Why Apple Won’t Make a Smart Ring

[@maxdube]

A macbook do more than a phone, a phone do more than a watch, I watch do more than a ring. That’s is not about features, that’s about wearability.

[@TXCraig]

Some people want to wear a real watch instead of a smart one. The ring allows you to do some health tracking.

[@LarryJ602]

I don’t see a huge market for people who don’t want a smart watch that would want a smart ring. If you don’t want a smart watch you don’t want the charging and design they have. So why would you want the charging and design of a smart ring? You want an oversized ring bland designed ring you have to charge? The market for the ring, IMO, are techies who just want all the new devices with money to burn. Because if you cared about health tracking, you’d have a smart watch already.

[@palashkale]

@@LarryJ602 I would love it, the only reason, I keep my Apple watch is for health tracking, I can charge it everyday, It's not a big deal, I put it on charge, when I go to take bath, or Toilet and that's all the charge, it usually needs. It doesn't look very good compared to a traditional watch, and I don't use 1 of the 999 apps it has. If I can get a smart ring, I would love to get it and ditch my Apple watch for a traditional time piece. I have an Apple Watch, but I don't love it. but its useful for health tracking and motivation. something that can also be done by a smart ring, But I am not going towards the Samsung Ring.

[@TXCraig]

@@LarryJ602 I have an Oura ring on the same arm that I wear an Omega Speedmaster. I want to track activity and sleep track and have no interest in wearing a smartwatch. Charging a ring once a week is no big deal. I might not represent a lot of people, but there are a lot of people who refuse to wear a watch because they want to track their health. My Oura ring is no larger than a normal wedding band and does not look out of place.

[@stefanhateley9919]

I am the same. Oura ring + Rolex Explorer. There’s a big market for people that like to wear nice timepieces whilst wanting to track activity/sleep

[@reecechadwick8504]

Nah real watches are crap in my opinion, I have a galaxy watch6 and also going to buy the ring as well for sleep tracking as I prefer to wear a ring when I'm asleep over a watch.

[@NickMoline]

The thing about rings that I find appealing is that I have never been particularly comfortable wearing a watch to sleep, and so I always end up removing my watch when I go to bed, something I feel I have to do anyway to charge it so I can use it the next day. The appeal of a smart ring to me is that it should be easier to be comfortable in more situations like in bed or while swimming. That said, I agree with you that Apple doesn't really need to release a ring or if they do, it will be as an accessory to the Apple Vision Pro, not as a health device.

[@Naviss]

Really wish Apple does release an Apple Ring.

[@Deathscythe91]

because even apple knows it will be hard to sell a ring for 999$

[@Koji-Alistair]

You're giving these Apple fanatics way more credit than they deserve.

[@D1AM0NDD]

Bro, they sell a monitor stand for $999, overcharge for ram, and sell a $30 piece of cloth. I think you need to rethink apples greed

[@Koji-Alistair]

@@D1AM0NDD Oh, he needs rethink more than just Apple greeds. He also needs to remember how vindictive they are.

[@Watch-0w1]

But a $30 pen is just fine

[@brandonsmith6962]

Apple ring would be pretty stupid

[@steeztheday]

Apple Fitness Band. Many people are opting for a nice chronometer/ Swiss watch but still want to track fitness and health. Creating a band with a beautiful curved screen will allow on the go tracking and the sensors needed but without all the other smart watch features.

[@flo12325]

Marketing a smart ring definitely wouldn't be the problem and I don't see it competing with the Apple Watch. A ring targets a different audience, those that don't want a smart watch or those that prefer to wear a mechanical watch. A ring would be a perfect addition and I would instantly buy one.

[@BridgetCarey]

Totally fair. I too would like to see a ring to give people an option. Same reason folks buy a Macbook and an iPad -- different uses for different needs.

[@KelseyAndTrevor]

Totally agreed! If it had NFC capabilities, I would be immediately sold, even if that was its only feature - it sounds like the future to me. Paying with my Apple Watch or iPhone doesn’t do it for me. I’d rather just pull out my debit card. A ring, though? Yes, please! Also, I can’t wear my watch at work, or in bed (comfortably), but a ring would be perfect. With health and touch features as well, it would probably be the most exciting new Apple product release for me since AirPods. I wasn’t THAT excited when the Apple Watch was announced (I’ve never worn watches). I like it, but if they released a ring even close to what the rumors say it could be (haptic feedback for notifications would be AMAZING), I’d 100% ditch the watch for it.

