Why You Spend So Much Money At Apple

Apple has revolutionized technology as we know it, from its sleek, high-quality designs to friendly retail employees and hyped up launch events. The tactics are paying off. Despite the pandemic, revenue rose 6% year over year in fiscal 2020. Here's how Apple uses its ecosystem of hardware and software to keep customers hooked.
Since Steve Jobs announced the first iPhone at a MacWorld event in 2007, Apple has released more than 20 iPhone models. Over 80% of Americans had a smartphone in January 2019, and the same year, there were 900 million active iPhones in the world, according to Apple CEO Tim Cook. Yet when Apple announced the iPhone 12 on Oct. 13, an estimated 2 million people preordered the device in the first 24 hours alone.
So why, when iPhones are already ubiquitous, do fans hype and covet every new iPhone release? Here are the psychological reasons it’s hard to resist the new iPhone.
We’re attracted to ‘what’s next’
Each new iteration of the iPhone has new features: For example, the iPhone 4 in 2011 brought the first front-facing “selfie” camera, while the iPhone 5S in 2013 introduced Touch ID fingerprint scanning. The iPhone 12 boasts a larger screen, faster 5G network connection and more advanced cameras.
But even if your current iPhone functions fine without all the new bells and whistles, “people are attracted to those improvements in quality and capability,” says Kelly Goldsmith, associate professor of marketing at Vanderbilt University in the Ellen Graduate School of Management.
Each new phone, and also Apple as a brand, represent innovation and “tomorrow,” which consumers tend to hold to a high regard, says marketing consultant Katie Martell. “We really do live in a world where what’s new and what’s next is considered most valuable.”
It’s part of your identity
In 2011, Apple’s competitor Samsung debuted a commercial that parodied people in line outside of what resembles an Apple store, waiting for a new smartphone release. “If it looks the same, how will people know I upgraded?” asks one customer in line.
Having the latest and greatest phone is a status symbol, Goldsmith says. “It’s something that you carry with you all the time, so it conveys information about you to other people,” she says.
Your phone is also a strong mechanism for something called “self-signaling,” a concept in behavioral economics that has to do with how your actions influence your beliefs about yourself.
In this case, having the newest iPhone can boost your self-esteem and remind you that you’re not outdated. “Every time you look at that phone it tells you something about who you are, and it reinforces certain aspects of your own identity,” Goldsmith says.
Apple in particular tends to empower consumers with messaging about what they can do with their new iPhone, Martell says. For example, Apple encourages people to share their photos shot on the iPhone with the hashtag “ShotoniPhone,” to be included in Apple billboards and ad campaigns. This signals to consumers that, “you’ve got that power in your hands.”
There’s perceived scarcity
When a new iPhone becomes available, it’s customary to see lines snaked around Apple stores hours before they open. Apple fans want to be the first to have and use a device, and avoid having to wait for shipping delays. (Even this year amid the pandemic, people waited for the iPhone 12 outside Apple stores around the globe.)
To consumers, a line outside of a storefront signals that whatever is inside is valuable. There are two behavioral economics concepts at play here: social proof (convincing people that other people want the product) and scarcity (the fear that there may not be enough), Goldsmith says.
Research has shown that when you think an item is scarce, it heightens your arousal and makes you feel panicked to make a decision quickly. The perception of scarcity makes you less discerning and more likely to go with your favorite item, rather than research other options.
“That just makes you want to click ‘buy,’ makes you want to get the line and makes you not want to miss the boat,” she says.
“Consumers respond, almost too strongly, to these scarcity marketing tactics,” says Goldsmith.
Apple declined to comment on this story.
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Why You Spend So Much Money At Apple

[@CNBCMakeIt]

What brands have you hooked? Let us know in the comments below:

[@fahadhossanfahim3094]

Xiaomi

[@Seivad-zs3hx]

SiriusXM

[@VerStarr]

Disney, curious if yall could do a video on the behemoth!

[@michaels9612]

Tesla.. if I had one... :(

[@mitchellquartero]

Apple

[@rajidselim6867]

For me it was never about status, the product works well. The ecosystem is great, the desktop UI is far more seamless, air drop, and iMessage is really great. I do hate overpaying though

[@ArnavKathuriapersonal]

Same

[@MaxPowers1245]

Your not over paying your getting what the product is actually worth not a cheap knock of filled with spyware eg budget Android phones.

[@bloodwargaming3662]

@@MaxPowers1245 😂😂😂 literally bs

[@MaxPowers1245]

@@bloodwargaming3662 is it ? Well i can’t argue with BLOOD WAR and an argument as well thought out as literary BS i’ll just ask Huwawei how they make there phones so cheaply....oh wait 😗

[@bloodwargaming3662]

@@MaxPowers1245 bro it's 2021 not 2013 you ios fanboys think androids look like iPhone 4 and 5 . Huawei is damm better in every thing than apple except proccessor (it is a close fight ) . You don't watch big KZbinrs like mrwhosetheboss and mkbhd. They quoted " cheap phones are getting good " ( iPhone se was brought in to do the same thing .but it failed terribly everywhere except north America and Europe . Chinese manufacturing wins I say this as a indian

[@SimonCHulse]

Guy in video: “I’ve never been to a neighbourhood without an Apple Store.” Me, in New Zealand: “There isn’t a single Apple Store in my entire country!”

[@Johannes1694]

But your government seems to be very good👍

[@chrislanejones]

Got to love his apple as a church speech, sounds pretty ridiculous even if you are a irreligious.

