How A Vest Turned Patagonia Into A Billion-Dollar Brand

  Рет қаралды 633,272

CNBC Make It

CNBC Make It

Күн бұрын

Пікірлер: 471
@Joshthepurple
@Joshthepurple 4 жыл бұрын
I'm a working class lad from rural England and I wear Patagonia. If you're put off by tech and finance bros also wearing Patagonia, you need to revaluate why you like the brand in the first place. I buy and wear Patagonia because of the values of the brand and the progressive measures the company takes. I have nothing in common with Wall St types but I'm happy for them to give their money to a company that's going to do some good with it while making a genuine attempt to mitigate the environmental impact of consumerism.
@smallslimboy
@smallslimboy 3 жыл бұрын
I second this. I’m a welder from a small village in Scotland and I wear Patagonia. I link the brand to hikers and surfers, who cares about some random Wall St guys?
@TimTheMusicMan
@TimTheMusicMan 3 жыл бұрын
kzbin.info/www/bejne/iHbahIZpl5iCjqs
@TimTheMusicMan
@TimTheMusicMan 3 жыл бұрын
fake company
@Jay_Mac1775
@Jay_Mac1775 3 жыл бұрын
@@TimTheMusicMan fake news
@praba991ify
@praba991ify 3 жыл бұрын
No one cares why wear Patagonia.
@Blakely901
@Blakely901 4 жыл бұрын
I highly recommend Patagonia. Sent in a bucket/Sun hat I wore for 6 years after it tore pretty badly. They patched it up and sent it right back to me, they’re awesome!
@JustinHwang
@JustinHwang 4 жыл бұрын
did you contact HQ before you sent it in?
@Blakely901
@Blakely901 4 жыл бұрын
@@JustinHwang Nah man. Truthfully, I sent it back to them to be recycled and put a little note in the package that asked can they could repair it, if at all possible. Got some random package in the mail one day and to my surprise, they patched it up for me like new! Has always been and still is my favorite hat lol. I would just google something on Patagonia's recycling program.
@yourremarkablyaveragepal781
@yourremarkablyaveragepal781 4 жыл бұрын
@@Blakely901 That's so cool
@JustinHwang
@JustinHwang 4 жыл бұрын
@@Blakely901 that's awesome haha. Good looks!
@TimTheMusicMan
@TimTheMusicMan 3 жыл бұрын
kzbin.info/www/bejne/iHbahIZpl5iCjqs
@therealdavidleong
@therealdavidleong 4 жыл бұрын
Correction: "The uniform of finance Chads and Brads everywhere"
@imbetterthanyouhahaha5202
@imbetterthanyouhahaha5202 4 жыл бұрын
TRUEEEE 😭✋
@I-TRACK-DAILY
@I-TRACK-DAILY 4 жыл бұрын
I’m dead
@therealdavidleong
@therealdavidleong 4 жыл бұрын
@@I-TRACK-DAILY rip
@toddp950
@toddp950 4 жыл бұрын
@@therealdavidleong Chads huh, not a lot of people know it, but Patagonia has been creating combat uniforms for the special operations community who have been stomping our enemies since the GWOT started!!! Thank you patagonia!!! Forever loyal brand guy!!!!
@tonantzin1445
@tonantzin1445 4 жыл бұрын
Patagucci used to scream granola, now it screams tech bro
@garrett5386
@garrett5386 4 жыл бұрын
or finance bro
@Collegekid123011
@Collegekid123011 4 жыл бұрын
In Silicon Valley your company is doing well if u get a Patagonia branded Jacket
@drock8186
@drock8186 4 жыл бұрын
Really “professional bro” cause it’s so popular in the medical field amongst resident physicians
@gellotion
@gellotion 3 жыл бұрын
It used to scream quality. Till you actually buy a few pieces and wear them for a bit. Then you understand it screams "I paid too much, and for no good reason 😒"
@KeepAmericaChristian
@KeepAmericaChristian 3 жыл бұрын
I hate that patagonia used to be a rock climbing brand and then because just another mainstream brand I liked being able to tell who rock climbs and who doesn’t lol
@nicole9540t
@nicole9540t 4 жыл бұрын
I live near downtown SF and can confirm that you can't go 20 feet without seeing someone wearing patagonia
@ag-bk5wf
@ag-bk5wf 4 жыл бұрын
It's a popular brand like saying 20 ft without Levi's, coach, etc.
@sweettexast2894
@sweettexast2894 4 жыл бұрын
Oh are the druggies and Homeless wearing them now?
