How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect

Liquid Death founder and CEO Mike Cessario spent years figuring out how to make water cool. Now his brand is valued at $700 million. After attending the 2009 Warped Tour, Cessario realized bottled water lacked irreverent marketing like that of energy drinks. With about $1,500, he created a commercial before he had an actual can of water. It went viral and investors saw the potential. Liquid Death has raised $195 million and is on track to reach $130 million in sales by the end of 2022.
Produced by: Zach Green
Senior Managing Producer: Sam Rega
Camera: Andrew Evers
Editor: Marisa Forziati
Animator: Gene Kim
Reporter: Tom Huddleston
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How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect

[@thestarseeker8196]

This doesn’t surprise me because I’ve met people who literally say they don’t drink water. “It doesn’t taste like anything” we’re in a really bizarre dystopia right now

[@dicksuckley8102]

Bro I felt that when I read the thumbnail “ I made water cool again” like what Water doesn’t need any help being cool

[@leandroagonzalez3]

Water does have a taste. To say it had no taste are people who don't drink water. The literally minerals and vitamins gives it its taste. Also these liquid deaths water taste nothing but aluminum and the paint of the can. But I guess that's better flavor than plastic. We drink beer in cans not plastic bottles so why not treat our water like that?

[@ha-kh7ef]

@@leandroagonzalez3 pure water doesn't have a taste. But you are right water with minerals causes the taste. " Also these liquid deaths water taste nothing but aluminum " I doubt you are actual tasting the aluminum. There is coating between the water and can

[@leandroagonzalez3]

@ha Bruh have you actually had one yourself? Also pure water would have a taste, it's called water. It's the same idea with the number 0. Not sure what point your comment was, clearly you never went back and reread what you tried to post. If you did that's... I mean that's you. The fact you say you doubt, means you don't know. So why are you even trying? 🤔 what was your goal, idea, or message you were trying to convey here?

[@albert93911]

@@leandroagonzalez3 They’re correct. Aluminum cans traditionally have an epoxy coated liner on the inside.

[@bronemusik]

this was literally a 10 minute marketing masterclass. thank you!

[@maxbartschmacangmbh1900]

@Brone It is truly a masterclass. Selling canned water, which was filled in Austria to an organic supermarket like wholefood. Either Wholefood buyers were smoking crack or just US-Americans :D

[@alvinbaloyi4077]

Hello,am Jacob from South Africa would like to know how does it Taste?

[@netcalis]

@@alvinbaloyi4077 it is water! it tastes like water!

[@jasminecontreras7341]

@@alvinbaloyi4077aluminum with a hint of water 😅😂

[@dhagaweyne1]

@@alvinbaloyi4077it tastes like water no different

[@zerohours.]

How it plays into people's disdain for plastic bottles and the ease of recycling cans is pure marketing genius.

[@ryanthomas6063]

@therealgoody No, it's not. This is way better than plastic and for the world. You should be more worried about Apple scaming people in buying a new iPhone every year. I bet you have an iPhone and make obnoxious statements.

[@MisterRawgers]

@RealSweetKid what a moronic statement from someone who thinks they're smarter than they are. 😂

[@ha-kh7ef]

@RealSweetKid how? Metal cans are able to be recyclable

[@awesomeempoleon]

@RealSweetKid if you go by those definitions almost everything is a “scam”

[@alabmourdinson2131]

@@ha-kh7ef aluminum is way easier to recycle than plastic so you are right

[@Optimas_AP]

fun fact: before watching this video, I always thought liquid death was a alcohol drink.

[@Vegasbonus702]

I thought it was an alcoholic beverage also 😂

[@TheFreeride588]

In the water section? Come on guys.

[@Vegasbonus702]

@@TheFreeride588 I never looked for it just assumed by the name 🤷‍♂️

[@brittanyparisien5083]

Me too 😂

[@TheFreeride588]

@@Vegasbonus702 fair enough!!

[@Later_Nerd]

I love this dude. He doesn't try and pretend like he's a genius who is just smarter than everyone. He had a great idea and executed it perfectly. Nothing but respect.

[@Peppermintteaasmr]

I don’t drink alcohol and so I bring liquid death to parties instead of beer. It’s always a conversation starter and makes me feel like I have something comparable. It actually really helped me socially.

[@therealsbdunks]

Big brain

[@tvl2868]

you dont get invited to parties stfu

[@ButerWarrior44]

😂😂

[@captainaxlerod1297]

...

[@CosmicHarmony58]

Booooooring! Lol jk, that’s good

[@sethwoodsyt]

Brilliant. I've yet to buy a Liquid Death product but as soon as I saw it in my grocery store I did exactly what he said the goal was. I looked at it and went "Wtf is this?"

