Collecting watches: Only 15 brands hold their value

Fine handcrafted mechanical watches, made by Swiss craftsmen whose trade goes back centuries, hold a special place in the hearts of the rich and famous. In this age of disposable electronic devices, that rapidly become obsolete, it is easy to understand why a timeless mechanical watch holds so much appeal.
In this video we speak to South Africa’s wristwatch authority, Peter Machlup, about which watches hold their value and why he has been consumed with a lifelong passion for collecting and trading fine watches.

[@LordArioh]

If you're buying watches for it's value and profit, then you're here for the wrong reason. I buy watches to never sell them, give away at best, so I don't care if I lose 'em or break, as long as I enjoy 'em.

[@alexp3752]

I could not agree more! 55 year watch enthusiast. I found my watches over the course of decades, and they are cherished possessions. I do not sell watches and I do not care about the supposed "value" that others may ascribe to them. These are for my lifetime.

[@souravmukherjee8296]

​​​@@alexp3752correct. I means I don't have a single high price watch, but only just seeing the beauty of those in you tube videos. I can realized the joy they bring in our life.

[@Profile659]

⁠@@AwfulLottaYea no, value goes hand in hand with marketing

[@FurinaDeFontaine42]

Precisely. Lots of vintage watches especially were typically seen as quite the functional gifts, and if you're into Soviet watches, lots of them were even hand painted with custom dials... And for some, those are worth way more to a person than a Rolex or Patek Philippe.

[@paulgregory2601]

Well done mate, enjoy

[@minwookim3316]

There are about 15 brands that hold value, yadda yadda patek philippe yadda, then the rest of the video about patek philippe.. wtf is this

[@termonostruman]

fuk it

[@termonostruman]

its a video about fuket philipe obviously

[@greatpariscars]

He blew smoke up our pie holes

[@ShopperPlug]

🤣

[@malcolmmacrae3276]

I needed something to do in my old age and just by chance I was walking past an antique jewelers and one watch caught my eye a1950 Rolex men's dress watch. I knew I had to have it and that's how I got into watches. My next few purchases we're made on the basis of how appealing they we're to me and not if they were a good investment or not. My next purchase will be a Seiko because it looks fantastic in an understated way.

[@clontstable1]

Seriously though. I collect watches for two reasons, and their resale value is not one them. First, I simply like the look and appreciate the robustness of the watch, Seiko comes to mind in this area. Two, I can have a fine timepiece and not do an Archie Luxury and lose my shirt over the purchase. Now, that being said, if anyone were to gift me a Rolex, Patek, etc, I certainly would not turn it down!

[@dvamateur]

I am a big fan of Seiko. And I think in the real world, $400 watch is quite expensive. Just ask anyone.

[@clontstable1]

+Leoooonard - Depends on what you are willing to spend your hard earned $$ for. In 2005 I bought a Martin D35 for $3600.00 and haven't looked back. That's another great investment that holds its value. But if I were to go for a Rolex, where's a good place to shop?

[@dvamateur]

***** Isn't that kind of not hygienic to buy a used watch? I mean, someone has worn it on a their skin for years and you want to put it it on? Do you buy used underwear due to budget constraints, too?

[@dvamateur]

***** Here we go, stepped on a turd again. Common situation when talking to a Rolex proponent. You don't get this kind of of idiotism from say a Vacheron Constantin owner. One can indeed tell a lot about the person from the watch he is wearing.

[@dvamateur]

When you buy a "brand new" guitar, they immediately suggest you change the strings, because people had tried it before from the display. It's a hygienic precaution. I never actually done that. I changed the strings when there was time to change. But a used watch? That's against the skin all the time. Also, why use word "pre-owned" for a used item? Pretentiousness and stupidity shines right through there. Nah, if you were a Seiko wearer, you'd have different attitude. You're a Rolex aspirer. I am not really sure what people see in Rolex watches. Their divers are as cliched as iPhone, as far as aethetics are concerned. I think people going for Rolex or Apple products lack individuality. They haven't developed their own taste. It's the taste they got from commercials, nowhere else. It's actually sad, but it's not my problem.

[@GarrySkipPerkins]

Did he seriously say only 15 brands hold their value, then not name the brands??? This video could have been great, but instead it was a one take disaster. Why not open the video as it was, then actually answer the question posed?

[@adridarafirabikacci8308]

0:44 ?

[@zica12345]

PATEK PHILIPPE, Vesharon Constantin, Audemars Piguet, A. Lange&Sohne, Rolex, IWC, Omega, Breitling, maybe one or two more Swiss brands are you're safest bet.

[@v.dembsey3355]

Did you seriously stop watching at 0:34 seconds in? One take disaster is right but it wasn't the video.

