Food Theory: The DARK Secret of Oreos

[@RexVenge95]

Lol imagine Hydrox loyalists working under Oreos' parent company being all secretive and whispering to each other, "Hail Hydrox."

[@whitetomato]

Hail Hydra... I mean Hydrox!

[@secretiveshash7815]

Hail Hydrox

[@lifesux1953]

Hail Hydrox

[@shazfarman359]

Hail Hydrox

[@UwU-no8jw]

Hail hydrox

[@OR3Omusic]

Gotta change my name to hydrox now I guess

[@6000pizzas]

Lmao

[@latenightsnacking]

now you can be HYDR0X

[@gavo3o]

Lol

[@陈凯文-n1h]

hello there

[@nacbros469]

You’re a youtuber

[@angryshavige1020]

Oreo is literally the guy who repeated your joke louder and became popular with everyone.

[@kristophia7310]

@Shika Bika No

[@edenganael1048]

@Shika Bika NO

[@samwitch7419]

@Shika Bika NOOOOOOO

[@ktjthhc1979]

@@kristophia7310 *NOOOOOOOO*

[@Lucy-qr1ld]

yes

[@thewelchguy1920]

Loved this story. I have an additional perspective for you. As a photographer. When making an image of food related stuff, the Oreo is really only one sided and thus boring. However [at the time this was revealed to me] Sunshine Hydrox offered you much more interesting compositions for making art. In this way: you could place the Sunshine or the Hydorx side of the cookie either both up Sunshine Sunshine or Hydrox Hydrox OR you could go Sunshine up in part of the image and Hydrox in the other part of the image. giving you more diversity in your creative project. So you have a Sunshine-Hydrox option for the image or just use the plain ole boring Oreo in your image.

[@seela98]

This dude did a better job advertising Hydrox than their whole marketing team

[@GoldenRice01]

hydrox is just being DON'T BE FOOLED WE NUMERO UNO

[@Latveriaaa]

Oreo :(

[@gabbonoo]

The old Hydrox ad is way better than the old Oreo one by today's standards. It's equivalent to the Japanese style ad. full of absurdity

[@rumbledoll100]

Then or than

[@rumbledoll100]

@@ns.kha29 how? was just asking a question, because English is not my first language, why are you being so rude?

[@pingerlol]

I'm an E kind of guy. That's where every time you go into the kitchen you grab a couple hoping your family wont notice until one of your family members opens the package all the way and you realize you ate all of them

[@kayven8641]

Same

[@IgnatiusBlaze4]

At least you're not an F kind of guy, licking the frosting off all of them then putting the cookies back in the package and acting as if it's unopened.

[@butwhy3886]

@@IgnatiusBlaze4 what a monster

[@pecanberry1297]

Definitely same

[@uterusaka]

Same

[@astromotive6047]

*Oreo every time Hydrox makes a comeback* Oreo: "Stay down. Final warning". Hydrox: "I can do this all day".

[@ex8800]

Hail Hydrox

[@grabble7605]

Everyone I've seen do a taste test likes Hydrox better. If they just got to mass production, they could easily sit on the shelf alongside any other cookie.

[@Fluffypara123]

@@ex8800 lol

[@NoraMakesSounds]

I understood that reference!

[@lazyatbeinglazy13]

Anyone wanna get off?

[@deannabanman243]

6 episodes times 4 channels is crazy on it’s on because these are some of the best research videos I’ve seen on KZbin… put a two year old on top of that is just so impressive. What a good team!

[@yehudzzz123]

true!

[@knight7533]

This aged fine well like a wine

[@coldspoons3917]

I’ve literally walked past these cookies in a Kroger and thought “Why does Oreo have so many ripoffs?” I now know who the imposter is

[@caseycool101]

Same!

[@elijahsmall5873]

Exactly 😄

[@Pivhydrazine]

Sus

[@coldspoons3917]

@@Pivhydrazine positively

[@juststardust9816]

@@coldspoons3917 I'm still making oreo cake. And slapping a layer of frosting on top

[@googleitlol6590]

The fact that MatPat has to clarify that ‘Kosherized’ is a real word makes me feel like while writing the script for this episode, him and Steph had a debate on whether or not it was the proper term.

[@grapejuice3851]

Nice

[@fyre_hazaard6083]

oh they definiteky did knowing them 🙃

[@googleitlol6590]

@@fyre_hazaard6083 And then one of them looks it up, and the other makes the surprised pikachu face when they find out it's the proper term.

[@rett064]

ollie said it and then they debated over it

[@rett064]

@@sincerecinnamon it was just a joke lol

[@davidg2479]

Oreo: our cookie has a creamy delicious center, and is clearly the superior product Hydrox: our mascot gets arrested for exposing himself on TV

[@theapprovr]

that would honestly be more appealing to this generation

[@awatermelon314]

[@someguy1894]

@@awatermelon314

[@SoMNoMW]

@@someguy1894

[@someguy1894]

@@SoMNoMW

[@salmondo3451]

What does Matt Patt mean when he says he’s not building his channel with his personality, I swear I watch every vid for his personality 😂❤

[@alexwright3258]

Personally, I throw my whole cookie into a glass of milk, wait approximately 8 seconds, fish it out with a spoon, eat it whole, and repeat the process in a trance like state until I eventually come to realizing I need a new package of oreos.

[@AshleyTheFighter]

You are a genius monster

[@Riddimensaur]

I do the same except I skewer the cream part with a fork instead of using a spoon.

[@girzim644]

Same here or I throw a few in and then dig out spoonfuls

[@DavidYoung.04]

@@Riddimensaur eww yall are nasty i leave my oreo in the milk and after im done drinking the oreo milk i have a little treat at the bottom

[@thehannahedieandsophiashow3410]

HOW DID I NOT THINK OF THISSSS!!!!

