Mighty Jaxx: How this 32-year-old built a $200 million toy empire

Jackson Aw is the founder of Mighty Jaxx, a designer toy company that has partnered with some of the biggest visual artists and global brands worldwide, producing collectibles that reflect pop culture and trendy designs.
To date, Mighty Jaxx has raised around $40 million, valuing the company at over $200 million.
Its investors include Chinese conglomerate Tencent, KB investment, which is owned by one of South Korea's largest banks, and Tokopedia investor East Ventures.
Watch the video to find out this Singapore entrepreneur propelled his $20,000-dollar start-up to a multimillion-dollar international toy empire.
#CNBC #Startup #Entrepreneur
-----
Subscribe: cnb.cx/2wuoARM
CNBC International TV: cnb.cx/2NGytpz
Facebook:
/ cnbcinternational
Instagram:
/ cnbcinternational
Twitter:
/ cnbci

[@AngriestAmerican]

It is inspiring to see a humble person start a business and never forget there are others who were like him. He treats those well with his business practices. Never forget your humble beginnings!

[@singaporenoodles7189]

I'm in love with the designs

[@KeelanJon]

Very inspiring, as a 3D artist myself I would love to see my characters on someones shelf :)

[@sidjain999]

What’s a 3D artist bro ?

[@KeelanJon]

@@sidjain999 An artist who primarily works with 3D modeling software.

[@sidjain999]

@@KeelanJon understood thanks for replying

[@j.w.blackwood9117]

Taunting me with all the Okeh Vomit Kid figures I didn't get because I was too late. RIP my heart.

[@danielpeter9308]

Mightyjax & pop mart are my favorite blindbox company love their original design and IP collab

[@szrddmcustomtoy]

We're doing the same thing, the difference is we produce vinyl toys in the factory for overseas customers, starting from the client's design, to the prototype, then to the mass production, packaging, and shipping

[@WhoIsJohnblack]

For a client in the us how could I get pricing for a small test order?

[@michaelrusso8072]

@@WhoIsJohnblackdid you end up having anything made? This is interesting.

[@WhoIsJohnblack]

@@michaelrusso8072 They never replied. Vinyl toy industry is extremely hush hush so far for me. I only see 3D printing and mold to duplicate being accessible to everyone.

[@VicTheMonster]

Thank you So much for Putting this out in English!

[@PLASTIPON]

Inspiring! Thank you for sharing! 💓

[@AntonSlizzardhands]

Making 20 grand a month selling refurbished cameras at 18 is very impressive. I would like to know more about that story.

[@yoursubconscious]

don’t missed the part where his dad financed him, too

[@carolpinchefsky7126]

@@yoursubconsciousHis dad had money…which he used to start a business.

[@yoursubconscious]

@@carolpinchefsky7126 - likely 99% of the videos we see and stories we hear. yet, so many ppl. think they can do it alone. 😂

[@asyraftojiman6801]

the best job ever i could ever dream of. congrats bro Mighty Jaxx!

[@oluebubeoti]

Hope one day you guys will talk about my startup... 😊

[@ravisigili]

Hey all the best buddy!!!!

[@chankanyy924]

We rooting for you

[@flowdog6585]

ok goodluck

[@vivekupadhyay4808]

All the best buddy 😊keep learning

[@madi8181]

Your car doesn’t startup Or something?

[@user-oi3yb7mm7h]

True and profound love can often be found in the simplest of moments. Interpersonal relationships are all about heart to heart interactions. However, once separated, our hearts will become estranged.

[@HouseofPrado]

Amazing video!

[@sebastianniqvist3144]

Congrats to this guy. He stumbled upon a great opportunity and made it work.

[@OpenItAlready]

We open all of these toys on our channel!!! Many made by independent artists. This video was great. Very inspiring and such a cool story. Thank you for making this ❤

[@DannyBoy443]

This is truly something that would make the 12 year old in me SUPER jealous to make $ from. The only better thing could be if he got a One Piece contract lol.

[@KloudDragon]

We found great value in this video. As a maker of slime toys, I am inspired for creating new products in our lineup. ❤🐉

[@WspiDigits]

Love the accents, sounds like us in the west indies. Big live V.I Ny

[@alparslankorkmaz2964]

Nice video.

[@sutats]

Toys and collectables will always be a part of life but with the homes getting increasingly smaller they are a luxury.

[@onlineshoppingjakarta7338]

Moat people who buy it are rich people with huge house

[@user-qe5ii9kq6b]

Very nice keep it up 👍🏿

[@BryanKirch]

Just imagine world war 2 veterans buying toys in their 40s . This is a sign that everyone just never grew up. And no one cares as long as they make money. This is a quite literal sign that the empire has fallen

[@wheres_bears1378]

yep we are very immature compared to previous generations

[@user-os8uy5lu3r]

Hope one day you guys will talk about my startup...

[@JammCo]

All I need is a dad to let me max out his credit card.

[@CarCultureCorner-gw2is]

Amazing

[@iamdoctorcat6347]

I comr here from Instagram

[@TireSpare]

amazing inspirations. i am wondering what firm does his father run and what reputations does he have

[@kristoonz]

Did homie have a thicc pikachu mouse pad? 😂 lol

[@johnchiujj814]

We produce for Bandai figures in China also we have developed a metal series coming too.

[@ALYAANDDASH]

Wow!😮😊🎉

[@stormk-1130]

hmmm, they make the toys with 3d printing? or they use more complex machines ?

[@mrartdeco]

Wow he is also the one who produced Darbotz’s toy sculpture?!

[@VirginPride]

he is the best in this industry

[@BigHeadBob]

I'm gonna blind box Big Head Bob stickers and figurines!

