iPad Event MESS: Apple Needs to Remember This Steve Jobs Lesson

Apple’s reveal of the new iPad Pro and iPad Air gave us a confusing mess of expensive accessories and compatibility problems, along with a tone-deaf Crush ad. Bridget Carey suggests going back to the simple Steve Jobs product matrix.
Find out more about Apple's latest products:
iPad Pro: rebrand.ly/9ckj642
iPad Air: rebrand.ly/fqh9knd
Apple Pencil Pro: rebrand.ly/b171m0n
Magic Keyboard for iPad Pro: rebrand.ly/931n9av
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0:00 Why the iPad Event Disappointed
1:21 iPad Pro Gets M4 Before MacBook
2:13 New Magic Keyboard and Pencil Compatibility
3:09 iPad Pro Can’t Replace MacBook Yet
3:47 The iPad Air Needs a New Name
4:27 Goodbye iPad Headphone Jack (Sorry Parents)
5:21 Apple Fixes the Front-Facing iPad Camera
5:40 iPad Pro ‘Crush’ Ad Got it Wrong
6:34 Bring Back the Steve Jobs Product Matrix
8:22 WWDC24 Could Fix Apple’s iPad Problem
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#ipad #ipadpro #ipadair #appleevent

[@LeoAngora]

It is so refreshing to see honest critics to Apple in CNET, this is not common nowadays.

[@bbrunoliveira]

I was just about to say that! Reviewers need to be more honest and say what we are thinking because they have this platform!

[@franciscodiaz5778]

Indeed!

[@k.vn.k]

@@bbrunoliveira so when they praised Apple they were being dishonest? Double standard much?

[@daniellove162]

@@k.vn.k- When 99.9999% of your published content about Apple is praise then someone is not being objective./honest.

[@k.vn.k]

@@daniellove162 can say the opposite is true as it happened a lot recently to Apple (just search anything with “honest review” in title). When 99.99,% are negative, then someone is not being objective/honest.

[@AlphaGeekgirl]

I never thought I would see the day where someone outdoes Marques Brownlee in addressing all the issues in an Apple release!

[@froodoftheforest]

Right?! She seems more connected to average every day users and our needs and just says it how it is. It's a mess. Not everything is about tech specs...

[@kthmtchll]

marques is popular but his content sides more with entertainment than journalism.

[@foxarasta]

DUDE FR

[@chewyluigi]

She's been great at reporting for years!

[@kima.6611]

The common denominator is the new Apple sucks, got it.

[@connors.8618]

Preach. If you can’t explain the iPad lineup to your parents in once sentence, something is wrong.

[@WorksOnMyComputer]

No Bridget you nailed it. Your video should be played at least twice in the boardroom at Apple.

[@sanchezfive]

Agree, iPad lineup is confusing now. The only thing that’s clear is that they want you to buy the next price up until you hit the absolute limit of your budget.

[@juangoyeneche7304]

Wrong. You only upgrade if you need. They don’t force anything. Most of their older devices work perfect. I still have an iPhone XR.

[@nixl3518]

@@juangoyeneche7304 wow! For me that’s two generations ago. I went with a 12 and the 15 since then, but I guess it’s viable still. I would edit your comment to say that you don’t have to upgrade but you might want to.

[@clay___doh]

@@juangoyeneche7304can people stop saying “wrong.” in response to others? It’s the most mom’s basement cringe internet thing possible.

[@juangoyeneche7304]

⁠how would you put it?

[@juicyr]

​@@juangoyeneche7304 they didn't say they "force" they said they "want". Reading skills are essential. Stop reading what you want to hear

[@haroldji7240]

I like your definition of your job: reporter. We miss that kind of quality, independence, objectiveness and accuracy in delivering tech news and conducting reviews.

[@Diode5]

As someone with an iPad Air with M1, I'm not sure if anyone is screaming for more CPU power in an iPad. What we do want is the underlying OS that will assist users and devs to make more use of that power. If Apple to continue to kneecap the OS, then really there isn't any point getting anything other than the regular iPad model with A14 series CPU.

[@qazmko22]

Yeah there are just practical limits to what a tablet screen can do, even one that has the same specs as a MacBook Pro.