[@ky1ebetts]

The reason Oreo asks the question: "How do you eat your Oreo?" "Do you twist it, dunk it, etc?" is to make people subconsciously visualize eating Oreos. Advertising tactic. Makes people more likely to buy if they see themselves with the product.

[@trananbinhjerry6438]

They also include a beverage to pair with it.

[@michellemckillop8935]

Can’t you just accept that it’s a way better cookie, all the advertising in the world doesn’t matter if the product isn’t any good. People talk.

[@trananbinhjerry6438]

@@michellemckillop8935 hydrox actually tasted similar to oreo

[@michellemckillop8935]

@@trananbinhjerry6438 I know. Hence, what I said. Oreo sells better now bc it IS better. Of course they taste similar. They look similar too. Isn’t that the point of this video?!

[@ky1ebetts]

@@michellemckillop8935 True, but I think if we're going to talk cookies, Oreos are good but they're by far not the best. Milanos and Grandmas are better, to name 2.

[@havenschade8174]

I can just imagine it at the checkout, "sir, why are you buying our entire stock of sandwich cookies?" "Oh you know, conspiracy theories and tax write offs, the usual"

[@dykrev]

Since this channel has been going for a while now, I imagine it's more like "Ah, so it's Oreos this week?" "Yep!"

[@realx2375]

@@dykrev lol

[@TheTrashMobileGamer]

I'm pretty sure the people at matpats local store just refer to him as the crazy nutbag or just look at him with suspicion everytime he comes in for something

[@Walrus5]

@@TheTrashMobileGamer Zygarde @ Life Orb Ability: Power Construct EVs: 4 HP / 252 Atk / 252 Spe Adamant Nature - Dragon Dance - Thousand Arrows - Extreme Speed - Stone Edge

[@historyman9436]

@@Walrus5 what

[@kristenwhelchel9581]

To keep the Oreo theories going, here's something to consider: could Oreos being "Milk's favorite cookie" have something to do with the fact that you don't need milk to make Oreos? This came to me after I saw the ingredients used to make them and I thought, 'That's unusual for a cookie,' as you would usually expect for every cookie you eat to be made with milk. Or, at least, I did anyways.

[@Enforc3r]

Also on a certain milk brand which i forgot it was like a few years ago on the label that something talking about chocolate chips being what it’s suppose to go with. So seems like milk doesn’t think the same about oreo.

[@_marshP]

Milk isn't really a thing you use to make cookies. To make the chocolate or chocolate flavoring, possibly. To make the creme in the middle? Probably. But for plain ol' chocolate chip cookies, there's no milk. Dairy, yes, in the form of butter; Milk, no.

[@feliciagaffney1998]

You haven't made many cookies then, have you? I don't know of any that uses milk. Sugar, butter, flour, flavorings and add-ins are your basic cookie ingredients. Absolutely no milk in chocolate chip cookies. Unless you use milk chocolate chips. But semi-sweet are best.

[@kristenwhelchel9581]

@@feliciagaffney1998 The only cookies I've had experience in making in which the recipe didn't call for milk are those that are made to bake. So, it's not that I don't bake cookies often (though that is true), but rather that I've been taught that making cookies requires milk. I honestly didn't know that cookies can be made without milk until I saw the ingredients on the Oreos packet.

[@strangeavocado9279]

I’ve never heard of Hydrox before, and I genuinely want to try them now. That being said, sounding like a mouthwash isn’t gonna help them

[@vincentr.6109]

I knew the brand, did not know they were the original. I'm going to look for them next time i shop.

[@Go0fie]

@@vincentr.6109 what if there isn't any hydrox?

[@vincentr.6109]

@@Go0fie I'll probably mope about it for 4 days and then find a new thing to feel sorry about. Seriously though, I am more or less curious to see if they sell them.

[@LycheeLifts]

well what if the secret was they actually fixed ur teeth and now we’ll never know 🤨🤨

[@hamhamc00l87]

the name "hydrox" may cause an issue in the healthy branding

[@shaistahasan3754]

Oreos and hydrox: *having a feud* Tates bakery: let me introduce myself

[@jovijovial]

@Creeperawmangod me going to find where you live to get all the stuff: no let ME introduce myself 😊

[@theimagineer3925]

@Creeperawmangod Milano just sitting back and watching the chaos be like:

[@friedbeanz3953]

@Creeperawmangod me who went back in time and destroyed the recipe: let me introduce myself

[@friedbeanz3953]

@Creeperawmangod me who is going back in time to stop your parents from meeting: let me un-introduce you

[@friedbeanz3953]

@Creeperawmangod me lighting your creeper (username) with tnt: allow death to be introduced to you

[@michaelkelleypoetry]

Hydrox should hire Food Theory as their ad rep. This video actually made me want to switch over to Hydrox just to stick it to a big corporation like Nabisco.

[@moonlightwolf8359]

Fucking same xD

[@dbone3356]

Just wanted to point out I was the 100th like.

[@kiano5040]

Same. Now I’m actively looking for Hydrox

[@ferfender007]

This video made me buy oreo

[@dbone3356]

@@ferfender007 Let me guess... You also watch movies like The Mighty Ducks and root for every other team?

[@STARSFashionArtLove]

Never heard of Hydrox but definitely going to check them out since they are a healthier cookie than oreo🥰 Thanks!🤝💖💛💚

[@youtubestopmakingmechangem8035]

They're sold on Amazon

[@goodtoad5233]

How much they pay you

[@amandajohnston6915]

Oreo is better

[@michellemcintyre1997]

They aren't healthy... They just use different ingredients

[@TristenSarelvun]

@@michellemcintyre1997 Healthy and healthier are two different words. Something can be _more_ healthy than another thing while still not being "healthy" in and of itself. It's still better for you in that case.

