Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year

Looking to make a healthier-for-you meat snack, friends Pete Maldonado and Rashid Ali together put forth $6,500 to launch their "side hustle" back in 2012. After four years, Trader Joe's began selling their products and sales significantly grew. In 2023, Pete and Rashid's once side-hustle has brought in nearly $250 million in retail sales.
Produced by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Senior Production Manager: Kathryn Mavrikakis
Camera: Clint Boland
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Morgan Smith
Additional Footage: Chomps, Getty Images
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Chomps: How We Turned $6,500 Into A Business Bringing In $244 Million A Year

[@adamweah8037]

My portfolio for the past 30 years has always been self managed and I own 3 shares of Berkshire Hathaway Class A stock (BRK:A) which I bought in at about $17,000 during the mid 90s, I’m currently liquidating some of these positions to incoporate new Gen. Stocks, but am I better off re-investing into Gold as it seems stocks are a little too unstable right now.

[@azieltobias]

Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!

[@JohnHausser]

“I don’t always eat meat snacks but when I do I prefer Chomps”

[@sinanderis]

I've been eating Chomps for the past 4 years. Almost every day. While working at the office, traveling, and after workouts. By far the cleanest, healthiest, and most eco-friendly brand out there. The fact that the story of the founders of the company is this incredible is a huge add-on :)

[@mohamedali-fj8xz]

Financial planning is like navigation. If you know where you are and where you want to go, navigation isn't such a great problem. It's when you don't know the two points that it's difficult❤

[@mohsinshaikh1890]

at 7.09, he mentions that their business practices are good for animal welfare 😂😂

[@havilahheals]

The turkey is my favorite. Every-time I go into Trader Joe’s, I must grab one.

[@MrColeBeans]

It’s cool to see a genuine guy running the company I have searched Amazon before looking for healthy snacks and chomps was one of the top rated. CHOMPS is pricey but they are good and if they are healthy it is great because I don’t have to feel guilty eating them.

[@bigbillyz]

If they are sourced from Tasmania, sell them in Australia then? Aussie here

[@EcomCarl]

Chomps' strategic pivot to a cleaner, shelf-stable product is a fantastic example of how flexibility and responsiveness to consumer demands drive success in the food industry. This adaptability, combined with a commitment to quality ingredients, clearly sets them apart in a competitive market. 👍

[@CrispoGeller]

I will be forever grateful to you, you changed my entire life and I will continue to preach on your behalf for the whole world to hear you saved me from huge financial debt with just a small investment, thank you Carla Koren.

[@ep411]

Finding a partnership that works is almost as important than the product itself. Good for you guys!

[@marik1104]

My Costco in Austin always has Chomps and they are my favorite high protein snack!

[@K.Khalil]

This was inspirational. Wishing Chomps all the best. If I see it in WholeFoods in UK, I'll definitely grab one.

[@views40]

Love this story! Very well told and put together edit here :)

[@dezinerg]

The only ingredient I don't like is the encapsulated lactic acid. I believe the encapsulation is made of maltodextrin or hydrogenated oil. Besides that, we like the higher quality beef used.

[@paul_domici]

Can't wait to try this : )

[@TheStrategos392]

First heard of Chomps on Thomas Delauer’s KZbin channel. Tried their product and been a fan ever since. Their Venison sticks are the sh

[@ardathwojteckitl]

Thanks for the update. <I will advise traders, especially newbies, to have an orientation of the market before getting involved. I must say trading offers more benefits than just holding, thanks to Rolando for always keeping me ahead of the trend, so glad I started his program...

[@kevindo3365]

Inspiring for sure