I Built Vital Farms: A $460 Million Business Selling $10 Eggs

Рет қаралды 841,088

Күн бұрын

A self-described "serial entrepreneur," Matt O'Hayer has started nearly 50 businesses in his life. In 2007, though, he decided to begin a network of family-run farms that produce high-quality, pasture-raised eggs. With 27 acres of land and 20 Rhode Island Red hens in Austin, TX, Matt's dream -- and a $460 million business called Vital Farms -- was born.
Correction: The price of Vital Farms Restorative Eggs is $9.99 and Vital Vacations is a premium Yacht company. An earlier version misstated this information.
Produced & Edited by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Camera: Corentin Soibinet
Reporter: Tom Huddleston Jr.
Animator: Elham Ataeiazar
Additional Footage: Vital Farms, Getty Images
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I Built Vital Farms: A $460 Million Business Selling $10 Eggs

Пікірлер: 806

@TheStrategos392 Жыл бұрын

I buy two cartons a week. Eating healthy and paying a little more is cheaper than a hospital bill in the long run.

@joesmith-em2cd Жыл бұрын

You’re wasting your money, then…😂😂😂😂

@TheStrategos392 Жыл бұрын

@@joesmith-em2cd 😂

@asadb1990 Жыл бұрын

Yeah at the rate i eat my eggs at 2-3 per day, i go through a pack in a few days. They are way too expensive even though i make 110k per year

@pauljones9150 Жыл бұрын

@@asadb1990all depends on your location

@Annie-lu5rt Жыл бұрын

I stopped eating eggs because most didn't taste very good. These eggs are way different. They are the best eggs I've ever had. I now eat at least 1 egg daily. Even at the higher price they are worth it. The nutrition value is so much higher in eggs like this. And as someone who stopped eating eggs from caged chickens due to the obvious cruelty I am so grateful to be able to enjoy these eggs with a clear conscience. I'm a senior on a certain income and I believe that spending extra on healthier options (for me & the animals) is worth the extra for health & a peaceful conscience. Vital Farms are the most delicious eggs I've ever tasted.

@michellethaler1832 Жыл бұрын

I love their eggs, Especially the little letter the chickens write inside the carton.

@squirrelattackspidy 11 ай бұрын

That letter is a eulogy for the baby egg you just cracked open and burned or boiled to death.

@AgroBusinessPodcast 11 ай бұрын

@squirrelattackspidy practically all eggs are infertile due to the hens having ZERO access to a rooster. Go back to highschool biology, kid Lol

@lizzieb6311 6 ай бұрын

@@squirrelattackspidy That comment proves to ALL that you failed basic biology where the rest of us learned those are UNFERTILIZED eggs. Congratulations! 🍾 You win the award 🏆 for the most ignorant comment.

@lizzieb6311 6 ай бұрын

@@AgroBusinessPodcast Highschool? I learned that in Elementary School! Apparently @squirrelattackspidy is one of those virtuous Vegans who have no problem with the combines crushing to death every ground dwelling creatures (turtles, frogs, chipmunks, foxes, etc) to till the land for the Virtuous Vegas “humane” veggies

@cds5067 5 ай бұрын

Michelle ignore the backlash I'm trying to go vegan myself

@davidthang6711 9 ай бұрын

That’s my dad and my brother in law at 0:45, we own a farm under Vital in Missouri and we are so grateful to be part of such an esteemed company! Our chickens are very well taken care of and we put great effort into making sure they live a healthy and free life.

@Johndoe-qn9jr 9 ай бұрын

I cant find out in the video what they give to feed the chickens do you know ? Thank You

@stacycarter7064 8 ай бұрын

Can you give me a contact number to see if I could qualify to raise birds for them in Mississippi? I owned and operated a commercial hatching egg farm for 23 years with a major poultry company. I closed my farm in 23 just tired of the hoops we were forced to jump through and extra expenses all the time. I have 2 fully equipped 500’ houses. One of them can easily be converted so the hens can go outside.

