How A Poor Boy Built A 2000Cr Dairy Company And Beat Giants: Business Case Study

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VIDEO INTRODUCTION:
Hi everybody,
If you are someone who wants to learn how to build a legendary brand in a market full of Sharks, then this episode is for you!! Because the story that I am about to tell you today is the story of a 17 year old boy who had no money, no brand value and no investor backing and yet he went on to build a 2000 crore dairy business and that too in the presence of so many competitors!!
Now just so you know, the milk industry is one of the most brutal industries in the country, because your product will perish in 4 days, your margins are hardly 3-5% and if you dont move your inventory fast enough, you will be out of business in no time!!
Secondly, during that time, Amul was the pioneer of the white revolution of India. So much so that, in the 1960s India, if you look at this graph, we were importing 5 lakh tonnes of milk powder!!! but by 1990s, we became a net exporter of milk powder!!
This was the effect of the White Revolution on India!!
So during this time, all these giant milk brands and cooperatives had the perfect recipe for domination which were money, brand value and technology, whereas this 17 year old boy neither had money nor did he have the technology to scale his business. And let alone brand value nobody knew he even existed!! This boy that I am talking about is a one of the most underrated entrepreneurs of India who goes by the name Satish Kumar and the brand that he built is none other than Milkymist!! And Today, Milky Mist is such a successful brand that they sell 2000 cr worth of dairy products all across india!!
So in this episode, lets go deep and find out,
How did a 17 year old build a 2000 cr business?
What were the Business strategies that helped Satish build a 2000 cr company with very less money?
And what are the lessons that we need to learn from the rise of Satish and Milkymist?
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✅Study Materials:
ajuniorvc.com/milky-mist-case...
link.springer.com/chapter/10....
m.economictimes.com/tech/fund...
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#milkymist #milk #india #amul
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[@sreeramsethupathi9364]

I'm from Erode, Tamilnadu .Our parents watched him from his early days as a milkman in Chittode and I'm now wondering to see him as a giant business man. He is literally a man of inspiration for the upcoming entrepreneurs. Yeah, we are proud for him here❤.

[@vignesh-mr-AI-Indian]

🤗

[@lovyoke8659]

because he is kongu vellalar, 😅

[@MBAASURYACL]

​@@lovyoke8659 Sarcastic or support ?

[@Pravanmohan]

வாழ்த்துக்கள் ❤

[@chaitanyamaheshwari2708]

Great to know ❤🎉👍

[@yadukrishnanak3844]

What a legend...not only did he grow his business in the most sustaianable way, but also helped his stakeholders and vendors grow and hence uplifting the entire community and helping in the overall growth of the country. Truly atmanirbhar in all ways...Proud of such businesses...Best wishes and may you grow more❤👏

[@ArjunMohan_]

Satish Kumar's journey from starting at zero to building a 2000 crore business with Milky Mist is truly inspiring. His story showcases the power of hard work, perseverance, and intelligence in overcoming obstacles in the dairy product industry. He serves as a remarkable case study for anyone seeking to navigate and succeed in a challenging business landscape.

[@paraasakthivel8524]

I have been observing him for long as he hails from erode which is near my native and two things have stood out for him .1.His modesty and humility. In one of his earlier tamil interviews he mentioned that however despite having business worth thousands of crores,he has not bought a car worth more than 20-25 lakhs which is enough,this showed he has not got into the trappings of success and does only things which satisfy him and not what others think of him. 2.His constant eagerness to improve himself,in earlier interviews i have seen he has struggled to communicate in english(i think he has only studied upto 9th std),but his english has improved a lot and he himself said he improved it by listening to youtube videos like IIM talks every day.Trully remarkable man

[@Shivam-lb1ce]

Now he owns a Lamborghini

[@paraasakthivel8524]

@@Shivam-lb1ce source?