[@mandrews817]

@@qazmko22, the limit would be much more lenient IF ONLY Apple allowed users to use a desktop class OS on the iPad. But then, you wouldn't buy a shiny new Macbook, would you?

[@SuperLightningBalls]

I've got an iPad 11 M1 and I'm of the same mindset. The really frustrating thing is the forced obsolesence of all M1 devices as the new apple pencil is only compatible with M2, M3, and M4...

[@codecaine]

Tim the tool man Taylor

[@jimbuckets]

Great video. The Steve Jobs focus on simplicity was a great callout. I’m confused why the keyboards aren’t compatible across the lineup and there are way too many pencils.

[@vlg12]

Totally agree, too many configurations, too many accessories that do not work with older models

[@ben_car_8115]

I’ve been thinking about this for the past year (though the trend is much older) and I’m happy that it’s finally getting more attention again

[@KC-bi9jw]

I actually disagree. It would take a whole lot of typing to explain, but the basic message is: you’re just a sucker for marketing

[@juangoyeneche7304]

You don’t need to buy a new one.

[@KryptonianAI]

I agree. The Apple ecosystem was always impressive to me because of interoperability. It seems to be fracturing. 😔

[@Gorfvan]

I’ve worked in the industry for 13 years. Apple is the only brand I can think of where you can use old accessories on new models. You’ve been able to use the same accessories on the Pros for the last 3 generations, since 2018. I think its a bit unrealistic to expect the builds to be the same forever, especially when noone is complaining that their competitors do it EVERY generation.

[@smetlitzky]

100% Correct. Apple isn’t listening to its customers or major tech reviewers like Marcus Brownlee.. it’s simple we are all saying the same thing… we don’t need more hardware, we need you to fix the software .. MacOS will easily run on iPad hardware .. no more excuses about macOS and touchscreens .. just let it work !!

[@juangoyeneche7304]

Some don’t need to listen to People that want to get stuck on the past.

[@dabinasa4748]

Until Apple liberates itself from fear and monopoly, we will continue to see repackaging the same that is offered at a higher price. We need macOS running iPads.

[@fatboyRAY24]

2 Trillion dollar corp won’t listen to customers unless they start to lose money tbh

[@nocivolive]

No need for MacOS in the iPad. Makes sense to have different OS designs for touch devices and mouse devices, you just need 2, 3 years of heavy investment on iPad OS. Thats the issues. No investment at all. Why you think there is no app calculator? Because nobody at appl eare thinking about it.

[@appletechlikes7075]

Mac OS will never be on iPad, why do people keep thinking this?? If this happens what market will be there for the Mac line up? Mac OS is for Mac’s only

[@lionelplummer]

I lived in Europe for 3 years and came back to the iPod and then a few years later, the iPhone. It was a true revolution and it was fun. Then Steve Jobs passed and it’s just been endless reiterations, price hikes and embarrassing launches like the watch and goggles. Steve may have been a tough captain but he knew how to navigate the ship.

[@dschommer]

Thank you for saying what I’ve been thinking for years. Not only apple but a lot of tech companies need a simpler approach.

[@RedVersion89KENT]

Huge props and kudos and RESPECT for adding a “Star Fox” reference. Somebody had a great childhood

[@taps4615]

so true... hilarious

[@PizzaNight321]

@@taps4615 yeah that was pure nostalgia!

[@brandontoyer6077]

Nintendo DMCA takedown in 3, 2, 1...

[@bytesmouse]

yeah i heard that and hit subscribe

[@dbellamy6694]

My favorite part! Made this 47yo smile 😀

[@tomernst8595]

I feel like Tim Cook’s been spending a lot of time at Disneyland getting tips on how to squeeze the customer. Having Gil Amelio flashbacks.

[@car_tar3882]

Is that why apple products last the longest of all consumer electronics and are generally competitively priced?

[@theglowcloud2215]

*insert 'businesses exist to maximize profits' meme from Tucker Carlson devotees here*

[@CyberSamurai4Life]

Oh yes Disneyland, the company who employed the most child predators on the planet. 🤔

[@stephenvalente3296]

He started by perfecting the squeeze on suppliers under Jobs, so had to move on to the customers when he ran out of suppliers to screw!