[@liveyourmoments7474]

because new zealand is a small market.. video is analysed based from US pov.

[@ronanv1]

Hello from Ireland 👀😑

[@SomethingSomewhereJustOnce]

Not a single Apple Store here in India either. Although they recently got permission to sell iPhones directly from their website.

[@sankalppandya1563]

"It feels like everyone owns Apple products" Me: nope, just their stock will do thanks.

[@wchan6755]

Lol amen!

[@phoenix5054]

IKR! iPhone is overpriced, underspeced, and with delicious profit margins.

[@CityLifeinAmerica]

@@phoenix5054 I’ll keep using Apple because I’m not using a phone with Java as an OS.

[@progressivelibertarianview8832]

Wouldn't you want to help boost your stock interest by purchasing, displaying and promoting their products and by word of mouth no matter how miniscule..?

[@nolannosike]

@@phoenix5054 if ur broke just say that

[@leodevanand9546]

Someone : iPhone's display is the best Samsung : thanks!!!!

[@insectbite1714]

I like Samsung for copying Apple. It makes Samsung Apple except a better version of it.

[@griffon693]

Yeah but probably it's Samsung fault that the iPhone still has a 60 Hz display, becouse they don't have the power to produce screen for them and apple simultaneously

[@leodevanand9546]

@@griffon693 samsung supplies displays for oneplus which has 120 hz and qhd display!

[@texasmama3084]

@@leodevanand9546 oneplus is very small company.

[@leodevanand9546]

@@texasmama3084 😂😂🤣

[@NoMercyLaVoyage]

their prices are the worst, but the ecosystem is the best

[@gandalfwiz20007]

@@stoychotrenchev4443 till i can run CAD software and FEM on an apple product, i'm sticking with laptops and desktop computers

[@Winford.Studios]

But apple products work, and that is why people stay loyal

[@rustyzeyn3915]

Their prices are not the worst when you have something like galaxy fold from Samsung. :)

[@insectbite1714]

@@Winford.Studios they purposfuly slow them down after a while and they are made just so that they have a slippery grip so that you drop them more.

[@insectbite1714]

@@rustyzeyn3915 How does Apple make so cheaply? Hmmmmm... Apple products less durable than Samsung products

[@skantay]

If there is no ads, the video is an ad

[@Bizarro69]

🤣So true

[@Think_Inc]

😂😂

[@supriyanarayani8629]

- sanjar kantay

[@paulwilliams4862]

I am using this for my senior quote

[@eddyadityapradhan7960]

whoa

[@cadenwilliams4915]

bruh it’s a phone like not a cult. “I’d never go to a neighbourhood without an apple store.” like seriously 🤦‍♂️

[@memories163]

@ALESSANDRO PIOLTELLI people like you won’t understand it.

[@mikemuponda1781]

Lmao I thought I heard wrong or something wtf 🤦🏽‍♂️

[@ANYA.RIZALI]

meow meow meow meow

[@shivamjha5995]

Paid propaganda or being dipped in love

[@akm03051]

I like and use Apple products but the nearest store is 40 miles away from where I live.

[@fionaclinton8064]

Warren Buffett once said “If you don't find a way to make money while you sleep, you will work until you die.”

[@bandmankevo7697]

Wise spending is part of wise investing. And it’s never too late to start.

[@smartmoneytactics6988]

The person who starts simply with the idea of getting rich will succeed also you must have a larger ambition,every once in a while, the market does something so stupid it scares you away

[@amandahall7411]

@@bandmankevo7697 Anyone who is not investing now is missing a great opportunity, i really fear for a future without an investment. It's just like a hopeless future.

[@alexabills2004]

The rich stay rich by spending like the poor and investing without stopping then the poor stay poor by spending like the rich yet not investing like the rich.

[@personalfinancewithravisha8692]

@@amandahall7411 A friend suggested i should invest for the long haul, i shouldn't get too greedy and don't get too scared, but the problem is that i don't really have any clue on investing.

[@saracasmmd8751]

Not even an apple fangirl but I'm impressed with how long their products last. I like android for the customizability and the new features they add to flagship devices each year, but android products seem to age really fast like the phone you got in 2020 would feel and look old in the next year or two. My parents have their > 5 year old iPads and they still work great. My friends have their macbook they've had for close to a decade and they still work great. I have an android phone that is less than 2 years old and it's struggling to function normally. I guess you really just pay premium for apple product quality.

[@br5632]

My parents had the iPad 2 until I got them the iPad gen 6. They wouldn't have thought to upgrade.

How is your phone "struggling to function normally"?

[@Kratosordinson]

True ,got this note 9 when it launched and as I speak ,it gets laggy sometimes

[@ILovePlayingZeldaGamesOnSwitch]

True. My parents ipad air is still working good.

[@KryptonKr]

I still have the 5s which is a 6 year old phone, it still runs smoothly but opening apps is slower now but once you’re in, it’s still smooth and works really well still. I have the 11 now and it’s way better and faster than my old 5s.

[@maheshleo037]

Reasons i use an iPhone, which aren’t mentioned in this video: 1. Great user experience, both hw and sw 2. Average lifetime of at least 4 years 3. Security updates for over 4 years old phones 4. Great Security and Privacy options 5. Good resale/exchange value

[@insectbite1714]

Yet they get slower purposfully and re-sale just creates e-waste.

