Nabisco - Bigger Than You Know

[@Sonicfan138]

My grandfather actually worked at Nabisco way back when. According to my grandma, he would bring home tons of boxes of Oreos and Mallomars, which honestly sounds like the greatest benefit ever.

[@RodolphosTechchannel]

Fake

[@jzv.71]

@@RodolphosTechchannel proof?

[@kristin332]

@@RodolphosTechchannel how do you know that

[@yt-user03561]

Yeah my grandfather did as well. . . . . . Not really but just jumping in on the bandwagon 🤷‍♂️

[@RodolphosTechchannel]

@@MrRezRising fake news media

[@eksortso]

Not too far from where I live in Pittsburgh, there's a small office and shopping complex called Bakery Square. It used to be a big Nabisco factory, which baked goods for the company into the late 1990s. Over 20 years later, it's sprung back to life, with Google as its largest tenant and dozens of small shops, firms, and restaurants taking up the rest. A metal placard near the Google offices describes the main building historically belonging to the National Biscuit Company.

[@MentalLiberation]

I see the title card and the first thing that comes to mind: the jingle. It's definitely bigger than I know. Great video.

[@MarsJenkar]

Na-biiiiiiis-co! *ding*

[@illegalprogram]

We have a Nabisco building where their products were made in Evansville Indiana that now houses apartments and an absolutely banger restaurant.

[@ms.donaldson2533]

Masonville, (now Brookland) Maryland - also now Rockefeller created oil fields was first known as "Cracker Town" for the Founder of the famous cake and cracker company on President Street. His company used wooded cracker crates

[@fearitself26]

For those who wanna know more about the leveraged buy out I absolutely recommend the book Barbarians at the Gate which goes into detail of the internal struggles at RJR Nabisco :) one of my favorite business books up there with Disney War and Conspiracy of Fools

[@ericvtheworld]

I live in a town called Roanoke, Virginia and in our downtown area there is an old advertisement for Uneeda biscuit That was painted on a brick wall. Yours later a building went up which covered and preserved that painting and that building has since come down exposing the advertisement. And might I say that advertisement is now a pretty important piece of at least our local culture in fact one guy shows up at the city market every week with artwork and one is just a canvas poster of the Uneeda ad

[@dinkyboss]

I can’t believe how long some of my favorites have been around! I had no idea they’re that old. Stuff like this is why I live this channel.

[@devingiles6597]

Hey, Company Man. You should definitely do a Bigger Than You Know video on Berkshire Hathaway. Fun fact, they owned a TV station based in Miami, Florida under the call letters WPLG, which is an affliate of ABC (American Broadcasting Company).

[@pricett434]

I would really like to see a Rise and Fall of Sizzler Family Steak House! They grew up fast and had many locations and then just died off relatively fast. What happened? They used to promote cheap and great steak and shrimp plates.

[@Kevin-iq4ri]

That would be great to see. I worked at a Sizzler throughout the 1970s

[@TheTonyahawk]

Nabisco is a company that I was aware of after 20+ years in the grocery business Mondelez's presence is everywhere in the store.

[@olli_k]

I used to pass a Nabisco bakery on my way to work. This one made cookies and the smell would drift for miles. It smelled so wonderful when I would drive by that place.

[@wadewilson524]

Just a compliment here. Love your content - well written, entertaining, informative. Keep up the good work!

[@mfeli5046]

When I was in elementary school in the early 90’s(Toluca Lake Elementary School), from kindergarten to 5th grade, my bestfriend was a nice, genuine kid named Justin(I wish I could remember his last name) & I remember that I went to his 7th bday pool party. It was a Hawaiian Luau themed party on Camarillo St in NOHO818, i remember that ever cookie there at his party, toys, decorations everything was Nabisco. I remember that I was told by my mom, that Justin’s mom had told my mom[my mom & Justin’s mom were really great friends, their friendship organically happened much like Justin & I’s friendship in kindergarten all the way up until 5th grade when we graduated & I never saw him again, he moved,Justin’s mom trusted me since kindergarten to update her on Justin’s progress in class] that Justin’s grandfather is NABiSCO. I said ok, unfazed by the info my mom had just given me [I grew up in North Hollywood818 & I met & saw a lot of celebrities, so I wasn’t fazed by the info until after the fact.] (I loved Nabisco products as a kid) Then I proceeded to go swim, even though I couldn’t swim. I was drowning in his pool & I remember his Uncle dove into the pool with his clothes on & rescued me, I remember he told me(after I gathered myself) “Dude you didn’t let your head go underwater, you kept kicking your feet to reach the top surface, I saw your legs(underwater) when I jumped in & DUDE! your going to be a GREAT swimmer one day(I took swimming lessons that next summer & I’ve been a good swimmer ever since the age of 8yrs old.) Long story short, I never befriended Justin because of who he was related to, heck, he never told me until years later after I had already knew & I still was in WOW when he told me, Justin was a really good friend of mine & I pray all is well with him & his family

[@MrBrixAnimations]

great video man

[@Hollowdude15]

Nabisco is such a cool company and great video Company man :]

[@J4sse]

The arrow in the thumbnail was very helpful.