[@MDreamerIsBi]

I think my grandmother actually preferred Hydrox cookies over Oreos. I have this vague memory of her putting them into a vintage cookie jar and getting mad when I called them oreos. (Because I didn't know Hydrox existed at the time.)

[@yeemawheaver1387]

Lol, that sounds like something a grandma would do. You unlocked a memory of my grandmother putting cookies and a jar when I was younger.

[@noahyuen9299]

B or c

[@Yoohowyoudoin]

How dare her 😡

[@Relcilisity_Official]

@@Yoohowyoudoin what 💀

[@blakaeg]

Oh my, your comment about grandma getting mad had me in tears lol 😂 😂 😂

[@superpaul968]

If I work at grocery stores, I will fight for hydrox. I will move them to the front and fight the food fight. Hail Hydrox!

[@dustinvanish]

Thank you, Sonic.

[@theskiypdee]

They will probably think that it's a rip off of oreo and think you chose the cheaper option

[@Savannah_Simpson]

Hydrox taste cheap. Rip off or not. Oreos just taste better.

[@EclipseHighroller]

@@Savannah_Simpson even if that’s the case, all hydrox just needs to do is copy Oreos recipe. Oreo won’t be able to sue as hydrox would be able to counter sue saying Oreo copied them first possibly causing Oreos to stop being produced under court order and Oreos company won’t risk losing their biggest seller. Win win for hydrox. And personally, I like the taste of hydrox more, Oreo is just way too sweet

[@t-timevarietyvids6198]

Captain america would be raging at this post lol

[@elizacarrie7433]

I’m allergic to Dairy and once ate an Oreo in front of my friends. They were horrified and asked where my epipen was. I had to laugh and tell them Oreos don’t contain dairy, and showed them the package ingredients list to prove it. They started freaking out wondering if there’s no dairy then what on earth is the cream in the middle 😂

[@lourdthebluefoxie]

*W H E E Z E*

[@shironeko1843]

That happened to me as well, haha

[@cv7191]

At least you have good friends!

[@kylerivera3470]

The initial freak-out is worth a chuckle, but the second one is absolutely hilarious.

[@lampshade750]

Maybe it's made out of snow....or.....ummm....CU--- im not going to finish that sentence but I'm sure some dirty minded people will figure out what i was thinking...

[@mariomalacara6916]

I did all of them and found each interaction very informative.

[@kingslushie1018]

Oh boy, I can’t wait until we learn about the “secret history of Fanta” 💀.

[@destyon9966]

Oh boy that’s natzi gonna be good lol get it 😂

[@Shadows_Inc]

I've been waiting for that one for quite a while.

[@thecoolestperson6]

*sad sebee noises*

[@payme4243]

Oh yeah

[@manfredvonrichtofen3863]

Nothing sus about Fanta, no need for investigation 😂

[@emerykj1830]

Would be neat to have an occasional episode with a bunch of mini theories that don't have enough content for a full length episode :) great video as always!

[@exceptionallyriso]

That seems like a good idea for the fourth channel

[@DangerOctoYT]

That smile... That damned smile...

[@ameliacumberbatch2110]

Then it can be called short theories

[@michaelutz9649]

Like... bite size?

[@chllve]

wait i have hydrox cookies in my house but only because my mother just likes them because "offbrand stuff taste better" but now i know OREO is the offbrand cookie at this point...😭

[@senkkella7664]

Do they taste the same as Oreo?

[@agentepolaris4914]

My mom is the same but with Sodas lol

[@cindleherd-brooks3915]

Just tell her that oreo is actually that knock-off

[@cult.busterplease.dont.sni3402]

@@senkkella7664 Do they taste the same as Oreo? THEY DIED IN 1990. I DONT WHAT WORLD THAT WIERDO IN.......

[@senkkella7664]

@@cult.busterplease.dont.sni3402 What do you mean they died in 1990? What did?

[@ashh1896]

This i never knew! I always thought hydrox was a rip off Oreos and I always wondered why my dad preferred hydrox over Oreos.

[@littlebytes4462]

"Jacob fell ill and went to Europe to recover" Oh you know, as you do

[@jayspace2905]

Is there some history I'm missing or are you saying that its just random.

[@birb4121]

that moment when a trip to a completely different continent is much cheaper than healthcare in your country.

[@obama2070]

@@birb4121 i just realised that you can save so much money by just going to europe for healthcare

[@posie908]

@@obama2070 Eh, the cost for citizenship might be a bit high upfront, and a few years of living there, but it should pay off.

[@aldenc1219]

Y’all don’t do that

[@sho4504]

i dont even eat oreos but ill buy hydrox just to spite them, also when i am at the grocery store ill push all the oreos to the back of the shelves and put hydrox at eye level. youre welcome hydrox!

[@thegamingillustrator]

Not all heroes wear capes.

[@daxcolon9046]

Is it legal cause I wanna do it

[@isisross4516]

@@daxcolon9046 screw legality, some evils are necessary to eradicate bigger evils. Become the vigilante you were meant to be (Joke aside, as someone who works in the retail industry I can say that employees would not be happy with any of this and you might be talked to if you're caught one too many times...but I don't think it's illegal. Just very annoying since we'd be the ones to redo the shelves again and again and again. If enough people do it and it gains media attention though, then who knows? Laws are always changing.)

