Consent Mode v2: What you need to know and setup with Cookiebot

What is Consent Mode v2? Do you need to use Consent Mode v2? What happens if you don't implement it? Learn all about Google Consent Mode and how to setup a consent banner using Cookiebot that integrates with Consent Mode v2. Let's get started!
YOUR EXTRA RESOURCES:
○ Learn more about Cookiebot - lovesdata.co/c...
○ Google Tag Manager tutorial - • Google Tag Manager Tut...
○ Google's EU user consent policy - lovesdata.co/S...
○ Google Analytics consent settings - • New Consent Settings i...
JUMP TO A TOPIC:
00:00 Introduction to Consent Mode v2
00:47 What is Consent Mode
02:24 Consent Mode v2 vs Consent Mode v1
04:22 Do you need to implement Consent Mode?
05:14 What happens if Consent Mode isn't implemented?
06:10 Is Consent Mode required for tracking conversions in Google Ads?
07:10 If consent isn't provided, will data be collected in Google Analytics?
08:17 What's the difference between 'Advanced' and 'Basic' Consent Mode?
09:26 Setting up Cookiebot
12:35 Implementing Cookiebot with Google Tag Manager
24:31 Next steps
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[@160R]

My online store got Consent Mode V2 thanks to this video. Best step by step tuto out there!

[@conversiontracking]

Bro killed it with the best cookie banner tutorial of 2024. Plus I love the accent, it's so soothing and relaxing.

[@tomasbud]

😂😂😂😂

[@MarcusVolsted]

Finally a video explaining everything plain and clear

[@martindady4197]

Thanks very much for such a clear explanation. Everything worked exactly as described. Thank goodness people like you are willing to give free tutorials like this to help us novices.

[@ExpressTradeFinance]

Awesome, Beautiful, Thank you Dear

[@VanessaIlie-dh7xn]

Finally! Somebody explained this properly and created a tutorial that actually helps! You deserve a prize for this video lol

[@tusharkhan300]

It's amazing to see this type of trendy videos.

[@LovesData]

I’m glad you like it!

[@BrucePatrick-tj9fn]

Everything is clear. Brief and clear. No water. Thank you)

[@geekaydutta]

Hats off! Its complected but you define so smoothly. I will apply right now and send you feed back. Thank you friend.

[@matthiasmaurer6182]

crisp and clear, thank you for this great video!

[@abhmusic6327]

Hi! I have updated the consent banner but suddenly I am getting unassigned not set traffic in traffic session default channel group? Please help me with this.

[@tudordaniel7918]

What happens to the original source when a user opens a page with G100 and accepts cookies then he goes to a second page with G111? Will the original source be kept from G100 to G111?

[@user-lw9lg2ey9f]

oh, you are the best, great guide, but If I haven't used GTM before and I only add Cookiebot in GTM now, will my GA4 and Google Ads be able to read data normally if I set them up directly on my website?

[@jobsonindustries]

Thanks for the video, do you know if consent is still required when the conversions API is used?

[@faizsheikh9442]

Great tutorial, clear cut easy to understand. How can I enable the consent banner to show only the EU visitors (on cookiebot website where you select EU region is that enough)? for all other regions/visitors the tracking and data collection will be sent as usual?

[@WeirdHousePlants]

I second this question. Should this be configured in Cookiebot or in Tag Manager? Thanks

[@andymcp16]

For non google tags such as the Microsoft Advertising tag should the trigger not be 'Cookie Consent Update' OR 'All Pages'. The tag will not fire on subsequent pages as the 'Cookie Consent Update' event will only fire once.

[@CunaOdKomarc4]

I've setup tracking based on your video using a Custom Pixel and GTM directly in shopify without making any changes to liquid. Does this have an impact into implementing the consent mode via Cookiebot using the method in this video as it does not appear to work for me. I went through all the steps multiple times and the consent banner simply does not pop out and can't be tested using the Preview mode in GTM anyway. Any suggestions/fixes here?