[@The101Point1]

Since the cookies are made in Mexico now every package of Oreos I get is inconsistent since Mondelez took over

[@dodgsonwevegotdodgsonhere9970]

Yeah, the cookies have gown down in quality lately. At least we still have Oreo ice cream.

[@sketchnate]

i didn't hear a single word, i just kept hearing the lyrics of System of a Down's 'Violent Pornography'

[@stevecosmolove1045]

alot of people don't know this but Company Man is Behind The Meme

[@companyman114]

I didn't even know that!

[@glennso47]

Nabisco Shredded Wheat. One of my favorite cereals. It is now made by Post.

[@Xpyburnt_ndz]

Another gr8 vid!!! Yes, I've known about these big mergers and companies being swallowed up by others...I did work at Post, Proctor & Gamble, Del Monte and several others companies years ago as an outside contractor and saw it all first hand! Thnx much!

[@britsforabit969]

Alarming how large these conglomerates are allowed to be, swallowing up all the competition in their path. It seems dangerous and like too much power. Why is it legal? Competition is healthier for consumers.

[@dehacaballo]

Love your content. Always watch when I’m eating. Could you possibly do a video on Fastenal Company. I find it amazing they have zero debt, stock always on the rise and they’re executives only make about 1-2 million per year which is insane compared to other like competitors where their executives are making 10’s of millions

[@volksaddict]

Fun fact. Iner Seal/Nabisco’s logo is the leviathan symbol that connects to santanism.

[@revinhatol]

*Oreo will turn 110 this year, but next year Hydrox will turn 115!*

[@josephmorley3780]

Every time I hear Company Man's voice I hear what Owen Wilson's kid probably sounds like.

[@bernebelmont1857]

making Milk Bone makes a ton of sense because like, theyre biscuits for dogs

[@tag180rotax]

5:46 man 2012 feels like 110 years ago

[@plasticbleach4004]

These first seven years of my life - when the Oreo wasn't being sold at stores - were rough. (5:44)

[@kingchuckfinley]

Love the brimstone logo thpugh

[@thirdworldarchives]

Great research 👏

[@twinblends5323]

I started at Nabisco in 1985 been there ever since. Seen a lot of changes. Wish I could say it was for the best but it wasn’t. The Nabisco that I started for was actually a really good company and family oriented. Unfortunately times changed. Wish it was the Nabisco that I started working for.

[@lorddrayvon1426]

Fun fact; Nabisco is a large reason why butter looks so different depending on which side of the USA you live on.

[@JSOptimus]

Nabisco - Older Than You Know. Didn't realize how old a lot of these brands are.

[@sammyraeperry]

I honestly felt like towards the end of the video you came to conclusion to fast

[@Lbsmith94]

Great video!!!! Thanks for the upload.. have you done a video on Cracker Barrel? I would love to hear the history.. thank you

[@cailin9601]

Got an ad mid-video for Club Crackers and for a minute I was like this is genius ad placement but then realized it’s owned by Kellogg 💀

[@Infrared73]

It’s weird for me in Canada. So many of those brands look wrong for me with Nabisco. I’m so used to seeing Christie.

[@adiposerex5150]

I loved Uneeda crackers. They were puffy.

[@Grahckheuhl]

Never would have figured Nabisco was so old, really

[@manichispanic999]

I always heard Cracker Barrel was for a container that held whips.

[@MrMann-dw5uh]

@Company Man could you please do a "Bigger Than You Know" for *Tyson Foods*. I never knew how many brands they owned till I began my research into the company to see if it was a worthy investment. For example, you could make your own sandwich (without cheese and condiments) with meat from Hillshire Farms and bread from Sara Lee. And if you're still hungry, you can have a Sara Lee cake for desert. For the past 3-4 months of working at Food Lion, 20% of the time I will usually see a Tyson food product (from Ball Park buns to Jimmy Dean breakfast meals). And I might be a little biased since I own a few shares in Tyson, but I wouldn't risk my money in a company that is overvalued and lacks a moat.