@crislevy4135
@crislevy4135 4 жыл бұрын
Agreed. I live in nob hill
@ob9609
@ob9609 4 жыл бұрын
My favorite part about Patagonia is how they supply a massive amount of cold weather clothing to the military without telling any of their yuppy customers. Almost all of the cold weather gear issued to me in the Army was Patagonia. That’s their real cash cow.
@gellotion
@gellotion 4 жыл бұрын
What items exactly? Capeline? Polyester fleece?
@DuyNguyen-lo2mm
@DuyNguyen-lo2mm 3 жыл бұрын
My only issue is they work to well you end up sweating real fast.
@phxrsx
@phxrsx Жыл бұрын
They can't advertise that because of their customer base.
@sullivanbiddle9979
@sullivanbiddle9979 Жыл бұрын
yes, because their customer base is a basically chardonnay antifa@@phxrsx
@EnhancedNightmare
@EnhancedNightmare 9 ай бұрын
I'm their customer and the army using them is a good thing, makes me respect them more. If they advertise or not doesn't really matter, its up to their marketing strategy. I don't find this omission a lie, they never deny it no?
@ekxoskletr
@ekxoskletr 4 жыл бұрын
I was skeptical when I started the video, but this was exactly what I've been looking for. I'm tried of fast fashion and want a durable, sustainable alternative
@teomankarasimsek1756
@teomankarasimsek1756 4 жыл бұрын
so buy some no-brand alternative. patagonia is mcdonalds nike and philip morris.
@LOUDMOUTHFLAVORS
@LOUDMOUTHFLAVORS 4 жыл бұрын
So wear a burlap sack then.lol
@Slowhand871
@Slowhand871 4 жыл бұрын
@@teomankarasimsek1756 not even close
@ChicoTunda
@ChicoTunda 4 жыл бұрын
@@teomankarasimsek1756 You just watched a video that states otherwise. The no-brand alternatives literally are fast fashion. What an inane comment
@myhandlewastakenandIgaveup
@myhandlewastakenandIgaveup 4 жыл бұрын
I buy brands like patagonia bc I am on the way to full on minimalism and would much rather spend more once than slightly less every 3 years.
@Eddiewinkicks
@Eddiewinkicks 4 жыл бұрын
Thank you guys for the feature!
@arifhussain926
@arifhussain926 4 жыл бұрын
Can I get a sample of this product + PS5?
@AlanT821
@AlanT821 4 жыл бұрын
I was just about to tag lol
@ptgn123
@ptgn123 3 жыл бұрын
It isn't the vest. It is the company, Yvon Chouinard, and their environmental stance that made them a billion dollar company
@chrisguevara
@chrisguevara 4 жыл бұрын
Don Draper would be jealous of the "Don't buy this jacket ad".
@suzanneblaylock9598
@suzanneblaylock9598 4 жыл бұрын
Brilliant comment. Don Draper.
@colechapman6976
@colechapman6976 3 жыл бұрын
I like Patagonia because it has a great ethos about it. It's the Subaru of clothing companies. In an industry where you have Shein and other fast fashion giants polluting and wasting the world with cheap and crappy clothing, it's nice to see a company that creates good clothing that lasts. It's also good to see a company stand by its products and even have a worn wear website for used clothing so people can buy older clothing from others. Their repair service is also really great. They are expensive, but I think they are worth it and perform very well.
@theregoesbritt3588
@theregoesbritt3588 4 жыл бұрын
I appreciate the Patagonia brand because they are fair trade. No slaves were used in the making of their clothes. 🙌🏻
@joeybaseball7352
@joeybaseball7352 4 жыл бұрын
Just wait till they sell the company to a private equity firm.
@konradvonschnitzeldorf6506
@konradvonschnitzeldorf6506 4 жыл бұрын
@@joeybaseball7352 they said they don't even wanna expand anymore, so I doubt it
@DuyNguyen-lo2mm
@DuyNguyen-lo2mm 3 жыл бұрын
yeah but you become working slave owning a few of their clothes :D
@joeybaseball7352
@joeybaseball7352 3 жыл бұрын
@@konradvonschnitzeldorf6506 the key word is wait
@ashtonasmr3157
@ashtonasmr3157 4 жыл бұрын
Love patagonia, their items are high quality and cozy. They make great Christmas presents for the fam. 🎁😍🎄
@fleekdasheek9176
@fleekdasheek9176 4 жыл бұрын
Hope I can find some on sale on black friday
@nicholasbedard3386
@nicholasbedard3386 4 жыл бұрын
I just got a sweater for Christmas
@Slowhand871
@Slowhand871 4 жыл бұрын
Call it what you want but as a guy who has worked everyday outside for 35 years in the Northwest Patigonia make the best rain gear I have used with good environmental standards My request is ditch the fleece and go with wool to eliminate micro plastics in the water (from washing).