[@fonseca_ygor]

Awesome tutorial, helped a lot. How would be to also use Cookiebot to manage the Google Adsense message? Can't find this information anywhere. Everybody just talk about GA4 and Google Ads

[@bevamaphoo]

I don't know why North America hasn't enforced Website Consent yet. The framework is right there. As a Canadian, I think we should just follow suit, regardless (or in spite) of the regulations. Canadians should be able to opt-out of data collection. Every Canadian website or website serving a Canadian should be protected by privacy legislation. It's a human right to decline or opt-out, and if not, it should be. That being said, it's way more annoying to have ads that aren't targeted to you appear than the ones that know you better than your mother. Regardless, we should all have a choice.

[@LovesData]

I agree. It’s just a matter of time. Privacy and allowing people to opt-in and out is becoming more and more important. (Personally, my only annoyance is having to continually click consent banners on websites.)

[@bassemelsayed-ko2me]

IAB TCF Canada is coming out soon ❤

[@glenlockhart-yi6rr]

Thanks for the helpful video, its really good. However, I think I have everything as suggested, the cookie bot fires but I never see the consent banner. I am in the UK, but my settings are set for everywhere. Anything I may have missed?

[@mahmudurrahman1804]

I had setup following your steps, but a few days later I got an email from cookiebot and it says : "Prior consent fully enabled : no" Why?

[@lydia7174]

Thank you for clarifying this up, glad to know I've done this correctly. My only question to you is do you have thoughts on other people saying that the Google tags (GA4, remarketing etc.) should fire on the consent update trigger as well? They say this because if you change your consent on one page, it won't update until you click to another page and it won't pass through the referrer.

[@LovesData]

Using the 'Cookie Consent Update' trigger on Google tags that automatically integrate with Consent Mode is unnecessary. Whoever is sharing this information is wrong. And I'll be releasing a video that demonstrates why using the 'Initialization - All Pages' trigger works.

[@yanivgoldstein]

Great guide. thanks!

[@avssrs]

Great video, thanks Benjamin! Question: You changed the GTM trigger for the non-Google tag from 'All Pages' to 'Cookie Consent Update'. How will this work for non-EU users, who won't see the consent banner? Thanks for clarifying!

[@LovesData]

It will depend on the default consent state. If it is set to granted for regions that don’t require consent you should be good to go. I suggest checking with Cookiebot or your Consent Management Platform for specific setup steps.

[@user-zn5tn9br3b]

If I run remarketing ads on facebook ？ Do I need to implent this ？

[@abhmusic6327]

Can we add location to EU only?

[@rogeriofernandes5978]

hi there, the GA4 config tag (and others who are suppose to fire in all pages) shouldn't have a differnt trigger? like 'cookie_update'? this can be a bit tricky, at least with OneTrust :| thanks

[@nayabsiddiqueshaik2686]

We should only add consent settings to the configuration tags no? Do we still need to change consent settings for the GA4 event tags? I don't think it's needed. Please tell me.

[@nicoroman]

Fantastic, thanks!

[@naomikoopmans]

Hi, do you know how I make sure that the cookiebot script is the first to load before any other script? (I'm using WP-rocket and currently my cookiebot consent mode v2 is not working). Thanks

[@charlesboland-tp6cw]

Hi thank you very much for this great content! It helped me a lot! But I still have a question :D When i'm in GTM in the 'Consent not configured' overview. I see multiple tags of LinkedIN (page view, conversions like contact, free trial, etc.), Meta (page view, conversions like free trial, request quote, contact, etc.), Optinmonster without built-in consent. Do I also have to add ad_storage, ad_personalization and ad_user_data for those tags, remove the trigger 'all pages' and switch the trigger to the new event custom event 'cookie consent update' ?

[@RahulPandey-ng2bl]

Set them to the all pages trigger only just update their consent settings

[@pawaskaradam]

Hi Benjamin, Thanks for detailed video on getting the Consent Mode V2 implementation. However, I have a question on setting consent based triggers for custom actions like CSS clicks, etc. Do we need to add multiple triggers for tags which need to be triggered on a custom action like clicks, or video plays, etc.? Do we need to add custom action trigger + cookie update trigger both in the tag that doesn't have built in consent setting?