[@felipesalazar4763]

apple will wait till the market is settled and then it will come out with it in an "apple way"

[@Ray__E]

Exactly. And watch people like her eat crow and try to justify why it's good Apple is making a smart ring.

[@greenio_64]

@@Ray__Ei agree, apple is the best to make that

[@johng7566]

Not that I want a ring, but I would like a less intrusive wearable health sensor that would be used in conjunction with my mechanical watch. I tried the Apple Watch and didn't like it. A stripped down Apple Medical Band or ring or something would be something I'd be interested in though.

[@autumnmatthews3179]

I'll stick with my Apple Watch as I have no interest in rings

[@Draco-999]

The way i see it a ring is supposed to be a better alternative for those who don't want the bombardment of features on something which can atp compete as a mini phone. Its simpler and good for basic fitness. So yes apple could have maybe made something as simple as a ring or wrist band for people who don't want something too major for basic fitness. Shoud've been cost affective too i might add.

[@paguiar77]

A watch is not comfortable to sleep with. A ring is.

[@os2171]

I’ve been sleeping with Apple Watch for 9 years

[@ometofu]

It is not

[@jobutl]

I have my watch on unless it is charging...don't even feel it when going to sleep

[@nellieforbes2216]

An Apple Watch certainly isn’t comfortable for sleeping. Garmin watches however with up to 14 days of Battery Life certainly are.

[@ometofu]

@@nellieforbes2216 lol Karen for sure

[@Jayden-lr2mm]

Because Apple doesn’t want to act like they copied Samsung. By like most other companies they copy each other

[@e3vL1]

Apple copies other company products/ideas all the time

[@iMoha46]

Both these companies copy each other. Samsung just had a whole apple event basically

[@z3ro7o]

huh????? oura ring is 100x better and more popular... they all copie the oura ring LOL?

[@superiortoall22]

Right.... Like the Samsung Watch 7 Ultra wasn't copied lol

[@elementneon]

The business and tech divisions at Apple have zero problem copying what works and trying to make it better. It's the marketing department that is tasked with spinning it like an Apple original idea.

[@MrWestNileVirus]

Smartphones didn't come out until I was in high school. Smartwatches didn't come out until I was in college. At 30, I now feel like a geezer, because I'm amazed to hear that there exist people who feel 'bothered with a smartwatch.' Having to lug around ~30-40 grams on your wrist all day? MADNESS!

[@Draco-999]

It's not about the weight, more about having too many things which nearly do the same thing. It's like now that you already have enough over the top smart things around that you prefer somethings to be simple smart.

[@Draco-999]

Example, preferring the whoop fitness band instead of an apple watch.

[@TheRealTommyR]

I have the Apple Watch Ultra and though I like its functionality, it is hard to wear while sleeping, and I dislike having to charge it rough every day to day and a half, depending on what’s going on. Often it needs to be charged before I sleep, or before I work out, then I fall asleep or work out while it charges, so miss wearing it for sleep our workout data, or I forget it’s on the charger for hours, or simply need a break from wearing it. I have an Oura ring and this solves most of the problems that I mentioned, so is helpful in that way. Also, the Apple watch is more accurate and collects more data, but it does really present/package the data into useful actionable summaries in companies to Oura, unless you acquire a third party app which usually each app only does it for one purpose. They apparently know this so are finally coming out with Vitals.

[@philoupc2239]

I love my Oura ring especially for sleep tracking so I don't have to wear my Apple Watch to sleep ! Great video

[@gao1812]

Galaxy Ring already sold out in US!!

[@mofosoto]

I think Apple is foolish to avoid a ring

[@velnntine]

actually apple does need to make a ring.

[@thetruthhurtsu]

I would love for Apple to make an Ring so that I can wear my other watches. Still love the Apple Watch but I would like to wear my Luxury watches sometimes and still have my health data collected. Love the Samsung ring though. Looks nice.