[@da3musceteers]

Great vid! I'd like to see one about l'oreal, they pretty much own half the makeup brands out there

[@DavidRiehl756]

Did that girl really just dunk her whole hand in the milk?? She wanted that Oreo SOAKED. 😂

[@cityguyusa]

Yep, out of high school I started working for a grocrery store.

[@matthewgreenwood4286]

Please can you cover Retro Fitness and what’s going on with them. I’ve tried to look but can’t really find much. What I have found is confusing.

[@eurovega8415]

AYO??? NABISCO BE MAKING MY CANADIAN ARROWROOT COOKIES⁉️⁉️⁉️⁉️

[@cleaverusername]

One of my hobbies is etymology, thanks for giving me some new terms to look up! Specifically the Cracker Barrel.

[@michaelspencer1315]

I love Oreo but Hydrox was no slouch. I used to eat both.

[@thenoseknows9391]

LUV CM opening theme music 🎵🎶😆🤣😂😄👍🏽👍🏽👍🏽

[@noferblatz]

If you can find Sunshine Hydrox cookies, try them. They're way better than Oreos.

[@willwebb2218]

Do a video on hydrox it was the first cream filled cookie please do it

[@nudnikjeff]

I remember Uneeda biscuits. They were big crackers, very bland, sort of like puffed-up saltines. But they were good with jam.

[@Alvin_Vivian]

I didn't even know Nabisco stood for "National Biscuit Company" until today.

[@hokusman100]

It’s a nonstop disco (bet you didn’t know)

[@maenad1231]

Actually, Hydrox is the originator of Oreo cookies

[@KTJohnsonkidThunder]

Nabisco is now owned by Mondelez.

[@DeezNuts-mr5yy]

5:47 did anyone else hear him say 2012

[@MSDesignASMR]

I find it interesting that Oreo isn't the original....Hydrox is.

[@DjJokerr]

Stop spreading lies! Put respect on Oreo name.

[@moodydodds]

I liked Hydrox better back in the day

[@Kammywammy121]

Fax

[@mcloughlinguy4127]

The guy who formed Nabisco, Adolphus Green, actually betrayed his business partners who he had helped create the company that would later become Nabisco by going behind the backs of the founders of American Biscuit Company to merge with William Moore’s company and put himself in control of the newly formed Nabisco.

[@littledudefromacrossthestr5755]

Source/proof?

[@StabsTheMaster]

Adolphus hitler?

[@tiggie_96]

Source: trust me bro

[@mcloughlinguy4127]

@@tiggie_96 food that built america

[@drizzyuzumaki8753]

@@littledudefromacrossthestr5755 go look up hook he does a full video explaining

[@god_of_none]

MatPat actually did a Food Theory on Oreo and Hydrox. Oreo actually used more underhanded methods to claim the top spot, it wasn't just the Nabisco name alone.

[@kurtispalmer8168]

Yeah that was a good video, watch out for the nabisco hench men😅

[@dodgsonwevegotdodgsonhere9970]

MatPat is a hack who has shit theories on things he doesn't play or know about.

[@god_of_none]

@@dodgsonwevegotdodgsonhere9970 aren't you just a ray of sunshine

[@dodgsonwevegotdodgsonhere9970]

@@god_of_none Far better than what Matpat is, and that's good enough for me.

[@williamhild1793]

Having Kraft and Nabisco together does make sense--- cheese and crackers! :)

[@TheAbandonedAccount7]

We've forgotten the crackers, gromit!

[@areasevenpro]

Fun Fact: In Japan, Nabisco products were manufactured under license by Yamazaki Baking from 1970 until 2016, when Mondelez International terminated the joint venture and opted to have Nabisco products imported from China and Indonesia. A year later, Yamazaki introduced their version of Oreo called "Noir", which is produced at the former Oreo factory in Ibaraki Prefecture. In comparison to the current Oreo, Noir has a darker cocoa taste, which is much closer to the original Oreo recipe.

[@abandonedchannel1010]

the same thing happened with PepsiCo

[@share_accidental]

singapore has both versions!

[@rararasputin8608]

Company Man, your content is blessed. Have you considered covering Peloton's rise and fall? Something about the pandemic, rising competition, and other factors... This said, I thank you for your content which has helped me though these times.

[@andrewgreenwood1387]

peloton needs help

[@rararasputin8608]

@@andrewgreenwood1387 I worked for a Peloton campaign, it died in around a year and a quarter of a year (15 months, 18 months tops).