@forward_ever_ever2595 8 ай бұрын

@@Johndoe-qn9jrmost likely reg grain...then of course they feed naturally in the field

@amanali1992 8 ай бұрын

May God bless ur dad n ur brorher in law and ya u too.

@rmp5s 8 ай бұрын

Very cool! Would love to hear about the process of getting involved with them! Know of any info sources, videos, wanna shoot me an email, etc? Thinking about leaving the city life...lol

@wild-radio7373 Ай бұрын

HEY VITAL! thank you for not being evil❤

@wild-radio7373 Ай бұрын

Just to be clear: we ONLY buy Vital. NO CONTEST.

@FloMoLBow 11 ай бұрын

I have been buying Vital Farms eggs for years. Hands down the best eggs we've ever eaten. My 13yo daughter's favorite protein is eggs, so making sure she is getting the most nutrients without antibiotics or growth hormones is really important to me. Glad to see it isn't all smoke and mirrors. I've tried other eggs that make similar claims when VF wasn't available, and the yolk color, taste and shells just can't compare.

@m.s.nabhiram1532 9 ай бұрын

there are compaines are altering the egg yolks by feeding them with yellow color food like corn

@bial12345 7 ай бұрын

I'd put down money that you couldn't tell the difference between eggs in a blind taste test. But if overpaying for things makes you feel better, keep on consuming!

@movinon1242 7 ай бұрын

@bial12345 ... Knowing you're not downstream of glyphosate is really goal #1. But... Even scrambled you can tell the difference between a Vital Farms egg and some generic egg. In appearance and taste. The yolks are just so rich, its crazy. They have 300 different farms, so its not always the same color. The amount of sunlight a chicken gets summer vs. winter will also effect the color and flavor. But a summertime, free-range, pastured egg yolk is so chock full of nutrition you cannot mistake it.

@BradleyAdams-nj5hc 6 ай бұрын

@bial12345

@BradleyAdams-nj5hc 6 ай бұрын

@bial12345 you'd loose.

@TrippHouse-z5b 6 ай бұрын

"To do the right thing is not always cheap" I am officially a supporter--even if it is more expensive.

@17_SevenT6 2 ай бұрын

i'm sure you like watching your wife with another man

@mmmmmmmmmmm10 11 ай бұрын

The moral of the story is be friends with the owner of whole foods then make a product that will sell well at whole food, ie. Expensive eggs. Now go out and getem guys.

@EddieV111 11 ай бұрын

Nah, they had a good product that aligned with what Whole Foods is trying to do. Epic meat bars was able to accomplish 10 times the success at Vital Farms without any connections whatsoever. In both cases the founders had great ideas, worked tirelessly to make it a reality, and executed when opportunity presented itself.

@Jenvlogs404 6 ай бұрын

Yeah the Van ice cream guy too

@candicewiggins6094 6 ай бұрын

@@Jenvlogs404 so real!

@FamilyFlippers Ай бұрын

It's not who you know, but who knows you. But of course, you need a great product. Worked out perfect.

@Pandrogas 11 ай бұрын

*Quick Note on Orange Yolks:* Farm raised eggs will have richer yolks of usually a deeper yellow, maybe a slight orange. Intense orange color is a marketing ploy, the chickens are fed things like marigold extract and turmeric to produce that color, it has nothing to do with how they are raised.

@aviefern 3 ай бұрын

I think the breed of chicken also has something to do with it (along with diet of course). While many people cheat to get the colour, there are genuine varieties of it too.

@Nathan_Mash 11 ай бұрын

Vital Farms introduced me to the pasture-raised egg market. However, when the recent bird flu induced egg shortage happened its egg prices rose by 50%. I paid the those prices happily, however post-shortage other existing and new-entrant pasture raised egg brands that deliver the same type of solid yolk brought their prices back down while vital farms kept its prices elevated. Therefore, I now buy pastured raised eggs from other brands even though I do miss the paper newsletter contained in vital farms cartons.

@PAVEL--JAKL 11 ай бұрын

Yeay they cost $10 now

@ugotserved911 11 ай бұрын

Did u forget the intentional burning of livestock in the trains? Devils.