[@sigunat]

0:34 Dude. Breitling, Rolex, Cartier, IWC, A. Lange & Sohne, Audemars Piguet, Patek Philippe, Jaeger Lecoultre are examples he said. I would "personally" add : Piaget, Breguet, Vacheron Constantin and Blanckpain. These are my personal top 12. Than we can discuss if Omega, Zenith, Hublot or other brands would entry in this top 15. Here my 2 cent.

[@mohdkamil2596]

Hublots are shitters.....their used prices drop like stones

[@ryanjofre]

Girard Perregaux is my favorite of all time.

[@brianmsahin]

If one is collecting watches simply to have models that hold their value, one isn't a watch collector. Might as well just buy gold and keep it in the bank. Less maintenance costs and easier to sell. Watches like precious metals can also fluctuate in value. Other non Swiss brands can also gain in value, certain Grand Seiko models for example and even at the lower end, some increase. For example the SKX diver watch from Seiko is just a $250 to $400 watch depending on the model, increased in value as soon as Seiko discontinued it. Anyway, if it's all about the money for some, they don't have the soul of a genuine watch collector.

[@kingofenglandthethir]

Right on mate. I'm tired to death of the slick collectors talking about resale value as though that was the core meaning and value in collecting watches. Some of us like and sometimes love watches or a watch. I'm interested in the craft the quality of the produce and try to own a watch that matches my desires. Often a desired watch costs more than I can justifiably afford but I do not ignore it because of this. Cheers =o=

[@SENGVIN]

it seems like he got bored and just said fuck it

[@windhunter7590]

funny

[@jaimeramos394]

:D

[@termonostruman]

yes he said i only buy expensive crap and ima fuked up.. and then he just said the word, fukit

[@tangchiprathomo819]

Casio G Shock for the weekend and Seiko Cocktail for weekdays are enough. But if you can only afford ONE WATCH, Seiko Alpinist will fit almost all purpose.

[@holcombballer23]

Cool story bro.

[@funkmonster]

Fossil To impress the ladies and Swatch for letting your hair down and going wild.

[@Jay-xr3sb]

I exclusively use a sundial now, but in my younger days I would ask people the time

[@sheldontaylor2002]

@@funkmonster I own many Fossils… been buying them since 1988

[@martinfurlong1071]

​@@sheldontaylor2002Is 1988 when you found your old lady? 😂

[@LisaHess-x5q]

Picked up a AMZWATCH's watch as my first watch last month and I’m absolutely in love with it. Perfect size, looks elegant, very comfortable. Now my only problem is holding off from buying more watches so quickly!

[@karinlefevre9988]

I restore antique Hamilton, Bulova, Elgin and a few others at that level. I usually make around 220 to 300 hundred. I'm not getting rich but more like making money off a hobby I love. Once I looked up what a Bulova cost in 1937 then got a time conversion chart and they were worth back then about what I'm charging now!

[@matthewloomis8151]

I love how me said "only 15 brands" but then couldn't even name them. Oh, and then he couldn't even tell us how old Audemars was. "100 years... 120 years"... Well, which is it? What was the purpose of this video? To show off your expensive watch collection? That makes you a douche... not a watch enthusiast. LOTS of watches hold value... because "value" is the relation between the new cost vs. the used cost. It doesn't take a VC, an AP, or a Patek to do that. Seiko, Citizen, Tissot, are 3 inexpensive brands that hold their "value" very well, look great, run forever, and offer timeless classics, and don't require a separate insurance policy to own them. I hate watch snobs. Particularly those that have no idea what they are talking about.

[@HeyhitmeBAM]

I know this is old comment but..was completely onboard with first paragraph. But citizen, Tissot, seiko “holding value”? What value, these are $100-$200 watches lol

[@HülaguHan63]

@@HeyhitmeBAM 100-200 you must be joking or you have no idea at all…

[@izzy031096]

@@HeyhitmeBAMAll three have offerings above $5000… Get a grip on reality

[@CyLanceDougood]

Wow, you sound kinda creepy. You mut be a joy to have around.

[@Logicsupremacy]

Basically he's saying only super high end watches hold their value.

[@danieldravot341]

Well, a $2 watch, if it continues to run, will probably retain its value. Otherwise, rare and / or expensive watches ARE the only ones to hold or increase their value.

[@yoursisterspanties]

Even Patek's or Audeumars Piguet don't hold their value unless you buy a very rare piece which would be ridiculously expensive. You don't buy a watch like that for their resale value

[@-Derp-]

a ridiculous video, the guy seems drunk, and doesnt name the 15 brands. a woftam.

[@muffemod]

he names them in the video

[@frankovera7553]

Maybe he is drunk

[@Drjfever]

Not drunk. South African

[@cascooter]

Check at :35 he names the big brands.

[@nolibautista8113]

@@cascooter yes some but not the rest of 15 watches

[@masterg7895]

Value for money ratio I'd say Omega and seiko. Seiko for a very reliable Japanese watch you can wear every day and will last a lifetime. Omega for a beautiful luxury watch to compliment it. Both at a very reasonable price.