[@RahulPandey-ng2bl]

Yes, you will need multiple different triggers for your respective tags to match their trigger condition. On the other hand consent triggers are pretty fixed.

[@WaqasAhmed-fx4ii]

Thank you, is this advanced consent mode implementation?

[@LovesData]

Yes, and I cover the difference between ‘basic’ and ‘advanced’ in the video.

[@justpickuptheguitarandgo]

I use google ads, but ALL I do is advertise/remarket to people who've watched my videos, and then when they click the link, they go to my youtube page. So does this apply to me? This notification popped up on google ads and I'm not sure if there's anything I need to do or not. I don't use the google tag or analytics or any of that on my actual web site. The only way people would go to my web site itself is if they do so voluntarily.

[@RahulPandey-ng2bl]

If your clients are from US/Uk region you need to add Consent banner to your website. And GA4 is really a good tool which lets you know about your user behavior and performance at a good level tracking to provide insights of your website. You should implement GA4 to your website.

[@AliJan-ge2fd]

Thank you!! Great Video Love your accent.. I have a question it will work for those tags that will set up with the help of tag manager but what about the direct code integration tags are they work with that or no?

[@LovesData]

Consent Management Platforms like Cookiebot will let you configure consent mode for individual tags, but honestly, it's going to be way better to get everything into Google Tag Manager.

[@razajan7726]

@@LovesData Thanks for the info can you please create a video for e-commerce tracking with GTM so I can try that your way of instruction is outstanding.

[@peopleloveai]

Why do i need to navigate to another page?! As soon as the user presses Allow i need to fire the event! I run a onepage-site. There is no reloading.

[@RahulPandey-ng2bl]

Yes, there is no reloading of the page after the consent acceptance or denial. That's why people change pages to check it.

[@richardsondan]

I've been doing this stuff for a long time and am confused as I've ever been about CMv2. Esp as in UK which is 'in Europe' but isn't...

[@LovesData]

Requiring consent is still required in the UK. (And while the UK might not be part of the EU, it’s still in Europe last time I checked a map 😂)

[@haditaheri6613]

Thank you very much for your helpful guide. I am having an issue where the traffic to my website in Google Analytics has significantly dropped after I enabled consent mode. Has the traffic actually decreased or is the traffic data simply not being displayed in Analytics? What can I do to resolve this issue? How can I view the traffic data for users who have not consented in Google Analytics?

[@RahulPandey-ng2bl]

Since, a lot of people denied the consent that's why the data dropped suddenly. You need to implement consent mode properly to get back that data.

[@haditaheri6613]

@@RahulPandey-ng2bl How can I do it? Please help me fix this problem?

[@radhikaks8222]

What is basic details collected kn advsnced mode..will ga4 collect event name ,event parameters passed in the tag configured

[@RahulPandey-ng2bl]

@@radhikaks8222 It will not pass anything to GA4 if the consent is denied. But if you implement the consent mode tracking we'll get some data back for your conversions.

[@Lewis94w]

That's the whole point of consent mode. Users who do not consent do not give you permission to track them (hence why your traffic has dropped) - but this missing data can be filled in by GA4's data modelling if you meet the minimum requirements. this is all mentioned in the video

[@IztokGolob-Naklo]

Thank you

[@Rama-nj8hq]

????I thought tags were not supporsed to fire until a decision is made???? Why your tags are firing without giving consent ?

[@kartiknair5690]

I believe he has implemented advanced configuration of consent mode, This means that tags will fire even if consent is denied. If you want your tags to not fire if consent is denied, then you'll have to implement the basic configuration which would essentially have you trigger the tag on the "consent update event"

[@OliverStromfeldt]

What if you dont use cookiebot?

[@LovesData]

Make sure your Cookie Consent Platform uses Consent Mode v2 and follow their instructions.

[@simontimmins460]

Why does it have to be so mind bogglingly complicated?