Watch Expert Ranks Watch Brands

[@dovidkramer6573]

the thing with Casio and Seiko is that they introduce and bring people into the watch community. Without Seiko, I would not be into mechanical watches (or watches at all).

[@ironmaidenfanish]

Same

[@joseaod15]

EXACTLY!! I couldn't agree more! My first mechanical was an Orient, then a Seiko and a Casio, and that's how I got into watches. These brands introduce you to the beautiful world of horology.

[@dovidkramer6573]

@@joseaod15 that's awesome, I'm expecting a Tissot powermatic 80 to come this Tuesday and its all because my Seiko snk809

[@Mettalchin]

Literally went in that order of adding to my collection, Casios, Seikos and now my first Omega 😁

[@tohok2000]

exactly!

[@vintageswiss9096]

Tissot has many historic horological achievements under their belt. You wouldn’t own a watch with a date, or any ana-digi dual face without them. They invented the antimagnetic watch, they were the first to mass-produce a pocket watch so that everyone could own a watch, and they made the first widely available world-time. Tissot is a legit brand that everyone should own at least a single piece from, just to pay respect to everything they’ve done to help preserve the watch industry, especially during the quartz crisis.

[@ImissSaganCarl]

I don't like how he didn't (in fact couldn't) justify his "meh" judgement on Tissot watches. That just shows that his ranking of watches in this video sucks; no consistent criteria is used.

[@1911Earthling]

You used the word …..FACE….to describe a ……DIAL!!! You should know better. Don’t sound ignorant. Use the correct terminology.

[@ftrctyvreycertcewtcwrgcwef6000]

@@ImissSaganCarl Take everything this "watch expert" says with a grain of salt. He is either very biased, some sort of marketer for a company, or he got in to watches as a hobby and read a few forum posts. Tissot is an incredible company with connections to Omega since 1930, when they merged.

[@montea5390]

I agree . I would have rated tissot higher

[@Davorduke]

Two Tissot watches I had, my firend bought one, all three are s**t. Better to gamble that money.

[@user-br6nx1ng4k]

Breitling is in the same category as Gucci..... c’mon, you can’t be serious. 50’s Breitling Premier, Navitimers, Chronomat (matte Blackbird!)... They are not a waste of money. These are great watches with a lot of history.

[@mikebarnett339]

New Breitlings are hawt - especially the SUPER CHRONOMAT B01 44. Their inhouse movements are nice. This guy is full of crap.

[@juliussparrvik3758]

even older than rolex

[@Costiize]

My thoughts exactly. "Watch Expert" yeah? Reaaaaalllyyyyy.

[@kamikazi5144]

@@mikebarnett339 facts lets stop the breitling hate

[@tonyh1460]

Agreed, I just bought the new Navitimer B01 with dark green dial, God it's gorgeous, I can't stop looking at it, worth every penny

[@rolandhersan2420]

I can't believe this guy insulted an iconic watch like Vacheron Constantin, and then inmediatly, began to talk about a Hamilton watch.

[@taaaaaaaazzzzzz]

Hamilton makes unbelievable watches for the Price to be honest. But i get your point.

[@winchesterdean5939]

Hamilton is great watch

[@WIS7802]

If he is a watch expert, then I am an astronaut. 😂😂

[@rodtaylor3190]

You can be astronaut , but on a one way ticket

[@botrytis_cinerea]

Exactly. Breitling is waste of money??? :D He is rather a watch enthusiast.

[@artkirakosyan2633]

@@botrytis_cinerea just because you own breitling right? He put vacheron in meh category and ap in just i want one, and it didn’t bother you, but it bothers you that he puts some decent watch in waste of money? He also explained why.

[@jhomrich89]

Most real watch guys don't have high regard for Rolex mainly because of the reasons he stated about the snobbery surrounding the brand and how the dealers or at least most of them treat their customers. Great watches but not the best customer service

[@ches_LL]

if he is a watch expert, I can be Albert Einstein

[@DeeNow]

A "watch expert" putting Zenith and Breitling in the same category as Gucci 😂😂😂😂

[@lewraz]

for different reasons

[@tinhnguyenlethanh6273]

So? Tell me the reason why not?

[@AwakensConduit]

Bro this guy put vacheron in meh category. I can't believe this video is real or this guy must be the worst expert alive

[@tinhnguyenlethanh6273]

@@AwakensConduit In your case, vacheron may be the worthy but in his case, it's not good watch. The reason why Nico hates Grand Seiko is the same

[@k.mccarthy6709]

Haha this guy is a dope

[@sondrefjosesandberg1007]

You lost me when Breitling suddenly fell into the same category as Gucci. Bullshit. Bye bye

[@hebrewhammer8571]

Haha yup.

[@f-low]

Why even bring up Gucci and Apple but not panerai or other good ones

[@hebrewhammer8571]

@@f-low yup

[@paolocirelli8937]

This guy literally doesn't know what he's talking about. Embarrassing.

[@rukayalanggeng]

Casio definitely higher than Patek or Rolex, let's be honest, everybody started with Casio. The God of all Gods

[@elrockerchido]

God Tier

[@RadenVijaya]

It's SSS tier! Always a great conversation starter!

[@atourdeforce]

Youre watching too much of Nico!

[@jt_olakunle]

yeah! casio and swatch made our childhood

[@dhruvalbhansali3632]

Casio for quartz and seiko for mechanical watches, god of all gods

[@theslicer7545]

The funniest part is him saying that Zenith “make watches to make money” - does he really think that Rolex and the rest are doing this for fun?? Rolex make a good product, but every poser under the sun wants one. To compare Lange with Rolex and rate the latter is simply a joke and betrays a complete lack of understanding about how true watch collectors think…….