[@Eva-bk9cb]

Resale value is extremely high compared to samsung phones

[@BJMGaming102]

@@insectbite1714 It's updates make it slower because of more power is needed for those updates to work fine. If your phone is now lagging, and your battery health is below 80%, buy a replacement battery. It not cheap, but it does it's job great. (Or y'know, AppleCare exists for free iPhone batteries)

[@goblinslayer6375]

But most iphone users use it for only one or two years, they changed to a new phone

[@AlioTheo]

@@BJMGaming102 Yeah, go replace it as it cost almost much as buying it anew.

[@VerStarr]

They JUST announced those over ear headphones too lol

[@aml-zq5mc]

For $575 lmao

[@saulgoodman2018]

For almost $600., that is a ripoff. They are good sounding headphones for under $100.

[@YvetteCCardenas]

I think I’ll stick to Beats.

[@caydenthompson126]

@@saulgoodman2018 Sony WH1000XM4 for almost half the price.

[@caydenthompson126]

@@saulgoodman2018 Sony WH1000XM4 for almost half the price.

[@SuperToiboi]

"Why you spend so much at Apple" Me sitting here with my Samsung phone, having never been to an Apple store.

[@alexanderdelarosahidalgo3092]

Also from my Samsung Galaxy a30. And ive never been at an apple store

[@calvin2042]

As someone that been with Samsung and one plus during college, after joining corporate I am now moving toward apple ecosystem. Time became more valuable so I care more that something work out of the box and make work easier. A few hundred different in price is minuscule.

[@fredd3100]

samsung wont last. i still got my iphone 6. anybody here using samsung S5? same date released lol

[@caydenthompson126]

Pixel 5 right here

[@Sanyu-Tumusiime]

Apple stores aren’t in my country Uganda

[@kikiinthegarden]

For me, it wasn’t about status it was about convenience. With being a business owner, I need the simplicity of moving docs between products.

[@sefyboy7183]

People who claim to be a 'business owner' are so cringe.

[@kikiinthegarden]

@@sefyboy7183 it’s not a claim. It’s a fact. Have a nice day.

[@Nite_coder]

I only buy one thing from apple and that's $AAPL

[@shelay]

My kind of person

[@DavidTorres-pt5nj]

Like for you

[@Think_Inc]

I didn’t get it.

[@arnavporwal7377]

@@Think_Inc it’s a stock bruhhh

[@Jmorganuk]

@@Think_Inc don’t worry about it. Just keep buying more iPhones to help our $AAPL 😎

[@Zecos]

The fact is no matter how goooood Apple is you can’t call it religion... *Thats a stretch*

[@collan580]

Yeah i use apple products because its good, but if i have to change to another brand i can do it and i would be probably fine. Every brand/artist have its obsessive fanbase, apple, samsung, billie eilish

[@hyleenpognaire8134]

@@collan580 Billie eilish,,, lol.. I didn't get that reference, maybe here not much her fans.

[@starstarstar4643]

If your religion is considered a religion, then why cant apple be a religion?...whats the difference??

[@collan580]

@@starstarstar4643 Religion is an organized thing with dogmas and having fanboys are not organized in any way. If you call apple a religion you have to call any product/artist's fanbase a religion.

[@Zecos]

@@starstarstar4643 Um how can you compare *RELIGION* and Apple, which is just a company...*LMFAO* you got your concepts mixed up...and if Apple is a religion I don’t accept it as one (bcz that’s what *atheists* say...right? *whatever the sad truth is that a company cannot be a religion, in a religion you have strong belief, your own origins, your own customs, your own methods of worship, and most importantly belief in a greater supreme power...a god...like in *Islam it’s Allah* and so on....and Apple is none of those...whether you like it or not 🥀🙄

[@lavelleandrae27]

They forgot to talk about the music. Their grip on music before Spotify really had a lot of people stuck too.

[@Churros1616]

Spotify surpassed them with music thanks to Facebook. Apple is not known for music anymore. You have so many competitors in the music stream busines with Spotify as the biggest.

[@kevindao1103]

Even though I'm an iPhone user, I've been using Spotify ever since it came to the states. Moving almost a decade of playlists and recommendations over to Apple Music will be difficult. Plus, the free option hooked me in (I've since been paying). Now, if you bought music through iTunes and never used Spotify, it makes sense to use AM.

[@JohnDoe-mj8rf]

@@kevindao1103 Apple Music allows you to add your own music. Both platforms lack certain catalogs.

[@ANYA.RIZALI]

meow meow meow meow

[@lavelleandrae27]

@@kevindao1103 yes I think Spotify is better but apple had a lot of us because of our IPod investments. Spotify will be taking out KZbin next probably.

[@happybtcazour]

It's all about marketing and neuromarketing. Product design hasn't changed much, products are becoming and more powerful on the detriment of reliability. Apple's business model is also primarily focused on pushing customers to always buy the latest products. Once warranty expires, you cannot afford to go to Genius Bar unless you wouldn't mind to be lied to and be pushed to buy a brand new item, always making it hard for independent repair shops to do their job (unconventional screws, sticking parts to the motherboard,...etc) It's becoming clear that in today's world, having an apple product feels much more like renting it than really owning it.

[@olivoerom]

So true

[@johndripper]

Agree

[@harrylazan9301]

💯

[@geekmeee]

Thanks for your opinion and world view. Now would you like to direct us to some facts to support your fantasy??

[@mariacheebandidos7183]

yeah "it's all about marketing" that's why everyone has been able to replicate it, easy. no amount of marketing is going to get people to keep buying your product and recommending it to family and friends, for over 30 years. only great products, great service ... and great experience, can do that.