[@deester7914]

Yeah I’d be interested in him covering the copyright infringement lawsuit regarding the music on their treadmill software

[@rararasputin8608]

@@deester7914 Holy smokes... I was unaware of that one, and I spent 3-4 months in that campaign!

[@ghostcoffee1099]

Can you do the rise and fall …and rise again of Hydrox? It’s gotten a cult following for being the originator of sandwich cookies.

[@spongeboobstar5488]

For real?

[@iamacatperson7226]

@@spongeboobstar5488 yea. They were first, but their ads, at least for a while around when Oreo was created, was just them bitching about Oreo taking their idea, so they kinda died in popularity

[@BeautifulAngelBlossom]

why would them nasty thing be coming back Yuck

[@nickbuis3307]

I remember moving to Argentina when I was 7 years old in 1988 and used to miss Oreo cookies but then Nabisco bought out Terrabusi and brought along Oreos and Chips Ahoy. I was ecstatic!!!

[@DjJokerr]

Ok boomer!

[@nickbuis3307]

@@DjJokerr GenX but not a millenial by 2 months, October of 1980.

[@hope2029]

@@DjJokerr us boomers ended in 1964....what does that have to do with anything?????🤨

[@electrojones]

This is my favorite YT channel. Your research and presentation are impeccable.

[@DMacB42]

It’s always really succinct. This type of video could easily be 30+ minutes but he keeps them so tight.

[@TakeWalker]

Weird, you wouldn't think crackers were something that needed to be invented. Like, they seem timeless, something that was brought over from the Old World or something.

[@MrAnxious]

Fr

[@MPHswayze]

hard tack was like a cracker that wouldn't go bad. The cracker was an invention of advancing food security

[@Aceshot-uu7yx]

Biscuits feel luke the opposite. They feel like something new or at least more modern then a cracker, but they are older. I find it kind of funny.

[@TBH_Inc]

There was a viral string of tweets 2 years ago where a guy figured out that Triscuit meant Electric Biscuit because people (including the Nabisco themselves) forgot what it meant.

[@cyberi4a]

I didn't know some of those foods were so old. It's been decades since I've had an Oreo.

[@ueno1]

I remember Oreo's competition Hydrox right up into the 70s! Not sure when they disappeared. Good cookie though.

[@MarsJenkar]

I've seen Hydrox pop up again from time to time. They don't seem to be gone, just hard to find.

[@boomerangfishcb]

My grandpa retired from RJR around 1994. He worked as a flavorist and although you’d mostly think it was related to cigarettes, they also tested food products. Not bad for a guy without a college degree who had been luckily picked from the factory floor.

[@JDWanko]

The HBO Original film "Barbarians at the Gate" regarding the RJR Nabisco buyout in 1988 (based on the Bryan Burrough and Peter Riegert book of the same name) is a must-watch for business history fans or film enthusiast.

[@Builtbyreyna]

Mike, can you do historical companies next like Rockefeller, Carnegie, Pierpont Morgan

[@santoraofcali5458]

My father was a delivery driver for NABISCO in New York, back in the late 50's. While waiting to be hired with New York Ciy Fire Department

[@skitariisoldier7367]

They went woke. Can these companies just sell us a damn product?

[@jacktribble5253]

No kidding, I want a cookie not a lecture.

[@gracef.8145]

There used to be a Nabisco factory nearby that closed down a few months ago. You could always smell cookies driving by it!

[@ducky19991]

I live by a nestle dog food factory, wish it was a nabsico factory instead that sounds way more pleasant 😂

[@megami215]

same but they closed it recently haha maybe the same one

[@shadowgb]

man that is wild you do this today. i have been watching a show called "the food that built america" and last night I watched the episode about nabisco and how they came up with the oreo.

[@big_grub]

Hydrox’s are still made and personally I think they’re tastier than Oreos

[@BeautifulAngelBlossom]

Oreo is still the best Hydrox tested like very poor store brand

[@B727X]

Well technically they were brought back several years ago after veryyy long,

[@jennifermcbryde8887]

Fun Fact: did you know that there was a Disney short at the 1939 New York's World's Fair which is produced for Nabisco Mickey's Surprise Party? It's the only short to use Fred Moore's Mickey and Minnie's animation design

[@AntoineBandele]

Happy to say I’ve just found this channel and this is my first time being part of the notification gang! Woot!