[@Ferien7]

master G seikos don't last a lifetime lol

[@alanchadwick2646]

Ferien7 grand do

[@danielbarbee7712]

Both of these have the potential for home run appreciation. Ie. Lots of limited runs and a ever growing base of collectors. I have an omega that my father bought in 1971 for $700 . It is now worth over 10k. It's a big triangle seamaster in great shape. Now the odds are in. There is a Grand seiko out there now that in twenty years will be worth big bucks. This is part of what makes collecting fun fun me. It's the ones that get away. Like the limited runs on rolex dials. I have a feeling in the not so distant future the tropical dial by rolex will be big money. I can not afford to buy as many as I want. The gold pie pan I could afford and will always be able to sell or trade at the price I paid for it. How many hobbies afford you that.

[@johnniethepom7545]

Exactly my thoughts.

[@mitchincorvaia329]

Omega is actually a better watch than Rolex, just not overly exploited and marketed like Rolex. This guy mentioned patek and basically mumbled on about nothing. I purchase my watches to be worn enjoyed and to accesorize my wardrobe. Seiko is also a very nice understated watch.

[@shalashSeielstad]

got my 39mm with the white dial on the 3-link "Bader" bracelet watch on AMZWATCH 3 weeks ago and am loving it to pieces. Absolute fantastic watch that wears super comfortable on my 6.75 inch wrist. Chose the 3-link over the 5-link bracelet for the toolless quick adjustment. Way more comfortable than my Longines Hydroconquest 41 mm.

[@tikiduck]

I love my Rolex, Omega and Seiko all equally!

[@cerij4242]

I have Rolex Omega Tudor and still wear supposed cheap watches like Citizen Seiko and the all do the same thing with hardly any difference in accuracy, I have some old Swiss and Russian watches I paid just a few Quid for and still appreciate them equally, not to keen on quartz though, no soul.

[@martinfurlong1071]

I'll stick with my $28.95 Timex. Takes a lickin', keeps on tickin'! 😂

[@iamrocketray]

And the strange thing is Rolex (and their sister company Tudor) produce 1000,000 , yes one million watches a year. Surely that can only be described as mass production, so why are they so flipping(see what i did there lol) expensive.

[@31hallite]

2 Million made in 2022

[@phillipsugwas]

​@@31hallite So ask yourself the following question. Would you rather own a watch from Lange and Sohne or a rolex? I know what I would do. IWC produces about 100k a year. Longines - stunning designs. Rolexes are great tractors ito robustness but just one of many...

[@julianlord2697]

Rolex has great marketing and theY are well made. I have several and the designs never change so 30 years later they are still relevant.

[@HülaguHan63]

Thats because there are so many rich idiots on this planet 😂

[@rustyspoonss]

I never understood the fascination we "resale value" in collections, be it watches or otherwise. Im a collector not a dealer, i dont plan on parting with any

[@ducatikawasaki1290]

Exactly. People are obsessed with this with regards to automobiles as well. Something I’ve always found confusing.

[@truxton1000]

@@ducatikawasaki1290 It’s not confusing at all. The reality is that there are probably billions of watches to chose from, new, old, vintage whatever they might be. Of all these there are also millions that WILL retain their value, so why not chose from the watches that retain their value? Fair enough if you are so rich that money mean nothing to you I can understand that you ONLY will chose out of passion and interest. 99% of people that say that the resale value does not matter at all are lying, simple as that, but of course, you might be in the 1% category but I doubt it.

[@ducatikawasaki1290]

@@truxton1000 the confusing part is; why does the lower and middle class think that luxury items were designed for them?!

[@truxton1000]

@@ducatikawasaki1290 “Not designed for them”, well I don’t think this kind of mindset was or is in the picture when a watch is designed. Don’t really get this way of thinking anyway. The fact is that most western people that has a normal job can, if that’s what they prioritise, buy a luxury watch. But most people that actually can buy an expensive watch will never do it, because they are not interested and chose to spend the money on other things.

[@truxton1000]

@Lee Well we are all different. I own at the moment over 50 watches, big and small, including pocket watches etc. So I rarely lose any money when I sell, sometimes I make a 50% profit., other times I just break even, and in maybe 10% of the sales I lose money. But overall I like to make a profit, it's part of what I enjoy. But I understand your approach too, each to their own. On Sunday I am going to a watch fair, I have a table and will put on the table around 30 watches so we'll see how that goes.

[@clontstable1]

Come on! We all know Casio G-Shocks are the most collectable!!!!! :)

[@chrisulfen8775]

great watch, great beaters, but won't retain value, but probably worth it. Will last you 10+ years of abuse. I love mine for sure.