[@KyudoKun]

"feels like everyone owns an Apple product" Me: *Laughs in Nokia 3310*

[@TheM5guy]

I think you mean *Cries*

[@kan50805]

I don’t know anybody who has a Nokia

[@abhi5540]

I am hooked on Samsung. Everything from Refridgerator to Vacuum cleaner in my home is from Samsung.

[@georgealex19]

I’ve been an Android user for about 10 years. At some point I’ve had an iPhone 5c, it was fine but I didn’t like iOs at that point and ended up selling it (in 2 hours since posting the ad). In 2020 I’ve switched from a Samsung Galaxy S9 to iPhone 11. Then I’ve replaced my now almost useless Galaxy watch active 2 with an Apple Watch 6. People b*tch about Apple’s “planned obsoletance”, while I was never ever able to keep an Android phone for over 2 years. Never. It always ends up being complete cr*p after 2 updates, even if it’s a high-end Android phone when buying. In the meanwhile, my sister’s iPhone 8plus is still working like a charm; a friend’s iPhone XR is still working like new... When I looked at the price of the Galaxy S20, it was even more expensive than the iPhone 11... but I knew I can keep the iPhone for 4-5 years, so for me it’s worth it. I’m sick of needing to upgrade my stupid Android phone, even though I personally would keep it for more or am pleased with the design, screen, etc. Ah, yes, I couldn’t care less about the iPhone11’s “cr*ppy screen”. It’s not OLED, it won’t burn-in and I can’t ever see the pixels during use. Good enough for me. In the next years the lower resolution will mean the hardware needs to push less pixels, practically ensuring good performance and longevity. Apple lowered its prices compared to the competition, so that’s why you see the bump in sales: it’s all the haters that can now afford the iPhone....

[@agosmanz]

PREACH!!!

[@rocksane6667]

Note8 user here, been using it for 3 years, still fast i game with it everyday and never chugs. I think that you must be extremely stupid to say that and i can tell you never owned an actual android flagship

[@georgealex19]

@@rocksane6667 thanks for disclosing your experience with the Note8. Too bad you think you’re so smart “and I can tell you never owned an actual” iPhone. Sorry this is such a sensitive topic for you that you can’t maintain a civil argument. Seems extremely stu... ah, never mind. Have a nice life with your Note8!

[@saracasmmd8751]

Exactly my thoughts. With android flagship, you have to buy them the same year they were released, otherwise the phone you get will look and feel old if you get them a year later or so. Android may have better specs on paper but after 2 years of use, a 4GB ram android will be crawling while a 4GB ram iPhone will be working like it's fresh out of the box.

[@rocksane6667]

@@saracasmmd8751 @Sarah Salvan with what you've said i can clearly see you are uneducated and stuck in time when it comes to android. You're saying androids look old after two years when in fact iPhone has had the same notch for more than 3 years now also im 100% sure apple slows down their phones each year my whole family has iPhones they follow and buy them like they're a CULT. Samsung phones have up to 16GB of ram as for the 4GB variants they still run very fine and it definitely won't be "crawling". S8 and S9 for example. Obviously 4GB on iPhones is times better than on android because of their optimisation which has always amazed me even as an android fan.

[@br5632]

I built my PC, have a Samsung phone, and have a budget iPad. Works for me.

[@NetSkillNavigator]

Same

[@mehmetalexandru5027]

Many things in life are overpriced one way or the other. From the phone u use, the car u drive, the coffee u drink and until the underwear. It’s ok as long as u get a good quality for the money u spend, and as long as the money is yours

[@Eva-bk9cb]

Thank you for saying this

[@yusurkassem4174]

Yeah until people are taking out loans to pay for these overpriced stuff that they don’t need lmao

[@jasonyau4725]

I honestly don’t care about the status it gives, that is just subjective. For me the most important things are the ecosystem and the simplicity. The Macbook and the os is so good that I even prefer it over Windows. You never see the computer trying to sell you something or advertising anything at all. Unlike Windows when you open the menu you immediately see ads and stuff. Or the iPhones,coming from a Galaxy S10+, it was a great transition. I HATED the fact the phone was always sending me advertisements about the new product... it even asked me to buy the same exact phone. Paying for the Apple Tax is a knowing peace of mind that you will have a seem less experience with all products. And not to mention the nice built external quality.

[@gavinthecrafter]

Facts

[@gavinthecrafter]

@Hasi Mausi Just because you buy a product with a toxic fanbase doesn't make you immediately part of that toxic fanbase

[@lzh4950]

Think might also be because Apple exerts more control? Like I heard it doesn't allow other brands e.g. Intel Core 2 Duo/i5/7 processor stickers, telco/mobile carrier's logos to be stickered/sandblasted on their hardware

[@jzsolti11]

Man, you just probably opted in samsung members app that you'd like to get marketing messages. You can turn that off. People are so dumb that they don't even try to learn using a product but they instead they buy a new one for a thousand dollars.

[@relentero8547]

@@jzsolti11 Starting with the note 8 the note phones cost nearly $1K.

[@JacobEkaineck]

I swear when I click to watch this video I saw the “One in three children does not have enough food to live a healthy life” Ad.

[@andrewpagan]

Apple: Last year's tech for next year's prices.

[@reynardrouser7863]

That’s Samsung

[@babetravelling]

I super agree. Just bought iphone12 and it’s backwards from my S10e

[@aaquibattawala6051]

We got a fanboy here!! @Reynard rouser !!!