[@sunrisejak2709]

Grand Seiko should be in the grail category for the development and availability of spring drive. Greatest innovation in the last 50 years and their quality in producing extraordinary time pieces is up there and indeed higher than the best.

[@whereRbearsTeeth]

🤣🤣🤣

[@romteb]

the hype around gs is ridiculous, have you seen their bracelet ? would be disapoinred with these on a 200$ watch

[@sunrisejak2709]

@@romteb My collection consists of about 25 watches of all types. I have 3 GS's. They indeed are superior to my Rolex, and Omega. But yes the bracelet could be improved (a bit harsh to say it's worse than a $200 watch) 😁 but the spring drive is incredible. Most of my Japanese watches are better than the Swiss counterparts. My Casio Oceanus collection is superior to the Swiss as well. The Japanese make a superior time piece and the relentless pursuit of perfection (save the slight drawback on the Snowflake bracelet regards no microadjust) is apparent. But your comment is well taken and that's the fun part of collecting and supporting given brands or favorite concepts. Modest Seiko are/can be impressive. But the largest watchmaker in the world is Apple! So lots of ways to look at it. 🤣

[@sarfaraz185]

@@sunrisejak2709 GS is horse s-hit compared with Rolex and Omega

[@sunrisejak2709]

@Sarfaraz Is that because your favorite tennis player or celebrity wears a Rolex and you want your sorry ass to be like them? Rolex made in massive quantities by machines for wannabees who don't appreciate quality time pieces but rather artificial hype. All of the GS movements are technically superior and their pursuit of perfection puts the Swiss to shame. OK, wear your Rolex and pretend your Roger Federer because in most other ways you're simply a loser. You'd be better off saving your money and getting a "Folex" out of a China hot shop that will go well with your "I need an image piece to make me a man".

[@3929_]

Ulysee Nardin - The pioneer of using silicon parts in watchmaking. Zenith - One of the best watchmaker in the world which supplied chronograph movements to Rolex in the past. Piaget - Created the thinnest mechanical watch in the world. And you rated these brands Meh and Waste of $ lol

[@Jammanboe]

History and legacy is all good and all but would you actually pay for their watches? I would and do own a Zenith, but the other two? Hell no. Waste of their heritage and my money imho.

[@chrishammer5925]

We have Breitling with freaking Gucci... he even said out loud, Gucci isn't even a watch brand. Breitling came out with the first like analog computer in the navitimer and lets face it, we all wanted one growing up. lol I own one, it actually keeps better time than the rolex's, omega, glashute, etc and the bracelet is like silk. At least put it in freaking meh

[@mosheshaul7025]

Exactly, this guy knows nothing lol. And also Ulysse Nardin is not a cheap or affordable brand that he can see “popularity” with it you have to be rich to afford one of them which is why only rich Russians our of the Russians he refers to own them. He’s full of ish.

[@mosheshaul7025]

@@chrishammer5925 no Breitling really is shit, I admit this guy doesn’t know his own ear to his arse but I have to agree on Breitling. It’s just a watch for poor people who like to show off a chunky watch. Terrible brand.

[@florianvoigtlander2046]

@@mosheshaul7025 yeah, not like a ROLEX... It is a brand for really smart people, who liked to be treated like shit and are desperately to show other people their mass produced, over-prized, mediocre watch. "Look", I own a Rolex, muh

[@xavious5017]

Crazy that you say Zenith is a "waste of money", the brand offers some remarkable pieces that are well respected. Indeed, it was Rolex that was relying on Zenith movements for the original Daytona; so Zenith has every right to design the current watch this way. Also, as a watch expert, it is surprising that you do not mention Blancpain or Tudor, both of which are big players with strong offerings which cannot simply be written off. Even Oris is worthy of being discussed, which has an extensive history, is still owned independently and has not succumbed to the Swatch Group etc.

[@Sank1982]

This guy is totally clueless

[@rodtaylor3190]

Don’t buy Zenith unless you really like it so much that you don’t mind never see your money back again. It is worse than buying North Korean Won.

[@xavious5017]

@@rodtaylor3190 The fact you are already mentioning about buying a watch to see your 'money back', speaks volumes.......

[@fpl66]

@@xavious5017 In you are right, I cannot believe he puts Breitling in waste of money. Is an historic brand and as I pilot I love its heritage

[@zimuzhang6647]

@@fpl66 tbh brietling, tag, and longiness is for young adult who cant afford higher artistry. Dont hold value, and meh quality material. Sorry daddy man reality hurts.

[@clane4485]

A. Lange, while not Swiss, has easily replaced Constantin in the Trinity. Rolex is the LAST watch I want on my wrist. If you show me your Rolex, what am I seeing that I haven't seen for the last 20 years? It's a mass-produced, factory-line watch. And don't say it has "Heritage." It's boring, uninspiring, and trite. Ranking it with Patek is criminal.

[@blackbaygmt_pepsi7284]

Rolex is not the best made product, but it is the best brand and for many reasons as he rightfully mentioned. Everything you said about Rolex is wrong, the opposite is in fact true.

[@Ibis-]

You’re out of your mind if you think a.lange has replaced constantin. AP sure. but patek and Constantin will never be taken out of the holy trinity.

[@HToOnPosSE1]

You chat some s**t mate

[@supersharpblades5673]

You've failed to say which watch you wear??? If you would never wear a Rolex because they are "mass produced, factory line" watches, then your own watch must be something very special indeed. Would Love to know what it is???

[@a_lucientes]

Not to be a contrarian but _Anything before a Rolex._ lol

[@noritakaakamatsu9713]

Seiko was established in 1881, and it started Grand Seiko in 1960. But it didn’t sell it overseas for long time. I discovered GS when I visited Japan in mid 2000s, I recall. Then I had a chance to ask Seiko people why I couldn’t find GS overseas. They replied “Because it’s troublesome to sell it overseas, i.e., providing maintenance services, etc.” I told them “GO_TO_HELL…..” I am now very glad that Seiko has learned to sell GS overseas.