[@Chris.Brisson]

The best feature of a smart ring: when you lift your hand to your face, the alarm goes off. Keeping your hands out of your orifices will most definitely reduce your use of sick days. Amazing how many people are oblivious to their eye rubbing and nose rubbing.

[@SantoshvasaTB]

For many of us wearing a smart watch 24/7 is not comfortable. A ring would be the most comfortable wearable for 24/7 usage especially during sleep. I can always pickup the watch when I go for a workout and that is what I do currently. Comfort and easy to use is something in line with Apple's aims. On a side note, this video really felt like she is jealous of what Samsung did.

[@phillipjames453]

I will pass on the rings and look forward to the next Apple Watch.

[@asifrangooni]

just to remind everyone Apple let's Samsung launch its things first n then after almost a decade it launches its own similar product 😬😬

[@rags3791]

Honestly tired of so many personal devices and trackers. Mechanical watches FTW.

[@iMoha46]

For real! I’m tired of having 17 things to worry about charging. Imagine charging your jewelry lmfaoooo

[@ItsMeStefC]

I think the biggest sell is you can still get the health tracking while wearing a mechanical watch now.

[@elementneon]

The future I didn't expect -> Simplification through Over-Complication.

[@keith3362]

LOL my wife stopped using her Apple Watch, she said this thing just stresses me out

[@Watch-0w1]

I heard it says 2 months battery life. If you can shut down All the tracking stuff maybe last 5 months. But then after we make the ring for a different purpose besides fitness tracking. Like A NSF device with notification

[@Dustman3400]

If you want to be less connected with your watch, just set it to do not disturb. Or another focus mode. A great idea when you’re at a restaurant or trying to focus on something else.

[@AllenBrimm]

I have issues with my watch recording data consistently. It fails to record sometimes and will at other times have long periods between data points. Metics from the apple apps are pretty bad. Third part are better but flawed because of gapping data points. I wear a ring now for address those issues. Still where the watch for all the connected actives. Watch requires twice a day charging now vs ring once a week. I think there is a use case as the watch keeps trying to do more it has lost its ability to basic very well.

[@cschmitz100]

“The ring didn’t mean a thing!” 🎶

[@southerncyan4098]

I wonder if a ring could integrate nfc payment, like enabled by a phone for a set time. That could make payment extremely convenient (not even need to fiddle with a display when competing an action) It would be like magic, as well as the tap/spin controls [those could work great with Apple's ar line].

[@JuanGuillermoSanchezPerez]

the ring will be interesting

[@follout7075]

Apple Fans, Remember these comments when the IRing is released in 3 years.

[@hdtravel1]

Get a fantastic Oura ring - works with iOS and Android phones - amazing device - I love my Oura ring - so much more minimal - I sold my smartwatch

[@dawidkck]

To be honest I really hope ring will be released. As a heavily tattooed guy, with 2 sleeves covered my smartwatch is very limited, especially when it comes to most of the fitness apps functionality. Therefore ring might be an answer for a lot of us, with wrists completely covered :)

[@z3ro7o]

the oura ring is way better for sleep and recovery.. all those watches are good for fitness

[@ometofu]

A year from now we won’t talk about ring non platform. Like we don’t talkabout foldable screen

[@pezzmania]

A ring can't be using during an exercise which requires holding something. It's basically meant for sleep tracking. Samsung has been so-so with sleep tracking. Oura is among the top performers for sleep tracking.

[@sahilprasla7130]

Rings will also track a lot better, the top of your wrists aren't the greatest place for monitoring your body

[@FrancoCastro]

I would like to have a ring. Some times I want to use a nice classy old watch

[@light-water]

So it does everything the watch does but… less 🤦🏽‍♂️ - the ring would be cool if it vibrated and showed the direction one of your friends / family members were and changed colors depending on who it is.

[@Ray__E]

That would be cool but it'll destroy battery life. I doubt a lot of people want to remember to charge one more device daily.

[@Olivia_Spencer45]

I hope one day apple makes one it’ll be such a good device especially with apple ecosystem

[@robin2thek]

I tried an Apple Watch long time ago it made me stressed. I don’t need notifications. I also want to use a real watch not something with a screen. An apple ring would actually be pretty good for me.