[@frederickneu9018]

Bridget, I totally agree! Is being the thinnest worth losing the camera, microphone and possibly sound quality on the 11” iPad Pro? This is a swing and a miss. I’m an iPad Pro user. I’m hanging on to my 2022 iPad Pro. I’m not missing much. Thanks for your honest reaction. I really enjoy your channel.

[@JDelta87]

I think you’re spot on with this. Seeing how my household uses a tablet, none of these new iPads sway me to replace the 9th gen in our home that barely survives off its charger. These new “features” don’t make sense for me to upgrade to.

[@muskreality]

"we want a thinner iPad" said no one ever

[@MickiMinach]

I bring my iPad Pro when I have to be outside instead of my heavy MBP. But the iPad Pro can be very heavy too, so I'm glad they made it lighter. It makes it more portable for my job

[@BenSussmanpro]

I’d rather Apple make their watch thinner.

[@PtBm2975]

Uh, I did.

[@fatcrruise6508]

​@@BenSussmanproless battery life

[@cyberspacedweller637]

I thought Apple had given up on their quest to make everything thinner, apparently not. We could have been looking at a 20 hour iPad Pro with M4, but instead, we got one that we can bend a lot easier with the same battery life as last gen.

[@kshitijbhardwaj4287]

That was spot on take on the new Ipad. Quite an honest one as well. Keep it up.

[@juangoyeneche7304]

Not honest.

[@Karanboury]

@@juangoyeneche7304 Where’s the lie? 🧐

[@mikeplantagenet2983]

So glad I escaped the cult of Apple many years ago.

[@johne1599]

You nailed it. They all have USB-C now. We want accessories that work up and down the product line. Function keys on ALL keyboards.

[@_sparrowhawk]

"We want accessories that work up and down the product line" What exactly are you asking for?

[@stephenschulte3996]

USB-C plugs don’t stay “plugged-in” THEY SLIP OUT easily. Who designed them? Horrible! They may transmit a lot of data - fine - but the plug itself - it slips out! Very poorly conceived…

[@av_oid]

@@stephenschulte3996my USB-C cables stay plugged in just fine. I actually think they grip more than lightning does.

[@PaulSinnema]

I’ve got the iPad Pro 12,9” with M1 chip, the Smart Keyboard and Apple Pencil. I’m definitely not going to buy the new M4 iPad because I would have to buy all the accessories again. The current one I own is fast, big and sleek enough for the next few years. All design changes are geared towards luring people into buying more Apple stuff. It goes against Mother Nature Tim!

[@KL-xv5gj]

Apple=Greed

[@PeteLewton]

I actually bought an m1 deeply discounted after this announcement, fantastic deal right now.

[@CanadaHasFallen]

That has been Apples MO for....ever? Then they only support OS updates for devices for like 5 years?

[@gerardryan353]

I’m in the same position. Seeing this event makes me think I’ll be holding onto it for even longer now.

[@bensoncheng493]

Apple will use their semi-forcing OS-updating tricks to slow down your iPad so that you would have no choice but to buy a whole new set of everything again.

[@malcolmhightower9407]

Hopefully Apple can fix the iPadOS at WWDC, next month

[@wisdomyaw03]

iPadOS doesn't need fixing. It only needs improvement.

[@Trustiieee]

We’ve heard this for a thousandth time. Nothing new coming next month apart from some visual ui changes.

[@bladeofmiquella1887]

"No!. Best i can do is new sets of emoji." - Apple

[@scupking]

Nothing is going to change.... A 5 year old iPad runs just as good as these new Pros... Also iPad Air should just be called iPad... The 10th gen should be iPad SE.

[@orangeofmars2835]

I am not holding my breath.

[@markwornom1050]

Some great points made and I agree. I'm getting close to an original iPad Pro 12.9 replacement and, between all of the variations and simple software, I'm seriously shopping the Surface Pro to replace it.

[@arnoldramirezjr.2039]

You’re absolutely correct. I the other day I wanted to upgrade my iPad to the newer one and Best Buy has all these (generations) listed for iPad. I’m like “which one is this” to my own product. It would be nice if they went back to basics and kept everything simple and priced fairly.

[@user-yz9zi7ji7n]

"Apple will fix the iPad pro next wwdc Apple event" heard that for the last 8 years🤣🤣🤣

[@PSy84]

maybe. Macs just transitioned for 2 years starting M1 in 2021-2023...same architecture as iPads. And Mac OS is looking like ipad os each year. So we're just 1 year after that transitioning.