[@peterbigblock]

“If the brand is selling pants, it’s not a watch company.” Liked and subscribed…that was awesome.

[@nohatebeclever2188]

Ectually Zenith made chronograph for Rolex

[@marmite9991]

Longings should be in the "I want one" category, other than that I'm in agreement.

[@johnrichards2812]

A Lange & Sohne should be on top for sure. Rolex is a mass marketed watch. The top 3 should be Lange, Patek and Journe without a doubt. These are superlative examples of watchmaking by any horology metric. Agree with most everything else.

[@trayanneshev3863]

Vacheron should be on top as well

[@AwakensConduit]

And vacheron

[@dantealighieri1265]

Grand Seiko have the best craftmanship tho

[@gigizone]

@@trayanneshev3863 true.

[@gigizone]

@@dantealighieri1265 but they are expensive. You can buy better watches for the price of a GS.

[@TAMPA234]

I bought a Rolex while my Breitling was being serviced (takes a couple of months) and the Rolex was losing time from day 1! Took it back to the Rolex authorized dealer and the reply was: "...if you wanted a watch to tell you the precise right time you bought the wrong watch!". And for those who have not had the pleasure service cost run four figures! Prefer my Breitling anyday ( and the titanium is light and warm). Also prefer my Longines to my Rolex. But that's just my experience and humble opinion.

[@sarahconner9433]

Rolly overrated! An average watch for average people....

[@whereRbearsTeeth]

BS

[@train_xc]

I prefer Omega to Rolex

[@rolandlickert2904]

Similar Experience I had a Golden Rolex it was a Gift never liked it.

[@richardmorris7063]

Started collecting this year 2/3 of my collection are chronographs,now I hear servicing can be half the value of the watch. I think ill just wear mine as jewelry & get the time off my phone! Lol

[@Nikioko]

Zenith El Primero has a Hi-Beat 36000 bph movement, which makes it possible to measure 1/10 second with the chronograph. Grand Seiko is the only other company that has that in a large scale.

[@ketam1ne420]

rating zenith badly is nonsensical. not only do they produce 36,000vph movements regularly for chronographs, but they also produce the 360,000vph chronographs for 1/100th second timing. and rolex used zenith movements in the first daytonas, and zenith's automatic chronograph was the first of its kind, and the company has existed since 1865. absolutely undeniable importance that zenith has had in the watchmaking industry

[@richardmorris7063]

Is that really necessary? And what's the power reserve 32 hrs? Its a give & take,I guess if you're timing race horses it matters!

[@mariosiaven2965]

mostly agree with everything but Zenith to the bin, really, a prestigious brand with history that powered some Rolex Daytonas till recently? and to me thryre priced well although they are way underrated

[@JupiterTarts]

I know there's not a lot of love for Tag but as a motorsport fan, I really love their racing inspired models: Monza, Monaco, and Carrera. Not exactly high horology but definitely in my want one tier.

[@jimbaxter8488]

Watch cork-sniffers hate Tag. I own 3, they are fantastic watches.

[@JupiterTarts]

@@jimbaxter8488 I own the PVD coated Monza myself and hoping for a Monaco one day. They really are nice watches.

[@carnutcase]

All of the models you love are from Heuer----once tag bought them, the watches, other than vintage, lost my interest.

[@anarchynz]

My early 90s Tag Heuer Carerra is a great piece

[@usaslakt]

@@jimbaxter8488 Agree with that, love them too, I have a Link Chronograph Calibre 16, I will buy a Carrera on a black leather strap when I found a piece for the right price..

[@timothyacowin9761]

I agree with most of the things you're saying except for the fact that zenith is not a waste of money it's pretty well made watch, and they have strong designs. They just don't advertise for s***, I don't know the single celebrity or athlete who has a zenith deal

[@watchcraft]

That's a big plus in my opinion. I don't like the advertising, especially with famous actors (Breitling!)

[@fortnajt]

Yes thats what i thought too. Also Vacheron and Ulisse Nardin should be one category up.

[@omarlittle8150]

@@watchcraft you've never seen a Ulysses nardin in person huh? Makes a Rolex look like a Walmart watch. Also zenith is far better than Rolex. Your not a watch guy more of a lifestyle value guy. It's not a problem. Take care

[@silvershadowjsh]

@@omarlittle8150 😆🤣

[@juliussparrvik3758]

with Breitling you get so much more in terms of complications and functions vs rolex. best rolex has to offer is a annual calender in sky-dweller while for less you can get the super chronomat 44 which has a semi perpetual calender for example

[@emac6961]

I’ll take a breitling super Chronomat over Rolex any day

[@christopherlee4648]

Breitling is a true Swiss legend. Rolex is a modern legend and the current kings of mass produced watches. Breitling just needs to update their stuff(and stop making watches over 43mm). They kinda stuck in the 2000s. The brand isn't going anywhere. They will come around again and everyone is going to act like they were always huge fans.

[@tonyh1460]

@@christopherlee4648 I've just bought the Navitimer B01 in green, it's 46mm and I love it, there's a lot going on so the large format works, IMHO, I've a decent sized wrist at 20mm but I accept it's not for everyone

[@ohbennyboy]

Why was a TAG a waste of money? The Aquaracer I got 11 years ago is great! One of my favs!

[@richarddawson5836]

I agree. I have a Tag Carrara for over 10 years that looks great with zero problems. Don't listen to these idiots! They get paid to hype certain brands and shit on others.

[@zesolodar]

i have a tag formula one i bought 3 years ago, its still worth exactly what i paid for it and i get compliments on it every time i where it

[@leon171717100]

Coz it's a marketing company.

