CMO Spotlight: How to Lead in a New Era of Marketing

The expanding scope and rising influence of the modern B2B CMO have led leaders to cultivate stronger relationships across the organization, reassess the organizational structure of their teams and their teams’ skills, and embrace new technology quicker than ever before. Watch this LinkedIn Collective Studio session featuring
Watch Nancy Hall, CEO of North America Mindshare and Jennifer Murillo, CMO of Discover Financial Services as they discussed the fundamentals of what makes a successful CMO, how to hire a ‘marketing team of the future’, and what leaders are doing to ensure their teams are future-ready.