[@freerobuxcheckmychannel2521]

@@thegamingillustrator heros*

[@thegamingillustrator]

@@freerobuxcheckmychannel2521 heroes*

[@johnthompson6374]

Hydrox has always sounded like a chemical to me. Even though it stands for basically the chemical compound of water it reminds me more of Clorox.

[@sendoh7x]

Yeah sounds like a cleaner solution

[@tailsmad8155]

Sounds like Hydrogen Peroxide

[@domonkosszabo398]

Both are delcius xD

[@JavaBurg82]

Ima d typea guy

[@JellySandwichesAllNight]

maybe thats why no one wants hydrox, because it sounds like clorax whiich sounds gross

[@aviva42299]

Rewatching this episode as someone who can read and speak hebrew. I never noticed this before but at 7:37 you can see a faint line of hebrew under the word "Kashruth". For those of you who don't read hebrew, let me translate "Mat-Pat asks the Americans, what do you want?" Don't really understand the significance of that sentence, but I found it hilarious.

[@NatanRuinskiy-uj7wt]

Neither do I understand it

[@SilvyReacts]

It always weirds me out how many of these older business stories involve friends or family betraying the other.

[@sleek_ginger2881]

It not weird that's how business's work and it's horrible but that's how the world sadly works #teamhydrox

[@vyor8837]

I dunno, seems like the brother that got sick did the first betrayal.

[@SilvyReacts]

@@sleek_ginger2881 I really have no clue what you mean. Care to explain?

[@SilvyReacts]

@@vyor8837 Well, both betrayed each other from how it seems to me. Making big decisions without the other's knowledge is a betrayal. And the other deciding to respond by competing is also a betrayal lol.

[@sleek_ginger2881]

@@SilvyReacts it's not weird that business's do this because that's how they make money in the first place that's all

[@cubaisdeath]

working in a grocery store, I can say that the vendors 100% do that with their products. over fill, stock where they aren't supposed to, etc. whenever they mess up my shelf I straight up throw their product into another vendors area and let them deal with it

[@LunetteFox]

I work at a grocery store and I actually can confirm that the Hydrox cookies are usually on the top shelf while the Oreos get a whole section of shelves for all their flavors of cookies.

[@Profile_Profile_Underscore]

I mean its understandble right like its popular so it has to have a whole section for itself

[@crossingplays2155]

@@Profile_Profile_Underscore does it tho? Is it fair to the other brands that are denied shelf space because Oreo won't let them?

[@TheGameChallenger]

@@Profile_Profile_Underscore actually no, the space on shelfs are paid for by companies, and they spend a ton of money competing for the best spot.

[@tyrantworks9604]

@@crossingplays2155 Yes, it makes more money for the grocery store. If it sells more then make it easier to access, it's basic marketing. I'd much rather promote the #1 cookie in the world than some cookie that I don't know. Yes Hydrox came first, but modern day employees probably think it's an Oreo knockoff.

[@lindsaygilliss9644]

@@TheGameChallenger So if I go to a grocery store and take ALL the OREOS and just shove them back or hide them...would the employees care? I mean it would be funny to just come in and flip them upside down and prop those Hydrox cookies in front and centre.

[@Imnotyhatguy]

0:22 twist lick dunk

[@randoml97]

"Even Elon Musk wouldn't name his kid Hydrox" 2025 - "you'll never guess where Elon got new son Hydrox's name"

[@nobodyakacat-girlmario3707]

I will name my son hydrox

[@duo947]

@Shika Bika why

[@officialmai]

And it's pronounced Peter!

[@cosmicish2829]

@@officialmai Hi mai!

[@Leadersaga]

@@officialmai Wait a diddily darn minute

[@amae4432]

Imagine the family reunions (if there were any) between the two brothers, must be awkward.

[@thinemuther4031]

Thanksgiving: "I Brought My Hydrox Cookies!" "I Brought My Oreo Cookies" >:( ):

[@Arvern]

Oh my! You brought Oreos! From your amazing brand! Amazing! And oh, hydrox! Nice of you... (I guess)

[@Ryan-pg1tw]

Maybe you should express yourself more respectful

[@marioreyes2743]

If you go missing then we know who is responsible. Stay safe Mat

[@Redmongoose-rdm]

Over 2 million people on this channel alone. Mat got a army of people around the world. Just get them to bust into stores at night and take all the cookies out the store set them on fire until they give him back. Lol

[@ghgyuyu2962]

Footage from inside the factory itself kzbin.info/www/bejne/n5rOY2itpq6ofNE

[@cartersettimi7911]

@@Redmongoose-rdm plus the 13 mil and the 2 mil and the 9mil you will get 24mil so we will win ez

[@emeraldmidas5857]

Well technically we won’t he has angered a lot of people probably

[@jestermalicdem3839]

@@ghgyuyu2962 Why..... WHY..... WHY!!!!!!!

[@probablyajaegerist7300]

I would honestly try Hydrox, but the fact that it sounds like an “under the sink kind of cleaner” genuinely scares me

[@kikaioshin6700]

So if Oreos are a ripoff of Hydrox that means when I eat Negrescos I'm eating a ripoff of a ripoff?

[@angelco.961]

Rip-ception

[@Lili-wy8iq]

@@angelco.961 that’s a good one 😂

[@angelco.961]

@Lili Thx!

[@philippberry4900]

@Rubberbandballgaming Twist and shouts taste better and are less expensive. So there’s that.

[@Divinity223]

How I know you are not a rip off

[@Talonflamez]

this still doesn't make me think twice before destroying an entire pack of Oreos.