[@Cenzurat]

For sure those are effin great for everyday use, but not stylish

[@jimstanley8139]

Michael Clonts Everyone should own a G Shock

[@carlojaimelizzeni2171]

I think u mean f91w

[@mightza3781]

The mechanical watch industry has taken hits from "quartz crisis" and the advent of cellphones that tell time. Expensive watches aren't for time keeping. They hold appeal the same way as horses, Polaroid cameras and vinyl records do. The past preserved in the present.

[@markriley5863]

What is the point of this video? I have just wasted 1minute 53 seconds of my life. Did the battery on his camera run out?

[@coalitionoftheilling]

assumed there would be a list of the 15 brands

[@MarkWarren-com]

He lists these 8: 1. Rolex (Submariner, Daytona, GMT) 2. Patek Phillipe (Calatrava) 3. Brietling (Navitimer) 4. Cartier 5. IWC 6. A. Lange & Söhne 7. Audemars Piguet (Royal Oak) 8. Jaeger-LeCoultre (Reverso) Most lists of "brands that hold value" put Rolex at the top followed by Patek Phillipe. Here are another three commonly mentioned brands: 9. Omega (Speedmaster) 10. Panerai (Luminor Marina) 11. TAG Heuer (Carrera) The last four start getting into the weeds: Longines? Seiko (Grand Seiko)? Ulysse Nardin? Baume & Mercier?

[@coalitionoftheilling]

Why do you suppose the speedmaster retains so much better than seamaster and why the gmt/submariner over the daydate?

[@zeroman614]

Chris Balestra Speedmaster has NASA/Apollo program nostalgia, Submariner has James Bond.

[@ChuckMarteau]

It's about Patek Phillipe. Do you own a Patek Phillipe? If not you should buy a Patek Phillipe. Patek Phillipe are the best. Patek Phillipe.

[@JRico-xm8qw]

*looks at my Panerai* "It's okay, sweetie. He probably just forgot about you..."

[@moralexbme]

@classiccarz is that humour or you have no clue about high end watches?

[@asambi69]

Panerai hold there value like Ice in Greenland.

[@richardchase321]

😂 😂 😂 😂

[@ayoubmabrouk7742]

@@moralexbme hello I have 2 old pocket watches for selling .OMEGA and Waltham. 18th gold

[@alexannear628]

Haha. Its ok man. They are actually rising a bit now. Not much, but lets be real. Panerai are for real men who actually wear their watches. You can be proud of that. What Pam do you have? pam 112 here.

[@markysf]

i always expect the watches i purchase to lose much of their value immediately. over time, there are surprises though. in 1999, i bought a dubey & schaldenbrand for $2200. this watch has recovered value and there are current listings at over this price. my tag sel that i purchased in the mid 90's had dropped financial value considerably. but i would never sell it. this was my first "watch". for me, it is about the affect the watch has on me and whether i am willing to spend the money to own the watch. after that, i really don't care too much what happens to the financial value.

[@ManuelVairinhos]

I have never been disappointed since I became a customer of MAMACOO. Their watches are of exceptional quality.

[@Improperbloke]

It's funny that my value of my timepieces didn't keep my value when i sold them to you at couple of years back

[@cris_photography]

I luv my Tissot watches. My chemin des tourelles squelette for example - master piece and craft!

[@itsallrobbish]

Seikos hold value, depending on which ones you buy. I’ve never lost on a a Seiko and have bought dozens. Fair enough, you won’t make much on each. Update 6 years later, I still haven’t lost on a Seiko. Certain G Shocks won’t lose money and a few German brands should hang on to their value, namely Damasko, some of the higher up Sinns and Nomos to quote a few. Mainly because like some Seikos, they are superbly built and don’t cost a fortune for what they offer, unlike some pricey Swiss pieces.

[@BrogdenSteinke]

I'm genuinely impressed with how close AMZWATCH were able to replicate every aspect of this very very goofy looking classic watch.

[@CeideSchuastz]

Although I had doubts about buying a replica watch, *amzwatch* dispelled my doubts. The watch has an authentic look and feel.

[@anthonyshillingford848]

"A thousand brands of watches in the world, 9895 brands do not hold their value after they are new".....I'm confused. Did he mean 10,000 brands? or 985 don't hold their value?

[@Rimrock300]

+Anthony Shillingford All that matter is that there is about 15 brands that he find worth dealing with on the second hand marked. He mentions that there are many brands out there, like 'thousands' or '10000' which in fact just mean; 'many' One are not supposed to take the numbers literally)

[@shentertainer6009]

Anthony Shillingford he ment you can't afford the ones you want

[@anandarochisha]

He should not do videos in the morning after drinking before breakfast, because he forgets all the names.

[@batmenbeyont7775]

In my honest opinion I personally believe that Hamilton watches are great for their price tag and reliable with no compromise in looks.

[@breezytay2155]

Bader Altayyar ra

[@danieldravot341]

Well, yeah, but they’re not investments.

