Cola War of India (180+ Years Journey) | Cocacola won the battle from thumsUp| Documentary

The Cola Wars refer to the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola ,Pepsi and Parle Thumsup of that time
#cola #drink #documentary
zepto case study
• Zepto grocery delivery...
Grofers Business model
• Grofers Business Model...
Doodhwala failure story
• Doodhwala Startup Fail...
Hero business model
• Hero Cycle Story | Ind...
dunzo business model
• Dunzo business model |...
contact for collaboration
[e-mail]
WhatsApp-9315994150
digitalodd is a one stop solution in the digital world for for startup mindset and for the people who want a brief analysis of online business. The channel provides you latest Business case studies of small and medium startup and their journey from different parts of India. Digitalodd provides you all the strategies and ideas applicable to start and scale your business. We are providing you case studies, Business models, Marketing strategies and online tools to grow startup within You.
Deepak Roy is the brain behind this initiative who has a vision that India can be a superpower if we have startups growing in every alternative bedrooms, but this can't be possible without You .
So let's join together be the building block of future that we are hoping for.

[@digitalOdd]

🚨Hi, Do you want to build a startup in just 30 days . Join our WhatsApp Channel 👇 whatsapp.com/channel/0029Va66020JZg4BpHIPG737

[@suneelkoul1708]

THUMS UP WILL NEVER DIE...

[@sajieappen378]

Absolutely right 👍🏾

[@akashroy9416]

Yes

[@surumistry5318]

Actuly media Thumsup ko Marneki kosis kar rahe he.

[@akashroy9416]

@@surumistry5318 right

[@tonymonystore]

We watch from Bangladesh 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏 😌 🙌 🇧🇩 👀 😎 😏

[@siddharthgoyal3289]

Thums up is a real choice of a colddrink lover......

[@RajatKumar-mv5jo]

Nice dear....

[@kirangholap5350]

My favourite Thums up

[@prateekpathak3614]

Maine Coca Cola aur Thums up ko mix karke piya tha bachpan me.

[@baidurya1654]

India me max log Thumps hi pite ha .nehi to sprite...Come Bacche pite ha.

[@prateekpathak3614]

@@baidurya1654 Thums Up is market leader in Cola segment Cold drinks.

[@shubhrajyotilaha7980]

As a biggggg Thums up lover loved this video very much.wish some day in future Thums up will come back to any Indian player.

[@shrikantthulkar3086]

भाई, सबसे पहले मैं आपको बहुत बहुत बधाई देता हूं, की आपने बहुत मेहनत की है इस वीडियो को बनाने में, जिस तरह से आपने भारत का राजनीतिक इतिहास बताया उससे मैं बहुत प्रभावित हुआ, पर थोडासा दुःख ये लगा की थम्स अप कंपनी भारतीय नही रही।

[@StrikingCommoner]

Loved this business analysis... You are truly an awesome business detailer and strategy analyst 👍👍

[@Mukeshkumar-if3hp]

थम्स नहीं डूबी बल्कि कोक की जान बचाई

[@RamBhakt1991]

Ek Number History + Buisness + story = Perfect Combination

[@unknownguy5749]

Gold spot... best child hood memories .....who else miss this classic drink??

[@assamesenaturalbeautyandhe2854]

Me 😞Gold Spot Jesa koi testy nahi hai

[@unknownguy5749]

@@assamesenaturalbeautyandhe2854 very true baido

[@sanjeevdas4805]

@@assamesenaturalbeautyandhe2854 my favourite drink is Citra

[@sandeepshinde8806]

Gold spot pls back. No any cold drink taste like that

[@vivekthushara]

"Gold spot the zing thing"...😊

[@vivekgunjate7710]

It's thrilling.. Journey of beverages in Indian market.. Thanks for this video

[@nitinkumarchougala5594]

Knowledge full 20 minutes, accurate study , great sir👌

[@gopalvarshney3750]

I am the student of Marketing, I like your case study. It's funtastic

[@tahirrizvi9373]

Aisa #Detailed #Analysis pehli baar dekha .... Boht badhiya Sir 👍😃

[@devdutt23]

Excellent analysis, good research. Beautifully summarized the entire Indian beverage history

[@sunilk4913]

Parle sold all the brands but retained Bislery. That was the great move..

[@TheDesertsanddune]

as always Excellent analysis, good research. Beautifully summarized the entire Indian beverage history and amalgamation of Indian Politics with Egoism of Super companies and theirs Strategies and rise and downfall under timeframe

[@Akviz]

The taste of Gold spot is completely different from Fanta. Gold Spot was an amazing drink.

