How Formula 1 Teams Make Money

CNBC’s Sara Eisen goes inside Formula 1, finding out how the racing league’s most prominent team principals manage their billion-dollar businesses, woo sponsors, and keep advancing their high-tech cars under a recently created cost cap.  Watch the video to find out what it takes to run a cutting-edge race car over the months-long Formula 1 season.
To watch the full documentary, “Inside Track: The Business of Formula 1” and for more content, visit CNBC Documentaries: www.cnbc.com/inside-track-the...
Chapters:
1:29 Chapter 1 - Leading an F1 team
3:39 Chapter 2 - At the starting line
4:48 Chapter 3 - The cost of an F1 team
6:09 Chapter 4 - Raising cash
10:37 Chapter 5 - The cost cap comes in
12:18 Chapter 6 - Racing ahead
Correspondent: Sara Eisen
Produced By: Kathy Liu
Additional Reporting: Christie Gripenburg, Meghan Lisson, Amanda Winograd, Erin Andrews
Edited By: Rich Korn, Candice Goldman
Executive Producer: Wally Griffith
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How Formula 1 Teams Make Money

[@CNBC]

With the highest-rated programming, the priciest ad time and rights deals worth billions, the NFL is the most valuable content in media. And now its moves onto streaming platforms like Amazon Prime Video, KZbin and Peacock are having ripple effects across the media and tech landscape. Watch this video to learn how streaming is changing the business of the NFL:

[@patrickbateman-cu8gf]

Very well done documentary. Great questions, no interruptions, and very engaging. Props to CNBC.

[@toastman6847]

Honeslty the cost cap is such a great thing to be introduced. Makes the teams think harder about designs etc rather than just making it constantly and wasting money

[@matthoward598]

Simple questions. Allowed them to talk uninterrupted. Great segment for people interested finances and newbies to the sport overall.

[@paskowitz]

You can just tell Horner loves that Ferrari gets a free check from F1 LMAO

[@allareasindex7984]

This is the clearest, most accurate, and concise explanation I’ve ever seen.

[@versatile.mindset]

"They'll be back like the Terminator" great humor 😂😂😂

[@commonsense31]

Almost every single advancement in modern cars comes from F1 cars. Brakes, fuel efficiency, they are vital to the car industry as a whole

[@TheBigdutchster]

Good report. F1 is experiencing excellent growth the last few years, but in some ways, F1 is not a racing league, it's a money-making machine that is finely tuned.

[@jorgemiguelmilano1535]

13:33

[@firstonegaming3981]

F1 is the pinnacle of any car racing. The technology put to the cars, the engineering etc.

[@reversal]

Fantastic documentation of the sport I love so much! There’s many awful explanations and videos created but this was superb! Glad you guys got to sit down with the team principles and ask some solid questions, would love to see a follow-up featuring other topics in F1!

[@victors16811]

I love her as an interviewer she always goes straight to the point with great questions

[@chookity5311]

I never really thought about how the cost cap makes every team more sustainable in F1, and subsequently more attractive as investment opportunities due to improved profitability. Lovely video!

[@STORM3SHADOW]

I've been an F1 fan since the early 90s and seen the sport transform under Liberty Media's ownership. Just a few years ago, if I mentioned F1, most everyone here in America had no clue about it and couldn't name 1 driver. Now, we have 3 races here and an explosion of new fans! Credit Netflix Drive to Survive for 90% of creating the popularity. Its nuts! I like that the sport has grown but also not because the cost of admission has skyrocketed.

[@blitzcraig26]

Good mini documentary from CNBC, and props to the interviewer. Questions were on point, and the team principle's answers really helped simplify some concepts, specially around finance.

[@tinto278]

F1: We need money!

[@bemoremad]

CNBC really has been on a roll with these short documentaries. Very well done.

[@exa0247]

F1 became very popular in such a short time over the last 3 years, they're doing great job with the sport, they're in their prime, I would say F1 right now is easily the second most famous sport in the world behind Football ⚽️

[@johnbee7729]

I appreciate the candor and openness from these business insiders. Very refreshing and quite different from most in the corporate world. Then again, their technical secrets are locked down quite strongly.