[@BSingh-on4qr]

Sad how painfully true this is

[@FORBIDCharlie1986]

Nothing beats this quote tho..."Apple is expensive" heard that for last 48 years 🤣🤣🤣

[@Un4gettablewolf]

Shots fired!. Thank you for saying what we are all thinking

[@anontrdrus4667]

I’m not thinking what y’all are thinking 💭

[@Un4gettablewolf]

@@anontrdrus4667 well what are you commenting for lol?

[@JimiHendrix67]

If ipads run mac os as some comments are suggesting would it still be able to run ipad games? Not sure how this works thanks

[@Sashazur]

It would be technically possible; whether it actually would depends on what Apple decides to do. But it would make sense; Apple selling an iPad that no longer runs all previous iPad apps and games would be dumb.

[@livelongandtroll9108]

WTF is she talking about? Apple made Siri sassy FROM THE START. In fact, they programed it with a bunch of supposedly funny and sassy responses when it was unveiled. Sure, the GPT one is more advanced but to claim that Apple might be starting to move in that direction is nonsense.

[@javiermoralesds]

Haha, “edited on a Mac and an iPad” not just an iPad. I also caught that myself and thought what a joke. Even Apple doesn’t use it strictly for video editing 😂

[@car_tar3882]

Apple is also doing cinema quality stuff. If iPad can’t work for your workflow you either have a strange workflow or a skill issue.

[@skyscraperfan]

The maxed out iPad Pro costs 3,139 Euros in Europe without pen an keyboard. That is so insane that it would be embarrassing for me if someone saw me with an iPad Pro.

[@car_tar3882]

Ha ha look at this looser he spent 3000 euros on an iPad because instead of whining about how it needs macOS he made his workflow work on iPad and realized how much better it is haha

[@TimpossibleOne]

The iPad Air line is basically the iPad Pro SE. It's the old iPad Pro regurgitated under a different name. The Air used to be about having a lighter iPad but now it's the holder of used Pro specs. Something to charge more than the base iPad but less than the new pros. They don't need it. All they have to do is number-name the Pros and sell the previous generation next to the new ones. It works for the iPhone.

[@oznerriznick2474]

IDK..I just got this iPad Pro 11 a few months ago. It had a few bugs, coming from an Android tablet. But I got them worked out. Now I’m very pleased with it. It’s a powerful piece of technology! The Qlone LiDAR Scanner is great! I can print out anything I can scan in 3d. Thumbs up for Apple👍👍!

[@TheToobNube]

Seeing that Apple Pencil comparison chart gave me anxiety

[@mkhanman12345]

Gave me hope.

[@dougc78]

You nailed it! We’re looking to replace my wife’s very old iPad and were very much looking forward to this intro/launch……now we’re thinking there really isn’t much, if any, incentive to upgrade.

[@brilliantblue4366]

I’m with you and your wife. My iPad Pro is getting long in the tooth but like you said $2k for an oled screen? Okay, you didn’t say that specifically but it’s what I thought instantly.😢

[@cw3728]

What a great video, totally agree. How did Apple become this way!

[@redx7536]

I have not upgraded since my 3rd gen ipad pro...I don't see a reason to upgrade after the event

[@Miguel-Del]

You're so right! I'm also really disappointed in the lack of significant UPGRADES to the accessories, they just gave us updated versions of the same thing.

[@snerkjen]

I agree with you! I dare anyone at Apple to tell us, what value it gives consumers that an iPad is thin? Who among their customers has been craving a thinner iPad?

[@editorodriguez6554]

My M2 iPad Pro is already thin to the point where I’m afraid it will bend. And not you want to make it even thinner which makes no sense at all. They keep bringing out all these powerful iPads for no reason cause in the end it’s going to do the same thing as the previous one which is already a powerhouse but can’t fully perform at peak performance because there’s no apps that take advantage of it. What Apple needs to focus on is on iPadOS and stop bringing us more powerful hardware just for the sake of it and not give us the performance we need takes advantage of it.