[@charmaine8512]

Education for the lower rung stops their talent in farming or whatever they have been passed on from their bloodline

[@bhishekghusalkar3297]

I visited this company last year. And also meet with the Mr. Satish sir personally. He is a great man with Honesty and curiosity. I have seen the plant. And believe it is a State of Art plant in India.

[@twilight0057]

Personally me from the same Erode, I'm glad to this company grown this much across India😀 Also you should consider about making a case study about the "Tiruppur City" which was literally a village, then turned into a billion dollar textile exporting city in a span of 30 years! This city became a hub of textile manufacturing and the important thing is modt of the million dollar worth companies present there are only started by the local district people This would be an interesting case study

[@tokitomuimui]

All anime lovers you should watch fate heaven's feel it is best season of fate series 🙂 and shirou and Sakura is best ship of it ❤🙂

[@deepakrathinamm6341]

But as of now Tiruppur textile market is in slow down which should also be covered

[@twilight0057]

@@deepakrathinamm6341 yeah as usual a case study covers everything right from beginning to current situation but it is such a fascinating economic uprising of a city on completely in its own

[@santhoshkumar9825]

Nowadays the lot of the north areas I have seen the mm brand very popular compared with Amul they are selling the lesser price. Thanks to those who all try to reach this brand to my home with those lots of efforts and energy 🦸🏿

[@NavneetSingh-up5nf]

How the value can be added in retail garment business in tier 3 city

[@nishachopra8055]

Such a simple milk business but has insane dynamics. This case study has so many layers. The strong conviction of Satish Kumar of pivoting at multiple points is exceptional

[@neeldariya8333]

Thank you for making this video. Well I'm part of such a commodity business and we are facing a similar problem. After watching this video and understanding Satish's story, it has opened up my mind and given me a sense of relief that there are amazing solutions for the problems that I'm facing and the most important one was 'Conscious Capitalism'. Thank you Ganesh for making this video.❤

[@mrsuccess1959]

I'm from Chithode, where he is also from and company starts (In Erode) , I watching him from initial stage, he inspired me to become an entrepreneur

[@mgcibi2025]

Chithode la irrunthu matturum oru think school subscriber😅

[@gaganmanjegowda4389]

Wonderfully narrated!

[@MBAASURYACL]

​@@mgcibi2025from Kavundapadi 👍

[@manikandaprasad2344]

Mr Satish Kumar's story with Milky Mist is truly inspiring! Overcoming challenges, innovating in the dairy industry, and embracing conscious capitalism principles are commendable achievements. Kudos to Satish and the entire Milky Mist team for their hard work and commitment to quality! ❤❤

[@el_mutant193]

I personally visited the Milky Mist factory and damn god its really huge and fully automised, more over the quality which they produce is top notch here in southern India

[@WaqarAhmad1.]

Watching you from Pakistan but the way you are narrating stories not only uncovering a real story but inviting hundreds of people to new insights and ideas. Your platform is on the way creating businessmen and entrepreneurs and CEOs and killing joblessnes

[@archervinay]

Hi Satish Anna. I am associated with your company as a distributor. I am truly amazed with the pace of changes you bring. Be it rebranding, ERP upgrade, new product development and more. But I have small suggestion - Keep the MRP steady. Rates keep changing. Other than that, just move forward anna. Keep good work going

[@mr.kapasi1513]

Can you please share some tips on how to on board distributors & sell them your products??

[@avyakthark3509]

I was their customer for six years from 2007-13. Used to buy their khova from metro cash n carry for my sweet industry... Good product

[@mohanambalduraisamy4457]

I live in germany currently and having a small startup too. Thinkschool is my goto reference for my business honestly. And this video is extra special and emotional, because milkymist belongs to my native erode. And it's really a goosebumps moment to watch the entire episode as if it's about my brother. 🎉

[@johansgaming6886]

Hi, I live in Germany too and study Bachelors here. Just curious, what is your start up about and have you registered it in Germany?

