thought in the first few policy trailers, the cat ushers reminded me of Tom from Tom and Jerry

[@GIJoeFan97]

They need to bring this back.

[@DraktonsToyhouse]

Golly, I love these adverts!

[@theartoftimelapsemore424]

11:15 Hey, let's party, let's rock We've got tickets to the Cinemark Come on with me, I'm Front Row Joe Starstruck Penny, where'd she go? Keep the peace in the wild west That loud dude is such a pest Clyde, I'll run you outta town If you don't put that cellphone down A real good scare, big ol' fright Who's that chattering in the night? No one likes a big-mouthed creature (Quiet, please, for the feature!) When the lights go down I wonder why Little babies start to cry They gotta be good or go bye-bye The brightest star in the galaxy Cinemark fun is waiting for me I'm at home in the front row seat Only here at the Cinemark!

[@sonigokuu]

The lobbies in the early part of the video reminds me of the old Movies 8 in Provo, Utah; just before they closed for good.

[@stghost825]

Man I’m watching the years go by…

[@Jay-uu5lu]

Late 90s cgi was the weirdest thing ever

[@matthewsoucy9073]

Have you seen the cgi in The Santa Clause? Try that

[@tenorjoane4880]

Absolutely peak lil before movie bumpers. I miss seeing stuff that looks like this

[@hharden4969]

What’s it gonna take to get Front Row Joe and the gang back at Cinemark?! These bumpers are so awesome!!

[@ArcadeWalrus]

What a charmed life Front Row Joe leads

[@notsomagiceightball8525]

Excuse me, explain to me how this isn't a meme yet.

[@TakeMinamoto]

when Cinemark came to latin America these ads were dubbed, although I only remember the very last one from the few times I went before Cinemark was substituted for Cinepolis (I think there's one Cinemark theater left in my country, tho)

[@fightingwolf18]

I can't recall the last time I had a bad experience at the movies, but I'd love to see these things come back for the atmosphere alone. I grew up with Regal Cinemas and their movie-themed rollercoaster pre-show. It's sad and infuriating to watch companies strip their products to the bare minimum so their greedy pig of a CEO can stuff his face. It's as if our companies have been reduced to piggy banks for the uber rich and the products are just a happy accident.