[@kiebasa]

Same

[@pinkytalbert8146]

You: we don't want to take down Oreo right now! Me:....................ok

[@jadesvidsd8221]

Lel

[@heavy850]

same

[@Silverstorm173]

Same

[@scoopishere7881]

Nestlé deserves an exposé video and MatPat with his wide audience is a really good candidate.

[@disappointedmess209]

And remember water isnt a human necessity.

[@jeffreypikul6402]

Please Matpat

[@shizzoshiza5963]

Yes, we will need this.

[@maevegaming512]

What happened I drink nestle

[@steel4388]

@@maevegaming512 child labor, stealing clean water from third world countries.

[@SaraRahman-qn6gr]

Happy birthday to your son ❤❤🎉🎉 also i love the Nara Smith voice 😍

[@tsukinoke7379]

I never thought that i would like to learn about the history of food more than playing video games

[@jeffeidson2526]

Have I got a show for you.

[@liamyoung2635]

I got the perfect thing

[@typicaltakeout-mobile1261]

Ik right 😅

[@isaiahpinkerton3445]

Just waiting for that COD/Doritos crossover

[@mike80sfan]

How did Matpat not cover the lawsuit? Oreo actually sued Hydrox for copyright infringement. Even though Hydrox proved they came out first from two different sources still lost and had to pay Oreo a cut of its profit.

[@jenlisa529]

Wait Oreo Actually Sued Hydrox I Can't Believe Them Right Now 🤯 ...!!!!

[@SannaJankarin]

Corruption

[@edwardwicks304]

Bad lawyers.

[@redm00n748]

How is this even possible?!

[@yaliskr7210]

thats crazy

[@songofshadow5043]

I just had to pause for that "Ohhh" moment when I found out "Nabisco" is short for "National Biscuit Company." It's not so blindingly obvious that I should have figured it out by now, but it is something that I have wondered in the past. Thank you for that knowledge.

[@songofshadow5043]

And now I'm finding out that that "u" means "kosher."

[@MarsDidz]

Wellllllll ok means oll korrect

[@kidwhoscrolls]

I run the business

[@Speed001]

It's not obvious at all, maybe if it was Na.Bis.Co. then maybe.

[@gamingandcraftswithlogan8714]

Lol

[@elizabeth-y6e6f]

this was riveting. if we can get a movie about the drama behind tetris, we should get an oreo vs hydrox movie.

[@chloetocalife5485]

Ooh Tetris would be cool!

[@gnsgns2006]

I want to give u a fun fact- in 7:38 in the video matpat starts talking about kosher food, and under the word "kahsruth" is a sentence in Hebrew, that translates to "mat- pat asked americans, what do you want". I live in Israel, and thats fucking hilarious and also shows how much time and work the team puts into the video. Congrats, u earned the like on my behalf.

[@nataly26]

תמיד כיף למצוא ישראלים בתגובות!!

[@LillyValentineFGC]

@@nataly26 אני לגמרי מסכימה, לא ציפיתי למצוא ישראלים בפוד תיאורי חחחחחח

[@amirgao7868]

יאפ, זה ממש נחמד שהוא בכוונה שחרר את הפרק הזה בפסח, הבן אדם והצוות שלו גאונים

[@juicylemon_]

חשבתי שיהיו פחות ישראלים אבל טעיתי :)

[@jexim_kymaria]

That sounds hilarious, but I don't think I understand the sentence. what does it mean by "ashed"?

[@MrMitchbow]

Jacob: I don’t appreciate you turning our company into a cookie company, therefore I’m leaving the company and restarting my own so I can have a company separate from what you’ve made of ours. Jacob: starts a second cookie company

[@howiebeats9588]

This channel has over 10 people creating each episode lol. It's literally like an entire production team.

[@daliaaboelala91]

@Vlad Serbanoiu what is that an acronym of

[@awkward9661]

@@daliaaboelala91 Linus Tech Tips

[@RedKatGaming_orig]

Cuz it is one

[@mjarvis2131]

there is SO MUCH LORE in JUST the intro to food theory that should be talked about on film theory

[@aeghf4711]

*I can eat a whole row of Oreos and cry afterwards knowing that the serving size is Three Cookies.*

[@brogcookie6407]

Me too, kid, me too

[@bluepawwarriors4038]

Same here.

[@Okceg_]

*well...its actually t w o.*

[@sincerecinnamon]

I was about to put you on r/boneappletea but as soon as I clicked on your comment it was edited to be correct ;-;

[@aeghf4711]

@@sincerecinnamon if you wanna know why I had a realization that I misspelled "Afterwards" with "After words". So I felt dumb. But thank you.

[@iamliterallyme]

"Darkness without light is an abyss light without darkness is blinding you cannot have a coin with one side" -Random internet user about which part of the Oreo is better

[@Rain-hd8ev]

Such knowledge

[@superduperrandomjunk4379]

🤣

[@teletummy]

“Yo Socrates it’s an f’ing cookie”

[@timothytobing7212]

Did he put some coke in the cookie bruh whoever wrote that is high

[@DTux5249]

Oh Batman of Wisdom, I shall heed thy words

[@Midytheimp]

At my Walmart, Hydrox is actually placed at the end of the coffee aisle and is stocked by the Walmart employees, a full 22 aisles away from Oreo. That way Oreo has NO say in where it goes

[@Momoney1556]

At my Walmart that I work at we apparently don’t sell them at all

[@Midytheimp]

@@Momoney1556 I wonder if it’s a regional thing? o:

[@Midytheimp]

@@ROB-cj4kq Mine carries all three. Hydrox is just 22 aisles away from them.

[@HazbinBrainRot]

Nice

[@cintylou72]

@@Midytheimp Me to

[@Js_making_content]

Almost 3 years ago this was the first video that made me find matpat its crazy that he's gone...