[@codybythesea]

I’ve been to concerts where they only sell overpriced Liquid Death water, no regular bottled water…

[@Adomisk10]

Don’t, but if you do buy a single can not a whole pack

[@Brownie.-]

My first thought. But I’m not stupid enough to pay for this over priced water.

[@AC-be5gu]

I’m sober and a friend passed me one. I was reluctant thinking it couldn’t JUST be water lol. Everyone was laughing as I cautiously sipped at first lol

[@sdalt001]

Same. Then I read it was water in a can. Then I put it back. At least it's not in plastic.

[@9davidlong]

Good for him I'm just speechless how anybody can sell water in a can and become wealthy

[@greenhowie]

Give em the old razzle dazzle

[@eleven_roses]

People are stupid that's why

[@kly826]

I remember 50 cent being interviewed on it... He walked in a store once and questioned why two different brands selling water were priced differently.. The rest was history...

[@CA_88]

Ppl are stupid that’s how

[@lis880]

By forcing you to buy it at concerts for $5+ and they don't supply any other water 😒

[@daveg5574]

I just love how they make just consuming water seem so cool..the art,the humor..it's not as boring like other brands that have got boring designs on their products

[@Asseataaa]

🐑

[@bungersinyourarea]

​@@Asseataaa hey, if it helps people drink healthier, I'm all for it

[@SeniorBillzy]

@@bungersinyourareathe thing is, it seems like people like that are prone to manipulation no matter what they do. That’s why they called em a sheep. One of the most simple of basic human functions, they cannot do themselves but they must be manipulated out of their money by a bozo. There seems to be alot of insecurity and deep feelings of needing to be cool or perceived subconsciously, even if you are the only one who perceives yourself. Is it narcissistic? Caring so much about how you come across? Following trends like a duckling

[@HouseTre007]

Drinking water is already cool, way cooler than drinking alcohol actually 😂

[@spongeboimebob]

Welcome to the 21st century, where avg attention span is less than a minute and everything has to be some sort of key jingling experience. Even drinking fcking water apparently.

[@mynameisleisa5288]

I remember buying water at a festival and the guy gave me this and I said to him “no, water”. He’s like “yeah, it IS water” thinking it looked like beer 😅

[@marisarabia7572]

yeah i went to Gov Ball NYC & they were handing this out everywhere! I didn't try it bc I thought it was beer or some kind of spiked bev. it's literally just water wth

[@ariparix]

Literally same

[@jackie7061]

The product placement for this was really impressive and I'm surprised they don't mention it. Like Steve-O is always drinking this on his podcast. Lots of hardcore sober people and activists as well as celebrities. It's water but they def made it cool.

[@kafilkavich707]

This product is dumb! People are becoming rich off of nonsense these days!! I guess that's a good thing, in order to be successful come up with a dumb idea and it will sell!

[@postpwnmalone]

In short; it's water.

[@BGRUBBIN]

That's cringe. Hard core sober people? Lol so a normal person that hasn't be destroyed by fame.

[@taylorlyons5644]

That’s where I first noticed it too

[@taylorlyons5644]

That’s where I first noticed it too

[@patrickhill6983]

After watching this I have completely reversed my opinion on the company. This guy is brilliant. I hated the name, but loved the idea of canned water at concerts. Now after hearing the rationale from him it completely makes sense. Well done, Mike!

[@astrarai-thesobercoder]

Facts

[@SouthernOregonDroneMedford]

Same! I hated the whole thing but after learning about it, its actually extremely respectable in terms of the smart marketing, and because its actually good for you. It tastes awful and I will never buy it myself, but at least it is not adding plastic to the environment or adding to the obesity/health problem.

[@rndmprsn3532]

all he's saying is that the majority of people are dumb....so dumb it down for the masses to separate fools from their money.

[@TrueWalker88]

I also hate the name. Feels like it plays into the whole occult thing.

[@stefevr]

wow you guys HATE something realllllly easily

[@Chelsea-sh1eo]

It also changed the game for sober people who can now feel normal with a liquid death in hand while out at bars

[@romeinthestreets]

You do realize they have alcohol free beer now, right?

[@Chelsea-sh1eo]

Most bars and event spaces don't carry N/A beer - sober person @@romeinthestreets

[@josefharasek7487]

​@@romeinthestreetssober people on diet

[@ricardoamendoeira3800]

Sober teenagers, you mean. An adult is not ashamed of drinking water at a party.

[@tinypig3191]

You are so sad.

[@CrnchyToast]

I remember being at Warped Tour thinking the same thing. I thought it was really stupid how these bands were out in the hot sun sweating up on stage just downing Monsters, then seeing a can close up an realizing it said "Tour Water" on the can. Crazy.

