Consumer NeuroInsights Research Lab (C-NRL) | FCBE Dept. Marketing & Supply Chain Management

The Consumer NeuroInsights Research Lab (C-NRL) is a behavioral research and teaching facility housed in the Fogelman College of Business & Economics. C-NRL features a wide range of technologies and methods associated with consumer neuroscience, including EEG, eye tracking, automated facial expression recognition, GSR, pupillometry, heart rate and heart rate variability (HR/HRV) and implicit testing. The Department of Marketing & Supply Chain Management works with a variety of organizations and researchers in C-NRL seeking to provide novel insights by integrating research methodology and data from neuroscience, big data, computational linguistics and consumer research. For more information, please visit www.memphis.ed....