@lars2894 11 ай бұрын

Where do you live?? They go for only $4.89 here in Minnesota at Aldi grocery store.

@jlynnc9559 8 ай бұрын

KenzHenz is anew one one the market in the Houston Area.

@graymikep64 7 ай бұрын

It wasn't a flu! It was the FEED The farmers used.. Made the shells not be able to form up to 2 years. If you noticed? You get a lot of double eggs in one..

@thewebstylist 11 ай бұрын

The only eggs we buy/eat the last few years (those yolks say it all) and SO Grateful a company doing ‘the right thing’ can grow so huge (35% every years the last 8 yrs is absolutely amazing and so well deserved) Grateful every morn to vital farms

@appathegoat 5 ай бұрын

You should really just buy from a local farm or somebody with backyard chickens. No processed egg will ever compete with those.

@tr7287 11 ай бұрын

My respect to this man. All animals that we consume should be treated humanely.

@ahvc6180 11 ай бұрын

i consume the eggs, not the chicken.

@Naturewithnoagenda 11 ай бұрын

Yes. We have chickens and are looking at launching a big sales for eggs but want the ladies treated well so we are learning how to before growing

@susangarland6869 8 ай бұрын

@@ahvc6180 You do know that eggs come from chickens, right? If you're buying cheap factory eggs at Walmart, you're buy eggs from abused chickens. They go hand in hand.

@ahvc6180 8 ай бұрын

Read about Vital Farms eggs, they have videos about their happy free range chickens out in the open. You can buy those. I think they have about 300 small farms that follow their protocols. @@susangarland6869 We have our own chickens that are pets, we eat just their eggs.

@ahvc6180 8 ай бұрын

Vital Farms sells lots of eggs, 300 small farms provide their eggs, free range and treated lovingly.@@susangarland6869

@matthewbattie1022 11 ай бұрын

This is inspiring. Vital Farm eggs are the only eggs that taste like home raised eggs.

@Love_To_Be_Love 11 ай бұрын

Thank you Vital for giving me fresh eggs and a good environment for the hens 🐓 🥚

@goldtree4219 11 ай бұрын

Cool initial concept but I still go to my local farmer. I can see the chickens roaming around the pastures as I drive up to the house. The eggs are cheaper, they know me by name, and I get to pet their guardian dogs. The decision by Vital Farms to go public only reinforces the shareholder grasp on their business. We all know how that will do in the long run. Cut the middle man out and just shop local, eat local. Or believe the hype and pay nearly $10/dozen to buy the investors another rental property - which you can’t afford anyway. Source: I’m an investor buying up properties thanks to VITL😂

@MrSmallie 11 ай бұрын

and not really sure how NOT buying feed for your chickens requires you to sell wholesale at a higher price. Vital ripoff is what it is.

@MichikoHoshi 11 ай бұрын

@@MrSmallie Because it is easier to give animal Feed than it is to let them freely graze in a range. If you give them feed, you can crowd more of the chicken / cows together, but if you don't, you can only raise as much animal as the pasture can sustain it. I always feel organic is a scam, and vital eggs can be seen the same. But that being said, when covid was bad and all egg price was up, Vital seem more appealing since they kind of already were at expensive price and didn't go up for me. If I was already paying close to 10 dollar for egg, I might as well get what I felt is quality. Also, I feel like the only time someone should care about egg quality is when you're making a soft boil egg or a dish that is solely focused on the egg. Because I am not going to taste the egg in a cookie or cake or whatever else uses egg.

@joshmiller2725 11 ай бұрын

Dude exactly. Brands like viral farms are overpriced crap for suburban people with too much money. Local farms are much better quality usually, and azure standard is another option. The butter at azure standard is in another league from this vital farms crap, and $7 per pound versus $10.

@peech5396 9 ай бұрын

Not everyone lives in an area close to a farmer's market, has time to go to one, etc.

@Dante02000 8 ай бұрын

This guy gets it.

@ladhkay 11 ай бұрын

I once bought their eggs as a last resort since the other eggs were sold out. I was a bit skeptical cuz they were $7 for a dozen! But their eggs are rich in quality, you can tell by the color of their yolk!