[@gauravverma5692]

Remember the appu ghar ad of gold spot... zing thing

[@abhishekrana7986]

Ab bhi milta hai kya?

[@sumitsinghthakur4328]

@@gauravverma5692 hahaha u right bro i remember to

[@gauravverma5692]

@@sumitsinghthakur4328 tells me how old u r :-)

[@sumitsinghthakur4328]

@@gauravverma5692 😄 i understand why asked" i remember one thing my 2 elder brother wanna see favorite program chitrahaar or shrimaan shrimati program come same time but channel different dd1 dd2! i remember dd3 channel has very poor signal, mogli cartoon 1992-93 every sunday morning 7am come

[@onelife3511]

Gold spot was my favorite, bachpan me sabse zyada Gold spot best lagta tha.. Hope it comes back again.

[@faheemmuhammad1461]

Gold spot... best Childhood memories..... Who else miss this classic drink??

[@davindersekhon952]

Yes mee too

[@imanand11]

@@davindersekhon952 When it was sold.. in 80s?....because i was born in 90s and have only seen Fanta (rebranded Goldspot)...

[@techjindal3452]

i m from punjab 87 born i miss gold spot childhood memories too

[@davindersekhon952]

@@imanand11 Ji I mention in the comments that I too miss Gold spot.

[@sandys3426]

Miss gold spot

[@SunilKumar-ns1vx]

Ultimate research 👍👍👍 What a smooth and brief detailing I think every Indian should watch you 👍👍

[@rakeshjaiswal7670]

must watch

[@joneskelkar7097]

My brother. Beautifully explained.. very well detailed, fluent explanation. I was very keen to know about what happened to Parle's thumsup and got all the answers here in this video.

[@panwardeepak79]

कोला वॉर 😎😎😎👌👌, शानदार वीडियो दीपक जी🙂🙂👌👌🇮🇳🇮🇳🙏🙏🙏

[@shivajikshirsagar2222]

Thanks for your video explaining throughly about Thumps up. In my school life those days there was competition for school boys for who drink above 5 bottles of Gold Spot he gets one wordbook of 100 pages and others get 1 Natraj Pencil. I had taken part in that sales pramotion competition and got wordbook. The taste of Golf Spot was very delicious. I haven't tasted other soft drinks upto this date as was of Gold Spot.

[@shakilnasir3829]

Great analysis of the beverage industry in India. You got definitely good knowledge of the market. Carry on working on such topics.

[@thexylo.999]

कोक ने धोके से रिटेल व्यापारियों से thumps up के बदले coca देना चालू किया था. Thumps up आज भी king है

[@musicmixups66]

I was confirmed in middle of watching video that no one knows, that who will be in no. 1 in coming days . Sir, Your conclusion point it nailed. 👌👍👍

[@vikasraghavsir1407]

Daily daily your research is increasing awesomely...keep it up brother...god bless you

[@eearning4010]

Well explained.....good to know the history of Thums-up

[@kamaljeet7702]

Thums up was not defeated ,the company and trademark were sold for high value

[@rajeshmaity9518]

You are correct,,,it was sold to Coca Cola and coca cola stopped production of thumbs up so Coca Cola can over take whole market but indian people didn't like coca cola taste they want strong cold drink like thumbsup so to gain market Coca cola relaunch Thumbs up and this was 1st time that coca cola company history that has relaunch brand which they discontinued

[@sagunshrestha964]

Very true

[@rajendramemane3847]

Sahi he..high vale sale..I think 200cr. That time

[@Boomboom-dj3gs]

True

[@nuclear9977]

@@rajeshmaity9518 So the real winner was Coca-Cola. India me cold drink consumers bohot jyada hai and apne ek maatra competition ko raste se nikal diya. Log Pepsi , CocaCola ya fir Thumbs-up hi peete the and Thumbs-up jyada hard thi to log wo bohot try krte the. Limca bhi bohot hard thi but idk aajkal chalti h ya nhi.

[@TGN7]

superb informative & knowledgeable clip, watched with our entire team non stop from Jeddah, KSA

[@digitalOdd]

Thank you

[@rajakondury937]

I loved the briefing of the entire journey of corporate competition.Good job

[@Ramnareshsarvan5878]

Thumas up 2000 के करीब बहुत अच्छाी और कड़क आती थी 5 रूपये मे 200 ml की बोतल इसलिए सबसे जायदा बिकती थी

[@GurpreetSingh-mg5po]

Manmohan Singh great pm sache imandar pm

[@gauravverma5692]

I miss campa cola and 21. They were great. I wish I could drink them again

[@mr_kalyug]

A company in Hissar was producing using the campa brand name a few years ago. Not sure if they are still going. Campa Cola under Charanjit Singh produced the best Cola in India.