[@scottyoung7414]

That’s also what’s in every athletes can as well

[@Becky_and_100kg]

For S.L.T 0:52 his company has brought in nearly $130 million in sales this year alone. 2:04 Instead of pursuing a music career, Mike opted to attend the Art Center College of Desgin in Pasadena. 2:44 I remember thinking that was kind of messed up. 3:15 That planted the early seed of probably what ended up becoming Liquid Death 3:33 I started getting into Richard Brandson 5:26 The only way the brand would have a chance at survival ~(is the actual product itself has to be so insanely interesting where so much of the marketing is baked into the product) 5:56 To prove that the idea was viable, Mike decided to produce a commercial for it 6:08 I came up with a commercial idea for this brand that we shot for like 1500 bucks 8:05 Mike says they’re on track to hit $130 million by the end of this year. 9:00 A big part of that growth has been fueled by appearance on the shelves// of over 60,000 retail locations throughout the U.S. 9:38 Our brand is all about comedy and making people laugh. 9:10 ~ 10:13 speach

[@Jeremiahgardner11]

I was at a concert and I saw everyone had liquid death in their hand, I thought it was alcohol. My wife and I wanted some water and I go to the concession and realize everyone was drinking water. 😂

[@Krystal_Kitty7]

Yup 🙌

[@kgal1298]

Honestly I'd like to see them sign contracts with concert venues and such and see the cans actually used because right now I think these venues rely way too much plastic.

[@crazyprayingmantis5596]

I would have left the concert immediately

[@alex-yf9zp]

@@crazyprayingmantis5596 you don’t go to concerts…

[@ryankernus]

Well this was like earning an MBA in 10 minutes. What a story and with so many valuable lessons!

[@novaria]

Agreed. This guy is a genius.

[@maximgoch5393]

bruh

[@ryankernus]

@@novaria For sure!

[@BigBalthazarr]

The only lesson I learnt is how stupid people are watching this. Not the dude himself but the consumers

[@jwgmail]

1.marketing matters 2.product does not matter

[@alexcisneros2980]

This is so wholesome. Environment friendly. Playing into people's psychology not to exploit them but give them something that's ACTUALLY GOOD FOR THEM.

[@GearHead_Media]

The exploitation is in the price

[@BD-zg7is]

My band played at one spot on the Warped Tour 15 years ago, and they had PALLETS of Monster water backstage. It was so strange at the time and no one understood it!

[@maenad1231]

All while delivering quality entertainment to the public with their hilarious ads! Most ads these days are boring, lame, annoying, preachy or obnoxious. When I get a Liquid Death Ad it’s actually fun to watch. I do wish the packs/cans were a bit cheaper but I guess the price isn’t _that_ bad when you consider it’s a tall boy can instead of a 12oz can and a percentage of the profits per can goes to charities that clean up the ocean

[@TheJstroud24]

He’s a millionaire off selling water. If it was that wholesome, guess what? It would be a non profit organization that didn’t charge that much 😂 it’s effing water. We need it as much as air. And somehow making a fortune off that is wholesome? Are you high?

[@maenad1231]

@@TheJstroud24 They charge more because a percentage of the profit from every can goes to a charity that helps clean up pollution from the oceans. That’s appealing to people who would like to donate to charity but don’t have the motivation or memory to donate directly

[@miladaghajohari2308]

So cool honestly. Challenges my perspective on what means creating value. The kids choosing water was so interesting to me.

[@RonaldCabrera-h5y]

this was literally a 10 minute marketing masterclass. thank you!. That last sentence was genius honestly. Good-hearted entertainment sells better than marketing..

[@matthewcaldwell8100]

What entertainment, exactly?

[@WilliamTylerDesign]

A perfect example of how to make a bad idea work. I love liquid death and Mike is such an inspiration to me!

[@BigBrother4Life]

Basically saying you love water :D

[@colesisler582]

@@BigBrother4LifeMuch of their sales currently comes from their sparkling water, which has numerous flavor options.

[@matthewcaldwell8100]

@@colesisler582 Wow, another totally new thing that they came up with.

[@luisnotsosuarez6436]

Shows the importance of great marketing

[@blipblop92]

Yes Apple is another great case.

[@bonniegaither3994]

Show the importance of knowing there’s ignorant people out there

[@bonniegaither3994]

@@blipblop92 🤣. Comparing water to a phone. Ok?

[@blipblop92]

@@bonniegaither3994 business principles are the same no matter the product

[@sweatnosweat]

shows how stupid consumers are and fall for any stupid thing that speaks "good" about them.

[@MexicanAndaJew]

An unmentioned part of their success story: marketing their product on podcasts. Not everyone watches TV, but everyone has a podcast

[@tvl2868]

yup. We call it "podcast scam cans" here in the states.