[@la2atl]

Exactly. The first thing I thought of when they said thinner was the danger of it breaking. Thinner is not synonymous with better. Duh

[@idanvfx_studio]

they are making it for wall-street not customers - big flashy over-powered stuff with messed up compatibility that will make buyers bleed cash for some bragging right

[@lalaishappyyy]

honestly... i bought the new ipad and as much as im excited for it... i dont really understand their strategy or ideology

[@juangoyeneche7304]

@@lalaishappyyymany don’t understand their strategy because we don’t know what they’re working already. While we get iPad 2024 they’re already designing iPad 2027.

[@wanderingfool6312]

When you grew up without a tablet and get angry at tablets getting a chip for the screen and efficiency while expecting it should be for your laptop speed, and the most expensive tablet for being, surprise, expensive. And thinking the camera being designed for portrait use was a mistake and expecting the latest iPads to be full of legacy ports for her kids, instead of just leaving an adapter on the headphones, while invoking the Steve Jobs mantra of keeping things simple?

[@muungani]

Honestly my 2018 iPad Pro, bought heavily discounted in 2021, works so well I don't see the need to upgrade.

[@kaorunguyen7782]

The Ipad air is called Air because it costs a little lighter than the Pro.

[@fendermon]

Yes, lighter on the wallet :)

[@ross4061]

Lmao 😅!

[@eastmanwebb5477]

And it’s lighter on hardware features.

[@FloridaClay]

Kudos!! I also wonder if that super thin iPad is rigid enough to prevent screen-cracking flexes.

[@dravez]

Ipads lost the 3.5 jack long time ago. I got the mini 5 as an upgrade but cant get rid of the mini 4 because I need the headphone jack for live gigs.

[@soumenchakraborty2450]

Well since I’m not upgrading, ppl like me who are still using a 2018 iPad pros need to know how long it’ll be supported, I mean will it get iPad OS 19 and 20? I guess we will find out.

[@Lokesh_Chand]

Apple event this Spring : Greed Pro Max 😂

[@jonyu9333]

the apple ipad event was a great advertisement for their competitor. I ordered a s9 ultra right after the event.

[@PSYCHOV3N0M]

You should've waited for the Tab S10 Ultra which will hopefully have a Tandem OLED panel.

[@elinx7641]

​@@PSYCHOV3N0MI'm literally waiting for s10 and I really hope it has snapdragon x elite cause imma need a tablet real soon and I feel getting an s9 with a mobile processor won't be the best idea for future proofing. I plan on using whatever tablet I buy for a long time.

[@snoodle7472]

A samsung ? cant even imagine.

[@jonyu9333]

@@elinx7641 Same, I am using an ipad pro3 12.9 inches daily. Held up well. Love the magic keyboard and also a daily. Working fine but the polyurethane material is peeling off like tissue paper. Held off changing for the longest i could but, this ipad 13 disappointed (mainly agreed with most of the points stated in this video). Was pondering about s10 but not sure if it would be launched 4Q 2024 or even late 2025, so I just ordered the s9. Also my ipad 12.9 just stopped charging using my GAN charger "somehow"....

[@kranhat]

@@snoodle7472 brainwashed apple user

[@ragamjagoan5862]

At least for iPad Pro M4 has MacOS when with keyboard, and iPadOS when not with keyboard, it will be perfect

[@somethingsomethingsomethingdar]

Good job on this review. I have the M1 12”. Not going to upgrade and even if this one breaks I am going to purchase the older one where my accessories still work. Huge lost opportunity to make an IPad with a huge battery for those of us that use it on the go for work.

[@jacob.williams]

Exactly. I’m on a 2020 Pro, and having to repurchase all the accessories is the primary factor in my not upgrading. I’ll look at refurbished M series models if anything.

[@SinisterPuppy]

Seemed like a pretty honest take on the announced lineup and accessories. To see an outlet that's usually pro Apple feel they're not reading the room presently speaks a lot. Hope they do offer the solutions you suggested for the product tiers and accessory cross compatibility.

[@lumberjackdreamer6267]

Good point on the 4 different pencil. I thought of buying a pencil 6 months ago, got confused with the choices, and lost interest.