[@kaarthikvaradharajan3810]

We are in Coimbatore district, we use milkymist dairy products daily innour kitchen. We are so proud of being a end customer of such a valuable firm which is started from scratch to a mega business giant in their field. The location of formers, economy of scale to sell their products in souch india is helped them to become one of giant in their field.

[@muthiahpillai2595]

30 years of (if my guess is right about his age) journey in 20 mnts. Life lessons from an entrepreneur and true inspiration for beginners. Hats off to you Sathish 🎉. We are really proud to have you as our Chief Guest for Rotary District Conference of Feb 2nd 2024 at Kodaikanal. Welcome.

[@indusri]

Hi Satheesh , great to listen about you , inspite of living in erode for 6yrs, don't know about this great entrepreneur.Great way if solving problems of others and build your own business.more power to you man .

[@jamilahmad8643]

I spent more than 14 years in Nestle pakistan--- very much impressed. Allah ap k business mi Barkat atta

[@prasadgarimella2134]

Our country needs original thinkers , innovators and competent entrepreneurs like Mr. Satish to realize its full potential. I am from Hyderabad and have been using Milky mist curd 1 Kg tubs for an year now . I vouch for its excellent quality. Wish Mr. Satish all the best in all his future endeavors.

[@rakeshbala9918]

Thanks for the whole team who worked on this case study. The concept of value addition was very well explained. I have already watched Mr.Sathish's Tamil interviews. His entrepreneurial journey is truly inspiring!!

[@karantilwani]

Again a Business Case study that has our heart of beleiving that doing business will take you to another level when you understand the metrics very well of market.

[@rajivvarma9539]

Mr. Satish's story is so inspiring, I mean how he connected the dots. Fantastic

[@sudarshangajula3375]

Hi, Sathis Sir, what I observed in u r successful business journey is 1. value addition to product, 2. collaborating with formers, 3. marketing u r products, 4. not depending on third parties & Investors. are key to success. U r issue solving skills made u r company to compete with powerful giant companies. very inspiring thank u SIR . Thank u Think school.

[@sbsarkar5659]

A very inspiring story of Mr Satish indeed. I eagerly wait for thinkschool's presentations and someday u urself would become an example of how to harvest available technology to grow into a multi-million entrepreneur. Good show and keep it up. Also wishing all the best to Satishji for his future plans and expansions. God bless😊

[@mr.unknown6782]

8:36 first time that to listen Manmohan Singh voice 😮

[@thanusuram1492]

Inspiring story. Listening to this case I feel this quote will best suit for Mr.sathish success "கனவுக்கு செயல் கொடுத்தால் அந்த சூரியனில் செடி முளைக்கும்"

[@revalc6969]

🎉Congratulations to Mr. Satish Kumar ,.. its proud to See Entrepreneur from south India ,. Tamil Nadu ,... Thanks Think School for inspiring us ,...

[@raghunandan5556]

I was a part of the internal audit team in Milky Mist. They have great internal control systems too

[@pnathan76]

Very inspiring case study from Think School team. Thank you. Hats off to Mr. Satish for his hard work making Milky Mist a well established brand. Truly remarkable.

[@samlabs8913]

Satish is a great fighter to realize his dreams and a true inspiration for upcoming entrepreneurs. Hats off from the bottom of my heart

[@manjularao4206]

Mr. Satish , You achieved this height by helping your collaborators. May God bless you.

[@chinmaykshirsagar5930]

I started using Milky Mist Curd since 3 months. Now I have around 12-13 vessels of curd at my home. They couldve done packaging in plastic bags like competitors. But if guests arrive at our home, milky mist is surely discussed everytime when that vessel is reused

[@nirupamaraghavan8916]

They sell 500g pouches and 1L pouches. I buy them

[@AMS_28]

I reuse milky mist curd boxes to grow plants.. 😊

[@divyaloganathan1029]

Milky mist (Sathish Kumar) one of the inspired entrepreneur from Tamilnadu

[@onlineaccount-wh2yx]

The idea of helping farmers in getting loans from banks, educating them and giving subsidies for animal treatment is incredible . Kudos to Satish anna❤❤. Thank you Think School