[@MexicanAndaJew]

@@tvl2868 perhaps you know the great sagas of ad reads with Bill Burr???

[@joshlampley5109]

I saw a cashier ID a kid recently trying to checkout with a Liquid Death. I can’t help but think the founders would be proud of that.

[@nicksterwixter]

I worked for a concert venue around 2010/2011 and I remember at one of the Monster Energy shows they gave us those Monster cans that had water in it. The guy who gave it to me was like "Yeah it's just water but they do this for the branding". The water kind of tasted like crap. Years later when I heard about Liquid Death, those Monster cans were the first thing I thought of. So it's hilarious to now find out that those were a direct inspiration! (also Liquid Death tastes a million times better)

[@Mokkel73]

Shipping water across the globe seems very wholesome.

[@maxbartschmacangmbh1900]

thats why wholefood was into it directly. Or maybe because of the profit they could make with selling cheap water. the shipping costs and import duty must cost more then the whole product itself

[@412hwc]

this dude jus proved that people will buy anything

[@Von199X]

yeah people will buy anything just to be cooler than others

[@colesisler582]

I work in big time advertising as a copywriter. What advertising can accomplish due to the ease of psychological manipulation of large targets by smart people is still mind bending to me. It’s my job to create manipulative concepts and write persuasive taglines, ad scripts, print copy, web copy, social media copy, etc. Something I learned very quickly is how little the human mind actually develops. At our core, we’re mostly just children in how easily our attention can be controlled and we can be manipulated.

[@412hwc]

@@colesisler582 lol i kno man its crazy when u look at tha science behind it

[@evewhittaker7987]

Have wanted canned water for many years to avoid the plastic waste and the horrible plastic taste when bottles get warm in the summer. I love this stuff!

[@hydroaegis6658]

Cans have plastic liners...

[@HeyPaulhasopinions]

U serious ? Cans aren’t better for the environment … if possible just drink tap water 😂

[@bennettc.8045]

@@HeyPaulhasopinions cans are much better because the aluminum can be recycled infinitely. Plastic degrades after being recycled but aluminum doesn't

[@justthebrttrk]

@@bennettc.8045 cans have an unrecyclable plastic liner.

[@evewhittaker7987]

@@HeyPaulhasopinions Cans are made with and without plastic liners depending on the acidity of what is being canned. Also aluminum can recycling is easy to achieve and is local though out the USA. Aluminum also recycles eternally with no material degradation opposed to plastic which when recycled you lose a large volume of the plastic and release a bunch of toxins as well as the recycled material is usually not as high quality as the original plastic.

[@408bloomin]

This video can potentially be a goldmine of useful business tips and inspiration to anybody who wants to better themselves. Well deserved success, Liquid Death!

[@Maxime_K-G]

That last sentence was genius honestly. Good-hearted entertainment sells better than marketing.

[@spcsalas138]

That stuff just created a way for concert venues to charge you $10 for a cup of water to go along with their exaggerated ticket prices

[@kma6881]

Exactly

[@ogarrt]

Who cares stay at home then. People who complain about prices shouldn’t be going out in the first place

[@Candy_Machine_OG]

Right, because they couldn't have sold water to people before this guy put it in a can... lol if you're going to a concert, you already expect to get a single beer for the price of a 6 pack. This guy didn't create profiting off a natural resource, he's just getting his. Sounds like you aren't

[@Candy_Machine_OG]

@@cmrja04 no he didn't

[@TheJerbol]

@@ogarrt I'm complaining about bottled water companies being the worst

[@marcusholtzheimer9316]

My fire crew was getting breakfast in town before heading off for a long Wildland run and a Liquid Death van parked pretty close to us and the merchandiser guy came and chatted us up. He gave us hats and swag and loaded one of our rigs with a few cases. Cool dude and good water honestly hate drinking out of plastic. We had a blast making videos opening with all our tools and stuff back at camp! Will always love LD for that!

[@ContentWizard]

That is a very cool experience and definitely says a lot about the company! That said, I don't know what Larry David had to do with that :-)

[@BioTurk]

Cans are lined inside with plastic

[@TheKimNeeper]

@@BioTurk I was just about to write that 😂

[@xbrandon2252]

@@BioTurk good for you. Want a trophy

[@skelitonking117]

@@xbrandon2252 this response doesn’t even make sense for what he said. He didn’t post something that was an achievement of his, he simply informed you that, like nearly ALL canned beverages, The cans are coated with plastic

[@sureshkumarkrishnan101]

Whoever made that bar chart animation while liquid death pours, It's really cool 7:55

[@AwokenEntertainment]

no matter how you feel about the product.. you gotta respect the hustle

[@bill2066]

Yeah, because SATAN is promoting it! Of course there is a "hustle"

[@milo-qh7cv]

yes the product itself is cough cough close to bs but the marketing and branding wow just pulls those emotional challenged people and makes them into pure consumers of water

[@CaIIOfTheWild]

Apparently I'm an outlier because when I first saw this in stores I said " no f'ing way I'm buying water called liquid death with a dumb logo", and I've stuck to that. Never had any desire to try it, felt gimmicky to me immediately. Props to him though for recognizing an opportunity and becoming massively successful- really impressive to pull something like this off.