[@StopReservations]

What a detailed information provided... Really great

[@rajeevbhanot8472]

Very nicely drafted information for us so vividly & practically described !! Thanks a lot !! God bless you🙏🙏

[@ssvirk12]

Excellent video dear. You have done some great home work. Just a small correction for you and viewers…Prime Minister Narsimha Rao brought Mr. Manmohan Singh Ji as finance minister into his cabinet ‘Not as Governor’. Mr Manmohan Singh was already a governor of Reserve Bank of India prior to his appointment as Finance Minister in the Govt.

[@Jaihind.2884]

.......ये एक कहानी होगी, मेरी भी कंपनी की! की शुरुआत में कोई बैंकर्स, सप्लायर्स, प्रोफेशनल्स पीपल्स हमारे साथ आने को तैयार नही थे, एक दिन वे खुद अफसोस करेंगे कि हम क्यो नही साथ गए😊☺️

[@trptoneaboveall7627]

Thums up will remain the king no matter who is good in marketing and business.

[@Jehandaruwalla]

Yes i dont drink fizzy drinks anymo but thums up is d best black drink.lovely taste

[@sunilpandey4956]

@@Jehandaruwalla qgg

[@phunsukh_wangdoo]

Just one word for your excellent documentation...👍👍👍 Thums Up

[@mr.simplifier2683]

Bhai Dil se salute.. what a research and analysis....what hard efforts you put ❤

[@satishdikshit562]

Thanks for the info... Thums up still rules.. During 80s thums up had produced goodies like flicker, miniature bat with signs of all cricketers, plastic front caps, small miniature bottles of thums up to be kept in the show case. I still love thums up...

[@kuls43]

Almost every Indian prefers thumbs up. It is more strong than Coke and sweet tonic called Pepsi. But thumbs-up is hardly available in shops these days. Dirty games..

[@anuwali2384]

Still it is now dilluted version of itself and hardly seen in the market

[@JUG2023]

I like thums-up. Not Coca-Cola... Even pepsi is better than Coca-cola

[@baidurya1654]

Coke bohot Sweet hota Ha.. Coke accha Nehi lagta.. ajj bhi log Thumps up hi pite ha.

[@harmindersingh3798]

Thumbs Up and Gold Spot... I told my son to try Thumbs up, when he was 10 years old (in 2017) and till date he only drink thumbs up, No Pepsi No Coke

[@Brothers13131]

Yes

[@MarketMark]

Muje bhi thums up hi pasand hai kayi saal se. Tasted coke and Pepsi but thums up is really best It gives strong taste, totally different and better than coke pepsi

[@swayamprakashkar3692]

It would be better if you had advised him to drink better and healthy drinks rather than thumbs-up

[@CJhellreisersupacuki]

Ab to rum me mix kr k pita hoga 😂🤣😂

[@republicchowkidar6953]

i drink all cold drink but better Pepsi test

[@Travellerthekabira]

Thums up abhi bhi apna favourite hai 😍🤞🏻

[@RAAZ25RAAZ25]

बहोत ही बेहतरीन प्रस्तुति थी सर आपकी.. ये वीडियो देख कर दिमाग़ के बंद दरवाजे खुल गये... वाकई मे शानदार वीडियो बनायीं आपने Thanks sir

[@shadabamir309]

Very informative video, we had the distributorship for Parle which was then taken over by Coca Cola....have actually seen this transformation from Parle to Coca Cola in the Indian soft drinks market and their aggressive marketing campaign....fridge for shop keepers, hoardings with shop names, freebies like Noodles on 1.5 litre bottle, masala groundnuts and what not....

[@archersaif]

GREAT VIDEO BRO THANKS FOR THE KNOWLEDGE , I LOVE THUMS UP EVEN IN FRIDGE IF I SEE THUMS UP I PIK IT UP FIRST IN INTERNATIONAL COUNTRIES..

[@Shailank.minimalist_Ind]

Summing up the lengthy video...the fact is that Cocacola could not beat Parle's Thumsup nor its brand value, and had to ultimately buy up Thumsup brand at quite high price, and had to continue production under the very brand name...Millions of Indian people, including me, will prefer Thumsup to any other coke brands...!!

[@priyabakshi2835]

Exactly I was thinking same... In the end it looks like parle made a drink name thumbs up which was unbeatable n cock has to bow down front of this indian drink

[@samarpreetsingh1052]

@@priyabakshi2835 i think because it suits indian palette

[@priyabakshi2835]

@@samarpreetsingh1052 exactly.. Indian company knows desi ppl to well

[@abhijeetshinde1818]

This is the actual strategy of American companies... they buy competitors by using their 💰 and become giants

[@priyabakshi2835]

@@abhijeetshinde1818 yes n destroy desi companies

[@mohammadanas2390]

Appreciated work ....👍 How long did you study to prepare the content for this video?