[@jamessymington2466]

Putting Rolex and Patek together is just criminal.

[@skillzgaming4839]

im new to watches, may i ask why?

[@derekshearer9049]

Absolutely criminal. Patek is definitely meh...

[@watchcraft]

@@skillzgaming4839 i guess he thinks Patek is way above Rolex. And he's not wrong..

[@hugedickerinokripperino5299]

For many people rolex is a grail, they just dont know too much about watches

[@supersharpblades5673]

Kripperino. Why do serious watch collectors ALWAYS have numerous Rolex's in their collections then? Maybe it's you who doesn't know much about watches..

[@patrickgallegos4244]

Tissot is my everyday watch! Good quality and class! I would use it for dinner also.

[@rickyromano6659]

You're a watch expert? You said about the Piaget that the Polo is nice, that's their base watch. They make some the finest tourbillon, skeleton and other haute horology watches in the world. You said Zenith copies the Daytona when Rolex used the El Primero movement for years and obviously Zenith makes some of the most accurate and reliable movements in the industry. Not to mention their Defy Classic series is just really cool. You get a lot of watch for the money, especially if you buy used. I am not even going to get into the things you said about Vacheron Constantine it is so ridiculous. The fact the watch of theirs you know is the overseas shows you are just a normal everyday watch collector and only know the mainstream hyped watches in Instagram. I would recommend doing some studying before your next video and leave the rankings to actual watch experts or say rankings by a watch enthusiast, which is fine, but you are definitely not an expert. I am not trying to be mean, just honest feedback.

[@watchcraft]

yeah my opinion on zenith seems to get under peoples skin. most disagree, i still don't like them.

[@rickyromano6659]

@@watchcraft I think you can not like whatever you want to not like, for whatever reason, but when you say rankings by a watch expert you would assume the best watch brands would be judged and listed on a variety of non-objective things that most, if not all watch experts would agree on. With some personal opinions about style preference here and there having some impact. And maybe some hot takes that others disagree with, but backed with some facts not just style opinion. You just judged some of the industry's more well know brands and their most mainstream / hyped watch based on whether or not you like how it looks. Lol. There's a lot more to a watch brand than that. And for some of the bigger names in haute horology like Breguet, or Blancpain; just for a few of the names that start with the letter B that should have been on this list, shows you are an enthusiast at best, judging some of the well know watches you know. Again, nothing wrong with that, but not an expert.

[@igorz.3972]

Agree 100 %, this ranking is a joke....from the "expert" LOL

[@eugenekalashnokov1525]

I would bet a great deal of money that he deliberately placed some of these watches in much lower categories than what his actual opinion of them would rank them. To make a successful KZbin video, you need a lot comment activity, and for a KZbinr the dislike button is just as good as the like button.

[@rickyromano6659]

@@eugenekalashnokov1525 that may be, but I haven't watched a single other video from this channel. He completely discredits himself as an expert with some of the rankings and wild comments.

[@seikocitizenwatches]

My collection, Seiko got 50%. I wear a great Seiko at about 70% of the time. Seiko brand is very special and offers a variety of completely different technologies that satisfies any Men’s wristwatch enthusiast.

[@harrybaals2549]

I too, am a wearer of the Great Seiko brand

[@pheddupp]

I rock Casio, Omega, Orient and Seiko watches of my own and I enjoy wearing all of them.

[@saralowe_arts]

I’m glad he said meh to Longines only because he didn’t careless about the brand, and not because it’s rubbish. I love them, but I respect his opinion. I own 1 Seiko Prestige Limited Edition. Frozen Margerita. Gorgeous beautiful watch. I absolutely love his Flik F Swatch and suit combo! Great video.

[@watchcraft]

Longines watches are great! Just not my own personal taste. Which Longines you think is the best model?

[@saralowe_arts]

@@watchcraft Thanks! I have the DolceVita. It’s an elegant watch especially for the evening 😊!

[@watchcraft]

@@saralowe_arts Looks fantastic!

[@Tunnelsnakes]

Avigation Bigeye

[@shivams1781]

Breitling has the highest level of chronograph watches ever built. They produce masterpieces when it comes to pure chronograph dials.

[@louisbrandt5386]

@Shivam S I am not a big Breitling fan but they deserve way more respect than he gave in this video.

[@pappo7]

I don’t agree with Zenith - Defy line is amazing

[@watchcraft]

yes most people seem to disagree with me on this

[@psirex6]

Not to lower the achievements that Rolex did for the industry, but one can also bring up the same negative point as with hublot, even more so. If you ask a non watch-person, "I want to show off my money, what watch should I buy" you will 95% hear Rolex as an answer. I personally prefer Omega/Zenith/Grand Seiko and even Breitling over Rolex. Btw: I know its subjective but Oris definetily deserves a place in the Video - at least for me the Aquis was the entry-ticket into well-done mechanical watches and convinced me that it's worth to spend more for a watch than the usual fashion watches I bought before :D.

[@markymarknj]

Sir, you forgot Citizen! Citizen is no slouch when it comes to watchmaking. They had the first quartz movement; they made the first titanium watch; and, they were the first with solar recharging. They build good, solid, and nice looking watches at an affordable price.

[@benbill8739]

Casio and Swatch are a must have Quartz watches in any collection. Same for Seiko entry level mechanical watch ☺️

[@Drhomelander]

Swatch is just overpriced trash. Those watches are not at the same level of casio. Give me a break.

[@leethomas3263]

Tudor deserved a ranking

[@paddyj7690]

I agree with most of what you said. My first automatic watch was a Seiko. And I still have it, wear it, love it. After a few Rolexes and one VC, I just took delivery of a Tudor BB GMT. And I adore this watch. Value for money it must be up there with Seiko. Not sure why Tudor wasn't on your list here.