[@JustAsaph]

this is wild, i was getting a hair cut two weeks ago and barber was drinking this. almost everybody who walked in or saw it asked him what it was? how is tasted? where they could get one. seeing this video now is a cull circle moment to how great the marketing is from name to product and all.

[@BD-zg7is]

Really shows the insane power of marketing. His last statement is so true.

[@TheJerbol]

Today in things that never happened

[@brvdyy]

@@TheJerbol really not that hard to believe lol

[@Qlicky]

@@BD-zg7isWhat it really shows is just how many idiots with more money than sense are out there. I mean sure, the marketing is great and it would definitely draw me in to check it. Right until the moment I realize it's fu*ing water in a can that costs 10X more than it should.

[@straightup3329]

@@Qlicky To be fair, waters taste different, and so I wanted to try it. Never bought it again after the taste test though

[@Audios2010]

What is wild to me is $2.00 for water.

[@Alia-du4vs]

No different from Aquafina, Dasani, life water, etc. if you’re going to be buying water might as well buy this one that’s not in a plastic bottle

[@Audios2010]

@@Alia-du4vs I'd think that your dollar would stretch further just paying for 5 gallons of great quality water for $2.50 in a BPA free container. P.s. hydro flasks/any other canteens are an amazing investment

[@milo-qh7cv]

@@Audios2010 that is common sense but in our days people suffer of childish adulthood and mental health so this is why this thing works, pure dystopia but successful product

[@JC-Finance]

I would totally wanna work for this guy if I was in his industry.

[@InvestWithFestus]

this man created a product, shot a video, used his advertising knowledge over a long period of time which takes patience. To remain humble and consistent. Finished his campaign and raised funding to build a brand with just the hope of attention. Anything is possible but we fall short of creating businesses and walking away from the 9-5.

[@ActivateDivineDNA]

Love his business strategy👏 But here’s the thing…Words change the molecular structure of water. Anyone see “The Rice Experiment” or Dr. Emoto’s work? 🤯 Cool stuff

[@benjaminletiecq4932]

I bet there's also some sort of placebo effect from the physical action of opening a can that make people think it taste better but I've yet to try it myself.

[@donttalktome4696]

I picked up a can at the store. I saw it was water. And IMMEDIATELY put it down haha.

[@XrpAndy]

Me too lol

[@hydro3672]

i tried the tea its got a very subtle flavor to it but man is it the best stuff to drink while doing yard work or just general house work it keeps you hydrated while staying interesting

[@GreatTaiwan]

@@hydro3672 this seems like an ads 🤣

[@iamdetour]

I like this guy. I remember the Warp Tour and the cans of Monster that as all water. They still do that today. Good to hear from the person behind the brand i see everywhere now.

[@EJH783]

Marketing is EVERYTHING

[@ucsbchui]

I love this story! Genius! He was selling the product before it even exist!

[@hydroaegis6658]

When you realize how shallow society has become (or perhaps always has been?).

[@theMemphisSnuggler]

I was looking for a comment like this.... we're outnumbered, by a lot.

[@joelmcfarland5153]

The main reason I will never buy one. Bottled water is a big enough scam let alone canned water… Only time I ever picked one up was to read it and shake my head at just how dumb some people are.

[@BradThePitts]

I drink it because I visited the Swiss Alps recently, and Liquid Death really does taste like the water in the Swiss Alps. I drink it occasionally as a treat, as a reminder of a wonderful holiday. I don't find that shallow at all, in fact quite the opposite.

[@johnnyz2498]

The crazy part is that it works really well. I’ve seen both my sisters with multiple cans of this and it’s just water

[@fgstech4857]

Marketing Gold!!! He had a great idea, put idea into action, got alot of eyeballs and with that got massive profits!!! Perfect timing and opportunity. The rest is history.

[@GeorgeCoghill]

This is so emblematic of society. People thinking it makes them look “cool” to consume a marketing campaign designed to pander to their insecurities. The product itself is unimportant. Everything hinges on a false, projected persona. This is not a critique of the company, I think the founder is a genius.

[@juanm3423]

100% agreed!

[@lf2334]

Well put!