@TheBenjaminBrowning
@TheBenjaminBrowning 3 жыл бұрын
I’ve been buying Patagonia products mostly 2nd hand recently. I’m done with fast fashion! Growing older, I’m far more conscious about sustainability and environmental efforts. Patagonia have been doing this since the 70’s and are masters of marketing a sustainable lifestyle that looks really appealing and fun. Patagonia will be taking my money from now on.
@sbml5243
@sbml5243 4 жыл бұрын
As someone who works in medicine/healthcare. This is THE resident jacket. All of them wear Patagonia jackets lol. I didn’t even know it was associated with tech bros but that completely makes sense as well.
@wheres_galdo
@wheres_galdo 4 жыл бұрын
I appreciate y’all reaching out!
@joeybaseball7352
@joeybaseball7352 4 жыл бұрын
Explain
@codycottle9974
@codycottle9974 4 жыл бұрын
Completely unrelated but love the Real Friends shirt 😂🤘🏼
@Rigly123
@Rigly123 4 жыл бұрын
Oh yes, the white finance guy vest. Lol
@Kuwkay
@Kuwkay 4 жыл бұрын
🤣
@siphokazileratomalinga2969
@siphokazileratomalinga2969 4 жыл бұрын
In South Africa,it's a brand called K-Way worn. Working from home this past winter meant one was shielded from their bomber jackets 🙏😂
@user-vi4xy1jw7e
@user-vi4xy1jw7e 4 жыл бұрын
@Tiny Boy why do you keep typing that
@suzanneblaylock9598
@suzanneblaylock9598 4 жыл бұрын
@Tiny Boy Merry Christmas and a happy happy New year to you and your wonderful family ! Heading out to buy a Patagonia jacket. Peace !
@davidallen346
@davidallen346 4 жыл бұрын
The yuppie fleece vest
@iVince905
@iVince905 4 жыл бұрын
This is a backpackers uniform when you travel to Europe lol
@chiragpatel849
@chiragpatel849 4 жыл бұрын
lololol ur so right
@Jay_Mac1775
@Jay_Mac1775 3 жыл бұрын
This company really stands behind its products, someone I know saw an old guy walk into REI with a model that wasn’t even made anymore and they let him pick a new one of the rack for nothing. I really might get a plain better sweater for my fall and winter days in central Cali
@sunwu101
@sunwu101 4 жыл бұрын
Living here 3 blocks from Patagonia HQ, the stuff is everywhere in town, as expected. Love the deals I get from friends who there.
@realmms
@realmms 4 жыл бұрын
They have excellent customer service, they fixed my 7 year old coat’s zipper :) Edit: the coat was purchased because I live in part of the world where -20 is a thing and if I am going pay up it better be durable, long lasting and stand up company. So much so I invested in a second coat :)
@joeybaseball7352
@joeybaseball7352 4 жыл бұрын
That great customer service will go away as soon as they sell out to a "private equity firm." Anytime you hear the words "private equity firm" just know that is when everything goes downhill.
@highentropy2468
@highentropy2468 4 жыл бұрын
I really hope Patagonia doesn't experience the same fall from grace as TNF. TNF sold out big time to become a fashion/high street brand.
@johnherrera2132
@johnherrera2132 4 жыл бұрын
Too late....
@gellotion
@gellotion 4 жыл бұрын
What?
@johnherrera2132
@johnherrera2132 4 жыл бұрын
@@gellotion TNF is already there, Patagonia will soon follow...No judgement, but it had to be the those hipsters ruining great brands..
@logotoy
@logotoy 4 жыл бұрын
@@gellotion The North Face
@gellotion
@gellotion 4 жыл бұрын
@@logotoy 🤣 I was responding to the entire comment. I'm aware of what "TNF" refers to, but thanks 👍😁
@Andre-jp4yt
@Andre-jp4yt 4 жыл бұрын
0:30 Some Dude: Dude, do you even Patagonia bro? The other Dude: yeah bro, Patagonia all the way!!
@idrissamorehouse5776
@idrissamorehouse5776 4 жыл бұрын
I rarely go crazy on outdoor gear but i did let myself buy a $250 sweat shirt by Patagonia and it was worth it due to the advanced usage of special performance fabrics - this news piece didnt really give just due to how they constantly innovate with technical details and innovations in textiles which im pretty sure is a huge part of their success -just like Nike -in their market they are always ahead and setting the bar higher -Mad Respect!
@robertpalmer3166
@robertpalmer3166 Жыл бұрын
I have a climbing pack from the Chouinard Equipment days. About thirty years old. It has been tossed off climbing routes, overstuffed, and generally abused. Except for a little fading, it is still in near perfect condition.