[@drkesrf]

Facts. I own the Tudor BBGMT as well and it’s pure class (maybe besides sightly large). Tudor is mostly class and is deserving to be on any luxury list.

[@florianvoigtlander2046]

@@drkesrf it is simply Rolex in normal price

[@richarddawson5836]

Tudor is garbage! The GMT has a defective date wheel. The entire brand is an ugly Rolex knock off.

[@paddyj7690]

@@richarddawson5836 I could agree with you but then we'd both be wrong. We found a watch snob.

[@whereRbearsTeeth]

Tudor is way overrated. Literally nobody would buy one if the brand wasn’t linked to Rolex. Omega makes a far better watch for not much more money.

[@TheReal_TaylorSwift]

Curious where you would put Citizen, IWC, Richard Mille, Panerai, Tudor, and Bulova

[@greysenmcgee9222]

Bold of you not to include IWC and Zodiac. Zodiac has such a dynamic history I feel like it deserves to be talked about

[@CadStr]

A langne Sone defently is Holy Grail, put a Rolex above A lange or Jager…pffff

[@stefanmolnar4345]

No the worst is VC in meh , this guy is a rolex fanboy and dont know sh..t about watches

[@fortnajt]

It doesnt always have to be about horology, its about waht that watch represants and we all know that A lange and Jaeger are nowhare near as desirable as a rolex.

[@steelsteez6118]

This guy is a rolex peasant. That's why.

[@karimbadene6363]

Pretty difficult to do a video speaking of watches when you know nothing about it but you do it. Congrats 👏

[@DingDong-tj9ce]

You almost pulled off providing a convincing and credible rating but by putting Rolex in the holy grail category you exposed yourself as having drank the Rolex cool aid.

[@mediocreman6323]

Yes. There name is synonymous with luxury watches for no reason. Not a single one.

[@watchcraft]

oh yeah!

[@jacquelynbabush7735]

Yep. Rolexes are status symbols, not precision watches.

[@noiztrauma]

Did not think of Breitling being so low on the list. I love the Super Avengers, Hurricanes. Really hard to find a good alternative in the 48mm or more segment. Oh well, maybe some day i will be able to afford one :)

[@duglepre]

If you do your homework you'll find that Zenith didn't rip off the Daytona.... they were the ones producing the Daytona movement for many years! It's kind of ridiculous to accuse them of ripping off their own work. If you have Rolex on your Holy Grail list...Zenith is there as well via Rolex. Rolex makes a beautiful bracelet....not a great timepiece!

[@scottmacmillan9436]

I am in agreement with the exception of Lange. For me, it is one of the holiest of the grail watches The complexity and novelty of the movements along with finishing places it high into the stratosphere of exceptional watches being made in the world today.

[@watchcraft]

definitely best finishing of movements

[@japookie]

big facts

[@mimamo]

@@watchcraft So, why isn't it among the top?

[@sphinx9517]

Longines is an awesome brand!

[@rodtaylor3190]

I like Longines but it seems the brand target the lower middle class. Like Seiko or Citizen.

[@echochambers8418]

I would say AL&S is God Tier and without peer.To the average person,nobody knows about watches other than Rolex or G-Shock.To Enthusiasts,AL&S is the gold standard.

[@naimkoger467]

How did Longines get in the "meh" category? This makes your whole list suspect.😂

[@antonroux6737]

this so called expert suffers from the Dunning-Kruger effect - he needs help

[@nickloong]

Seiko and Casio are 2 brands that are categorise as affordable down to earth time pieces that gives you the impression that they will just last forever!😂💪💪💪

[@911Glokk]

Casio deserves to be in the holy grail category. I can’t believe it didn’t make the top.

[@AggressiveG4mer]

VC and apple watch in the same category?! That’s a bit ridiculous to me, other than that I think it’s a good ranking in general with a few disagreements, but thanks for your insightful video.

[@watchcraft]

Thanks Hassan. Same category doesn't neccessarily mean they're equal though. Of course VC over Apple.

[@E2EK131MM]

Interesting perspectives. Strongly disagree regarding Rolex. . . The brand image is simply something I wouldn't want to be associated with.

[@billiondollardan]

I don't know that it's important for people to envy you your watches. Also my favorite watch I own is a Tudor. I think that brand should be on here somewhere even if you don't like them

[@mihneaciurea8209]

Interesting ranking but unlike you I do like Zenith. El Primero was developed to be the first automatic chronograph the same time another coalitions of watch manufacturers worked in Switzerland (Breitling and other companies) - the El Primero was announced in Jan 1969 and present the working prototype ; Seiko introduced the 6139 to the Japanese market in May 1969. The two "first" automatic chronographs disputed are then Seiko's 3169 a simpler movement that was on the market earlier and El Primero - presented and announced the first; with a more advanced and complex movement with high 36,000 vph (5Hz). One more thing to mention: Rolex Daytona used El primero movement with a lower vph (less movements and easier to service - better for daily use) until the year 2000 so that's why those are similar. Edit: I really like the Defy collection!

[@brunolang210]

Definetly dont agree with Zenith. A brand very well known for their interesting beat frequencies and iconic movements. As a "watch expert" he should know that Zenith even made movements for his holy grail Daytona at one point and he should never judge a whole brand based of of one watch, while i dont even see big resemblances to the Daytone in the El Primero, like yeah its a chronograph with a white dial and a black bezel, if thats copying then you could call a sea dweller a copy of a submariner and a yacht master a copy of a sea dweller. 🤦‍♂️

[@watchcraft]

yeah most people disagree with me on Zenith

[@stevea2639]

Agreed. Zenith was treated a bit unfairly here and maybe should have been left out of the rankings as the expert clearly hasn't taken the time to do his research to provide an informative opinion...or facts.