[@jazzypanduh]

Bought water at a comedy show, was handed this and said “sorry, water. No beer for me” and the dude was like “times we’re living in, huh?” I was so upset lol

[@limepeels1061]

I can see how it makes water drinking fun and cool. For those who aren’t already consuming a healthy amount of water, this is a great first step to getting healthier - it may not be long term, because that’s pricey, but it’s fun to have a case of this. Props to the marketing

[@jewlian1992]

Being in a can it makes me finish the serving. Unlike a bottle I can cap and forget about it

[@bmbaize]

Me too. Drinking more water because of it so I picked up two cases at Walmart of all places.

[@HyperBanana]

He is a great marketer

[@bill2066]

He is a Great Satan Worshipper

[@maxbartschmacangmbh1900]

WTF... Wholefood is all about beeing sustainable and then buys a product which is filled in Austria .. hahah... from Austria it gets shipped via Rotterdamm/Hamburg/Marseille to the USA? It even says "Water from the Alps" on the can. This is truly a product which only can work in the USA.

[@myxoangel]

I bought liquid death in a gas station. I was intrigued by the design on the can. I quite enjoyed the water but I like to take water on the go. Water in a can isn’t as convenient for me.

[@kgal1298]

I like this because it uses aluminum which is recycled more, but I'm also annoyed aluminum cans are lined with plastic. However, I hope that the marketing and product of Death to Plastic resonates with competitors like Coke because I think they need to start focusing on sustainability in their products as a way to reach more audiences, but also because the ocean pollution they cause is absolutely terrible.

[@skid3339]

I’ve been to 48 states in the past 1 year and I have never heard of this brand nor have I seen it in stores for sale

[@getminesallday24]

Winco or win Dixie

[@jimlahey3919]

Targeting an immature demographic with an appealing label on a basic product is a tactic that’s been proven to work for decades.

[@derek-yap]

I like that question "what is the dumbest possible idea we can do with this?" as a way to think in truly innovative territory.

[@LaPulgaM]

I love this idea, but we need to do better at making sure all these aluminium cand actually go back to being recycled and reused... otherwise

[@lurker993]

Or just buy a water bottle and fill it up at the tap. The overwhelming majority of all tap water is safe to drink.

[@mitragyninethespeciosa6891]

@@lurker993 lol

[@gfbmusic]

There should only be one brand of the highest possible quality water Available for all called.... water... wow, now wouldn't that be cool...

[@TheJerbol]

The can isn't the issue even. Trucking water from one place to another is idiotic

[@RandomFunZer]

Recycle.... Caring about nature??? In USA?? You tripping mate

[@quieneselpatron790]

Genius it's so simple...my teenage mind would have thrown all my money at it.

[@reneveah440]

I have been buying their sparkling water for almost a year. There's something about cracking open that can and drinking that sparkling water right out of the can. It really satisfies exactly what I looking for without drinking a soda or an energy drink. Putting it in a can is absolutely perfect Plus I love the designs

[@KuostA]

way to out yourself as a NPC

[@reneveah440]

@@KuostA that doesn't even make sense

[@KuostA]

ofcourse it wouldn't to you lmao zero surprises there @@reneveah440

[@elocinaqui24]

It makes so much sense that this idea was born from Warped Tour. I go to a lot of metal and hardcore shows, and remember when these first started popping up the the local venue. Looks like you're drinking a beer or an energy drink, and it doesn't feel out of place at all.

[@IsaiahJamesBackTheBlue]

The designs were a bit weird when i first saw lquid death,now it makes sense after watching this,I've tried all the cans so far,and so far my favorite is the mango.

[@ShoopityDoopity]

My favorite is the lime and the regular white can. Super good water

[@IsaiahJamesBackTheBlue]

@@ShoopityDoopity weirdly Enough,I usually prefer citrus flavored sparkling water,but to me the lime was just...ok...if you gave me lime la Croix and lime LQ,I'd rather drink the la Croix,beaides that,mango is my number 1,berry is my number 2,then normal sparkling is my number 3.

[@longsleevethong1457]

Congrats you had a soda lol jfc and y’all are serious wow

[@GIJake-oo9ir]

I saw liquid death in the store and kept walking. Guess I'm built different.

[@thomasc6574]

its to scam concert goers out of cash. they dont sell bottle waters at the shows. these come thru the beer distributors. total cash grab fascism.

[@NorthSnipes]

not gonna lie I didn't know anything about Liquid Death, but when I saw it I assumed it was an energy drink and did not know it was water.

[@slvshy666]

Never met a person who's bought this stuff, this is probably a sneaky ad, in reality.