[@outofdboxideas]

Really detailed researched Video. Hats Off to your team & Yourselves for such a wonderful video & Content ! You can try other Brand's and Industries in B2B category also.

[@tusharmeshram1089]

Man what a deep studied documentary it is, keep it up man.

[@amitavakala1757]

I do not drink cold drinks much nowadays, but whenever I drink, it is always Thums up, it was always Thums up and it will be always Thums up, (sometimes drink Limca though). Parle should consider buying back Thums up. This thing can conquer the world.

[@mayurbiotech1657]

Excellent analysis n video, this shows how international business is difficult, but determination succeeds

[@desibaaboo]

well explained case study sir! I am pleased to watch ur video ... thanks and keep doing !!!

[@rahulsinghrautela7708]

Thnks for the whole information about beverage industry sir ❤️

[@vikrantvardhan]

Well researched and well narrated video. I will lookout for documentaries from digitaloddindia. Impressed!

[@babushenoy5215]

Your efforts deserve a very big thumbs-up.

[@ghostbusters6006]

Wah wah.. movie se bhi ziada interesting lag rha tha.. 😃😃😃 vaise I found THUMS UP stronger in taste compared to coca cola, pepsi simply felt like sweet dark water with gas.. 😄

[@UmeshUKRShonaa]

Even I too love Thumps Up due it's strong taste we used to call it as mardo ka drink 😊 👍

[@niteshblyth5258]

Awesome bro..your study and research is awesome..it's very informative..keep up the good work... 👍👍👍

[@SakshamSharmaSuperDancer]

Oh man ....i never thought that war ..... awesome experience n learning from your video 👍

[@AnkitSingh-tp9os]

Jabardast kara de mere bhai aur yah hamare Bachpan se related degi ke bachpan mein hamare coc aur Pepsi ke bada Naam 🙏 thanks dear 🙏

[@soni-shyam-sundar8856]

Thums up तुफानी ठंडा 🇮🇳🇮🇳🇮🇳

[@vivekhire5495]

Hats off to your knowledge, nice to see all detailed information 👍

[@jigneshdoshi5841]

Excellent indepth study and presentation. Good learning/knowledge for Indian young business owners....

[@callingn]

Excellent Research Done By The Filmy Cut Channel .. Full content Copied by this Channel.. check The Filmy Cut Channel - Cola Wars in India.. Make something original, dont take credit of hard work done by others..

[@poojaraheja2862]

@@callingn You are right this video was first made by THE FILMY CUT channel,this channel has copied everything from there...

[@rajveerSingh-fb1gy]

@@poojaraheja2862 lekin yeh chalan ek mahamari ban chuka hai mam,, Ek doosre ki nakal karna

[@siddhartthfilmwala]

कांच की बोटल वाला thumsup तो पुरा नाक हिला देता था,,,,, 🤣🤣🤣🤣🤣

[@AnuragHegde]

Amazing info. Now I feel that my internet has been put to some good use.

[@naturalbeauty41]

Still remember " Pepsi... Nothing official about it"... in Sachin's voice... Specially during live cricket matches on DD

[@khansahabfect6136]

आपने भाई देश के निर्माताओं को दिखाकर दिल खुश कर दिया इन महानात्माओ को देखकर , मन झूमने लगता है लेकिन आज के नेता दुखी कर रहे है

[@dineshpardeshi6847]

0

[@SamBHP]

Gold spot was my favourite as coke and pepsi were harder to drink as a child

[@naturesmusic5417]

This is the type of content we should WATCH & PROMOTE on KZbin.

[@whiskeysoda3275]

90's ka Thumbs-up vs pepesi ka woh ad yaad aagya, bald salman khaan toofaani anda😁

[@asifaghadi2282]

Ohhhhh Luckily we are also one Small soft drinks manufacturer By our Brand name SANA.. U r Right there are huge ... opportunities in this field 👍👍 We have to kick out multinational companies from India....👍 Ghar ka paisa ghar mei hi 👍👍👍👍👍

[@CJhellreisersupacuki]

Halala certified to nahi hai?