[@richardcooper4336]

Have a iPad Pro and don’t intend to upgrade. I’m happy with what I have and disappointed by the letting loose for their event . Don’t understand why the pencil couldn’t be backwards compatible at least with the previous iPad Pro

[@Bimluva72]

To be honest I’m reserving some of my comments until after June 10th when I can hopefully have a better picture of what Apple has in mind for the iPads but I have to agree with going back to the simple model Steve used to get Apple back on track. Sometimes less is more; less choice means more clarity and more satisfaction.

[@PressContinueToQuit]

THANK YOU. Ridiculous hype around this essentially spec-bump update right now.

[@NN-sp9tu]

Where is the hype? Not seeing it

[@HammadKhan-zq7qm]

Completely agree. I own 2021 ipad M1 and I only used it handful of times. OS is the barrier and not Hardware. File management system and lack of support (non-appstore apps) with desktop level detail is the ultimate barrier.

[@PWingert1966]

I own a 3rd Gen (Pre M1) iPad Air. It still does everything I need. I use it mainly for media consumption when commuting. It fits in my backpack and works with the 1st gen pencil (Which I have but rarely use). I did get the updated iPad Air, only because of the upcoming AI focus that will require more processing power for even basic tasks. I don't think having the Mac OS on it would make a difference to me. if I can run media consumption apps and social media apps. I am fine. I think Apple missed an opportunity to make the iPad Pro into a media creation device for mobile situations like onset activities that need high mobility and access to tier-one MacOS applications for people in situations where time costs real money and the MacBook's and iMacs can be featured for post-production.

[@GrilledChickenRamyun]

Of all the power it packs. Still we couldnt code/ program on it as well as direct connect home pod mini using the type c

[@daboundy]

I think you've nailed it .. at every point.I was looking forward to a brighter screen and a jump in processing .. but now I'm not going to bother AT ALL. I have a 2020 12.9 Pro (and I'd jump at a 14" or so ) but the ridiculous expense isn't worth it for me for the Pro, and the Air doesn't have a jump in the things that matter for me. So I'm giving up.

[@GGori_99]

NO.... They dont care about you... They only care about your wallet..

[@rashedalblewy3847]

your Apple wallet 😎

[@juangoyeneche7304]

They’re not telling you to buy a new device. And most smart people know apple devices last way longer that others and upgrade 2 to 3 years at the time. Just upgrade my iPhone 12. Nothing wrong with the phone. I just wanted the new spatial video option. You buy when you need it.

[@car_tar3882]

Then why do they have competitive prices and the longest software support in the industry?

[@delta40031]

Not only one less camera but also one less microphone

[@f___v]

and smaller battery in 13 inch pro

[@grimmx]

As an artist, using Procreate or Nomad I EASILY run out of RAM and crash my 8GB 2021 iPad Pro, which blocks me from adding layers, adding more polygons, etc, PRO creative work is massively hindered. It blows my mind that in 2024 the new "PRO" iPads are still shipping with a 8GB base, same memory as the Air! Did they just loose all sense of what "PRO" should entail? And the cost of upgrading to 1TB of storage (storage which I DONT need, I just want RAM), just to bump that up to 16GB is insane!! It's north of $2000 (CND) if I want to get more RAM! Apple have really lost the plot here.

[@mikehughes5800]

The OLED display will play into new iPadOS features like an always on screen. Do you think the m4 will be the iPhone pro, too?

[@RidingWithMarc]

The only way to truly make iPad a Mac laptop replacement is to allow it to run Mac OS apps. Just have it switch modes when Smart Keyboard/trackpad attached or whatever to make it work. But let us install full desktop apps for our pro use cases.

[@stopstalkingmebruh6021]

They know we want that, they already know how to easily implement that but they are far too greedy for that. Apple prefers to bleed the people dry.

[@brandon___styles]

This video was so nice, I had to watch it twice. Great job, Bridget.

[@mikewill37]

Last iPad I bought was the 2020 iPad Pro and Magic Keyboard. It’s still a great device but it’s the iOS software that lets it down and why I use my M2 Mac more over it. The iPad only gets used now when I need an extra screen and it’s actually heavier than the Mac which is ridiculous.

[@Danielle.0000]

It’s all so confusing now. I have an iPad pro 2nd gen with pencil. Was hoping for more in the release but now it’s all out of reach and confusing. I’m due to upgrade my MacBook Pro and iPad Pro and have now been strongly considering just getting a Microsoft Surface to replace both to get more for less.