@ag-bk5wf
@ag-bk5wf 4 жыл бұрын
For when your body is cold but your arms are hot.
@awizardmummyandmartian3238
@awizardmummyandmartian3238 4 жыл бұрын
I'm glad someone else sees it.
@jimzocco6365
@jimzocco6365 4 жыл бұрын
For sure, so silly.
@texasrangers4
@texasrangers4 4 жыл бұрын
this never happens to me
@maromorostar6621
@maromorostar6621 4 жыл бұрын
Ikr 🙄
@ThatGuy-oc4mv
@ThatGuy-oc4mv 4 жыл бұрын
*sees an outdoor apparel brand made for the harshest of conditions* *chad sitting behind his desk*: “it’s fair game!”
@alisonm3700
@alisonm3700 4 жыл бұрын
What I've learned from this series and companies is create, it will sell if you're solving a problem
@diegosuazo2111
@diegosuazo2111 4 жыл бұрын
Watching this from the Patagonia it makes me feel: Interesting
@TheSmokey1523
@TheSmokey1523 4 жыл бұрын
When I was in high school twenty years ago, Patagonia jackets, with nylon outside and fleece linings, were status symbols, some richer kids had ten or twenty jackets and they were over a hundred dollars even back then. I should see if any of my old jackets are at mom’s house.
@nicole9540t
@nicole9540t 4 жыл бұрын
I'm from the bay area and I agree. But my generation had ugg and lululemon as status symbols
@siphokazileratomalinga2969
@siphokazileratomalinga2969 4 жыл бұрын
That's a lot of money. Shoo. Seems like a brand for the rich then vs environmentally conscious people
@suyashjaiswal2782
@suyashjaiswal2782 4 жыл бұрын
@Tiny Boy where are you from in india ?
@dawsonprewitt8408
@dawsonprewitt8408 4 жыл бұрын
as an avid backpacker, climber, mountain biker, and surfer, I love patagonia and wish people would continue to buy thier gear, but please use it for its designed purpose and get out in nature and support land conservation!
@awizardmummyandmartian3238
@awizardmummyandmartian3238 4 жыл бұрын
I don't understand vest. your chest is warm but your arms are cold?
@namastefoo2443
@namastefoo2443 4 жыл бұрын
Lol
@yimmytjahjono6262
@yimmytjahjono6262 4 жыл бұрын
My thoughts exactly wkwkwk...
@Hello-zz8nv
@Hello-zz8nv 4 жыл бұрын
Maybe u just want more mobility in ur arms cuz some jackets can make me feel suler stuffy
@laurah6381
@laurah6381 4 жыл бұрын
It protects your vital organs
@gruweldaad
@gruweldaad 4 жыл бұрын
Es un look.
@henriquezben
@henriquezben 4 жыл бұрын
The first time I heard the word Patagucci was in 2012 in Montana. In that context people used it to point out how expensive it was. The word was not coined to describe tech bros wearing the vests. It has been around longer than that.
@infini.tesimo
@infini.tesimo 4 жыл бұрын
When I was younger I associated this brand with fishermen, nowadays I see snobs and hippies wearing it. Carhartt, on the other hand, represents hard work and I see that in hip-hop culture to make it big.
@s.flanders
@s.flanders 4 жыл бұрын
Lol, you know a brand has been successful when they manage to manipulate you into thinking they stand for something, other than generating profits for their shareholders. If you think wearing Carhartt means you're a hard worker, you've been successfully influenced by Carhartt's marketing people.
@infini.tesimo
@infini.tesimo 4 жыл бұрын
@@s.flanders what marketing team? Go look at look at the hip hop scene. Where'd you get off on that idea?
@s.flanders
@s.flanders 4 жыл бұрын
@@infini.tesimo The fact that you're not even aware of the ways in which you (and the others who wear Carhartt) have been influenced to think that Carhartt represents hard work means their marketing team is doing a very good job. If people you admire are wearing Carhartt, there's a good chance some of them are getting paid for it.
@infini.tesimo
@infini.tesimo 4 жыл бұрын
@@s.flanders so you're saying that you have not bought because you like a brand's message or style? I'm not sure what angle you're trying to play at like you are woke but it's not working because you would be lying to me to say you don't buy like that either.