[@paulinenyirenda3856]

Woow❤❤❤

[@christianacosta5331]

What’s this store called?

[@jsin4774]

He had my respect until he mentioned NFT's.

[@Tessa-Morgan]

Will using a 3D printer do the trick? i'm interested in this business .

[@christophersoprano-sculptor]

3D printed objects require finishing and painting. That can involve a lot of labor. You can find some videos about 3D Printing compared with Resin Casting.

[@MetalGearMk3]

wait, I could do this!

[@keletsolekalakala5422]

I have an idea of toys that are not in the market yet, how do I start?

[@RazeefRazeff]

20 thousand sing.. well i learn a new word for saying Singapore dollar .😮😁..

[@GreenBlueClouds]

Collectibles like these are like funko pops, more plastic waste

[@lotto5742]

But there aren't going into the trash. They're collectibles.

[@chrisjenkins9978]

Where does 22 year old get millions of dollars to start a toy company?

[@khairulanuar4707]

Innthe end u need money actually to kick start

[@rginteractive]

the half body half skeleton idea was stolen from KAWS

[@markgilbreath1980]

Theres also a toy artist called Jason Freeny thats been doing the same thing for at least ten years.

[@rginteractive]

@@markgilbreath1980 kaws been doing it for at least 20years or more. he started in 2d than went into 3d models

[@rginteractive]

@@markgilbreath1980 In 2006, KAWS released a series of Companion figures that were dissected in half, adding a sense of mortality to the typically playful character.

[@rginteractive]

@@markgilbreath1980 i do agree me saying stolen was a bit too harsh, ill rephrase that, i think he draws inspiration from KAWS.

[@zerocochrane1713]

and previously this idea was used in educational models for schools, a model of the human body that has been produced for a hundred years@@rginteractive. Check brand: SOMSO anatomy models, brand was founded in 1876. And ballon dog figure was first made by Jeff Koons ;)

[@notgaea5834]

Basically selling nft toys

[@chankanyy924]

No lawsuits?

[@Gxblaster]

?

[@michaeliedon6557]

he collaborates with existing brands

[@zerocochrane1713]

they are dishonest, they released one figurine of the artist Djohan Hanapi (snow white), and then they stopped working with him and copied his idea, releasing another figurine on their own (little mermaid)@@michaeliedon6557

[@inisipisTV]

All are Licensed.

[@stormk-1130]

Did you see the video xD?

[@antoniobaston5078]

GODBLESS.

[@w1ck3d01pr]

Yeah but he is the creator i saw a joker there i know he's collaborating but this is artistry he just refurbishes ideas around.

[@SK-lt1so]

Does he pick up all the trash that he created when the kids are done with it?

[@TonyTinker-hc3zq]

Never heard of him

[@user-tz9jh6pv2j]

Well his company is worth $200 million. He doesn't need you.

[@marcusaurelius6607]

meta what?

[@LUMBEEPHENOM2012]

Having daddy’s 20K sure did help, must be nice.

[@kuroibuta]

He would have found a way anyway, he sounds pretty driven.

[@LUMBEEPHENOM2012]

@@kuroibuta 🤣🤣🤣

[@stormk-1130]

You live in the usa? would be a shame if you dont have 20k, and even more pathetic cause hte usa is easy. Try making 20k in third world country

[@LUMBEEPHENOM2012]

@@stormk-1130 😂😂😂

[@user-tz9jh6pv2j]

if your daddy lent you 20K you wouldn't turn it into 200 million. you'd still be a loser.

[@andreas3858a]

another DTC? and failing?

[@rolmaguiland21]

TRAVEL YOU WILL MORE IDEAS THE CARIBBEAN IS NICE COME 🇹🇹😘🤩😎❤️ LOVE TOYS FOR SO TOO

[@faouzimraoui5991]

hello, what do you mean?

[@dr_selby]

china... SODA!!

[@tommygamba170]

So his parents helped him. Didn't do it himself

[@FrostSoul-qs6kq]

Those are not toys ...

[@anar1949]

Those are art toys

[@curtisnewton895]

these are not toys

[@MrCitizen0]

None of this worth what p e ople paying

[@nokites]

So basically he copied kaws and made it for the masses.

[@stylesheetra9411]

Kaws is mass produced

[@FlawlessDesigns1]

Mighty Jazz is literally the worst company in the vinyl art toy scene. Can’t meet a deadline for their life, and give a platform to plagiarists like Jason Freeny. Would never give them a single dollar, they’re vultures just trying to profit off the art toy scene.

[@klaromio]

Crappy toys if you ask me

[@by4409]

Joker Trump?😂 Is this legal without his consent?

[@elmernagui744]

more plastics more trash for the planet.. please do not buy plastic toys for your children..

[@klaromio]

What kind of trash is this?

[@Th3L0wK1]

Remind us how much is your company worth? Or better yet what is your net worth?

[@klaromio]

@@Th3L0wK1 trash like your screen name.

[@jeek78]

fast forward 2024, i sold all my toys as i realise it's all GARBAGE !

[@anar1949]

What do you mean?

[@ThatGuy-rb5yw]

Did you see the Donald joker? Do you have a weak Biden? I will never buy anything from this joker.

[@Th3L0wK1]

Nice

[@swaep114]

24 % Gain Week. * ALPP... Alpine 4 Holdings. U.S. Manufacturing. 11 subsidiaries. Revenue Up 195 % in 1st qt 2022. EV Parts, Graphene RCA Commercial batteries, Electronics, Drones, more.

[@Th3L0wK1]

.

[@ChrisDMReloaded]

Will using a 3D printer do the trick? i'm interested in this business .