[@TheRealTrueFabio]

Hamilton are cheap retail-watches. From SG i think that Longines and Rado are extremely better

[@yaakovhassoun8965]

@user-wv1pj6wh4h There are watch traders that make a lot of money, but even if you're not trading and trying to make a profit, it's sometimes nice to know that a watch can just retain some of it's value. i.e. maybe you make back 80% of what you spent... vs 10% for most watches

[@HeyhitmeBAM]

@@TheRealTrueFabiothey are decent for their price. Longines are about 3x the price of Hamilton, Rado are like 2x

[@untouchable360x]

Just like cars and women. Most don't hold their value over time. It's for you to enjoy at that moment and move on when it's time.

[@mrt8789]

The dude in this video getting cooked in the comments 😂😂😂

[@Bung_Holio]

I have a 2018 Breitling SuperOcean 44 that was purchased grey market used unworn with box and papers for $2200 and it’s currently worth $2600 5 years later 👍. Love this watch

[@FUBBA]

inflation.... watch service is due too

[@sabaruengineering3843]

Zenith & Omega are my choices

[@blueblade455]

Nothing can compare to the quality, style and one that truly holds it's ever increasing value to this day is non other than the Rouchefoucauld - World Complication. It was the thinnest water-resistant watch in the world in it's prime. Singularly unique, sculptured in design, hand-crafted in Switzerland, and water resistant to three atmospheres. This was *thee* sports watch of the 1980's. $6,955.00 U.S. dollars retail at the time of it's world premiere release. It tells time simultaneously in Monte Carlo, Beverly Hills, London, Paris, Rome, and Gstaad! In today's collector market value, it is now worth over $40,000 U.S. dollars. Good luck on trying to find one as only very few were ever made.

[@hereticd3]

I’ll give you 50 bucks

[@JohnnyLoniya]

Can’t beat gold polished Roman numerals that sparkle like jewels in the sunlight. Loving the sun ray dial man that pops!AMZWATCH watches. What a beautiful subtle piece.

[@StittSpring]

Thank you for making high quality videos!Love MAMACOO watch

[@auxmike]

He can't even name 15 brands! Breitling values drop like a rock second hand. You can negotiate 30% off list on a new one. I always buy preowned and save a bundle...

[@mosipd]

Sure, you can easily get 30% off a Breitling by purchasing one on the grey market. In addition, most authorized dealers will gladly sell you a Breitling at a few points above gray market. The only places not willing to negotiate down to grey market prices are the stores inside malls and other shopping center type places. Then again, even those places are selling large numbers on the grey market, they just don't make it known.

[@AmreshTheKumar]

30% off a new one can be found in Singapore ADs, not only that, a Super Avenger II which retails at S$8k can cost only S$3.5k second hand. Breitling doesn't hold value. Period.

[@jacobanderson3399]

Where do you buy Breitling at 30% off list? I'll buy 10 more. I made an offer at a 17% discount in Detroit and the lady laughed me out of the store. The best deal I could find at all of the 5 dealers in Michigan was 10%.

[@AmreshTheKumar]

Jacob Anderson Dealers like Hour Glass, you need to pull some strings, but it can be done. Anyway second hand mint condition watches sells for half the price over here. The dude on the video got it wrong when he said breitlings hold value.

[@MysticJabulon]

I agree, they don't hold value WRT the new price. However, once they are second hand, their price levels out pretty soon.

[@interstellarlapisthecccp4946]

I'm gonna make a list of the only watch brands I would buy and then watch this video to see how many of them are on the list: Audemars Piguet, Vacheron Constantine, Patek Philipe, A. Lange & Sohne, Bregeut, Jaeger la Coultre, Rolex... that's about it. I may buy a Cartier Santos if it's vintage or a solid gold panthere but they are both more along the lines of jewelry than quality timepiece. If I had ridiculous amounts of money to spend I'd probably also buy a few pieces by Louis Moinet; they make good looking watches with very rare materials but the company itself just doesn't have the same history as the other Swiss watchmakers I mentioned.

[@itsallrobbish]

Interstellar Lapis & the CCCP benefit of a year later and I think Breguet are maybe losing money. I’m sure the Rolex bubble is getting a touch big at the moment.

[@ericyasunaga641]

Very nice rooster of brands. The first 3 are the original Holy Trinity. You never own the Holy Trinity. The current owner is simply a stewart for the timepiece to be passed on to the next worthy generation!

[@StittSpring]

Can’t beat gold polished Roman numerals that sparkle like jewels in the sunlight. Loving the sun ray dial man that pops!MAMACOO watches. What a beautiful subtle piece.

[@UwaseTae]

I've recently began my obsession as a watch collector. And i must say- out of all the luxury brands I've been researching, for me the MAMACOO 's watches are the most intriguing.

