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This is a recording of an event hosted by the U.S. & Canada B Corp Climate Collective and B Corp Marketers Network in association with B Lab U.S. & Canada, and in partnership with Clean Creatives (cleancreatives.org) on June 30, 2022.
Event description:
Marketing for fossil fuel companies is fueling the climate emergency by greenwashing, misleading the public, and delaying government action - and the B Corp community can be a part of ending it.
If you’re an agency, you have an opportunity to join a growing movement of PR and ad professionals who are refusing to work with fossil fuel clients, called Clean Creatives. If you’re running a climate-conscious business, you have an opportunity to use your RFP and agency review process to help encourage the marketing industry to clean up its act.
Join leaders from the B Corp community who have joined the movement to clean up the marketing industry, and Clean Creatives to talk about how you can use your business relationships to end misleading marketing by fossil fuels.