@s.flanders
@s.flanders 4 жыл бұрын
@@infini.tesimo "Style" is fundamentally different from "message." I'm sure I've chosen certain brands in the past because of expectations I had simply because that's what their marketing teams worked hard to create. Plus, almost no one is immune to the subtle effects of effective advertising. But in general, I aim to choose products based on quality, value, and (depending on the type of product) aesthetics. Evaluating all of those qualities objectively is tough, but brands that try to appeal to you with their message may not be focusing their resources on those other qualities, so I've learned to look out for it. The fact that you think Carhartt stands for hard work is almost certainly a result of Carhartt's efforts. They surely know that it's effective for their products to be seen on people who are perceived as hard workers, because many potential customers aspire to have that image. But buying a product says almost nothing about how hard a worker your are.
@xevious2501
@xevious2501 Ай бұрын
I was rocking the Fleece vests back in the late 90's early 2k's. Fleece zip downs and sweaters were the standard sinter ski wear attire. able to keep you thoroughly warm without the need of a heafy winter coat. The Vests were even better as they provided both Torso warmth with just enough air passthrough as not to become overly hot, and a ton of additional mobility as the sleeveless design freed the constraint of ones arms. And to top all things off, the look worked very well for all occasions. I typically owned such vests from Columbia brand but also had a few Patagonia as well. in fact ive been looking to purchase again.
@ossoffwarnockjan.5th413
@ossoffwarnockjan.5th413 4 жыл бұрын
It's the uniform of "limousine liberals". I hang with a lot of finance kids and they all wear it. They're socially liberal, but rather oblivious. Cool guys, but their activism basically begins and ends by throwing money at an issue.
@sofiemiltoft9580
@sofiemiltoft9580 4 жыл бұрын
This is so funny me to having grown up with an outdoorsy camping family and a dad who is obsessed with Patagonia. We have probably at least 12 puffer jackets and I don’t know how many fleece pieces between the four of us. My dad just brought home another jacket today. And the thing is these pieces last forever so you don’t need to buy them all the time.
@CaseyBurnsInvesting
@CaseyBurnsInvesting 4 жыл бұрын
Patagonia is the best way to tell people you’re better than them.
@Je.rone_
@Je.rone_ 4 жыл бұрын
So basically if i put it on im lying 🥺
@tonantzin1445
@tonantzin1445 4 жыл бұрын
@@Je.rone_ 😂😭
@frotocsr
@frotocsr 4 жыл бұрын
That would be arcteryx but pata is cool too
@gregoryvierra6114
@gregoryvierra6114 4 жыл бұрын
This guy making judgements all while trying to promote his own YT channel. You may want to chill with your comments.
@ravac5
@ravac5 4 жыл бұрын
Patagonia & Lululemon ahaha
@alexs3187
@alexs3187 4 жыл бұрын
You see this a lot in Park City, where nobody has any originality, and everyone is trying to “fit in.”
@Rootportz
@Rootportz 4 жыл бұрын
You jealous
@LivingSwedish
@LivingSwedish 4 жыл бұрын
It's all about the branding... and the WHY 💥
@hydrolifetech7911
@hydrolifetech7911 4 жыл бұрын
@Tiny Boy dude, what's going on? What's with these questions you keep posting under all comments?
@adriaanrijkse
@adriaanrijkse 6 ай бұрын
I own a Patagonia R1 Air that went on multiple multi day hikes with me including wearing a heavy backpack and it still looks brand new. Same with all the coats i bought from them 5 years ago..
@joeyp8197
@joeyp8197 4 жыл бұрын
I grew up in Santa Cruz in the 90's Patagonia was the norm for adults
@drs-Rigo-Reus
@drs-Rigo-Reus 3 жыл бұрын
Good stuff, immediately visible. As is Paramo, another favorite of mine.
@coreyadams1982
@coreyadams1982 4 жыл бұрын
The US Special Forces love Patagonia too.
@fleekdasheek9176
@fleekdasheek9176 4 жыл бұрын
Chad wear
@aljack1979
@aljack1979 4 жыл бұрын
UK SF wear RAB, previously it was The North Face.
@tiffanybaby13
@tiffanybaby13 4 жыл бұрын
Patagonia is like North Face but warmer and more stylish. I associate North Face with suburban high schoolers and Patagonia with adults who like quality and mininalism
@mc-ge2bt
@mc-ge2bt 4 жыл бұрын
Odd since the Patagonia I’ve ever owned was gifted from jobs I’ve had.
@gregoryvierra6114
@gregoryvierra6114 4 жыл бұрын
Huh?
@mc-ge2bt
@mc-ge2bt 4 жыл бұрын
@@gregoryvierra6114 I’m one of those people that works for companies that give their employees branded Patagonia vests or sweaters. I didn’t know what Patagonia was until then.
@Mike_M_Smith
@Mike_M_Smith 4 жыл бұрын
mc0325 I refuse to do free marketing for my company when I'm off the clock.