[@overcomingwithin]

i used to like the notifications but now they are all completely turned off. towards the end i began getting frustrated if my watch was buzzing more than once or twice an hour

[@michaelmcchesney6645]

I'm in the Samsung ecosystem for most of my tech. The only real exception is for tablets as I feel iPads are much better than Android tablets. I have a Galaxy Watch, but I don't use it for health tracking. In fact, I find it annoying that I can't seem to turn off all the health app notifications that the watch wants to send me. The reason I wear a smartwatch is so I can be sure to notice phone notifications when my phone is in my pocket. I used to miss notifications, even my phone ringing if I was in a relatively loud environment. I am much more likely to notice when my watch vibrates. Even if I used my watch for it's health monitoring, I wouldn't want to wear my watch to bed. In fact, I usually take my watch off when I get home. I charge my watch overnight. I could see wearing a ring to bed, though. Maybe. I don't wear any rings now and smart rings appear to be fairly thick which might make them uncomfortable. But if I someday need something to track my sleep, I think I'd prefer a ring to wearing a watch to bed.

[@XeqtrM1]

I think the ring is nice atleast for me thst doesn't have a thicc wrist I can't fit a smart watch but i can fit a smart ring

[@mikecoshan3752]

Totally agree with Bridget, the sensor & battery tech needs to evolve a lot more before Apple produce a ring, I love my Apple Watch Ultra 2 so I probably wouldn’t get one anyway as the phones & watches will constantly evolve

[@TheRealTommyR]

I have the Apple Watch Ultra and though I like its functionality, it is hard to wear while sleeping, and I dislike having to charge it rough every day to day and a half, depending on what’s going on. Often it needs to be charged before I sleep or before I work out, then I fall asleep or work out while it charges, so miss wearing it for sleep our workout data, or I forget it’s on the charger for hours, or simply need a break from wearing it. I have an Oura ring and this solves most of the problems that I mentioned, so is helpful in that way. Also, the Apple watch is more accurate and collects more data, but it does really present/package the data into useful actionable summaries in comparison to the Oura ring, unless you acquire a third party app which usually each app only does it for one purpose - so multiple apps are needed, one for each purpose. Apple apparently knows this so are finally coming out with Vitals, which is a beginning step in the right direction.

[@novice7T7]

They should improve on Apple Vision Pro

[@Ray__E]

Give it a few years and Apple will release an iRing, especially if the Galaxy Ring really takes off. There's no way Apple wouldn't want a piece of that market

[@techinrl9869]

Samsung’s ring cost twice what others do with fewer features. All the more recent rings are promising blood pressure monitoring, so I’m surprised this one doesn’t have it, yet is pricier than an Oura.

[@fifferfiffer2]

-reflectance pulse oximetry VS reflectance pulse oximetry -7 days battery life measuring blood oxygen is always innacurate with reflective metering (watch) vs when you shine the light trough the finger or some other body part where u can ealisy shine trhough the light and measure it on the other side, easiest to do that on the finger, i have multiple devices and any smartwatch would show wilddly low oxygen when you sleep, while with the proper device it never goes below 90%, you can make decisions with the smart watch results, especially with sleep apnea or lung damaged condition is some other condition where blood oxygen is crucial to accuratly measure current smartwatches needed to be charged every day, only the ultra version can do 3 days, for a 1000eur, ring can go 5-7 days

[@XRKC6X]

Can’t wear a watch because I have tattoos so until they’ll find a way to get through the ink, I’d use a ring

[@Liam_Maddog]

Reason No. 5,498 not to get tats.

[@vin.k.k]

Should've been between $99 and $199. That price point doesn't make much sense.

[@Manava2012]

I think they will make one.. they just need a public interest and cost model to make it profitable, which should ensure it wont eat in to watch profits. If this exists many people may stop buying watch :D

[@joshuastuller7191]

I think it would be a good way to add to apple ecosystem. Like with Apple TV and Vision Pro controls. An extension of Apple Pay.

[@pianoplayeh]

They could try and make an “Apple Watch shuffle” that would be like a bracelet with no screen (maybe just LEDS with the time and simple workout stats?) so it could have more room for better sensors than a ring, but not as intrusive as a watch?

[@_Tree]

Apple continues to be behind Samsung when it comes to innovation 💯

[@lululemon0424]

apple has watch to do more thing. well, ring is more subtle and less intrusive for wearing.