[@watchcraft]

@@stevea2639 I wonder why all the Zenith fans here are so sensitive.

[@brunolang210]

@@watchcraft hey man, its my opinion, im not the "expert" here i dont know why you are so sensitive about someone having a different opinion compared to yours. Grow up

[@Psysso]

@@watchcraft You should see all the rolex fans when you tell them that the brand is nothing special.

[@wallpaper000]

Ah...finally Longines fall into the same bracket as VC, as a Longines fan, consider this a major step-up

[@watchcraft]

:-D congrats

[@rodtaylor3190]

VC is my grail ; I almost bought it, but every time I was about to pull a trigger, something happens and I change my mind. I love VC Patrimony and Overseas. It cost big money, every time I was about to pay, when I start thinking how much money I will lose and how bad is the secondary market, I cancel my desire to buy one.

[@lifebreath77]

Having owned many Patek, including ultra thin perpetual, a few Lange, including Dataograph, many Rolex over many years, FP Journe Calendrier, AP RO, and just about every other brand over the years, Lange is on par with Patek with respect to design, complications and finishing. Datograph movement was finest finish of any watch bar none. Very different aesthetics, and in that aspect, Patek wins for me. Breguet should be in the mix somewhere.

[@condorkon7928]

Many fake patek?

[@devashishjain5493]

Sir, do you sell drugs?

[@florianvoigtlander2046]

I would be ashamed to lie in public like you!

[@louisbrandt5386]

@lifebreath77 a lot of rude people on here?

[@saint_snow]

All this over many years, what are you some Saudi oil prince?

[@orvilholness910]

Lange is the only watch maker in the world that build watches, run them and then dismantle them and inspect for flaws! For this reason alone Lange should be the only grail watch. The Ultra High Level engineering that goes into it’s hand made watches Is simply unparalleled in the industry! Rolex Will Never be at this level. Heavy advertising primarily make rolex what it is today

[@sidster71]

You're dead on about Rolex; every time I've made a significant amount of money in business I've always bought one for myself as a reward for winning. Growing up it was the carrot that I chased and always told myself I'd buy myself one when I hit a certain dollar amount. I have 3 now (16613, 16263 and a 116660) and alternate wearing them because I love the watches and could give a shit what people think. Liked and Subbed, nice work.

[@johntate5050]

How many kilos of coke do you peddle every month?

[@aquibriazahmed1212]

Well said, be it finishing, movement, or durability alone, Seiko and Casio watches are Phenomenal!!!! They should be easily in the top most tier.

[@betochiwas]

Yeah, my rule of thumb is that if the watch without the brand is still worth the price is worth buying to me

[@nikhilc8681]

Breguet deserves a mention. And ALS has to be in the holy grail category 😀

[@doctoruttley]

Have 2 Rolexes…overrated collectibles. Omega, Seiko or G-shock for the win. 🤷🏻‍♂️

[@rns69]

The watches made by Roger W Smith (on the Isle of Man) are the ultimate in handmade watches. He not only designs and builds the watches, but actually makes every single part himself.

[@rotarygomasters452]

Fully agree! What Roger Smith is doing is a category in itself. High up there with the true grandmasters.

[@robrobertson1458]

Vacheron Constantin ''Meh'', Breitling and Zenith ''Wast of $?'' TAG Heuer ''better replica?''...you can't do this! (Ok, TAG Heuer today has really no concept anymore but a good old Carrera with an ETA-Movement is still a good watch for the price... )

[@cookedit]

Puts Bulgari at the same level as A. Lange & Söhne and rates Vacheron at "meh" for being owned by the Richemont group, when A. Lange & Söhne is also be Richemont. I cannot take this list seriously.

[@FMB2X]

Damn… citizen didn’t even get a mention…. I have in my collection a original stainless “ Nighthawk “ that has been running since 2003 I never opened it don’t know if it even takes a battery it is an eco drive….18 years 💪 u tell me any other watch that can say that!!!

[@richardj9016]

They can say it but they’d be lying.

[@salmana4239]

It’s so nice to know that I am not the only one who knows nothing about watches. VC has just has just one model ?? Rolex is holy grail ? What a silly video

[@aLwE17]

I love watching these watch ranking videos mainly for their meh categories, so I can get an idea which brands is good enough to start a collection with but not needing to mortgage my house. I already have a few Casio watches that I wear to specific occassions and one daily drive.

[@PaketGo]

people say that every owner of a Rolex Submarine feels like an expert in watches

[@mkb5355]

I give your watch ratings a 9 out of ten. But your comedy is a perfect ten !

[@watchcraft]

thanks a lot man

[@warrenw273]

Not sure how you could miss Tudor? And include Apple

[@rodtaylor3190]

Tudor is created to feed Rolex hungry waiting list and people that want Rolex but couldn’t get one.

[@anthonymarcella6169]

Please comment on the frequently overlooked brand CITIZEN. To me these watches are high quality and what sets them apart is of course the eco drive feature. I am a huge fan of this brand especially their pro master series.

[@watchcraft]

I don't know Citizen well enough to have an opinion on them. but happy to hear that you found a brand that you enjoy this much!

[@paulpeace6455]

Good brand.... Seiko competitor.

[@walaaelgandy5255]

@@watchcraft u dont know about citizen but u made video to rank watches ? Iam not going ro even to watch the video sorry

[@rafaelmtoledo]

@@paulpeace6455 I think they are better than Seiko

[@egza2062]

The quality of my Breitling SOH II is superb. A lot of people made complements. And the price is top. This watch is just unique. So maybe you mean the older watches of them but since 2017 they make really nice collections.