[@eskiwarrior6950]

@@reynardrouser7863 ll0

[@krishnamadan8291]

Welcome to the comments section where most haters are hating a brand they can’t afford

[@ngiapjune9238]

The Apple Store Manager in Singapore had zero empathy when my iPad couldn’t even turn on.

[@insectbite1714]

Yup they want profit and they made their store in Singapore just because it attracts people yet it destroys iconic landmarks for their evil stores.

[@dewigesrek5651]

they should have plant it in jakarta instead. we don’t care if our landmark got destroyed

[@dewigesrek5651]

@@adamammar8863 wow, we got an apple expert

[@dev1lm4n63]

Apple people sound so depressing when they say stuff like it's too late to switch or that they're locked in and they don't care

[@walterekisde4668]

Broke

[@mariacheebandidos7183]

there are just the two options iOS and android and iOS only makes up less 15% share, so there are actually far more people on android who would never leave than the other way around.

[@stelladevania3607]

I've never had an apple product before. Because i'm broke. But even if i'm not broke anymore i don't think i would switch to apple. It just doesn't seem to be worth it to have to learn a whole new system you know? I also have a friend who had been using apple products since her very first smartphone. She also wouldn't wanna switch to android and windows because of the same reason.

[@saulgoodman2018]

I only spend like 99 cents a pound for Apples.

[@johndripper]

I like mango tho

[@texasmama3084]

Yo I spend like 5B dollars for my android...

[@alexanderwilkins1505]

The Apple Watch and AirPods Pro’s are amazing

[@jks90768]

I can take or leave the phone. I like Samsung’s better now. But the watch, airpods integration, and the simplicity of iOS keeps me around.

[@suntzu1409]

Video in a nutshell: Apple charges the prices they do because they know they can and it is a status symbol Save 14 min of your life

[@texasmama3084]

I dont really think of iphone as a status symbol. I just use it for video recording.

[@MelJalbuena]

still using my macbook pro (2011) up to now and will use it for another 2yrs. It’s been 9yrs. You cannot say the same with windows. I owned 2 windows laptop prior to that and it only lasted 2 yrs each. I will still def get a mac once my mbp retires

[@kushal518]

My windows laptop from 2007nis still well and working, it depends upon how much you spend, spend same what you would do on an apple and you will get similar or even better function on devices but people when switchinh6to android or windows will always choose cheaper devices, just because they are available

[@kushal518]

Fun fact : apple almost was about to go bankrupt in 80's-90's, at that time bill gates helped Steve jobs by investing money and providing him with the software team to fix it's operating system

[@benzemamumba]

Exactly!

[@Bruh-mg5ff]

@@kushal518 I’m a CS student and laptops sucked and got slow after a year. I’ve had my Mac for 3 years now and it’s fast reliable.

[@BenMeddeb]

@@kushal518 right because Microsoft is kind-hearted lol They were facing an anti-trust lawsuit that's why

[@4lf1nf]

I have to say Apple's ecosystem is the best, especially if you use MacBook and iPhone at the same time. you can transfer files seamlessly, and you can even copy paste words in real time throughout these devices.

[@shahromnirou7943]

I won’t spend a cent on apple anymore! (P.S no kidney left anymore)

[@HassanPoyo]

Theres always the right one

[@shahromnirou7943]

@@HassanPoyo I didn’t say no left kidney, I meant both lol

[@johndripper]

Only poor people buy apple products just buy a flagship android next time

[@shirool1142]

@@johndripper thats not true either

[@johndripper]

@@shirool1142 its true they buy apple products by taking loan lol noobs if u can't afford it just buy a cheap android don't feed the greedy crappie brand

[@AllPureSkill]

Never knew I would fall in love with a commentator 🤣

[@kcc-karenschroniccorner9432]

I switched to Apple in 2006 and love the products. I like syncing across devices. I spend time researching the specs and only upgrade when I really need to. I have a MacBook Pro 2015 model and it works great. Happy to use it til it drops! Doing the same with my iPhone - waiting several generations before upgrading. However, I can’t refer to a “Genius Bar” without using the air quotes lol.

[@Jvwny]

Main reason why I switched over to Apple was because of the software updates and the way the products work together. I still love my Google pixel tho 😌

[@br5632]

This is the most realistic. Like what you like, like both, like one, like neither.

[@VivekKumar-ob9lk]

I just watched 13 mins long Apple ad. Btw that Android user is savage.

[@EE09J]

Yeah, but the Android user isn't lying either.

[@VivekKumar-ob9lk]

@@EE09J true

[@johnnyballenatl]

Apple’s been a part of my life ever since elementary school in 1986, when I played educational games with our classroom’s Apple II; now, I own an iPad, iPod, _and_ an iPhone (sorry, no Mac, but I have iTunes on my PC).

[@vaughnamir.6457]

There’s nothing like writing an essay while listening to music on your HomePod, then going to the gym with your AirPod Pros. Then you come back home and enjoy a movie with your brand new AirPod Max’s. Oh right, you’re watching it on your MacBook Pro 💪🏾

[@sahersaher8329]

And getting Tinnitus..

[@Noproblem396]

Samsung has an edge in terms of house ecosystem now that I think of it. They sell TV's, Soundbars and every single house appliance there is integrated into a smart home experience.

[@foodinhaler712]

That android customer is trying so hard to defend android 😂😂😂😂

[@thinline8504]

I'm definitely hooked. I'll never forget the day my Ex gave me my first used MacBook.. I was simply amazed with the sleekness, the durability, the feel of titanium, the way the keys felt.. I was simply mesmerized hahaha.. Now I'm addicted to apple like Starbucks coffee. Now I literally have a new MacBook , AirPods pros, new Apple Watch, iPad , iPhone, and I'm thinking about getting the AirPod Max...

