Connexin Live - Rebranding Hull's Arena

In this video, we showcase our collaboration with the renowned global music entertainment venue, Connexin Live, formerly known as Bonus Arena. As a leading marketing agency, our team at Superfly Marketing crafted a dynamic new brand for Connexin Live, reflecting their high aspirations and capturing the essence of the venue's exciting new era.
Our work involved developing a complete branding strategy, including digital assets and comprehensive branding guidelines. We collaborated closely with Connexin Live's team to ensure a seamless transition and a stunning visual identity that enhances the venue's presence in Hull and beyond.
Not only did we rebrand the venue, but we also got to see the branding come to life. Our team had the incredible opportunity to witness the new logo being physically made and hung up for all to see as they drive into Hull. This moment was a testament to our team's hard work and creativity, and it brought immense satisfaction to see our vision become a reality.
Watch as we take you behind the scenes, sharing the story of our creative process and the outstanding results we achieved. From initial meetings to final designs, discover how we helped Connexin Live stand out in the world of entertainment.
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