@mc-ge2bt
@mc-ge2bt 4 жыл бұрын
@@Mike_M_Smith I wear it in the office when it’s chilly. Most of us keep the sweaters in the office for the same reason.
@Mike_M_Smith
@Mike_M_Smith 4 жыл бұрын
mc0325 my modern building also has a problem maintaining a stable temperature. I have a coat for that plus gloves. I work at the largest CPA firm in the world ;)
@user-ei7ed6zy9k
@user-ei7ed6zy9k 4 жыл бұрын
“Millennials and Gen Z are more likely to buy from brands that align with that message” Millennials and Gen Z gave a crap about guns for a few months in 2018, campaigned about climate change for a few months in 2019, and campaigned about racial injustice for a few months in 2020. Almost like they followed trends provided to them by social media algorithms
@sidneyboo9704
@sidneyboo9704 4 жыл бұрын
Reverse Psychology at its finest. You make something that lasts and telling people DONT buy. Uhh yeah we're gonna totally buy! And to that newsanchor lady who said "Sounds like they are going to lose out on a lot of business". Patagonia doesn't care. Their brand philosophy is what makes it so special vs something like North Face. I for one if I am buying new, I always look for Patagonia.
@henryjimenez204
@henryjimenez204 4 жыл бұрын
It worked on me lol
@familypass1965
@familypass1965 4 жыл бұрын
I’ve never heard of this company before but they sound great
@XxhimynameiscynxX
@XxhimynameiscynxX 4 жыл бұрын
Love this brand ❤ have so many vintage pieces
@alp.9672
@alp.9672 4 жыл бұрын
You’re pretty.
@sydneybaldwin3514
@sydneybaldwin3514 4 жыл бұрын
I love Patagonia and what they stand for
@geethunder1
@geethunder1 4 жыл бұрын
Yeah same here!
@timothywillis8883
@timothywillis8883 2 жыл бұрын
Patagonia is great! I have been wearing their vests for years with little wear and tear shown on them. Excellent products!
@jasons6021
@jasons6021 4 жыл бұрын
Nothing says environmentally friendly like "Made in China" stuff.
@LOUDMOUTHFLAVORS
@LOUDMOUTHFLAVORS 4 жыл бұрын
😆 🤣 😂 thank you for saying it.
@ronycamacho7132
@ronycamacho7132 4 жыл бұрын
So common on Wall Street. It’s a nice vest but it’s not something to go crazy over.
@plutoplatters
@plutoplatters 2 жыл бұрын
Black Friday's Matter !!!
@HannesGeng
@HannesGeng 4 жыл бұрын
So basically a company with one of their goals to avoid overconsumption is making billions of overconsumption
@sternritter9788
@sternritter9788 4 жыл бұрын
To be fair, they are still a business at the end of the day. But unlike most another corporations, Patagonia do practice numerous sustainability efforts and are very transparent about it, including their Worn-wear program, Giveback program, and many other efforts to promote sustainable sourcing and production.
@aperture0
@aperture0 4 жыл бұрын
@@sternritter9788 Fashion industry is even worse than oil and gas. They have one goal and you know what it is.
@DanaYi13
@DanaYi13 4 жыл бұрын
Ooooo a video I didn't know I needed, great job CNBC Make It!
@tysonroger4021
@tysonroger4021 4 жыл бұрын
LMAO They be like we don't want rich white people buying their brands, but hey check out this $600 jacket.
@LOUDMOUTHFLAVORS
@LOUDMOUTHFLAVORS 4 жыл бұрын
So basically they are so against consumerism, that they became what they hated. Lol
@tiffanyhwang1738
@tiffanyhwang1738 4 жыл бұрын
Watching this video with my Patagonia jacket on
@Ahfuric
@Ahfuric 4 жыл бұрын
Bruh I've been searching for one of those rugby for months. Rowing blazers made one but they are selling it for like 150
@cvhashim
@cvhashim 3 жыл бұрын
Oh look Chad Patagonia...jk
@fastxsam
@fastxsam 4 жыл бұрын
The go to fashion for new investment bankers. First it was north face puffy vests and now this. I admit I do love my Patagonia sweatshirt more than my other ones.
@District.24
@District.24 2 жыл бұрын
I'm an Arc'Teryx guy myself, but today I purchased my first piece of Patagonia clothing. If the product is good, I will support the company with future purchases.
@LifeofKairo
@LifeofKairo 4 жыл бұрын
What a timely upload - I just watched Noah Kagan talk about Patagonia's clever Black Friday campaign.
@1983khd
@1983khd 4 жыл бұрын
I do like Patagonia but charging people $150 for a vest does absolutely nothing for the environment. At the end of the day making money is every business model except if you're Paul Newman that donates all the profit from Newman's Own.