[@user-xc9lf5by7s]

We are based in Singapore. Milky mist products widely available and people loves it! Especially curd is super nice here with humid Weather. All the best and keep the quality ❤

[@_surya16]

Nice . Was recently wondering how ramraj cotton and milkymist has attained premium status in short span of time(these two because both are from tn). looking forward for the video

[@rajdeepsen3011]

Ganesh bhai pls do some casestudy on msme manufacturing brands of India , would be very happy to promote and initiate the backbone of Indian economy the msmes and their importance to our community, and once again you never fail to deliver what an awesome and freaking video with such good attention on detail

[@nityasomaiya5001]

An absolutely incredible company. The work they are doing with water recycling and other sustainability initiatives are also worth learning about. Absolutely exemplary !

[@TheNitin301]

Timely execution of plans with futuristic thoughts... ❤❤ Perfect example of mutual benefits for society and company itself. 🎉🎉

[@dhirajkumarjha5599]

Great work Anna! Your entrepreneurial story will surely inspire a whole lot of upcoming entrepreneurs.

[@narendrerkumar3744]

From Bangalore Rushil Enterprises We are thankful to Mr.Satish Kumar for all his support A great person I have been personally admiring him last 20 Years till today I will wish him all the success

[@jayaprakashk5582]

Here we go!! Another excellent business case study from the team Think School on the inspiring and our own TN's Milky Mist group. Thanks a ton for bringing this to us and imparting great knowledge for all the budding entrepreneurs and business enthusiasts out there!!

[@viduraalahakoon3962]

Amazing case study... well constructed. And this is a classic case study where Mr.Sathys and team had converted every business problem a win win situation❤

[@rajeshvora5941]

This was a great case study and valuable lessons to learn for all.... You can do a case study on ID idly batter which has also turned a highly unorganised and commoditized business into a profitable brand.

[@rajdeepsen3011]

Milkymist journey is inspiring for all community that an good cash cow positive business can be built in commoditzed market

[@abhijitgatagat5369]

It was amazing to see your wonderful journey of overcoming the hardships & infact making them one of the tool of success. It's inspiring & may we all grow to reach the new heights.

[@BroughtItFirst]

Great to know about Satish sir. Solving the problems of your partners solves your problems.. Collaboration is the key

[@kalyanapasupathyvenkataraju]

Both Sathish and Milky Mist are amazing, Inspiring and GREAT🛡🛡🛡

[@nishantjose6268]

Would love a collab between Ganesh Bhai and Nitish Rajput discussing their research tactics ❤😊

[@dhruv3962]

Mr Satish , what a brilliant way of doing business. Truly amazing story full of learnings.

[@student_vetsamarpan]

Myself future Veterinarian watching to know fundamental problems of Dairy industry. Learn a great insight from the video.

[@vikrampremkumar-kp6967]

Once again Think School came out with a business case study which touches the heart & mind, beautifully explained along with 3 golden rules, a good case study + for buying under "vocal for local", such videos help in understanding the background of the company, the entrepreneurs & their challenging journey, this video is no less than an inspiring story, Shri. Satish is indeed a role model for many. Thank you TS for making a video on the our Indian company, next time while buying Milky Mist, I will feel proud & happy as I would be connected with the product better - Vikram K P - Mysore.

[@abhijeetdeshmukh1164]

I'm hearing about this brand first time 😅

[@redhazard1505]

It's highly popular in south India.

[@anilgouda7893]

This case study was much inspiring for local dairy farmer,they know how long they expand their business.

[@mohamedfazil4142]

This is really inspiring, Satish tackling the challenges teaches us lot of valuable lessons. Thanks Think School for putting together this amazing video!

[@SUPREETH.]