[@brojohnmcd]

You were spot on! Apple does have a lot of explaining to do at WWDC to justify their decisions.

[@TimWong49152]

You add a second USB C Thunderbolt 4 port at the other end and you replace iPadOS with MacOS. That would be game changing. You keep the regular iPads with iPadOS.

[@PSYCHOV3N0M]

Never happening. 🤣🤣🤣 Apple is a publicly traded company that answers to their shareholders. They're not stupid to allow iPads running MacOS to cannibalize their Macbook sales. They make more money selling two different devices that have 2 completely different target audiences instead of selling 1 device that can do it all.

[@TLSYoutube]

I would say all M iPads should be running macOS

[@car_tar3882]

@@TLSKZbinnope iPadOS could be better and should probably allow Mac apps but macOS itself is not designed for touch and to add it would be stupid and fundamentally un apple

[@alexanderkoekoek]

You’re spot on. I’m still using my iPad pro from 2018, would love to upgrade because of that oled screen, it looks amazing. But the price tag 😢

[@flsal27]

Like even in the iPad Pro lineup, the M4 is not the same between the models with 1TB and more and the other ones. And why not, on the proline propose the mat screen on all models. Why?

[@user-eo1ss5ov4x]

You are absolutely on point. I had to explain the different variations to my partner and it was so complicated.

[@michaelsilas5387]

How many pencil options do we have now

[@subodhsrinivasamurthy6866]

For the new ipad's it's two(the new one and the usb-c one)

[@potatobang7713]

we'll be getting a new apple pencil for writing only in bold letters. and another one for lower case

[@juangoyeneche7304]

Only the one you need. People over complicate things for no reason.

[@car_tar3882]

2

[@obamtl]

It might be worth considering that moving the camera to landscape means you can’t have the same magnet orientation for the pencil, so there’s no way the old gen 2 Apple Pencil could have fit at the top of the new iPad

[@gustavoentrala9611]

Bright insight about the current situation at Apple. I also have been following closely Apple since the 80s. And much of the spiritual, humanistic and consumer culture is gone.

[@crystofdigital]

I have the same iPad and feel the same as you.

[@frankcosgrove9958]

Great vid and best one on this event I've seen, well done your honesty earns respect, agree with all your comments

[@andresvenegas5401]

You’re absolutely right. Thank you for your video and God bless.

[@JonathanNKpaka]

I get so confused about these line up and think I should stick to my 9th gen and MacBook Air 2020. My 15 pro max plus these definitely play my daily drive well

[@markl2095]

Once I heard, “do a barrel roll” auto liked 😂

[@ryanjones8049]

If only they put MacOS on the new iPad Pro, then we would be getting somewhere!

[@juangoyeneche7304]

Why don’t you buy a MacBook.? It comes with MacOs.

[@KazrBrekker]

@@juangoyeneche7304 It doesn't come with a touchscreen in case you failed to notice that and there are 2 in 1 Windows laptops that can be both. It's Apple's pure greed to force customers buy both

[@rudycaruso4757]

So is there going to be a 16 inch iPad Pro anymore?

[@QUANTUMJOKER]

I bought a 2017 10.5-inch second-gen iPad Pro second-hand early last year, and recently had the battery replaced. I'm extremely happy with this iPad Pro, and it's still full of great technology: a six-core A10X Fusion chip, a 12-core GPU, a beautiful, fast Pro Motion screen, and a gargantuan 512 GB of storage. Touch ID also works near-flawlessly (on this iPad Pro and my gorgeous iPhone 6s Plus), so I'm a little disappointed that the Home button is now fully gone from Apple's current line-up.

[@StayPeace69]

AGREE! AND WHERE’S THE NEW IPAD MINI AT!? WAS HOPING FOR A PRO MODEL, BUT DAYUM, EVEN A NORMAL MINI DIDN’T GET ANY UPDATES🙂‍↔️

[@oliverstemp9132]

Nobody would actually buy that, like the mini iPhones what were frequently asked for but hardly actually bought. They won’t make that mistake again.

[@Sashazur]

Nobody’s going to buy the Mini when it costs more than a larger basic iPad, and iPhones keep getting bigger anyway.

