Coca cola Creates First Ever Drinkable Advertising Campaign

" This is called a Real Branding Campaign "
As ‪#‎coca_cola‬ says, "NEXT TIME YOU'RE THIRSTY, DRINK AN AD"
A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam, helping the audience enjoy a Coke Zero with the help of technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of their smartphones, filling a glass, which ends up into an actual free Coke Zero that can be redeemed on big retail stores across the US.
(Declaration: We do not own any of the copyright or intellectual properties of this video, This is purely for sharing and awareness. It is not for commercial purpose.)

[@guitaranswerguy]

It must be crazy having a product where your "target customer" literally is... "everybody."

[@saptarshi7587]

And "everywhere" 😁

[@rajithmaligaspe]

I'm a Pepsi guy but this is a brilliant ad campaign.

[@Top7Facts]

coke owns pepsi

[@Sir.YeetusIII]

and pepsi's better than coke boiiiiii

[@pipsta]

@@Top7Facts Coke doesnt own pepsi

[@Top7Facts]

Pipsta & Enigma Productions yep I dunno why I wrote that

[@nycto16]

Watching it as a 3rd year Marketing student, it hits different how Coca-Cola is revolutionizing the advertising industry.

[@Cherry.blossom55]

Give your assignment bro!

[@nycto16]

@@Cherry.blossom55 I didn't understand....

[@Cherry.blossom55]

@@nycto16 i am also a marketing student we got the same project

[@ccyy8]

i'm always blown away by coke campaign / ad

[@noahdesimone740]

For like a minute i was waiting for my video to start after this

[@redblazer29]

Wow need this kind of advertisement back. We don't get them like this anymore

[@RuvzZ101]

this is a BRILLIANT advertising campaign!!

[@robinbanuelos1414]

CLE-VER but agree with the man below, "Public health nightmare."

[@bzboy21]

Well, now he is above you now as I'm writing this.

[@hh126]

how

[@wendyfroggatte1041]

Public health nightmare....Cheers!

[@fret1]

Now all ads should be like this!

[@ReviewsReviews365]

Absolutely genius!

[@francisanthonyagnelodesouz1075]

Amazing advertising

[@AMJ564]

The sound is triggering enough for the brain to go out desperately and buy a coke.

[@017premchavan8]

Maza aaya 🗿👍 ( from bhavans college )

[@MetalMusicManiac]

I kinda want a coke zero now

[@maryvila-sanchez3426]

Excellent Campaign! I switched to Coke zero.

[@carlosblad]

Diabeetus likes this.

[@compuguy123]

record it and play it again and again

[@janeb533]

the company has to be rich to give free drinks to the whole u.s.

[@sandygothstevins66]

campus apaerments needs u .....coke zero i love you !!!!!

[@acejack1900]

Awesome brain who designed this marketing strategy

[@squarcleinnovation3020]

Awesome Creativity

[@angelparada5838]

this is genuies

[@parisasalehisani4728]

Amazing

[@eneaboci6275]

God Damn! Ads are getting smarter

[@PasanR]

cool and awesome idea :)

[@vetusmith7623]

I will drink with my phone and i looked silly

[@rosaantonellasantamaria9810]

Geniale!

[@EstebanPochintesta]

Coca-Cola, no te creo nada.

[@kixxalot]

All this effort, just to market sugar water with less sugar.

[@manasraut2172]

Its zero sugar

[@karthikj2240]

@@manasraut2172 that's how they market it. It has quite a lot of sugar. Gullible people fall for it

[@manasraut2172]

@@karthikj2240 yes.

[@winclz]

You consume a fake sugar from coke zero, now you drink a fake coke as well. There here you go

[@taniaopiopchenko]

washroom calling campaign)

[@kimannrojas6001]

Literally awesome

[@meshackmusembi2387]

wow...wonderful

[@AmeliaThomas-z1e]

i love Coca-Cola

[@Unicorn-min]

This is so cool 😍

[@andreroque6694]

Genius !!

[@nonamenoname6268]

WOW.BIG BUDGET

[@Anymonous246]

THIS AD WAS FUCKING AMAZING

[@molisemoloi4194]

Genius

[@basketballlover7777]

Daaaammmmmm (y) that is great

[@sea9994]

I had to cut the commercial if your at a store and theybtrive to give you a sample I learned in NYC it's a wash like a hello then block block block...

[@paavanmina]

SLS pune marketing internal 😂😂😂😂

[@jorgemeza9683]

Increíble campaña

[@Hello-yx5yv]

Do this in the uk m8

[@triratna1397]

BRILLIANT>

[@blessinganyanwu184]

Blown!!!

[@Ashlyn_103]

Its all about the money

[@septiplier2200]

Nice idea

[@victoronwuelu3183]

Crazy

[@awaregaming7486]

Why the hell did I not know this. 😞😩

[@Oevae]

Ahhhhhh! Coke is it. Again! #socialshark

[@radhikamakkar75]

Fucking genius

[@excelente544]

when did this campaign go on?

[@yourcookies18]

genious

[@vdwhite687]

love the ad, but how do i exploit it? can i record the sound and play it back again for infinite free coke zero's? xD

[@sophiawright6975]

Aspartame turns into formaldehyde in the brain ask Donald Rumsfeld.

[@pipsta]

Lol no

[@eaintthet4856]

What country started this ad?

[@AbhimanyuAryan]

someone posted it on LinkedIn

[@hanwang9021]

how does come true this interaction

[@hjjdjjjxdh6568]

the video image is too poor, you need to fix it more

[@c12-x2w]

This is such insidious advertising, it's a fantastic campaign, but it's so insidious.

[@kimannrojas6001]

Wow

[@paul24089]

what country makes this ad? :)

[@bornafrica7887]

America

[@layola8470]

@@bornafrica7887 America is not a country

[@uhcrhino9793]

The reason why I disliked this video is because it was used for part of a SCHOOL ASSIGNMENT. Like seriously teachers why would you do this to us.

[@mackyer7909]

yo same man

[@Cherry.blossom55]

Same broooooooooo

[@maximillian9926]

This campaign sucks, sorry but y'all were overhyping it. Drinkible Billboard, OKAY but everything else felt super forced just to make it an intergrated campaign.

[@ramanjeet1111]

ts no longer working.apple has removed it

[@tb71otohetshot44]

Hi

[@castelanprime]

Fino

[@assyd.davillain]

🚀🌙❤️

[@2polev355]

good ol capitalism

[@ElementalSoldier32]

This advert feels so long, brainwashing?

[@Ekber48Tk1]

Sağoll colaa

[@aren8662]

Whats the point lol

[@966-nico2]

teh pucuk

[@JupiterGirlify]

pepsi max tastes better though!

[@kimannrojas6001]

Literally awesome