[@MusikPiratCH]

When I finished watching this ranking my reaction was: Well, even watches comes down to personal preferences. There isn't any objective reasoning for those rankings! If you'd like to wear a watch that just indicates the correct time why not buying a Junghans ("Funkuhr") or a Casio (also radio controlled watch)? Even satelites don't offer you a correct time than those radio controlled watches (atomic clock). 😇

[@brucerosner3547]

Foolish me - I assume the primary purpose of a watch to to tell time. No mention here of accuracy, reliability, cost with secondary qualities such as weight, size, comfort, readability etc. I'll stick with my Casio. Incidentally I also hold the apparently rare notion that digital watches should be rectangular and analog watch should be circular - form should follow function.

[@mangkulastelevision5655]

yes, the ranking was very subjective in my opinion.

[@konstantin3101]

Ok, so Tissot and Longines go to Meh column alongside with Vacheron Constantin. Amazing “meh”

[@jas6283]

And Zenith is a waste of $😆

[@nguyenphamkhoi3012]

For me I would say Grand Seiko is the most beautiful mechanic watch as it's movement is the best. Patek is cool in presentation and finish but I would say Grand Seiko is the best (patek is the 2nd ofcourse). Rolex is for the brand name I would say, everybody love Rolex, owning a rolex like you say is have a new record in life. If I would chose a watch to go for business I would wear a Grand Seiko, so that they know I being serious and not come there for show off. If I will be on a date with a girl, I would chose a Rolex cause most girl only know about Rolex. and finally If I'm enough success and will hangout with successful friend, the Patek will be the one. :v easy to understand.

[@wheresmycheese8511]

Seiko are really the only brand that offer a $200 automatic right through to genuine grail pieces. They are a very special company

[@hrishikeshparab1236]

How good are the seiko 5!

[@rodtaylor3190]

Seiko is what pulls me into understanding about watches, love watch collecting and Rolex what makes me become so called “watch addiction.” Patek what makes me stop thinking “is there anything better? “

[@supermash1]

I agree Casio is an icon. Seiko though has fallen in my eyes, their quality control is crap now and other brands are taking the mechanical value market away from them. I just today saw a seiko dive watch for sale on a website and the bezel was misaligned on the photo! As far as your "holy grail" of watches goes, personally I would put all of them in the "I have more money than brains" category. ;-)

[@johntate5050]

Watches in that range are investment pieces.

[@xx1j]

Hublot is doing the exact same thing that Rolex did, literally word for word on how you described Hublot 😂😂 So Hublot should either be a "Holy Grail" or Rolex is "Buy Replica" as well.

[@nobbynoris]

I always think of Hamilton as the American equivalent of Rotary: a perfectly good enough watch brand but which is virtually unknown outside of its parent country. Apparently Hamilton watches have appeared in over 40 Hollywood films, but you could have fooled me - until I started to take an interest in watches, which was quite recently, I'd never heard the name. I just have the impression that they have been pushed outside of their genuine status as a brand by the sheer power of the American marketing machine. For this reason I personally don't regard Hamilton as a genuine "status" brand, and would never buy one.

[@nobbynoris]

In fact, re-reading my last paragraph there, the American Accurist might be a more pertinent label.

[@Madmanmarque]

Hamilton made great watches. American watches were of the same caliber as Swiss watches in their day. Just because you know nothing about them doesn't negate their place in history.

[@nobbynoris]

I'm sure Hamilton watches are perfectly fine. So are Accurist watches, even still today. But neither is truly a "prestige" brand. I stand by my original comment: Hamiltom owes its "status" to relentless product placement. And since when were American watches mentioned in the same breath as the Swiss and Japanese?

[@Madmanmarque]

@@nobbynoris In their heyday, they were on par with any watch in the world. Their pocket watches were renown for their accurate time keeping and ruggedness. Again, I'm not talking about the Swatch iteration but the American brand. If you do your research, American brands were indeed in the same league. Hamilton also produced the first electric watch in the 50's and digital Pulsar in the early 70's, as well as supplying marine chronometers to the US military.

[@darrengrimes3132]

If you swap around Rolex and Lange, then i will fully agree.

[@fortnajt]

Lange is boring while Rolex represents success and status. Lange may be better quality but sadly nobody cares about it.

[@BradyBegeman]

@@fortnajt who cares what others think?

[@realdaybreaker8013]

Grand Seiko should up their prices 3- 4x, so it could get a place in the Holy Grail lol

[@condorkon7928]

For real.. Unless it cooks me breakfast and washes my car. And goes to work for me is not worth 30k. Idk what name is behind it.

[@realdaybreaker8013]

@@condorkon7928 a watch that costs a quarter a million couldn't keep accurate time that of a quartz watch.... It's all about marketting and brand value that goes into the pricing, for this reason I prefer Grand Seiko over Rolex.

[@janneshildebrandt1]

Grand Seiko has superb movements and cases but their bracelet isnt really up there!

[@5OclockSharp]

At that point, if they did that they’d have to make their bracelets nicer than what you’d find on a $400 prospex…..

[@conantonopoulos4361]

Zenith Defy line is amazing. If I could have just 1 watch it would be the Zenith Defy Classic.

[@arturfreund6185]

Where would you put IWC?

[@paulojpcarvalho74]

Nice video. I just missed IWC, even knowing that you would put it in the MEH category. 😁

[@watchcraft]

Thanks. Yes IWC is interesting because it ticks all the boxes to be considered one of the greats in the business. But it just doesn't speak to me. So yeah, Meh brand for me :-) but that's just personal preference.

[@richardattemborg2823]

I like my Casio. Long lasting. Looks good , affordable and when it get too beat up or when a battery can't get it going I can get a new one,-

[@airbus001]

I wish you included brands like Breguet, Blancpain, and IWC.