[@relentero8547]

Get the AirPods Max. I have all the devices you have and it works SO WELL with all of them.

[@altazz]

While everyone’s talking about product cost to profit ratio, what about the salaries of the thousands of employees on campus and off that are responsible for the tech we’re using?

[@miscipsakitsune4667]

10:20 down "slightly" from 64 to 48% that is a pretty big down to me

[@trevorlafave]

Yea it means they end up making like 30% less, which is quite a bit

[@kinkykylie7210]

10:35 No it’s not a 64% profit margin. You have to consider R&D and for that sake also marketing

[@casshernsins8333]

Not much r&d when the technology already existed

[@kinkykylie7210]

@@casshernsins8333 Yeah there are still a lot of R&D involved with making a phone no matter if the tech already existes

[@hse6144]

Yeah, all the r&d went into changing the charger ports.

[@teknog7843]

@@casshernsins8333 Apple is never the first they just learn from the mistakes of others and then figure out how to do it right so yes there is a lot of R&D actually.

[@teknog7843]

@@hse6144 U still salty about the charging port change from the iPhone 5.....? Wow you must reeeally be a tech enthusiast hm...

[@brianm3160]

Apple is an amazing company, but I only own it's stock because I know people will continue buying their products, I don't own a single apple product (yet) and i don't think I'll ever will

[@tyroneg]

Perfect timing for the release of the AirPods MAX

[@rahulkaushik4194]

Own their stock not their product.

[@D0wNhiLL]

I don’t see a problem with owning their product.

[@michelbruns]

they drain their stupid costumers so good, its literally free money

[@vaughnamir.6457]

@@michelbruns aww you mad broke boy?

[@mallasaugat]

Indeed

[@nicorivera25]

Broke guys always whine. I buy Apple products because it just works. I love the seamless integration between my Mac and iPhone. You can’t get that in any other platform. No one can also deny that the M1 macs are disrupting the industry, yeah I own one and it’s that good.

[@unknownuser6809]

The Android guy sounds jaded. And I own Android

[@tylerwest2449]

His arguments for android was pretty weak. I’m an Apple person, but he had the weakest argument against Apple I have seen by far.

[@robert-kf4yj]

Great video, well made

[@ArnavKathuriapersonal]

For me Its the seamless experience and os which got me hooked Its soo easy to use Everything happens on its own I like andorid but i prefer ios or apples easiness even if it comes at cost of losing customisation

[@ronniechew6566]

I got an Apple so cheap when I went to the super market and ate it all except the core. It was worth it 😋

[@lesliegries8625]

Just bought my husband a new iPad to replace his 2nd generation one. I am fairly certain some grunt can now take us off his list and do a little dance.

[@adlerfranz144]

Well, I try to consider to use Apple Product because of the Software Update though but my wallet won't allow it.

[@iunderstanphotography2780]

I love Apple products, beautiful, easy to use, last a long time (relatively) what I don't like are the hoops you have to jump through and the the things that made me realize that we are the Empire and not the Rebels LOL

[@supersaiyansalamence]

Yes, speaking badly about Apple is EXACTLY like speaking badly about Kim Jung Un in North Korea 🙄

[@kawingchan]

Just tried visiting their support forum. U will see some fans swearing at the Overlord.

[@shapeshfters]

Yeah, talk about tone deaf. She must not know anything about North Korea.

[@teknog7843]

That woman was the most stereotypical “what Android users think iPhone users look like” person I have ever seen and it’s just so stupid for a serious news agency to pick someone like that.

[@teknog7843]

I’m not saying she isn’t representative of some apple users but I think it’s stupid for them to get Radom people from both sides to represent the hole costumerbase

[@ivanrs2607]

I don't upgrade every year,but I'm glad to be an Apple product owner 🙏

[@viliuskubekas9153]

I’ll say this before I watch the video: I use apple just because it works without problems. I can just forget about my tech up until I need it.

[@albustran4855]

exactly my experience with Apple. They're just that good.

[@karatechopster155]

I feel bad when saying that apple’s better, but once you have an Apple product, you feel the desire to have seamless connection between other products. “It just works”

[@viliuskubekas9153]

@@karatechopster155 yeah. I don’t say apple is the best and I even peek over the fence and check the android side of things, but I always end up dissapointed. I hope that someone creates the “ecosystem”, thtat’s better than apple’s. I want other companies to create something as convenient as apple’s ecosystem.

[@crshoveride]

@@viliuskubekas9153 the funny thing is is that there is an "ecosystem" and in some points it's even better. It's Huawei's. You never hear about it though lol. Especially after the ban. I unfortunately had to swap to Apple for sake of other android phones not being reliable. Was using Huawei for a while and their ecosystem is amazing. However with the stupid ban I just got well... stuck. Upgraded and there were apps I needed for work that just would not work because of the software ban even with sideloading. Swapped to another android phone and couldn't send out text messages. Just one thing after another so here I am on Apple products now unfortunately for sake of reliability instead of innovation.

[@viliuskubekas9153]

@@crshoveride never liked huawei, even when I worked in retail. Tried using their watch (I believe it was their GT watch), it managed to disconect from the phone couple times a day. Wasn’t impressed, to say the least. Second thing, I have never heard if huawei’s tablet which could rival an Ipad. On the other hand I’d have to admit, just like you - I’m stating with apple out of necessity, not by choice.