@HollyHuntty 11 ай бұрын

The orange color is often a sign the chickens are eating marigolds interestingly enough. I raised chickens at one point and learned a lot. These eggs are excellent for sure. A sturdy shell means the chickens get enough calcium, the orange yolk means they get nutrient rich foods. Definitely some happy birds!

@rollinghippo2940 11 ай бұрын

@@HollyHuntty thanks for the info

@tagtag123 11 ай бұрын

The yolks have a much more distinct taste and the color is good but watch out many regular egg producers feed the chickens dye to get the yolks any color they want

@Boo-pv4hn 9 ай бұрын

food diets can make the eggs different colours depending on what there eating this doesn’t confirm quality, but taste is a good marker. This is why I always liked duck eggs.

@vrcatlady7227 Жыл бұрын

I'm definitely willing to pay more so animals are NOT tortured. The cheaper the eggs, the more tortured the chickens are, confined in a small bathroom like space for 100 chickens sleeping on their poop and pee all day is really sad, and unhealthy for people to eat! :(

@ahimsamads 11 ай бұрын

Amen!

@squirrelnibbler19 8 ай бұрын

You are so right. Just FYI reptiles and birds don’t pee.

@AA-yc9dq 3 ай бұрын

@@squirrelnibbler19why did it take me 31.5 years to learn this🫠

@desamecyra1 8 ай бұрын

I live in town. My 3 hens keep my family supplied with eggs. I raise a fair amount of their protein, (worms and grubs), and they free-range rotating sections of the garden. They're also supplemented with kitchen scraps and garden produce. I also work outside the home fulltime. Getting chickens is one of the best decisions I've ever made. Haven't bought an egg in years, even in the short, cooler, annual time period Californians refer to as winter, my Australorp lays straight through. I can 100% understand the satisfaction one could derive from managing laying poultry operations.

@YasuTaniina 7 ай бұрын

We get all our eggs from my mom's chickens across town. They are very much her pets and not livestock. We live in SE Idaho and my parents have them in a heated greenhouse and they produce so much even in the dead of winter that she shares them with 7 family members and she still has enough to give neighbors as gifts for helping plow their driveway and things. I've thought about getting chickens, but she produces so many eggs already and I don't find them cute like she does. They'd be livestock to me. My kids kind of want chickens all the same and are starting to get old enough to help with those types of chores

@LightingYourLifeEnterprises Жыл бұрын

They’re the only eggs that I purchase. The taste is truly exceptional. The color of the yolks is a “ow wow moment”.

@user-kd4mi8xb7p Жыл бұрын

You scammed yourself. Sad

@LightingYourLifeEnterprises Жыл бұрын

@@user-kd4mi8xb7p 😆😂🤣 I got eggs & you got jokes😆😂🤣

@user-kd4mi8xb7p Жыл бұрын

@@LightingYourLifeEnterprises I got jokes and you got scammed

@The_ashley23 Жыл бұрын

You know the color is based solely off what they are eating which if it's orange it's only corn hahaahah

@LightingYourLifeEnterprises 11 ай бұрын

@@The_ashley23 yay for corn, I don’t eat corn so I need to get it from somewhere. Also, ask yourself how were animals fed on farms when they were privately, homestead owned. You know back in the day…… Okay, we’re done. I don’t do foolish and you’re definitely on that level. Have the day and life that you deserve. ✌🏾

@gloriousgearhead5367 11 ай бұрын

These eggs are DELICIOUS! Totally worth the price.

@NickSmalin Жыл бұрын

Some people really are above and beyond in business mindset

@infini.tesimo Жыл бұрын

I had their eggs for the first time a couple of weeks ago. This is as close as you're going to buy real farm fresh eggs which are incredibly close to the quality and taste except this is at a commercial scale. Very expensive yes, but if you can afford to buy some and on the regular, you should switch all your eggs over to them immediately. They taste amazing and you know what you're putting in your body is of the highest quality you can put in from the grocery store outside of going to a farmer or raising chickens yourself.