[@joshfrench6426]

Companies like this are the first to go during a depression

[@terabyte3275]

I remember seeing this in all the concert venues near me thinking it was an energy drink. Great marketing and branding! Only thing is I stayed away cause I thought to myself "why would I pay that much for water". But that's just me

[@nolan8859]

Cost? It’s like 1.50 a can how broke are you two

[@nolan8859]

@@agentdarkbootie9544 interesting, it sells like hotcakes out here.

[@nolan8859]

@@justinofboulder that math is entirely flawed, no one is saying you need to drink liquid death for every source of water.

[@nolan8859]

@@justinofboulder just admit you’re broke it’s okay dude

[@nolan8859]

@@justinofboulder you don’t need to be a one per center to enjoy a can of liquid death, I feel sorry for you that you can’t even afford to spend less than $2 just to try a product.

[@bryanm6245]

It sounds like he is basically saying you can sell Sh!t in a can, as long as the branding and marketing is good. Wonder if it is just Toliet water in those cans 🤔

[@finnvongehr3892]

This branding is essentially doing what parents couldnt do, convince their kids to eat healthy vegetables, and more obviously

[@jerryfaldhan9686]

this is why they made video campaign where kids were partying with liquid death on their hands.. nice one

[@jasonapplebaum9871]

This guy is such a legend, I’ve never had one because I didn’t know it was water. I thought it was beer, this whole time. I’m gonna try it next time i see it

[@Qlicky]

You're gonna try it next time you see it? Never tried water before?

[@Metsfan1986]

I've been telling people for a while that this is a great idea. For me, things in camd taste better than plastic. A tiny bit of the aluminum leaks into it for a different taste. Been meaning to try it to see how it tastes.

[@Gameboob]

Cuz of the plastic lining in the can right?... 🤣🤣

[@IsaacTorres]

Genius. I love Liquid Death’s whole branding and design style. The Mango Chainsaw is also my favorite flavor. #deathtoplastic

[@halflucan]

It’s a rare example of even if you know the secret to the trick, the trick still works We all know we could just get tap water, but this makes us feel cool. That’s what we’re paying for

[@cw5948]

Tap water has a different taste.

[@joseortega9519]

​@@cw5948Correct! Tap water is gross in most places. When I was a kid, I remember drinking direct from the hose 😆

[@travisr1567]

Do you still feel cool? the like ratio on this video with over 1.3 million views is less than 2%. Cool.

[@SpoonsForks]

Lol @ 0:20 when they literally pour the water from the can into a plastic cup... like wasn't avoiding plastic the entire point ?

[@Beau_Guerrier]

A can use a plastic membrane in it. So by default its cap

[@lf2334]

I feel like all the broke people that spend their whole paycheck on a Supreme shirt also buy this water.

[@EncourageSquirt]

I've had this product once since someone had them for free and it was hot. It's water. In a can. I just use a Brita and that's much better in my opinion.

[@ericjackson8343]

Great video. you've reminded me of what someone once said ❤ Your assets are your employees. Invest more on those performing well. Let the non-performers go

[@lindamartins3594]

People prefer to spend money on liabilities,Rather than investing in assets and be very profitable.

[@MortgageBrokerWins]

You're so correct! Save, invest and spend for necessities and a few luxuries relatives to on's total assets ratio.

[@andreamfernando9485]

She is not like other brokers that will start telling you stories and excuses why the trade didn't go well after collecting your money

[@simonkatz6789]

I know Mrs Maureen I met her at a conference in carlifornia 2019 where she introduced us her business strategy, she helped me cover my bank loans.

[@wasappmrjohn5240]

How do i reach her?

[@ruffsnap]

I really can't hate on them too much. It's absolutely overpriced mediocre water, but something about it being in a can just makes it so satisfying. It's a really good way to trick my brain into enjoying it more, and stopping me from drinking too many sugary sodas and stuff, and I'm okay with paying a little extra for that.

[@ThoR52]

Would you mind expanding on the mediocre water part please ?

[@9801skate]

How is it overpriced for example compared to those sugary drinks you just mentioned? In long run energy drinks and sodas will destroy your teeth versus water and fixing those will cost lifetime of liquid death.

[@daedaluxs]

@@9801skate Its overpriced as in its water. US average is 1 cent per 5 gallons. On the 'teeth' note, that is when you have lacking attention relative to your diet. Drinking energy drinks does not equal destroying your teeth.

[@9801skate]

@@daedaluxs yes, I understand it is overpriced as water but in whole it is not. It is better to drink water than energy drinks if they cost the same even tho water is overpriced.

[@ruffsnap]

@@ThoR52 It's pretty self-explanatory lol. It tastes as good as if not even a little worse than typical Dasani whatever bottled water. Things like Smart Water, Fiji, etc. are notably better-tasting.