[@vimos.9996]

Very well then

[@rbminer4567]

Nadisco the company that stole the oreo

[@averagewhiteguy2]

Chips Ahoy! is probably my favorite product of theirs. I think they taste better than Oreos.

[@ws2940]

There is a great book called Barbarians at the Gate: The Fall of RJR Nabisco. It chronicles the LBO (Leveraged Buy Out) of RJR Nabisco.

[@ExiILe00]

Company Man in the pocket of Big Biscuit.

[@ronnieperez8519]

I heard one of my great aunts worked our local Nabisco plant back in the 80s I believe. My grandfather also worked for them as a line mechanic back in the 90s. I remember him coming home with his Nabisco shirt on.

[@garyjandereski9253]

I work for Nabisco, it was not bigger than I thought 👀 they also just bought cliff bar

[@WarAndPeaceTea]

Nabisco actually stole the oreo from a smaller company called Hydrox and pushed them out of business because they weren't large enough to compete.

[@DjJokerr]

Nobody cares boomer!

[@cambo__]

Been waiting for this one the longest!! Thank you & great video as always!!

[@incognito2008]

You really had to upload right after I finished eating pizza

[@DavidTokugi44]

Curious if you will cover the Hydrox cookie? It was the very first chocolate with crème filling cookie to exist before Oreos and then was proclaimed to be a knock off Oreo. Might be interesting to see your insight on the history of them

[@rf159a]

Hydrox was the best tasting cookie!! Oreos suck!!

[@iamacatperson7226]

Hydrox messed up with their ads, instead of showing off the cookie itself, it was just them bitching about Oreo copying them and that they were the original. I do like the cookie though, and to my knowledge they still use basically the same recipe that they did when they were first made

[@JohnSmith-wx9wj]

They should call it something more appetizing.

[@BeautifulAngelBlossom]

@@rf159a Oreos are the best ever

[@SolarToken]

hydrox sounds like a cleaning product-

[@michelleguertin6728]

I kind of miss hydrox. My dad was heartbroken when they went down. Oreos are good but I can't eat the regular Oreos without thinking of him.

[@droojohnson]

You can find them at Cracker Barrels now, in the general store part!

[@michelleguertin6728]

@@droojohnson I don't live near a cracker barrel store.

[@mattyian1208]

@@droojohnson Yeah I love Cracker Barrel and I’m from New York.

[@shaunrutherford7764]

I never would have thought that's what triscuits meant. That'll definitely be my conversation starter at parties that will make me a social outcast for sure

[@MPHswayze]

Electric Biscuit and National Biscuit Company TIL

[@musicsmith14]

I finally know why I grew up with Oreos and Chips Ahoy having a different brand name (Christie) than my U.S. friends (Nabisco)! Any other Canadians remember the ad slogan “Mr. Christie, you make good cookies”?

[@ghostface2481]

Didnt hydrox originally created oreo

[@elmacho2789]

“Chips ahoy even had these cheesy looking commercials only on” Well I guess we’ve come full circle

[@elmacho2789]

*early

[@danielsimons5706]

When did the term 'biscuit' stop being commonly used in the consumer markets in the USA? It is a key part of many of these earlier brands and companies, yet now is only used in most of the rest of the English speaking world. I am aware it is used to mean dry cakes eaten with fatty breakfasts in the south, but that does not seem to be similar to any of the products discussed here.

[@TheAbandonedAccount7]

Stopped being used around the time of the invention of the biscuit that you're talking about

[@hope2029]

English also call cookies ' digestives' Now ain't that appetizing?🤪 Yummy!

[@TopFix]

Triscuit, while obvious, is clever also for another reason many may not realise, for example... "tris" from "electricity", with "cuit" meaning "biscuit".... but also... "circuit", as in, electric circuit.

[@enigmawyoming5201]

Wow! I’m shocked to hear the Oreo was introduced in 2012! I swear I thought it has been around a lot longer than just 10 years.

[@stefanbraem]

It's 1912...

[@glubstubs]

@@stefanbraem no currently it's 2020

[@profilepicture828]

@@glubstubs actually it’s 2023

[@FinestCitizen]

Must be that Mandela Effect.

[@scottb.3905]

@@stefanbraem Check 5:44 :P

[@Nahan_Boker94]

One thing i noticed after Oreo and Chips ahoy change from nabisco into Mondelez, their quality toned down A LOT at least in my country lol. Chips ahoy cookies now taste like overcook cookies that hard, nothing chewy like before also smaller. Oreo just getting tinier and tinier, even reduced from 15 pcs into 12...