@genxx2724 11 ай бұрын

I agree. They’re nothing close to the eggs from the hens my stepfather raised when I was growing up, but they’re the closest you’re going to find. The white shouldn’t be runny, it should be firm, three-dimensional, and difficult to scramble. The shells should be difficult to crack. But you’d have to raise your own hens.p to get that.

@SuWoopSparrow 11 ай бұрын

Commercial American eggs are fking disgusting. Vital eggs are barely a step above and at 10$ for 12 its pretty bonkers. Yolk is still yellow and taste is only marginally better. If they are really pasture raised, then I dont know what is wrong with American land that they produce such mediocre eggs even under supposedly ideal living conditions for hens.

@genxx2724 11 ай бұрын

@@SuWoopSparrow They can’t possibly be raised on the ground, eating greens.

@Jenvlogs404 6 ай бұрын

There’s a lot of pasture raised brands, got some half that price

@Facemash88 11 ай бұрын

I’ve bought their eggs since 2017. I own restaurants and I’ve included vital farms eggs as an adder at my restaurants also. I love the brand and what they stand for.

@asianangler 11 ай бұрын

i'm sure u not paying 10 bucks a dozen like the title said.....

@LosAngelesJedi 11 ай бұрын

If the company is being lauded and appraised by cbnc. Then that means the company is greedy and overcharging for its eggs. Which is typical in America today. If it wasnt for massive profits you wouldn't be seeing them on cnbc make it.

@kmstins 9 ай бұрын

This is so nice to see! I love Vital Farms eggs! They really are the best tasting. I have three dozen in my refrigerator right now. Sometimes they're sold out at my regular store and I have to go find them at another. There's something else I like about Vital Farms. They include their mini "newspaper" (Vital Times) in each carton. The bird of the month is always so cute. 🤗🐔🥚🍳👌

@lrlane619 9 ай бұрын

This is our go-to brand. I was very surprised to see blue eggs on the shelf at King Soopers. Of course we bought them too.😊

@justbeachy4666 11 ай бұрын

I purchased Vital Farms once, and that's all it took. The eggs are delicious. I go through 3 cartons a month. There no comparison in the grocery store.

@exhile3747 5 ай бұрын

Gracias! 6:05 Detectaron una zona idonea para tener las gallinas en el exterior todo el año, donde no hubiera mucha lluvia 8:28 Restorative eggs , $9 . Hechos donde trabajan en mejorar el suelo

@florvargas486 Жыл бұрын

I love these eggs! so glad to hear the positive impact, not just about $$$.

@calidreams5379 Жыл бұрын

Good eggs have hard thick shell and orange yolk. You can tell that some eggs have thin fragile shells and very light yellow yolk that seems to indicate unhealthy and malnourished chickens laying eggs. Malnourished not in the sense they are starved but the quality of their feed as well as overall health of the chickens.

@asadb1990 Жыл бұрын

Actually the thin shells are common in summer when the chicken lack some minerals. It is said if you feed the chicken soda water, their shell will become thicker the eggs

@genxx2724 11 ай бұрын

We fed our hens feed, oyster shell, and all the produce scraps from the kitchen. Peelings, carrot tops, table scraps, everything. That’s what it takes for a chicken ti be healthy and produce the eggs you describe.

@santostv. 11 ай бұрын

They lack calcium if that happens, you need to buy calcium or give them egg shells

@genxx2724 11 ай бұрын

@@santostv. Not calcium. Foods that contain calcium. Like greeens.

@santostv. 11 ай бұрын

@@genxx2724 I said calcium because I don’t know the name of the mixture in English they sell in my country , off course food rich in calcium works aswell

@mannaeq2243 Жыл бұрын

to do the right thing is not always cheap. nice👍

@lowlightRN 11 ай бұрын

To do the right thing is not always cheap.. true.

@skycop3855 Ай бұрын

Truly worth every cent, a weekly buy in our home. Congratulations on this thoughtful man and all who keep us healthy.

@mwjeepster 11 ай бұрын

We used to eat Happy Eggs, but I can't find them anymore. Now we eat Vitals - I think the organic version is excellent.