[@themonocleguy371]

I actually feel bad for Hydrox, they came up with this good product and got completely ripped off, and they were brothers too!

[@user-sk4up8wz5b]

Next time i go to the store i'm looking for hydrox instead of oreo

[@sanicinapanic4264]

I would feel bad but eh

[@level0.01thescaredcreator5]

Hrdrox: QUIT OEROS OERO: nope

[@karengem7940]

same

[@raesatify]

@@user-sk4up8wz5b same!

[@reagank.2268]

A few months ago my dad bought some hydrox cookies by accident. When I saw them, I was like “This is an obvious knock off of Oreo!” Lol

[@ShadowsandCityLights]

Little did you know! It was just the opposite. 😈

[@boyanpetrov1683]

If only you knew, at least your dad bought the better version

[@Xyb3rAnims]

the product in the next isle next to the cookie isle be like: "Ey bro you hear anything?" "Probably just Hydrox and oreo fighting again"

[@antinova7562]

Got

[@Turtleboygaming123]

Matpat has ruined Oreos for me I will never see Oreos the same again

[@spongeintheshoe]

I was watching this video on the living room TV (while eating Oreos), and my mom commented on how for so much of her life she'd thought that Hydrox was the knockoff brand, and how surprised she'd been when she found out that it was the other way around.

[@rootbeerguy690]

Well, today I learned that one of history's greatest sibling rivalries is between the makers of Oreo and Hydrox

[@SpahGaming]

blutarch and redmond mann...

[@oliverbarclay7227]

wow 2 h ago

[@littlepuppy120]

I though you were gonna say oreos and wheelies for some reason lol. I think it's because they're pretty similar

[@Slayer_Of_Gardora]

Did I really just get flashed by a cookie?

[@iichxrrie3401]

And I thought it was between Puma and Adidas

[@cynthmcgpoet]

Food placement on retail shelves is definitely a cutthroat business. My former employer had me work closely with a rep from a leading candy company. During Halloween, we were told to literally bury the competition on endcaps and floor displays. Now that's an interesting story.

[@CosmicSquid.]

You had 69 likes, but I ruined it 😎

[@cynthmcgpoet]

@@CosmicSquid. big whoop.

[@llamagaming384]

I dunk the entire thing in milk for 30 seconds to a minute and eat that soggy deliciousness in one bite

[@treefrog101]

I love it too but we have to not call it soggy 😅

[@Nube-Gamer]

0:53 “MatPat, why do you wanna ruin my childhood” Me: This man not only MADE my childhood, he also SMARTENED IT!

[@natethegreat5968]

I'll drink to that

[@just_another_weeb]

Ikr

[@mavarikthestarcrusader9686]

I'll dunk a cookie in milk to that

[@DogeyboyThePieChow]

Good job kid.

[@raymasterfinlay1613]

“Smartened” Says the “smart “man

[@saiylilakhkar8402]

"Tate's bake shop" Literally all i could think about was how tasty they are

[@sociallyawkwarddisappointm9613]

...american horror story?

[@darkbert]

Fun fact: Oreo's are not "cookies" in all their legal documents, they call the outside bits "Base cakes"

[@Bigchungus-xr2gm]

facts

[@lmaodotnet8188]

Neat!

[@akhilldhilipkumarkalaiyara1601]

This should’ve been what this theory was about

[@elijahsolorzano5885]

Lp

[@jenniferbacon9659]

Wow!

[@jar3avgamer864]

this video was the first that i watched from the Theorist channels amazing

[@Juicylemon81]

Can’t wait to go to Walmart and see someone trying to find hydrox like: oh a fellow theorist

[@literal.loogie]

Oh my god same pfp, hello friend

[@p.v7098]

Well good luck

[@AshleyTheFighter]

"So are you going to buy a box of oreos aswell?"

[@K9TheFirst1]

Heck, I didn't even wait to finish the episode before I opened up Amazon and looked up Hydrox.

[@23xd50]

I'll be there

[@Larfty]

Haven’t had Oreos in a while but this is making me really want to get some Hydrox

[@fwedlovesbwead]

ikr

[@candoid5466]

same

[@soniamercado3151]

me to

[@LameAme]

I thought I was the only one XD

[@brooklynnmiller2869]

same

[@hamburgermat]

I never realized how the little Oreo became the main villain to hydrox and pushed it off to the edge of the market business, I will never see Oreo the same ever again

[@VoxFelix]

Lol same, now i gotta research if hydrox is available in my country.

[@trisk902]

I’m disappointed 😔

[@frankroquemore4946]

You know I instinctively fastforwarded through the intro because that’s what I always do on KZbin, but then I was like “wait what am I doing, I love this intro” and reminded to make sure I watched it 😅 y’all are great

[@amy-ld4pe]

i’d just like to say that I went grocery shopping with ONE THING ON THE LIST, I told my mom about every scam they have to offer, and we still walked out with 7 items

[@placeholder_009]

What is she supposed to do? Not feed her family?

[@theREALsilviautism]

big f

[@theflaminglitten-fo6jd]

@@placeholder_009 I dont think they meant that, they literally went in for one thing so I dont think that one and only thing would be food, maybe soap or a small item they forgot they didnt have

[@moonlitxangel5771]

@@placeholder_009 The point is that grocery store marketing is manipulative. They went in for ONE thing. That means they had a list (even though technically not a list since it was just one thing) and came out with 6 things that they didn't need. Walk through your local grocery store and go to the cereal aisle. I guarantee things like Cap'n Crunch, Fruity Pebbles, Reese's Puffs, etc (those unhealthy breakfast cereals kids like) are closer to the bottom/eye level while healthier stuff (Life, Cheerios, Special K, etc) are closer to the top. Why? Cuz kids are short so those unhealthy cereals geared towards kids are at eye levels for kids. A lot of stuff is this way and it's purposefully set up that way in grocery stores. Right down to those cheap candies and mints at the checkout line. Cuz then you have to wait while the temptation of your favorite candy bar is right there and it's only like a dollar so why not? That's the point amy was trying to make.