Meanwhile NANDINI in Karnataka chilling

[@akshayshastri6498]

The shittiest milk producer man, I have lived in Bangalore and I at one point of time stopped drinking milk because no other company was available

[@whthappenwithyou]

​@@akshayshastri6498😢😢😢

[@be_sharma]

Nandini has next to 0 presence outside KA, tirupathi is the only big buyer they have. Milky mist is literally everywhere. Also, nandini is backed by GoK. Milky mist is a private player. Illogical comparison.

[@varun2250]

Thankfully Nandini Family Special pack is getting widely available now. Other varieties of packs from Nandini are not so reliable for its quality. Relatively low Price is the only reason Nandini stands tall in market share.

[@harsha_jk]

Nanu nandini Bengalurig Bandini ..... 😂

[@DevarshRBhatt]

Never even heard of it before this video

[@vkaazad1]

This case study made me feel emotionally connected to this brand. Hard work and discipline along with a good will of helping the farmers is a great selfless quality. From now on, I'm becoming a loyal customer of milky mist.

[@thesimpleeeee]

i felt goosebumps while watching this video that how smartly he took business under his control. this is called business. 😃😃

[@abhimanyubharadwaj8116]

How did they partnered with DMART to expand there TAM?

[@mugilant8553]

Even if there are many competitor in dairy industry, Milky mist is know famous for the Panner and they get the name as Panner means Milky mist. Hats off for their Continuous Hardwork.

[@SENTHILKUMAR-tp6wu]

One of the best ever business case study I have ever listen to .. Congrats think school.

[@VidhathShetty]

Wow this is one of the best ads that could be done for milky mist. Milky mist has all the leverage to share the insights here and get so much distribution for their products. I would love to see all thr successful case studies of think school to be interviewed in the indian business podcast where you do read the comments for just one section.

[@Prwinsaini]

First time i hear about this milk company

[@Sanatani_Sherni]

I Hope Ganesh Opts for a better Thumbnail post release 😂😂

[@Bhadrakalishakti]

👍

[@zest6932]

Good video..I am from Hyderabad and i have been using Milkymist dahi and paneer for several years now..i have to admit their product is great..Hatsun,another company from Tamilnadu also has great quality products..

[@rahulj9]

Just awesome to hear tales of such inspiration and valour (1 guy fighting against the odds with collaboration). Truly humbled by the entire episode. Great job Think School in inspiring an entire generation and teaching everbody the value of collaboration & ofcourse how important value addition can be

[@ThinkLike.Alpha.]

0:00-2:15: Introduction and Satish's background 2:15-5:00: Challenges of the milk industry 5:00-8:00: Value addition strategy and its benefits 8:00-12:00: Building trust with farmers and cold storage supply chain 12:00-15:00: Challenges of logistics and Milky Mist's solutions 15:00-18:00: Lessons learned from Milky Mist's success story 18:00-21:28: Conclusion and call to action

[@chakravartinarya269]

Bhai kitna Paisa dete hai ye log tujhe

[@vatsallad9333]

Amul be like: mai to pagal hu muje to kuch malum hi nahi business kya hai

[@meandmydog6948]

Hat's off to you Satish. You are awesome and brave, I said brave because it's challenging to save your throat in such cut throat competition. I can understand how much sacrifices you have done and how much patience you have.... May God shower his blessings on you and your team.

[@saimanikantaragi614]

From many days na i used to listen foreign business case studies but our indian business case study really great Hatsoff❤🎉

[@SpiderSid007]

Clickbait: "How a Poor Boy became millionaire". 2:35 - Poor boy's Dad had a Milk "business". Identifying opportunities in the market is obviously a skill that is personality-driven, however, the food for thought comes from the quality of soil around. Unfair advantage, yes. But, effective nonetheless. All the same, kudos to Sathish Kumar for his transformational thinking, and also his ability to capitalize on his unfair advantages and luck! Loved the video! 👍👏

[@KRawatXP2003]

Who the hell is milky mist?