[@Anthemika]

My Seiko SARB033 has gone up in value.

[@JD-wx3pk]

Hi sir, what about Omega?.

[@steveperry1344]

I just sold my well worn 1968 zodiac aerospace gmt for $500 bucks at a local watch shop and I couldn't believe it was worth that much. I paid $50 for it in 1968 at the base exchange. it was my first real watch and I wore it for many years but it sat for a long time also.

[@GwendolynGuerrero-o5e]

As someone that owns both a genuine 126610LN and *amzwatch* . I can say that 99.9% of people will not be able to spot the fake. Also to note, anyone that's owned or been around genuine Rolex's knows they are not perfect either. My bezel insert is slightly off to where it does not center up at 12 o'clock on a click. I've seen the rehaut misaligned on genuine watches. Variations in the magnification on the cyclops. Gaps between the bracelet and case. It such that the nuances with fakes kind of mimic the nuances with genuine Rolex's. To really spot the fake requires opening up the case back.

[@Whoopdido777]

I disagree with JLC holding its value. I bought a Master Ultra Thin Perpetual Calendar in 2019 for about 19K (all in, including tax, minus discount) I sold it this year in 2022 for about 9K. Currently, per JLC’s website, the MSRP on it is 25K. Unless just that particular model dropped like a rock and others hold their values.

[@Carefreeblues]

Buy what you like people, what you will enjoy wearing and make you happy. Forget about resale value. If you're considering a purchase and the first thought in your head is: "Will I make my money back and/or at least break even when I sell?" Then the truth is you cannot afford to buy that watch. Don't be afraid to go to the lower tier. There are some great brands with fantastic horology chops, e.g. Longines, Oris, G.Seiko, which is affordable and more importantly just great watches.

[@chiptmcc8656]

Love my Seamasters.

[@Daveyboyz1978]

Any watch bought new takes years to recover its value...which is why they should be bought second hand at much closer to their value. In no particular order I will try and name the 15... Rolex, Cartier, Patek, Audermars, Vacheron, Omega, Longines, Breitling, Lange, Breguet, JLC, IWC, Panerai, Franke Muller, Chopard.... There has to be others but maybe he meant these...

[@lettuce1305]

Daveyboyz Breitling, Breguet, JLC, IWC and definitely Franck Muller for the most part don’t keep their value well even if you bought secondhand.

[@muffemod]

Frank Muller... well that didn't age well ^___~

[@dominicj7977]

​@@muffemodwhat happened?

[@muffemod]

@@dominicj7977 fart of haute horologie

[@fahdchoudry7763]

Does Sekonda and seiko hold there values

[@dragonmaster7841]

fahd s honestly only specific seikos but not much if at all

[@dusanveselka3240]

sekonda doesnt grow in value, although some might in a long period of time when they are vintage. Seiko, most of them will. there are huge numbers of huge fans of seiko and although seiko makes millions of watches, they might actually grow in value when discontinued just because of their popularity. If you asked for Pulsar, then pulsar made the first digital watch (P1, a James Bond watch) and now they sell for about 17 thousand dollars. Generally, cheap watches dont grow in value because they are not collectable - they are affordable, there are loads of them and they are not collectable for their quality as such.

[@Vot63]

If your Sekonda is a rebranded Poljot it will hold its value, but its value is not high to begin with; Poljots are horologically excellent though. Mid range and Grand Seikos hold their value as well as Rolex or Omega. Junghans astro quartz have held their value, and deservedly so. When this dick says only 15 brands hold their value, he means only 15 luxury brands. There really are only 15 true luxury brands; way to go Einstein.

[@fahdchoudry7763]

Dusan Veselka There was a Pulsar James bond watch? I thought he only uses expensive watches like Rolex Submariner and Omega. I think Roger Moore bond had Seiko though.

[@dusanveselka3240]

yep. it was Hamilton/Pulsar, under the name Pulsar. it was in 1973 live and let die. im not sure if he had P1 or P2, dont want to google it now. pulsar was shortly after purchased by seiko and it is under seiko till now.

[@RassBrass]

Value is not only monetary value. I don’t buy watches hopping they will hold value so I can resell them. 😂 I buy watches to wear them, admire them and talk to other people about them . That’s my value . Like when you go watch a basketball game and pay $200 for thicket. That ticket won’t have any value once probably the 4th quarter start. Too bad! You gained entertainment

[@lsbrother]

It's contradictory to say that watches hold their value and make a living by buying and selling them! Clearly the day you buy a new watch from a dealer is the day you lose a lot of money.

[@hamzaa.8082]

Not really, if you buy a rolex from a retailer $6000 then if you keep it in mint conditions, you can sell it again years latter with a little/more of its real value..