[@user82564]

Apple ring has been rumored for while, so I’m very confident it’s coming out. When? If I were to guess probably Q1-Q2 next year

[@donaldcrawfordiii554]

Thankyou so much. Always enjoy listening to what you have on a subject! Once again, thank you.

[@MrJOEDOBY]

Every other sentence, she is like:😳

[@nothing9220]

Yeah... Don't know it is instinctive or typical women thing

[@Liam_Maddog]

It's how she tries to convey excitement. It's like all the KZbinrs who make a face in their video screenshot. Disingenuous.

[@suzay21]

I would love to have my sleep tracked. But wearing my watch when I sleep is very uncomfortable. Apple needs to get with the signs of times.

[@xJuiceNationx]

The reason I want a smart ring, is i like my analog watch but would still like to track sleep and exercise.

[@hdtravel1]

Apple does not want to cut into those highly profitable Apple watch sales.

[@nari5161]

It's a different customer demographic, a lot of people don't want or tried and didn't like the watch but still want health tracking

[@e3vL1]

Forget rings, watches and foldable phones. We need a 6- 7inch phone that wraps around your wrist

[@aldwin360]

I think lenovo does that😆

[@honewhetstone1732]

So does Motorola now

[@superiortoall22]

​@@honewhetstone1732no they don't, it was a concept.

[@elementneon]

so ya finally learned how NOT to scratch your phone in your pocket? Good! Get ready to face the next challenge.

[@e3vL1]

@@elementneon I was thinking more all in one device so you don't have to carry around/charge multiple accessories

[@umairusman]

Apple doesnt even have a folding phone, and doesn't make half the stuff that Samsung does

[@harryrs5273]

Remember Samsung is a manufacturing company while Apple is more like a retailer who has their own private label. Galaxy Ring is very important product for Samsung due to its manufacturing challenge to put essential components of Smart Watch into 1 inch diameter, few mm thickness product. On the other hand, Apple always looking which product provided them with the largest margin. Once found, they will ask any factory who able to produce that product at their production cost target.

[@SeanOCR]

I'll be honest...I really really don't understand the ring. I've tried the Oura ring and it just gave me another thing to charge and didn't really give me anymore insight then a watch. But even if it did...why? I guess for some people it's more comfortable to sleep with (personally I just sleep with my watch on with no problem), but I find it hard to believe that that alone is enough to drive a whole new tech device, let alone one people will spend hundreds of dollars on. What am I missing?

[@C4rl05XD]

i dont get it , why blasting a smart ring? i mean its not made by apple now , i remeber in 2011 when samsung was doing smartwatch everybody was considering them useless until apple step up into the market .. same here

[@thecapone45]

Marques’ review of the ring made me reconsider getting a ring. Lots of flaws in it. I can see why apple is waiting to make one, if at all.

[@SEAN31680]

Yes! I adore your way of criticizing companies Bridget!

[@rus.t]

I don’t think Apple will pursue Rings in the near future given that their VR push wasn’t as successful as they hoped.

[@fatcrruise6508]

Nah, the VR will be a success. Just they need to reduce the price

[@Ray__E]

A smart ring is a lot cheaper than VR.

[@nari5161]

I would guess more people would be interested in an apple ring than VR, but that could be me immediately coveting an apple ring and knowing I will never ever use VR even if it becomes a predominant technology.

[@PSYCHOV3N0M]

​@@Ray__EAnd also LESS immersive. 🤣🤣🤣

[@amiri679]

How can you charge that thing?

[@gehtdinichtsan309]

wirelessly, like a smartwatch.

[@StashiaMass]

Have no interest for either but honestly would rather have a ring than those goggles.

[@jimmygreer2140]

And one of the arguments is Apple is working on Apple Intelligence? So you admit they can't handle multiple projects at once. Like Samsung hasn't been working on Galaxy AI and the Ring at the same time?

[@theflew]

Something no one mentions is most people don't wear watches to bed.

[@vsznry]

Nice analysis.

[@ddw6523]

Not wishing for a ring at all!!