@livingbeings 11 ай бұрын

I first tried these 7 years ago and never went back to conventional eggs

@setsailatnoon 11 ай бұрын

Their eggs are similar to the pastured eggs I raised, and the eggs I get when I stay in villages in Mexico.

@joshuayoung8286 11 ай бұрын

This is a great video and a good story. That said, it is hilarious to me that the founder says he “grew in Whole Foods, not through relationships…” while also being good friends with the CEO of Whole Foods. I’ve worked in the organic food industry and getting onto the selves of retailers like Whole Foods is no easy task. I am sure knowing the CEO would be helpful though. 5:55

@JeshiSama 11 ай бұрын

I rather buy Vital farms 18 pack of eggs than a case of beer.

@Hanna-DailyLife 19 күн бұрын

Thank you for bringing laughter through this video!

@LinhHarvesting 11 күн бұрын

You’re making harvesting look effortless

@emileemots2868 7 ай бұрын

My family thinks I’m crazy that I pay more for these. But once you eat these you can’t go back to the gross cheap ones. Love vital farms

@carolynnmathisen8754 11 ай бұрын

This is the brand I love. Yolks are neon yellow and taste like the eggs my girls gave me when I had my mini horse farm. Besides not having an insect problem they cleaned up what the horses dropped.

@robertedwards9055 11 ай бұрын

Literally the only eggs I buy.

@kharris0465 19 күн бұрын

Boil 3 cups of water. Season with salt, cracked black pepper and turmeric. Mix in 3-5 whipped eggs. Top with the onion of your choice and serve.

@williamhandlebar9585 10 ай бұрын

They are not even that expensive most of the time, when I buy them it's just a dollar or two more than other brands.

@randomamerican8236 4 ай бұрын

This is a business that can not scale by definition. The larger the company gets, the more impossible it becomes to maintain QC over their infinite number of individual farms. When the original founders of the company are less and less involved in day to day operations, the investors and shareholders will do what they do best: maximize profit. Vital Farms main claim to fame is that they can charge $10 for a dozen and they have a vapid enough customer base that will pay 5x more for eggs of a similar quality.

@jennalovecraftreeves9679 Жыл бұрын

Those are great eggs, thanks for them!

@PRESTIGEFARM 5 ай бұрын

I genuinely feel like thanking the person that made this video. We are on track in building something similar in Nigeria and this just prove to me that we are on the right track.

@oppevery 11 ай бұрын

Inspiring story. The message being WE CAN ALL DO THIS!!! We all have some skill or talent and we all have a particular area of the world or injustice we want to better. Start a business, use it to better your heart mission!

@dineshadhikari3041 10 ай бұрын

Respect sir... As a business owner it's huge inspiration to us. Wish you best.

@JRspeaking Жыл бұрын

Worth every penny!

@scienceoffinance1778 9 ай бұрын

Stake Holders vs Share Holders, The reason Share Holders MUST be the priority is because they are the Owners and they are the last to get paid with no protection, Legal contracts exist for all other parties. Banking contracts, employment contracts, Business contracts, and taxes from state local and federal levels. A CEO with many master is free to act in the interests of none while shifting blame, While a CEO with only 1 master acts in that one interest.

@jonstreeter1540 11 ай бұрын

Vital Farms are the only eggs I buy.

@user-qh2jg9ee7n 9 күн бұрын

i was hesitant to sink $10 into some eggs, but these are awesome. at this point i dont see any problem buying them for the price. pretty novel concept - people will be willing to pay more for a quality product

@johndeaux8815 7 ай бұрын

My grandparents have been farming to sustain themselves for years, and it's awesome to see someone producing eggs at scale while still treating the chooks about as well as my grandparents do with their small flock. The eggs from a happy chicken are night and day in difference from factory farned chooks. The thicker shells, darker, richer yolks, and the absolute size of some of those eggs is worth the money (IMO)

@jimisaaca94 11 ай бұрын

Woow, this is amazing. I wish i had enough capital to expand my poultry farm. I just love Farming and contributing to the food chain.

@MEN101 11 ай бұрын

Bravo to this farmer.