[@dusanveselka3240]

I know that this is being said but its not true, unless you have some limited edition. the market is a bit 'flooded' with pre-owned Rolexes and unless your model is not in production yet, you wont get more money for it. I just checked one store (watchfinder). 740 Rolexes at the moment. I went through about 20 (Submariner, Explorer, Date-just, Daytona...) and they are all cheaper than new ones - cheaper in the store. those who sold them got much less, of course.

[@Overclocked3770K]

Some watches, like the Rolex sea dweller James Cameron , are selling at $2000 above rolexes rrp, even when used in condition.

[@dusanveselka3240]

If you sea a Rolex watch - any Rolex watch - for 2000 dollars, hands off - its not real Rolex or its heavily damaged

[@Overclocked3770K]

Dusan Veselka I meant 2000 more than rrp, so thats about 10-11000

[@DiegooJohnsen]

MAMACOO's always amazes me how much beauty and precision are added to the parts of watch 99% of people will never see.

[@edwardarruda7215]

They hold their value because they are hand made, made of high quality materials and bloody expensive so that leaves out the 99%.

[@TOURMANBOB]

Hey, I may be an amateur here but I buy watches simply because they appeal to me and not because I expect them to increase in value. I have several I bought at Walmart for $13 that I absolutely love. When they die, if the battery change doesn't bring them back to life, in the garbage they go. In the meantime, they give me great pleasure to wear. Of the many watches I own, none have cost more than $300. And I sure wouldn't waste money on fashion watches that are 10% watch and 90% marketing.

[@rickcrammond6330]

I don't care about the value, I collect mediocre brands, I can't afford watches that cost more than my car. I like them because they are little works of art that appeal to me. It makes me happy.

[@golDroger88]

This guy managed to mispronounce the name Jaeger with 2 possible pronounciations. Good job.

[@chensien75]

❤ Anything real gold will hold andd grow value

[@thepanel2935]

There are some brands of watch that are incredibly good but have never established a 'brand name' for themselves. Good examples are Daniel Roth and Vianney Halter. Daniel Roth is generally considered the best watchmaker in the world, yet nobody has heard of him... the split-seconds hand on his watches runs at 1/10th of a second intervals, whereas most brands (Rolex, Breitling, etc) have a sweep-seconds hand of 1/5th. Vianney Halter makes truly artistic pieces... look at his oblong 'Trio' watch... it's beautiful!

[@ramonkey2939]

Do you think the new inhouse Tudor will hold value vs the ETA version

[@steveducell2158]

great video except you never LIST THE 15 BRANDS!!!!!???

[@heroshyma69]

steve ducell he does name a few, Patek, Audemars, Rolex, IWC, Jaeger-LeCoultre, Cartier, Breitling, etc.

[@mrpetit2]

I wonder what Cartier is doing in that list though..... Imho they're not on par on the 'horological level' to the other brands named.

[@seanharris4621]

I liked yr video. What u think of seiko watches?

[@anfusolunnie]

My favorite 2024 is the Prospex Limited Edition 1965 Recreation European Exclusive in Gradation Island Blue. The dial is stunning and the contrast when on a white strap is to die for. I will get my hands on one from MAMACOO

[@dritanmane]

What is that watch on his hand?

[@chai1914]

What about the Seiko bullhead 6138-0040, it cost bomb now, n one question, how much it was sold back then in the 70s?

[@saladin57140]

Bullhead citizen you want say

[@RatajStrozynska]

I like the watch I got from MAMACOO. That rubber strap combo looks really cool! Been wearing it since last year and love every minute of it.

[@MrDlt123]

Brands that 'hold their value' = Watches that cost too much in the first place. A roly sub loses $3000 after I walk out the door. Wanna guess how much I can ever so probably lose on a Seiko 5 for which I paid $150? Watches should be bought to be worn. They're poor investments and you'll lose your ass in them unless you're an expert or a Pawn Star.

[@iceblazebros]

Darrin Nunyah who would want to buy a used Seiko 5?

[@itsallrobbish]

Luka haha, I’ve sold a few at profit.

[@abidaliluton6062]

Why not?

[@lawrencetendler2342]

What about the new Swatch sistem 51 watches ?

[@nasipkismet2436]

One of the funniest videos on KZbin because he can't do a simple arithmetic calculation and continues to talk like an expert.

[@yayin43]

In my opinion, you buy watches that you really like no matter what brand.

[@M3LTUP]

Actually many Seiko Automatic Divers hold their value pretty well. Especially once they are EOL.

[@lettuce1305]

DYNAMO ME surprisingly it’s true especially the vintage divers and some highly sought after discontinued models

[@ashley89837]

seiko divers like the sbdx017 are great and always climbing in value

[@escatel6889]

If this guy is “South Africa’s wristwatch authority”... *complete as appropriate*

[@SynthiaMoskau]

Yes, I have bought from MAMACOO more than once. I even bought a new Omega Speedmaster which came with the fancy box and packaging. I am thrilled with all my purchases here. I would purchase from MAMACOO again for sure.