[@accesswireless189]

I think you understand the customer correctly, and Apple could learn from you. Thanks for your video, as always.

[@p.burley4533]

Correct! Good review. Simplify this way: 1) macOS for pro portables and iOS for the consumer. 2) only two screen sizes for any 3) only two pencils When people can understand the entire product lines at a glance, they’ll buy more.

[@franciscorortiz]

You are completely right! God bless you!

[@deereal1145]

You are 1000% correct! Selections are a mess. Well done 👍🏽

[@WanKhairilRezaKamaludin]

Need to simplify. The line up could be: iPad Mini, iPad (standard and max) and iPad Pro (standard and max). The standard and max are same sizes across the pro and non pro, to simplify accessories. Eg standard-sized keyboard works for both pro and non-pro standard-sized iPads. Pencil and Pencil pro. Both can be magnetically charged or by using usb-c

[@benjackson11111]

i had a similar idea - but the base level could be iPad mini in both a small and larger size, and that would incorporate the exisitng base level ipad $349. So that's still 3 tiers instead of Steve Job's 2, but i think it's justified

[@mm2dip]

Thank you so much for this information. Super helpful.

[@GodfreyLisk]

I love this video. You are spot on. I am not buying another iPad until I am clear in my mind what I'm going to do with it besides media consumption

[@IdoGindes]

How about: * iPad - for people who needs a cheap and basic iPad for work, school or entertainment, one size, runs iPasOS * iPad Air - for people who want an iPad with more features and the Apple Pencil Pro, 3 sizes (mini, regular and Max), runs iPadOS * iPad Pro - for people who want the ultimate versatile Apple tablet-computer hybrid, 2 sizes, runs MacOS or preferably iPadProOS (which would be 70% MacOS and 30% iPadOS) I think this method would differentiate the iPad Air from the iPad Pro in a way that would make the iPad Pro worth it’s extremely high price compared to the iPad Air BTW, I was so disappointed when the event was over without the iPad mini getting some love 😢

[@mfam72]

It feels like long time ago that cnet makes a good quality content. Keep it up!

[@evinoc]

I recently bought a Lenovo slim pro 7 on sale as I needed a new laptop for programming. I would love to get an iPad but after going to windows after using Mac for years I way prefer it. Macs are powerful but honestly a pain to use and the workflow, file management, ports, lack of ram at base level and cost just aren’t worth it in my opinion. Much happier that I’ve switched and miss nothing

[@averoes4029]

You are absolutely right

[@paolacastillo3566]

You are totally correct!! For now its too confusing…

[@juangoyeneche7304]

What’s the confusion? They simplify the line up. 3 iPads. The entry level. The mid level and the high level.

[@LavoePR]

Best take on Apple’s current situation and lack of a real strategy. Cheers!

[@jimmy4x4]

Thank you! The iPad line-up was confusing enough before this event. Now it's even worse.

[@alexandergrigorov2594]

Does actually AAPL mimic BOE?

[@sandeshsapkota23]

man that ipad ad crushing so many things was not good.

[@andyH_England]

It was a copy of what LG did years ago, and no one complained. It is more a sign of the times where people take offence at anything and everything; where art is no longer acceptable to push boundaries; it must conform to the demands of the few.

[@wolf-dieterschulz-engelke8598]

It was just CGI, not real.

[@Jayden-lr2mm]

What they should have done was put the M4 chip on the MacBook instead of the iPad

[@HunterY0zz]

Sa sers a rien c’est juste la m4 classique

[@TheHuggableEmpire]

they will

[@skyMcWeeds]

it makes sense but the ipad needed that new M4 chip for marketing even though the ipad can barely even use more than half its power

[@fonkenful]

“Not to mention, you now get the benefit of a portable hand / lap warmer”

[@car_tar3882]

@@skyMcWeedswritten like a true non iPad user

[@Kevdog1920]

Your absolutely right

[@joh2434]

We have a modified version of Job's matrix nowadays except it's now Good-Better-Best e.g. iPhone - SE, Standard, Pro. To apply this to the iPad fpt's suggestion is that they need to merge the standard and the Air so it's iPad Mini, iPad, iPad Pro.

[@hernangarciamonteavaro]

I completely agree with you. I was hoping to renew my ipad this year, but nope.