[@twillybbe]

I just love their products. So the cost is worth it for me.

[@rahulganesh8540]

TBH my take between ihone and android, is that ios looks simple and minimalist, but in reality is complex. ...android looks complex and advanced, but really just simple

[@100PercentTHCfilmsX420X]

I spend literally zero dollars at apple. Nice try youtube algorithum

[@audiem.7353]

Compared to other similar offerings now, the prices really aren't that bad. With carriers, it's also easier to get the phones for cheaper (overall my iPhone 11 will have cost me CAN$650 if I stay with my carrier for 2 years, instead of the CAN$1000 +) I also got my iPad Pro 12.9 1st generation on sale in 2017, and it still works like a charm. My AirPods Pro were on sale as well when I bought them and when I decided to go with the new Macbook Air in early 2020, is was cheaper than the similar Windows options I was interested in. I haven't had a laptop in years at that point, so software-wise I was back to 0. The way to use iPhones is also really easy, and that's why I had convinced my mom to get an iPhone over an Android years ago. I also knew I was the one who would have to help her with it if she needed. The resale value is also great. My first Apple product was the iPhone 5S, but my second was the old iPad Air. I managed to sell it, cracked screen and all, when the iOS12 update came and it got a bit faster again. Then I got the iPad 2018 on sale with a Logitech keyboard, and I sold both less than a year later for maybe 20$ less than I had originally paid.

[@SamMartinPeakPerformance]

I'll always be apple for computers but samsung for phones

[@Ye-tf9im]

Must’ve never seen Tesla people will live up to that hype more than Apple in a couple of years.

[@rgurung351]

I think so too, but I don’t think there is going to be long lines of people to buy Tesla anytime soon, simply because of higher price point.

[@MakeAMark1755]

@@rgurung351 look at the cyber truck pre orders

[@scootpoyo9734]

@@rgurung351 You sound Indian lmao

[@jwd0808]

I've never owned any Apple devices - probably never will. I do, however own Apple stock.

[@seapanda-117]

All I know is that I recently switched from a Galaxy S21 to an iPhone, and from a Dell Precision to a M1 MacBook Air. Much better experience now.

[@wbeard358]

Products that work together like one👌

[@phoenix5054]

Everyone: I own Apple stock, not their products. I'm so proud of the CNBC crowd. I feel heard.

[@bernardtarver]

Watching this on my 12 y/o Dell Precision 690.

[@phoenix5054]

I don't even know if this is a laptop, a PC, or a smartphone.

[@Kratosordinson]

Once used used a 5s ,then went to android and like it or not am going to switch back becasue I love its user interface, software support .

[@renze1122]

i just like it because it’s fast 😁✌🏻✌🏻

[@mcteags]

I used to like the Apple buying experience. It was simple. There was one iPhone which came in two colors with a couple of different storage options. I walked into a store, made two easy decisions and walked out with a phone. Now Apple provides so many customizations I suffer from the paradox of choice. There are 4 iPhone 12 models. Each one comes in up to 6 different colors. Then each of those comes 3 different storage options. There are so many options that depending on what store I go to they have to mail me the device because they don’t keep that combination in stock. The experience of buying an Apple Watch was even worse for me because after I made the decision of which watch I wanted I had to start the decision process of which watch band I wanted to go with it. Color, material, buckle mechanism, size. I still like Apple products. I just don’t feel the same about buying one anymore.

[@dominic1007]

Their phones are getting cheaper over the years tho, they charged for the same price from the iPhone X (2017) to the newest iPhone 12 Pro (2020) for $999 while adding a bunch of new features, 5G, bigger battery, faster chips, more advance camera and more. Meanwhile all other companies like Samsung skyrocketed their price in recent years for adding new feature. True, they also just launched their ridiculously priced AirPods Max $549, but they are also selling a brand new iPhone XR for an even lower price $499. Just stop complaining about apple and appreciate what they did lol. It’s not that all apple products are just a statues symbol and not worth their actual value, u just gotta be smart and find it.

[@nihalgosala6145]

I agree . Apple is changing. It's no longer a luxury company. It's offering sub 400$ phones, they are now a services company.

[@alvinthai5433]

@@nihalgosala6145 there is still some kind of luxury from apple. Like those new headphones.... but yeah, apples been pretty consistent with keeping its highest end phones at 1000-1100 usd

[@lucky-mn3gm]

They haven’t skyrocketed their prices though? They’re almost the same as iPhones

[@9823625313]

Very Nicely explained

[@ritutmg8108]

From 2008 to until now I have bought only 2 mac computers and never had virus or malfunction issues. Best product totally worth the price for long run, while people I knew that had sony, dell changed 5-6 laptops in last 10-12 years due to fan, virus and other malfunctions. It's totally worth the money for consumer like me who do not like to update gadgets every year but get the best out of my money.

[@desultorilypanacea]

Apple is going to release Iphones with no lightning ports in the near future. It is going to charge wirelessly and they will release adapters and dongles for lightning connectivity. They will tell you it's to make the Iphone more water proof or whatever reason they come up with, but it's to make lots of money selling adapters for a huge profit.

[@caydenthompson126]

Yup. Bunch of crooks

[@johnboy6799]

@@caydenthompson126 Samsung will eventually follow on that portless phone

[@kgb9600]

I have never heard a more boomer news story on technology

[@facebookandinstaaudits1613]

Aww thx was nice I loved it

[@Fritz_GG]

nice very nice docu, i learn something

[@sarangm3659]

All the people speaking in this video has either never seen android flagship phone's or their iSheep...