@aperture0
@aperture0 4 жыл бұрын
Exactly! Finally someone who gets it. These clothing brands are even worse for environment than oil and gas.
@kyoshokev
@kyoshokev 4 жыл бұрын
Never heard of them but I recognise the logo and jacket. That's a great brand/logo
@NingunAmorParaMi
@NingunAmorParaMi 4 жыл бұрын
Patagonia's story reminds me of a classmate and friend of mine who said back in high school "Thank God that heavy metal is not mainstream nowadays. Otherwise we would have everyone wearing metal bands' t-shirts not knowing who the bands are." Aaaaand that's what is happening nowadays. :(
@lolamaven3971
@lolamaven3971 4 жыл бұрын
Such a cool brand with a great ethos
@alanv3185
@alanv3185 3 жыл бұрын
I searched up "finance bro" and I got this video.
@plutoplatters
@plutoplatters 2 жыл бұрын
4:08 wonder if he drives a Prius and went to Berkeley ??
@Lucas-lq6yk
@Lucas-lq6yk 4 жыл бұрын
Overall I think Patagonia products are good, but overpriced and never on sale.
@mariav3979
@mariav3979 4 жыл бұрын
My mom has had her Patagonia jacket for over thirty years and she wears it daily. It seems expensive at first cause it certainly is but it just wears and wears and wears to the point it’s beyond worth it.
@gellotion
@gellotion 4 жыл бұрын
@@mariav3979 you can do the same with LL Bean. Same quality, same lack of styling, same fully guaranteed for life policy, all for less money.
@mariav3979
@mariav3979 4 жыл бұрын
@@gellotion I have some LL Bean stuff! but when I was buying the Patagonia it was on sale and cheaper than the LLBean equivalents so I just got that instead
@ReineDeLaSeine14
@ReineDeLaSeine14 4 жыл бұрын
It’s one of those things that is an investment but the people who would benefit most just can’t afford the upfront cost.
@mackabmainman3069
@mackabmainman3069 4 жыл бұрын
Brilliant marketing at black friday. ”Don’t buy this jacket.” Well guess who would?
@DannyDay9626
@DannyDay9626 4 жыл бұрын
People who wear Patagonia can’t fight
@robinsonmertilus5232
@robinsonmertilus5232 4 жыл бұрын
They need to send out a message that pretentious people need to stop wearing their cloths.
@cheesekimbap2996
@cheesekimbap2996 4 жыл бұрын
youre just projecting
@supahstar857
@supahstar857 4 жыл бұрын
kinda hard with a price point targeting mid to upper market consumers. Pretentiousness is part of their brand how many lower-class folks care if their clothing was sustainably sourced lol. It's like the whole foods of clothing..
@thinline8504
@thinline8504 4 жыл бұрын
I admit ... I'm a sheep.. I only wear Patagonia , vineyard vines, and brooks brothers....and have the largest collection of vineyard vines ties hahaha.
@33Jenesis
@33Jenesis 4 жыл бұрын
I have one down sweater vest from Patagonia (on sale for about $20). People who want to wear the same casual comfy things day in day out can invest in Patagonia because the quality and timelessness. However, I like variety and different styles so I am not going to spend money on items that is one style and won’t wear out.
@arthuri635
@arthuri635 3 жыл бұрын
3:52 LMAO okay so supplying the army with PCU lvl 4’s was ethical on their part, even saint-like
@aljack1979
@aljack1979 4 жыл бұрын
I bought a Patagonia down sweater and a vest because they are very warm and light and seem good quality. Expensive but other brands at this level are too. I certainly didn't purchase it for the name.
@mysteriousjz
@mysteriousjz 4 жыл бұрын
"Vote the a**** out..." I am now their fan
@mariagafaro9462
@mariagafaro9462 4 жыл бұрын
Lol, seriously there's a guy wearing a Che Guevara t-shirt, and is a business owner what makes it more of a joke.
@pics4u496
@pics4u496 4 жыл бұрын
In a communist or a socialist society you have businesses too.
@GodIsLove-eo6qk
@GodIsLove-eo6qk 4 жыл бұрын
@@pics4u496 not for long
@bao9
@bao9 4 жыл бұрын
Shout out to Ray Miah & Eddie Win 👍🏽
@agme8045
@agme8045 3 жыл бұрын
I don’t own any Patagonia, but i actually live a couple hours from Patagonia lol
@ejohnson3131
@ejohnson3131 4 жыл бұрын
I always thought fleece vests were for Costco employees collecting carts from the parking lot.
@joymae
@joymae 4 жыл бұрын
Tech turned Patagonia into Patagucci
@DrSeuss-nw3px
@DrSeuss-nw3px 2 жыл бұрын
I got job in tech and the first thing I did was buy two Patagonia vests.