[@chriskatz2355]

I buy what I need and get out. I don't buy anything I don't want to buy period.

[@mammaluigi22]

This is probably my favorite episode of Food Theory so far. This is such an entertaining way to learn about modern day companies and their past. I literally would have never known that about Oreo.

[@Sakachi18]

Agreed. He should just make a series of videos like this delving into food companies pasts. Also, I love your name, but you should really be using the cartoon Luigi as your pic. XD

[@699why.5]

I didn't even know about hydrox but now we must DEFEAT OREO

[@Guy-cb1oh]

@@699why.5 Hail Hydrox!

[@Sakachi18]

@@699why.5 That will be tough, oreo doesn't just make cookies after all. They make ice cream and everything too.

[@mnchnim1004]

"Healthier alternative to Oreo" idk man, I don't really eat Oreos for my health...

[@っっ-o6y]

*less* unhealthier

[@astedroid]

The Finnish "Domino" by Fazer 😂😂😂😂 (as a Finn..)

[@michaellyndon6982]

"More natural" would have been better...

[@omaribrahim9290]

Lol

[@booboobunny5655]

I do, that’s why I eat Annie’s more than other snacks. They all have crap in them.

[@Tru-Unknown]

Today marks the 3 year anniversary of this video.

[@TimelessWonderOfficial]

Hydrox is such a badass name. I prefer saying "I'm gonna go take some *hydrox* " than "I'm going to eat 30 cookies."

[@1_n_only_vic]

Makes it sound like u trying to smuggle some weed😂

[@thegamingmind1245]

@@1_n_only_vic Lmao Hydrox sounds like something a whole lot stronger than weed

[@Diana_Perez9641]

@@1_n_only_vic Cookie

[@LordBloodySoul]

Yeah, don't change the name. The kids today would totally go for Hydrox rather than Oreo. Oreo is such a "milk-drinker" of a name xD

[@blackhawk7274]

Or better, I'm going to eat THE HYDROX. Or just "Hydrox". Simple and ambiguous.

[@drawingbluejay7938]

Who else doesn't actually have their childhood ruined by these theories? Personally I can still enjoy the original material when watching, playing or eating and geek out to the theories afterwards.

[@roomyhaddock3245]

Absolutely

[@nelaepowt]

I think its more of a joke, but yeah, Mat's theories are sometimes so out of this world ahaha

[@thomdrolet2624]

I'm a natural conspiracy theorist, Matt validates my childhood more than anything.

[@littlelunagaming3393]

Ya

[@arandomchannel8925]

Me too

[@billg3986]

Hey guys let’s be honest with ourselves. If we all saw those 2 ads for Oreo and hydrox today, we’d go to sleep thinking about where to buy hydrox cookies.

[@tylarjackson7928]

Well yeah, but there was like 30 years between those two commercials. One aired in the 50's, and the other in the 80's.

[@somerando5814]

I ate them once ruined Oreos for me Oreos taste nasty and just like sugar hydrox tastes like a bakery item

[@lukefalconer661]

That Oreos commercial is killer marketing! 10/10!

[@Jai-jn7te]

That hydrox ad is greatest advertisement in history and will succeed in making buy hydrox if it still exists

[@bryancurdi451]

The Hydrox commercial really makes me wants Hydrox, I hate Oreo cookies now, they can go in the trash, Hydrox, looks like it's more creamy, and more delicious.

[@bluezircon1432]

@@bryancurdi451 I don’t know if this is a joke but on the off chance that it isn’t, I’ll save you some time by letting you know that they taste almost the exact same as an Oreo except much less artificial sweetener.

[@bryancurdi451]

@@bluezircon1432 I mean I dont really care I just said that Oreos are trash as kind of a joke, but hey thank you I guess, but I have to say what I said about the cream is and kind of isnt it a joke it does look good, and I think it's nice you are doing your own experiment.

[@Miko_Hanamori]

When Mat said "I'm not trying", I was genuinely scared, since most of the stuff he tells us is TERRIFYING

[@mrstein4170]

If you need to know,he takes a long time gathering up all this information,just to entertain us.If you’re not going to say anything nice,please leave.

[@GDNashit]

@@mrstein4170 also, it's probably true, there's a reason no one really knows about it

[@julielatorre]

now when i go to the store: mom, can we go to the cookie section i wanna look at something

[@Canale064]

NICE!

[@jeostelar4474]

What did you find?

[@derumasforlos4285]

Please tell me you found some

[@blesmol5091]

@@derumasforlos4285 hopefully

[@blesmol5091]

@Sentenery Gaming woah cool

[@mxngaka]

actually, MatPat, for me it's e) Dip it in water then drink the crumb filled water afterwards. Yum

[@enderslice8378]

Imagine someone seeing Hydrox in the supermarket and says "Just a stupid oreo ripoff"

[@danzjz3923]

people definitely do that

[@deltaprobably]

@@danzjz3923 yeah, sadly...

[@Alexis-fo1su]

I did see that and I showed them this video(yes I stood there for 16 minutes) and then they ran off to nowhere

[@doodleproductions7552]

The fact that MatPat mentioned FoodTheory choosing the recommendation bar and all my recommendations are other food theory videos either confirms that I'm addicted to this channel or another... food theory.