[@junglemandude]

Good Video, to me as a consumer you are right, you sound very convincing for not wanting an apple ring right now, the watch and the phone are just fine

[@United_Wings]

Wow 🙀 £400 for a Samsung ring

[@HumanStateOfEmergency]

Most I'd pay for a smart ring is 199. Keep in mind a ring is a whole lot easier to lose over a smart watch.

[@NigglesSquiggles]

I'm still waiting for an iPhone with a built in stylus like my Galaxy Note 10+ from 5 years ago. Until then it's Samsung all the way baby, now I've got the galaxy watch Ultra and...well, still waiting Apple.

[@ReR7474]

How am I gonna get chicks?!

[@NewEarthBlog]

Sorry. You didn't talk me into Samsung. Apple will make a ring, and until then I'm happy with Oura.

[@dee4071]

Lightweight for Apple. Samsung making fold phones with a big crease in it, while Apple making computers for your face! Big difference!… Apple knows “they not like us!” 😅

[@HelloWorld-hb7yt]

let's see sale numbers first....i wouldn't buy a ring. it's very uncomfortable.

[@nellieforbes2216]

Similar reasons as to why Garmin won’t do it. Why would anyone want the less functionality of a ring?

[@nari5161]

I would, a lot of commenters would. Not for Samsung's price but the apple watch needs to be charged waay too often for a fitness tracker and is too obtrusive, and imo doesn't look very good in all scenarios unlike a ring

[@nocturnus009]

Love how the discourse is around rings & battery life. Let’s see if Apple instead offers the ability to change the [blue] stand ring to an exercise snack ring. SERIOUSLY, read up on exercise snacks, it is a novel application of the ability of your 🍏⌚️to detect different exercise algorithms.

[@pgrey1312]

apple will for sure copy perfected it launch it

[@thaminduliyanage]

Valid points 👍

[@ixamyl1]

Why can't pay for biils using ring??

[@AON_20.24]

I was actually intrigued by Apple making a ring because of the recent trend of them. I didn’t get any on the market because I wanted to just wait for Apple to add one to the ecosystem thinking it would be easier. After all the things you point out it wouldn’t make sense for them to make one. Oh well. 🤷🏾‍♂️

[@nari5161]

I'm holding out for an apple ring. I don't agree with her points

[@c.daubz.5386]

6:33 but still 1 more thing you must charge, doesn’t give you any data without another device to look at & costs $399, 👍👍video

[@nuyou21]

Apple is rumoured to be making a smart ring. It could even be the One More Thing announced in September too. It would make sense, as the majority of people who buy smart rings are Apple users. It’s probably the reason Samsung rushed to release an Oura Ring knockoff, hence the lawsuit. Also, looking at Samsung’s shamefully introduced knockoff Apple products, it may not be the only lawsuit, as talk about embarrassing and looking so desperate these days. 🤭🤦‍♂

[@yotu9670]

Let's see when velia comes out. It wiln crush the rest of the fest.

[@etienne1827]

Well done

[@jimmygreer2140]

Why? Maybe because they can't even make a watch that isn't sued off the shelves?

[@daniebello]

I would like a fashionable smart bracelet to wear on my other hand. I basically does everything a smart ring or the Apple Watch does, but without a display if you wear it with an apple watch, tracking is improved for all things, and maybe it could enable a few extra things it would allow you to wear a fancy watch and still keep tracking your fitness if built in with all the right sensors it could track your movement to improve Vision Pro

[@daynerhoades]

I hope that apple does. The apple watch doesn't work as well on my tattooed skin. Maybe a ring would be the solution for me?

[@javtimestwo]

Imagine having an iPhone, Apple Watch and then a Ring? No thanks! Too many accessories and most of them do what the other already does, right?

[@nari5161]

Apple watch and ring would appeal to different consumer markets

[@fatcrruise6508]

The problem is oura sueing

[@jimmygreer2140]

LOL "latest" Apple watch. That's cute. Maybe the reason it's so affordable is because it's like 3 generations old but is the most recent that isn't being sued for using stolen technology.

[@brobiv2452]

I’m a proud apple user

[@lisaparker773]

Me too

[@cityboy_seoul]

Lol. That's just product. Are you really proud yourself because you are an apple user? XD

[@theflew]

Great, you've drunk the Kool-Aid. There are a lot of great products out there not made by Apple, too.