[@105_amitkhairnar8]

Thank you sir... Amazing video, fine research 👍👍..Keep it up 👏👏🔥🔥

[@graphoindia114]

Its like Movie... And ish kahani k andar dekhne wala khud ko Company k maalik k tour pe assume kar raha tha... Bahut hi behtareen andaaz hai sir aapka... 1 st Time watching your video... And Now it for Life time

[@pmittal19]

Awesome sir, you covered everything.. Gold Spot and Citra were my favourites, I still remember these 2..

[@positionvector]

Very good analysis covering factually the complete time line of beverages in India. Please do a similar one connecting the three cars: Ambassador, Fiat and Standard being taken over first by Maruti and later by other players. Then how Vespa, Lambretta, Hawa, Royal Enfield etc., pushed out Scooters India of Kanpur as well as the PSU two wheelers of Andhra Pradesh but subsequently. Though Vikram of Scooters India continues even today in UP, Bihar, MP, Rajasthan etc. I am sure both sectors are worth investigation. 🎯👌💕🇮🇳🙏

[@SunilGupta-bl7fz]

Very good video & lesson for MBA students.

[@JavedShaikh-gr8qc]

U did MBA bro ?

[@amityforever895]

Awesome!!! Informative!! Too good presentation 👍🏼

[@abhilash3168]

Thums up my favourite drink

[@Redmi_Note_9Pro]

Pepsi aur Coca-Cola War mein PARLE Haar Gaya yah jaankar bahut Afsos hua 😭😭 Indian Company ko Apna Best Ever Product Discontinue Krna Para Govt. ki bekaar policy ke karan 😡😡

[@vijaymohanty7366]

Nice 👍 information Keep it up. VIJAY

[@Yogeshghonate]

Appreciate your hard work 👍

[@kumarishka5146]

Very well explained son ! God bless you!

[@jrajnish5621]

Very good analysis..This has happened during our 1955 generations👌👌👌

[@kavalpreetsinghbaweja7911]

Very nice explain 🙂 nice keep it up. Super 💞 story. Never know about soft drinks company. My old memories repeat.

[@The.Soldier.Nomadic]

Thumps up way better than others..it will remain the best in India

[@vineetsuri4311]

Awesome Very informative Mind blowing Remembering old days of 70's

[@yogeei9214]

What a nice study it was, super 👌it's all true story , good job bro

[@rajeshnathagarwal8750]

थोड़े से टेस्ट के लिए विशुद्ध भारतीय ड्रिंक्स को नकारना हिन्दुस्तानियों की बड़ी गलती रही।

[@archer5956]

बुरा मत मानिये आप कौन सी कार चलाते हैं। tata mahindra की या कोरिया की? हमारे नेता innova fortuner मे चलते हैं। इनको tata mahindra की कार नही दिखती?

[@RaviKumar-tm8gs]

@@archer5956 lol

[@gurindersingh4360]

video bahut asha lga👍👍👍🇮🇳🇮🇳🇮🇳🇮🇳👏👏👏👏👏👏👏👏👏👏👏keep it up

[@brijeshkarki919]

The combination no brands can ever beat Thumsup + Old Monk

[@prasa9]

Wah ! Your research is superb brother. Thanks. Very good explanation.

[@sandeepujagar3675]

Very deep knowledge sir... Thank you 🙏

[@akshaysinha748]

Happy Tulsi Pujan Diwas🌿🍃🌹🌸🌼🏵

[@muralidharradhakrishnan1912]

Thumps Up, Limca,Gold Spot, Double Seven, Campa Cola are some of the brands ruling Indian market before Coca Cola returned to India followed by Pepsi.

[@mohammadsalamathullah4504]

Gold Spot Ameerpet Hyderabad unforgettable child hood memories

[@chiragmehta6625]

The entire Parle Products, had been sold out, to Coco cola, and the last product in it was Thums up and at a high valuation. So Parle had got its deal at a good price, and as of now Parle has only bottling plants.

[@ketanamin6677]

If am not wrong Mr. Chauhan sold it all but not Bisleri Water and Parle G, one can know his long vision of not selling these 2 Great Items. Even if you ask any common men of Hindustan his first choice for cold drink is Thums Up only, and you know no offense Thums Up with Old Monk is ultimate as I stay in USA the Indian Restaurant here have cocktail of Thums Up with Old Monk Rum by various name and one of them named it “Masti Maker” and many more by name of their choice and starting price of this is any guesses ??? $ 12 or May be more but not less . 👍

[@gajananchoudekar1997]

पारले बोलता होगा हमे तो अपने ने मारा गैरो मै कहा दम था

[@eajazahmed948]

I was amazed , the best drinks was made by PARLE and not CocaCola

[@Redmi_Note_9Pro]

I Love Maaza, but aaj pta laga ki ye test Indian Company dwara Banaya Gya Hai Love You PARLE ❤️