[@colsanders7571]

What would happen if I were to eat an Oreo cookie on a pony? Would I have the most fun in the world? Would I create a singularity from the sheer amount of fun?

[@Cozmikazi]

You would end happiness as a whole, and only sadness, fear, hatred, and other vile things will exist. And a true monopolistic world shall begin.

[@superpork1superboy771]

Its all fun and games until you start choking on the cookies

[@elnillu9056]

You would discover the ultra instinct of happiness

[@netkat7486]

@@Cozmikazi is that what happened? i was wondering why 2020 happened....

[@bananabro1010]

You’d create a rift in the universe and tear the very fabric of reality

[@Chloetwiliy]

Me: eating Oreos while watching the video. Me: spitting out my Oreos after watching the video.

[@ubiquitousflow]

My mom worked for Nabisco in the 90s, and even she didn't know the full history of these cookies!

[@sigmaudhd]

Dang, have you told her about this?

[@prasannapalla4189]

Your are special

[@ubiquitousflow]

@@sigmaudhd I made her watch the video ASAP

[@samuelordorica8483]

wow!

[@ludwigo1580]

Epic mom

[@twiddle10000]

I didn’t think an episode could cover both business and religion at the same time but this show always surprises you.

[@kkotheracountnstuff]

lol

[@The_Jho]

“And sometimes I dream about your garlic bread” that’s how you know he’s being honest

[@ktfinney]

And that's a fact

[@gault6546]

....garlic wha-

[@ryanred1525]

@@gault6546 idk

[@ryanred1525]

@@gault6546 I hear it is good but I’ve never eaten it

[@imoutsideyourhouse5892]

Garlic bread goblin

[@misshammanpie]

I listen to this video on my walk to work everyday. I have no idea why. It scratches this weird brain itch I didn't know was there until I watched it(this and the chex video)

[@aperson4734]

When I was little Oreos were the reason I gained like 20 pounds in a month and now I can’t eat them without feeling guilty

[@raerohan4241]

Well, now you can eat Hydrox instead!

[@jadenyuki3138]

Si wei

[@jadenyuki3138]

@@raerohan4241 the true og

[@kingofshadows1041]

Research Senomyx everybody!

[@explodingdustrags2952]

20? I gained like 10 pounds a year because of my medication

[@JonLeung1]

As much as I love Oreo, I will now buy some Hydrox if I ever happen to see them. Now I see I will probably have to really look for them, though. That seems really wrong to be able to dictate how store shelves are arranged, especially that of competitors. That really should be up to the store.

[@marybethbizzle]

I agree!!!!

[@ajsan5841]

why not push the oreos back and put the hydrox in its place ?😈

[@pamelaminor696]

I always wondered why stores had such huge Oreo displays! Also wondered why other products were put up on the top shelf. I'm short & would have to work hard to get to them.Sometimes I'd give up b/c of the hassle. I want to try Hydrox now. Didn't know they're the healthier Oreo.

[@johnturki2634]

It technically is. They just give the right to tell them how to set it up to the highest bidder

[@rosemali3022]

You should do a serious theory on Nestle. Particularly what they did to babies in the 80s, and you could also teach us about how many companies are owned by them.

[@NicholeParker]

This is a great idea

[@rebeccacummings6697]

What did they do to babies?

[@bananabus.]

@@rebeccacummings6697 good question

[@rebeccacummings6697]

@@bananabus. 🤔 oh, duh, Rowntree put babies in their chocolate and named it rolos, then nestle bought the company, nestle proceeded to double the amount of baby in the chocolate.

[@jonyvelazquezescobar2536]

@@rebeccacummings6697 LITERAL BABIES IN CHOCOLATE

[@RedRock-kr7sc]

Love this but kinda wished MatPat stated that the cookie design on Oreo was a bunch of demonic ritual stuff and that the dude who made Oreo's killed his own brother...

[@Lord_Falcon]

I dehydrate, crumble them into a fine powder then dilute into a solution to inject directly into my veins. Gives you that toddler level sugar high every time.

[@macaroniman8133]

Option E?

[@webaccount167]

makes you feel that energy you had before the education systems crippels it down to 0

[@JubbJubb_]

No way, me too!

[@gabesterwitz9054]

Reading this made my veins hurt

[@iceninja1997]

Oreos: Dark secrets Me, who's eating 2 bags of oreos: This will be a dunk of a treat

[@LostRebound]

More like what have eating!!! Nooooooooooooo

[@ish030]

I just ate oreo wth

[@sophiamoran5435]

ig your more of a d kind of person then

[@dejane5042]

I wanna get Oreos but it's too late👍😔🔫

[@calvinscarvings.66]

keinosaurus get hydrox

[@parke6704]

I love how this guy gets sick and says, “I’m going to Europe for a while.”

[@RosheenQuynh]

You know, if he hadn't gotten sick, I don't think ANY of this would've happened...

[@SCREW_TITLES]

Yeah I’m sick TIME TO GO TO EUROPE

[@YTM100]

Ngl looking at America's hospital bills I wont blame the guy

[@airanuva]

Reasons for this were actually due to pollution. Europe generally had less factories filling the skies with smoke, so the people were generally healthier. People leaving the US to go on holiday in Europe would feel healthier, and attribute it to the location, rather than the root cause of polution.

[@dasikakn]

This trend may start up again for the moderately wealthy on upwards. The new American feudalism is in full play.

[@Hello-CE0]

12:00 That actually happened. Ted Bundy did it. He also proposed to his wife while doing so, and because of some law in Florida, they were legally obliged to be married.