[@frederiklikesgames6481]

Richard Mille and Panerai would be my choice, maybe time for vid N-o II

[@PauloGaetathe_original]

What he said about the Rolex shops treating the customers like shit is absolutely true. The reason for that is there is a waiting list for most Rolex models, if anyone is interested in buying a pre owned one, I would recommend the shops along Nathan Rd in Hong Kong. You will be surprised by what you find there.

[@metamorphiccustoms]

Been to those shops several times, but let me ask as a noob: How do you know if you're getting the real thing while on Nathan Rd?

[@josuezunigagarcia5895]

hello a question, junghans where would you put it?

[@watchcraft]

Meh

[@modfus]

The fact you rate Cartier and Bulgari above Vacheron Constantin tells me you are not a connoisseur. You criticized Vacheron for being owned by Richemont - well who do you think owns Cartier, Lange & Söhne, and Jaeger-LeCoultre?

[@petergaskin1811]

Swatch own Breguet. Still make decent wathes though.

[@juststuff5216]

I'm a Car Audio enthusiasts. *I consider Rolex like JL Audio, a fine place to start if you don't know anything about the industry.* Sundown, DD, Stereo Integrity, Ground Zero, Hybrid Audio (Scott holds the highest score for sound quality) Morel as used by Gary Summers - sound engineer for - Return of the Jedi, Avatar, LOTR, Indiana Jones etc ... *aficionado's should know there's better out there, and If you're stuck on Rolex (or JL Audio), you need to move on!* I'd take a Casio Calculator watch over a Rolex, any day!

[@ninjesus4079]

i have a Casio calculator watch, wanna trade your Rolex?

[@utubecomment21]

Rolex - For me, Rolex is the Mercedes C-Class of watches. People like to shout about the name, but what they're actually getting, is a Renault with a Merc badge kzbin.info?search_query=renault+mercedes For the money, I want to be individual, I want to feel that my purchase is special, I don't want to run with the crowd, I don't want what everyone else has! Rolex, is just too common!

[@danieldorer201]

Exactly my thought as well. I m fine with my bereitling for e.g.

[@alexmaksimov3888]

Yeah when I saw the Apple Watch next to the VC I’m out 😂

[@talalfarooq432]

You didn't tell the reason for putting Tag Heuer in waste of money category???

[@asiankitchen5294]

I personally would go for only 3 brands - Rolex, Omega and Grand Seiko. The first two are solid Investments while the latter is coming up fast as the luxury brand to have. GS has in my opinion the most beautiful dials. Can't get enough watching the snowflake. Wealthy Chinese consumers are now buying all the best luxury watches as an investment. This partly causes the prices to increase fast.

[@watchcraft]

good idea

[@followyourpassion8378]

Could you give an estimate how many Rolex p.a. are bought as an investment by Chinese purchasers? I am looking for something like 200k Rolex watches go to China p.a. in total.

[@rodtaylor3190]

Frankly Omega is the watch I wear most, why because it is durable and I feel safe wearing Omega. I love wearing Rolex Daytona but I worry every time when I finish the day and go to the car park ; I feel that I can be mugged.

[@asiankitchen5294]

@@rodtaylor3190 I read in the newspaper that tourists wearing expensive watches in Barcelona Spain are being robbed even in broad daylight and even in front of other people. Robbers have become so daring.

[@shipmate3577]

I agree with almost everything you said except I would move Grand Seiko to MEH since I like them, but they have nothing I would buy. What about Breguet, Tudor, IWC, Bremont, Panerai, Sinn, and Glashuette Original?

[@watchcraft]

I would like to own a Sinn. Tudor has a great quality/price ratio but they are just too chunky for my wrist. IWC is a great brand but I just don't like the design of the watches. Why buy a Glashütte if you can have a Lange? Breguet & Bremont I don't care about. And Panerai I don't trust.

[@kaossi]

Thought more or less the same. Now i own a spring drive and a 9f quartz Grand Seiko and its my new favoutite brand. I owned/own Omega, Rolex and Breitling watches. Nothing compares to GS. But if theres so piece that appeals to you i understand.

[@watchcraft]

@@kaossi Which GS would you recommend as a first?

[@kaossi]

@@watchcraft in terms of price stability probably a snowflake spring drive. I think its the most demanded model and is unbelievable well finished. If you do not care for that you can buy a cheaper 9f Quartz GS. They are as well finished as the more expensive ones. And if you look up the 9f movement its also an impressive technological piece of art with its special features. I personally love how every tick of the second hand matches perfect with the second indice on the dial. :)

[@watchcraft]

@@kaossi thanks for the tip

[@hunchoboss5099]

the cartier santos always catches my eyes it looks high end but in a subtle elegant type of way and a very versatile design too

[@Sank1982]

I own several of these watch brands 1 x Cartier Santos beautiful watch but many think it’s not a watch brand yet they made the first wrist watch in the world, just purchased the Tag Heuer Monaco Special Edition Dark Lord an absolute beautiful watch, own 4 x Breitling 5 x Omega 2 x Oris 1 x Zenith 2 x Rolex 1 x Bell & Ross 3 x IWC oh and not for getting my Apple series 7 watch these people who think they know about watches probably own 5 watches max. Grand Seiko make beautiful watches and movements but their bracelets are garbage. Don’t buy a watch because some people want to put them in a bracket buy a watch because you love it and it makes you feel good not because some people think it’s the brand to have. Most of these brands in the higher brackets you wouldn’t want to wear on a daily basis or will be too scared to wear it on holiday in case you’ve got robbed most of these watches that cost fortunes stay in a vault this is not what these watches were made for if you can’t afford to wear it and lose it don’t buy it. Buy want you fall in love with and not what everyone else buys.

[@nectarpeach2853]

17:30 I LOVE THIS SCENARIO 😂🤣🤣 sounds so goofy, definitely could be a wild story

[@nonghoang6353]

literal face palm when the "watch expert" said the El Primero coppied the Daytona