@NDLMarion 7 ай бұрын

These eggs are true to the way their chickens are treated! Happy chicks, make better eggs and taking care of farmers, having ethical practices comes at a cost ! WORTH IT. Thank you Vital Farms for allowing us access to healthy eggs!

@TheModernFarmer-v9q 13 күн бұрын

The healthy lifestyle these animals have is amazing! Free-range farming really makes a difference. Anyone else inspired to try this?

@sheepsforjesus 11 ай бұрын

Live off of these for my family and I.. love them truly

@TheosLogos 11 ай бұрын

As someone who has their own pasture raised chickens and sells a dozens for less than 5, this is hilarious and insulting.

@cats.cant.contour8812 11 ай бұрын

I cost me 35$ a month too feed my chickens, I get around 60 eggs a month. (Besides this month and last. We let our hens go broody and hatch out more chickens for eggs and eating.) I don't know how they justifing that price. I don't know how people are justifing spending that much when they could raise they're own chickens for way cheaper. I don't know what mine are classified as. Free range maybe? They eat out of my yard and only go to the coop at night. Either way 10$ for a dozen is laughable.

@suzannemcvicker617 10 ай бұрын

I buy Vital Farms eggs for $5/dozen, used to get them for $4/dozen before recent inflation.

@rorycook861 7 ай бұрын

I built Vital Farms: How did I do it? I knew the Wholefoods guy.

@BizBob2 6 ай бұрын

Great video for small farms as well. Thank you for the tips.

@alex0589 10 ай бұрын

Them: “profits arent the reason” Also them: **goes public**

@luther7541 8 ай бұрын

I like the business model of onboarding local farms.

@KhanyisoMapuma 8 ай бұрын

This guy is full of it. He makes it seem like this is actually for the well-being of the chickens but the company is making $450mil?? $10 for a dozen?? This is CLEARLY clever marketing and I applaud it.

@susangarland6869 8 ай бұрын

You have no idea how expensive it is to operate an organic, humane certified farm operation.

@jakeglenn2246 11 ай бұрын

If you have birds at you house, feed them primarily greens and you get orange yokes. Most stores will give you expired greens if you agree to pick up twice a week !!

@PAVEL--JAKL 11 ай бұрын

I have this eggs in the fridge they are really good,I eat 2 everyday for breakfast..👌

@rodfoulds8352 11 ай бұрын

Very true, the toughest things are usually the right things in life. 100% true in my experience.😊

@guptabhishek 11 ай бұрын

But what is actully different about them? That all are pasture raised? Nothing else?

@stephoso 11 ай бұрын

These are the best eggs I’ve ever had, we splurge on some when we want to get back to healthy eating lol because they’re so delicious, the eggs taste very decadent.

@azeezoyewale3782 11 ай бұрын

Read about this earlier & seeing this now is gratifying. Congratulations to them

@stormhawk31 2 ай бұрын

This is exactly what I was trying to do with MY egg business!!!!!

@GodsChildrenOnEarth 9 ай бұрын

I go to my local chicken farmer.

@lazurnayafarm5737 11 ай бұрын

More math. 460mln revenue with distribution at 24k stores leads to 460m/240k = 1.9k per store per annum. That is 1.9/365 = 5.2$, less than a dozen a Day. Average - which means zero sales in a significant share of stores. Now, we do not know the incoming, not shelf, price for eggs for the stores. Even if it is half of shelf price, than sales per Day per store is 10 bucks. Hilarious.

@aldralee Жыл бұрын

I'd love to see an investigative report on how much their farmers actually make. Most farmers in the chicken business are exploited. So curious as to know how they compensate folks.

@RussellD11 Жыл бұрын

they get about 80 cents per dozen :/

@aldralee Жыл бұрын

@@RussellD11 uhhhhhhhh...yikes. All the more reinforcement for farmers markets! If that paltry amount is better than standard egg production? Oof. Painful.

@anttttmannnn Жыл бұрын

@@RussellD11 Where did you get that number from

@olaoluwapopoola4222 Жыл бұрын

So, how is it conscious capitalism when the company is making $460mil a year and it's so expensive for the average American to afford the eggs?!