@plutoplatters
@plutoplatters 2 жыл бұрын
I hear they are selling Patagonia Winchester knives at 7-11 's
@samhaokip9126
@samhaokip9126 4 жыл бұрын
How come the bezels on their MacBook is so much slimmer than normal?
@donttalktome4696
@donttalktome4696 2 жыл бұрын
Please evaluate the "cost per use" for your items. Per use a Patagonia will cost you less than the Walmart junk.
@cognitio278
@cognitio278 4 жыл бұрын
I am from India and ran into their KZbin channel one day. I thought they were an environmentalist organization, never knew it is a clothing brand.
@mrbelding76
@mrbelding76 4 жыл бұрын
Patagonia has always been 40%-50% more in price than most competitors. Even North face is much less. Thats the real appeal to tech bros...its expense. When you Patagonia, the tag/logo isn't hidden, they make sure its large and prominent, thus showing the world you can afford a Patagonia. No one buys a Gucci hand bag because of it's "quality", they buy it because the logo is covering the bag and they want to show everyone around they can afford it. Simple cut and dry case of consumer brand association. Marketing 101 If Nike started removing their shoosh logo, their sales would drop to next to nothing because their shoes arent any better than the $30 payless no-name brands, they just market it better. Patagonia has a great marketing team and saw the potential backlash of tech bros being their main consumer representation and decided to pretend they didnt like it, which increased their sales. "dont buy this jacket"....awesome ad that will make the tech bros feel like rebels when they do buy it...all the while speaking to the SJW's that they are on their side. Brilliant action and makes perfect sense.
@mrbelding76
@mrbelding76 4 жыл бұрын
@Expert ShinyGlassesDude Mad? where did you get that? There is no animosity towards the simple supply and demand model and i was quite complimentary to Patagonia for their marketing expertise. Strange response all in all. Perhaps re-reading my comment would help clarify my stance?
@jadenyuki3138
@jadenyuki3138 2 жыл бұрын
I thrift vintage patagonia. I got a lot of it.
@thecitizenjoan
@thecitizenjoan 4 жыл бұрын
Why do these news sites talk about meme accounts like that’s something to aspire to, don’t they know people can buy followers. Im just here to tell you having a meme account is not an accomplishment.
@plutoplatters
@plutoplatters 2 жыл бұрын
How come their products aren't in Wal-Mart ???
@nw9592
@nw9592 4 жыл бұрын
I Love my better Sweater😍
@lvill3633
@lvill3633 4 жыл бұрын
Just saw this in Silicon Valley, looks good 😌
@kylecomstock2426
@kylecomstock2426 4 жыл бұрын
Interesting piece, I’ve never bought anything Patagonia and never will. They have gone the way of North Face.
@dycinnagy
@dycinnagy 4 жыл бұрын
Love for Patagonia!
@theprimest
@theprimest 4 жыл бұрын
If your reading this you have potential to do great things, you will be the next BIG brand. Yes. YOU.
@gregoryvierra6114
@gregoryvierra6114 4 жыл бұрын
Will you at least use the proper “you’re” if you’re going to fish for likes and subs?
The Difference Between North Face And Patagonia
9:52
Future Proof
Рет қаралды 2 МЛН
How I Transformed Canada Goose Into A Billion-Dollar Brand
10:29
CNBC Make It
Рет қаралды 875 М.
SLIDE #shortssprintbrasil
0:31
Natan por Aí
Рет қаралды 49 МЛН
Маусымашар-2023 / Гала-концерт / АТУ қоштасу
1:27:35
Jaidarman OFFICIAL / JCI
Рет қаралды 390 М.
How The North Face Competes With Patagonia
13:33
CNBC
Рет қаралды 377 М.
How Luxury Brands Get You to Buy Into Their Hype
37:05
Design Theory
Рет қаралды 829 М.
It's Not Just Shein: Why Are ALL Your Clothes Worse Now?
19:35
More Perfect Union
Рет қаралды 3,9 МЛН
The ONE Big Mistake That's Making You Colder
8:10
MyLifeOutdoors
Рет қаралды 6 МЛН
Why everything you buy is worse now
8:01
Vox
Рет қаралды 4,5 МЛН
How I Built A $7 Billion Shoe Company Called On | Founder Effect
14:40
Is Patagonia REALLY Sustainable?
12:59
Future Proof
Рет қаралды 189 М.
Inside the Secret World of Zara
10:21
Bloomberg Originals
Рет қаралды 597 М.
Why the counterfeit business is booming
13:40
The Economist
Рет қаралды 1,7 МЛН