[@hehasrisen1990]

I think this brand image is attractive to people who wanna look badass or tough 🤷🏻‍♀️ A lot of people, like me stir away from this kind of image.. but good for him for being successful at getting people to drink water.. people should drink more. This guys is really talented and good at advertising. His branding idea could significantly improve the health in America

[@nashjr3798]

It's not even about looking badass, if something piques your interest, it's seared into the brain, no matter how absurd it is, and if energy drinks are doing it to sell literal poison, why not water tho.

[@vanessaruiz4705]

badass buying something called Liquid death...? no, they dont look badass at all... they look gullible to say the least.

[@someguy1026]

It's brilliant advertising but I think return buyers will be a big problem. You buy it because it's quirky and weird but in the end it's just water in a weird looking and very inconvenient can.

[@RyanABC123]

I’ve been googling liquid death for months trying to figure out why anyone buys it.

[@donde6961]

Believe it or not, there’s shitload of dumb consumers out there who’d buy literally anything.

[@youtubehandlessuckass]

For people allergic to alcohol who want to not stick out or look like a pansy at large house parties

[@kma6881]

Because they are getting caught off guard by venues charging for something that is usually free.

[@mtnrabi]

Some people can sell air, while other people will buy it. I don’t belong to either one, but salute the first group

[@bill2066]

Yes, because they're selling Satan

[@adamJKpunk]

I love this stuff. It’s a great way to still rock out and not drink beer. Love it.

[@lukmanhakim-gm3yp]

99% Branding, 1% Product

[@rollsolow]

“How I made water free” would be something I’d watch

[@88Roshan]

Good marketing but the water is hella good too 😂 I’m a big fan.

[@DoryAbelman]

Interesting concept and very well-made video. Smart and creative founder! I especially like the use of advertising to prove interest in the product before going to investors

[@Lumen777_]

Every concert venue near me sells liquid death. For heavier shows they exclusively sell only this water and they open it at purchase as a closed/capped water bottle is a liability in a crowd where the drinks get thrown. Its the perfect design for metal concerts. Matches my Megadeth band shirt💀🤘

[@SonicDeluxx]

Because you can't throw a full but open can of beer...?

[@butchermachine]

My favorite part of this is the bearded guy at the computer, Will Carsola. He does a lot of the artwork for Liquid Death and was something of a minor celebrity amongst my friends and I growing up. He used to live in Richmond, VA and did these videos with his friends under the name “Daybyday Productions”. In college, we’d watch “Teenagers from Marz” and “Teenagers from Uranus” and “Pumpkin and Bubby Discover Nature” on repeat as we got high in our dorm rooms. Cool to see he’s part of something featured on CNBC now.

[@discopandaditz]

Wow this really is a lesson on great marketing!

[@gfbmusic]

It's a lesson on how to exploit people's insecurities and how to pretend we're saving the environment by creating a can art company.

[@odiggler]

This is a product you'd see in the movie Idiocracy.

[@givememyusernameback]

Hats off to the founder, he's laughing all the way to the bank while idiots buy his overpriced water and think they are "cool" for drinking it out of a can

[@cchege]

What's the difference with apple products. Same exact thing.

[@kylebornschein5378]

It's 1.78 a can lol

[@Vandicoup]

@@kylebornschein5378 Yes...and then it quickly surges to $5-10 and more when you buy this crap every day or even multiple times a day. Only suckers would do this and most people are, of course. Why have to constantly pay $1+ for water when you can just get it from the sink or better yet, from the *high quality, ice cold filtered water dispenser from your own fridge* at home for free every day! I'm shocked how many people don't have those types of fridges in their homes. They're common place, worth the price for the *long-term* and are beyooond more than worth it. Can't ever even fathom actually "paying" for water, a basic necessity, all day, every day. Lol. Most people are dumb and this CEO explained it all in a nutshell to perfection. He saw an opportunity and he seized it, and rightfully so. Suckers are at every corner.

[@jambajoby32]

@@Vandicoupbecause it’s mountain water not tap filtered water

[@alex-yf9zp]

@@Vandicouptap is for poors❤

[@prozack8703]

I tried a can of this the other day. It tastes exactly like the competition but had really catchy artwork.

[@ehamzic]

bruh it's water. of course it does lmao

[@Cockygoblin]

As someone who is sober I love that more local bars are having it so that when I go in I can grab one of these which are delicious in the sparkling varieties and I don’t have to feel weird not holding a beer.

[@Sincerit]

Branding was the sole reason I’ve been avoiding this product. I guess I’m deferent 🤓

[@MFTW]

I'd love to drink this in at parties

[@chrisabram8416]

Wow, sell it while you can. Kudos to you man

[@msgemsgems]

Very interesting! Marketing works like a charm.