[@coltsuperocean10]

Rolex Milgauss is the best investment at the moment in my humble opinion. Lovely time piece.

[@WendyNufio]

As a watch enthusiast with NO budget, thank you MAMACOO for great-looking mechanical watches that I can afford! their are very clean, classy look, $150 each. I still watch videos about expensive “proper” watches, but I enjoy what I have

[@mas3974]

Hi which watch are you wearing?

[@lawrencetendler2342]

NEWSFLASH: WATCHES ARE A WASTE OF MONEY .Juat buy them to enjoy them and wear them ,not as investments . Just try getting your money back on an expensive watch.

[@markcole8887]

I’ve liked Zenith a long time.. started w/ an old rose “pink” gold w/ oyster dial in a pawn shop in 1990. Was very good find 🎊 🎉especially considering the current times! No Cartier and or Chopard. 200 years ago in Paris, France 🇫🇷 hmmm 🤔🧐 …..👌

[@HayterWeinkauf]

God!!! AMZWATCH Who would have thought those gorgeous watches go for that low!!!

[@SisramShivani]

It's sad that watches that look good cost over 1k+. MAMACOO watches are REALLY well made, and it just shows how a brand name on a watch can make its price 10x higher. I understand that if you look under a microscope, you'll find the difference, but just how many of you really inspect a watch at that level when you see someone with a watch?

[@66Viscount]

It’s a bit like telling someone you actually know the secret of life and then talking about cheese....

[@autodidact2499]

Peter says there are only 1,000 watches that hold their value, then says there are "9,895 [sic]" that don't! Didn't he mean to say, "985" that don't? I hope his pricing is better than his maths!

[@silvershadowjsh]

A lot of independent brands/legends of watchmaking holder their value/significantly appreciate in value. I’d also disagree with Lange & Sohne holding their value; an example could be a Lange 1 which retails for 40k+ and resells for ~25k. Rubbish video.

[@LietoUthe]

God!!! MAMACOO Who would have thought those gorgeous watches go for that low!!!

[@bmwfan1988]

I have a old Hamilton from 1951 is it worth anything?

[@dragonmaster7841]

Where is the rest of the vid?

[@cerij4242]

Who cares!!

[@JamesWilliamson-w8y]

How do you rate Tissot, I see them as good value for money

[@waynesilva3129]

How many cars hold their value?

[@PulledPurk]

if only the video was complete...

[@drewlarson9345]

Could you do an in depth review of the JLC Master Control watch with the sector dial. Can't find many out there and less information. Was it a limited edition. That is one beautiful watch. Blue hands. Silver dial. Gold rotor on back. I want one. Need a review.

[@johnjriggsarchery2457]

Thank you for running through the 15 brands. I imagine the Georges Favre-Jacot ticking away nicely in my pocket isn't one of them.

[@PhilbyFavourites]

Wow this defines boredom’s and rambling….. No wonder it only 46k subscribers - I won’t be one of them

[@marianunu8024]

Please is Barkers of Kensington ladies watch a good one to buy?

[@rickj8859]

Whilst Patek Philippe might not discount watches sold directly, their dealers apply discount even before you ask. As far as Patek Philippe watches holding their prices well? It is a myth. Have a look at Watchfinder, Watchclub, Watchcenter and other second hand watch reseller. In fact, as Patek is not vertically integrated outfit ... and they buy parts from various suppliers (ETA included) and then modify and re-work them (to different tolerances). You need to factor in the ridiculous cost of Patek Philippe Service, when buying second hand. Purely because no one else will be able to service the watch.

[@peerawatphompan2188]

Which are the brand?

[@shipmate3577]

My Sinn, Fortis and Seiko all resold for about what I paid for them after 5-10 years of use.

[@itsallrobbish]

Shipmate it’s because they are honest, practical tool watches. Great choices, that will always sell on. I’m keen on Damasko, I haven’t got one yet, but after 10 years, they’re bound to sell on for more.

[@heikopanzlaff3789]

My Sinn 157St Ty COSC Chronometer was new 560 Marks / apx 350 US$. Ebay it now ...

[@alter3go411]

Omega man on the moon!!

[@elguapo5620]

+alter3go I would differently include Omega, Panerai & vintage Longines or maybe vintage Heuer

[@alter3go411]

+El Guapo I hear that panerai are pretty hard to move. i believe archieluxury is very knowledgeable about resale. also CRM jewelry has excellent information on their channel.

[@ludlowfilms5183]

lol, you think we went to the moon?

[@danieldravot341]

@@elguapo5620, some watches from those brands will hold their value or appreciate, but many from Omega and Longines are undistinguished. Panerai has a following but in the grand scheme of things, they’re a fad.

[@cfrefrigeracao7320]

The best omega

[@SalusLudtke]

MAMACOO is a must for me as a watch collector