[@aravinthansubramanian1705]

Kudos to Mr Satheesh, much inspirational, the country needs more business men like him

[@nahi4189]

Respect to Satish and his entire team, it's inspiring for aspiring entrepreneurs knowing such a wonderful stories. Would love to understand more about how he managed finances and other things. Thank you Think School team for bringing such a wonderful case studies and keeping us motivated😊

[@koushikreddy112]

what an inspirational story it is !! He is a true leader , making his partners grow along with him in the business n solving all the problems arising in between.... ❤❤

[@marleymomo9582]

I noticed this brand, but didn't purchase it often, now the story behind it and the distance they go to ensure quality, makes me fan of this brand and i will share their story to others.

[@utkarshkothimbire1484]

Thanks a lot for sharing story of Milkymist. All the learnings which you have provided in this video and struggles of Satish sir are very inspiring and motivates us to never give up attitude and find ways to expand horizontally as well as vertically.

[@rajeshshekar9954]

Great Story and had a plenty of lessons to be learnt...Kudos to Satish & Milky Mist Team and also special thanks to Think school team for sharing such a wonderful story.

[@bharatavarsha10k]

Wow! I've seen these products in the stores and now listening to the story, I find it amazing ❤

[@rajeshshoba9692]

Fantastic story of determination and conviction of what they do. Great inspiration for many entrepreneurs to overcome challenges and succeed!

[@mohammedali808]

An exceptional story with solid business sense. Always look out for ways to improve your products. Complacency never works.

[@sanmarrsk_92]

Hi Sathish, it was a great story of strategy you created and handled to raise in the market especially not just being another corporate sucking money from the society but helping farmers and collaborating with them.. wish you and your milky mist family all well ..

[@abhinavgarg903]

This experience has profoundly reshaped my perspective, highlighting the invaluable lessons that small businesses can impart to larger enterprises.

[@sumanthkumar1951]

This is really an awesome story!!! Thank you for bringing to us think school ❤

[@xtremefit35]

This case study has taught me not only valueable business lesson but also inspired me think big and belief in my own self that i can do the inthinkable like Mr. Satish.

[@expt22]

Amazing effort. Both case study and the company Milky Mist. Wishing them and all the people involved success.

[@praveshjain7577]

A business hotshot, a great journey, good leadership, sustainable management, growth attitude, futuristic thinking and problem solver. a great lesson for all the entrepreneur out there.

[@maheshchevva]

Many lessons learnt from this case study. wonderful Think school team and Satish. Big Thanks to motivating and updating us with your case studies.

[@MubashirMohammed]

Satish, Wow. You are an inspiration towards commodity business, especially Milk Products. Thanks ThinkSchool for bringing up to us.

[@tulasikrishna5371]

This 1 vid alone has a lot of learning in many aspects out of many tens of Think school case studies!

[@DineshBabuSundaram]

Excellent case study buddy. A tons of roadblocks addressed effectively & efficiently. Inspiring

[@ravichandransrinivasan5535]

Hats off to U, Satish & his team for bringing out this case study..May Many More Young Entrepreneurs derive inspiration from this case🎉

[@Logicallyproven]

I am watching your video for the first time and I am impressed by the way you present the story. Appreciating your hard work behind this video and thanks for the lot of information.

[@dante666jt]

Hats off to Team Milky Mist and Satish Sir! Thank you for bringing this detailed video, Ganesh Bhai!

[@chandralekhatampi5690]

Wow !! Inspiring story from the hinterlands. May we have many more such businessmen 🎉

[@eashwari4307]

An inspiring story indeed! Though I hail from the same state as Mr Satish, I wasn't aware of the story of how he started Milky Mist and successfully grew the brand. Thank you Ganesh for covering this in detail and presenting it in the most amazing way as usual 😄 Kudos to Satish to grow the brand to a much higher level 💙

[@user-en4vg8fp2q]

Your story is inspirational to all startup buddies. Thank you Mr. Satish and team.

[@Knowledge_Klub]

Very insightful presentation, kudos to you and your team. Hats off to Sathish and team for the wonderful transformation of the dairy business.