CMO Minute: Unwrapping Consumer Behavior: Insights for the 2024 Holiday Season and Beyond

As we approach the end of 2024, the festive season not only brings joy but also presents a unique window of opportunity for marketing professionals. Christmas and New Year's Eve are not just celebrations; they are peak moments of consumer engagement, where strategic insights into behavior can significantly influence marketing outcomes. To finish this year off right, let's explore how recent psychological research on cognitive disruption and fresh, unexpected thinking can shape your marketing strategies for both the holidays and into 2025.
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