[@rawrbro69]

Or we not broke like yall

[@crshoveride]

@@rawrbro69 imagine using the "broke" insult when android flagships are more expensive than apple now lol. I have a 12 pro max but please keep up with the times. This insult does not work anymore. Go peep what the note 20 ultra 5G and s20 ultra 5G were at release comparatively to the 12 pro max

[@rbl.9112]

@@crshoveride people like @rawrbro69 are too far up a certain orifice to think outside their world view

[@Bruh-mg5ff]

Or you just like having an iPhone lmao why is that so bad it’s not ur money. Why are u so pressed ? Lmao

[@Eva-bk9cb]

@@Bruh-mg5ff ikr. They get angry at people buying iphones, calling them stupid loyal sheep but I think they are angry because the money for an Apple product could be used to do a lot more but they have to insult and curse apple users

[@hridoyabdullah5133]

In south Asia having an Iphone means “ You have made it in life”🤷‍♂️ and I am nit even Over exaggerating.

[@NokiaHumanForm]

Malaysian users definitely own at least the iPhone X these days

[@syahmis2338]

Will definitely like to see how long Apple can mantain their legacy with the current business model.

[@jairoyepez3025]

Keep up the good work

[@captainmcduckyYT]

Pulled the plug this year as I felt the ecosystem was becoming too...invasive. The freedom in non-Apple ecosystem is baffling.

[@andrewsloan]

In the discussion about Apples high profit margins I’m disappointed to see the exclusion of expenses such as research and development, marketing, corporate overhead, tech support services, staffing, etc. To just cite the cost for producing the physical phone and say all the rest is profit does not tell the whole story. CNET usually does better.

[@gavinthecrafter]

Yeah it seems like a lot of people do that. I always hear people freak out that the newest and best iPhone costs $400 to make and the phone itself retails for $1400. They're like "oH, tHeYrE jUsT sO gReEdY!" without taking other costs into consideration

[@mattiafalchi6878]

And take in consideration that they are not a charity... they sell products for money

[@swilliams23]

Exactly what I was thinking.

[@henandh74]

Everyone do Sell for money. But, you have to accept Apple has that most profit from their products. Their products which are already at a premium price costs as close to buying a new one for repairs. Apple care plus is another way they earn profit. Apple prices with the eco system and support does look better in US. But it offers really low value for money or in other words cost way over what it provides and there aren't even official apple stores for repairs, legid offers and support. Sometimes I wonder if Apple even bother or tries to repair our products (idk if it's just the deal with apple official resellers). I bed most of the people who own apple will think twice before buying if it costs ridiculous with the extra taxes we pay.

[@philipbaldassini9528]

Reason why i love apple is the customer care which is across the board, and also yeah some of their stuff is expensive but i still have my late 2012 MacBook that i gave to my friend and its still working 8 years later. So yeah its worth the money for me for the longevity... and customer satisfaction

[@brownie3924]

I got an iPhone because all my friends had an iPhone and it was something about iMessage. We don’t really even chat on iMessage it’s all about insta Chat. I’m not going to lie the Xs max was a great upgrade from a Samsung galaxy s7 edge. But I started to notice the newer iPhone lag too. I have an SE (1th gen) as a back up and it has never lag while the Xs max lags a lot.

[@neodidi]

Well... Apple is doing a great job in marketing.. And that's just amazing.. I'm so impressed.. The ecosystem is all cool, but using other services and devices really doesn't make you feel out of the world.. You can do everything you want.. The truth still is.. Apple has nailed the marketing strategy, and like Jobs said, people don't know what they want, until you show them.. This is a huge point for anyone trying to grow their business.. I can say so cause I've tried that model, and it works.. 🥂

[@HenreRossouw]

"No company will live up to the hype of Apple...not in this world." Enter: Tesla

[@DodgeViperAS]

10:25 - worth noting this is gross margin (revenue - cost of goods sold). This doesn’t take into account overheads and logistics.

[@xian8185]

Technically speaking, overheads are already part of cost of goods sold. But logistics, like delivery expenses, aren't.

[@estebanazcarragasada9386]

Nice Video.

[@kushal518]

13:30 - elon musk is still alive, you better be living in a different world 😂😂 #tesla #spacex

[@Rahul-in3pv]

I was searching for this comment :D

[@akshatmalik5643]

Why do people buy Apple ? Convenience

[@vladrazym9955]

Rather just marketing

[@yueyue7514]

I don’t think a lot of people are good with Technology so convenience it is

[@crshoveride]

yep pretty much convenience/reliability, because you're definitely not paying for anything else other than brand lmao.

[@bbol745]

I’m invested in the ecosystem. I wanted a stand-alone MP3 player for my van. I actually bought a used iPod nano because it’s integrated with the Mac so well.

[@davidcarcamo5010]

if you spend to much at apple you need to reevaluate your purchasing decisions.

[@0neofthem]

How about $550 for AirPods Max?

[@paulwilliams2024]

The Andriod guy sounds salty af

[@JTytshorts]

That is exactly what I thought HAHAHAHA he’s like “price gouging ughhhh 😭”

[@amj0477]

Not all of us. I've been using Android since Blackberry died. But I like ipads and OnePlus are my favorite gadgets nowadays.

[@christopherbrittonjr.1496]

I’m glad I permanently use apple now Android was never it for me, it sucked

[@hk6926]

Love apple .Totally hooked.

[@Kath7120]

I’ve considered changing to Samsung but after all these years using Apple, it’s just too much time and work having to transfer everything again.