B Lab U.S. & Canada: Impact Storytelling: B Corp Marketers Lunch & Learn - July 2022

  Рет қаралды 414

B Corporation

B Corporation

2 жыл бұрын

Watch this one-hour lunchtime panel plus Q&A on impact storytelling for marketers at purpose-led companies, as hosted by the U.S. & Canada B Corp Marketers Network. This event brought together marketing leaders within the B Corp community to showcase how we distinguish ourselves from companies operating within the business as usual economy. Telling your impact story authentically and compellingly helps to elevate and grow not just your company, but our entire movement.
You will learn about topics ranging from engaging youth, steering clear of “greenwashing,” and how to use impact metrics as a tool for quantifying your positive effect on the world.

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