@jacobkummer2067 11 ай бұрын

@@olaoluwapopoola4222 460 mil is revenue, not profit. Profit was around 33 mil which is likely mostly getting put back into the businesses for growth.

@God-w- 8 ай бұрын

As someone who has paid $12 for eggs and $1.50. A scrambled egg tastes like a scrambled egg.

@gratefulforabundance9043 5 ай бұрын

Thank you for making the decision to do the right thing, not just the easy thing. I always buy Vital Pasture Raised ❤

@reneerobertlancaster8714 5 ай бұрын

My chickens eat our kitchen and garden waste and give us about 3 dozen eggs a week. The girls are healthy, happy and great pets.

@isabellemos3333 4 ай бұрын

Cordially Greetings! CNBC Make It. Eggs are produced by laying hens. Laying hens are specialised breeds of chicken that have been selected for their high rates of egg production and are different to the breeds reared for meat (broilers). Cage-free,” “pasture-raised,” and “free-range” describe different methods of egg production. Essentially, these terms refer to the differing levels of animal welfare standards farmers use on their farms. Following the workday of the Vital farm in the United States of America is a huge privilege, so I would like to invite the founders of the respective company to create a partnership with farmers in Angola and on the African continent to create robust poultry farming in our countries. Yours sincerely! Luis Van-Dunem.

@RafaelGrigorian 8 ай бұрын

It's been couple of years I only buy Vital Farms eggs, and no I absolutely don't mind paying $10 for a carton (It's $8 at Whole Foods here in LA). Never looked back, thanks for what you do.

@daniels7862 8 ай бұрын

Once I tried pasture raised I’m never going back. Darker yolks, but the taste is truly superior. I did a blind taste test with my family and everyone preferred pasture raised. I get a much better deal at sams club and they seem to be on par with vital farms

@UncleDavesKitchen 21 күн бұрын

I like Vital Farm eggs. I can't tell the difference in their 'grass fed butter' and regular butter, just a slightly darker yellow.

@hanisolaqa 9 ай бұрын

I ate Pasture raised all my life because we had chicken at home but after coming to the city I always looked for something homie and this guy did it for mr so many thanks Matt

@qiaoqiaotang5224 9 ай бұрын

I only buy these eggs nowadays.

@pistolen87 7 ай бұрын

In blind tests people can't taste the difference between free range and caged eggs. If you want to support farms that have better living conditions for hens, go for it, if you just want an egg, buy the caged one.

@cherylelinsmith743 5 ай бұрын

Love Vital Farms Organic Paster Raised eggs.

@MinusMedley 7 ай бұрын

Had a farm couple years ago, had to sell it mid-covid. Hope I can get back there in a couple years, egg farming is definitely on my list.

@Kdiamondporter 7 ай бұрын

I love these eggs. They have a distinct orange color from the chickens having a healthier life and diet.

@SLC259 6 ай бұрын

Vital farms has an amazing model, but it could be improved greatly! Eggs sold at the grocery store are over 2months old by the time they're in your hands.... farms need to deliver straight to the stores for FRESH eggs!

@GoodBaleadaMusic 4 ай бұрын

This is good because it puts the bulk of capital weight of the product into the farm. This is why all places that produce primary resources should strive to develop them. But eggs are done. That's it send them to the grocery store. Things like coffee should be roasted where they are grown.

@tigerrx7 11 ай бұрын

The chicken at 0:45 be like: “ohhh sh*t, I dropped those beauty!?”

@drkatrinapt 7 ай бұрын

I love vital farm eggs! It's my go to now! I will pay more for better quality eggs, to support the enviornment too!

@Suetvvlogs 9 ай бұрын

People complaining about chickens being debeaked, clearly don't know anything about chickens! if you don't debeak the chickens, they will start picking at other chickens' feathers and skin, causing injuries and sometimes death! I don't like debeaking chicken either but sadly when rearing chicken it's a necessity! I like this man business module and I will be implementing it in the near future in my chicken farm!