Consumer Startup Metrics | Startup School

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Күн бұрын

In this episode of Startup School, YC Group Partner Tom Blomfield dives deeper into the metrics that matter most for consumer startups. Tom discusses paid and organic user growth, unit economics, net promoter scores, and the "magic moment" in your product that is most important to track.
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Chapters (Powered by bit.ly/chapterme-yc) -
00:00 - Intro
01:00 - Growth Rates
01:24 - Organic vs. Paid Growth
05:27 - Cannibalization
06:21 - Paid Growth
10:59 - Unit Economics
17:04 - Net Promoter Score (NPS)
20:23 - Recap
22:14 - Outro

Пікірлер: 32

@ycombinator 4 ай бұрын

What startup concepts would you like to learn more about?

@rudybonfini2285 Ай бұрын

Just going more in depth with a full video on these two minute snippets would be great, like when he was talking about how crucial it is to keep your NPS consistent, a whole video on that would help immensely

@tebe652_ 4 ай бұрын

What a gem!! More consumer, please. More Tom Blomfield.

@lauram14 4 ай бұрын

I've watched this video three times, and each viewing has revealed something incredibly valuable. It really made me priorize about strategies to make my future product go viral and how to effectively build a supportive network around it. We need more content about consumer please!

@chapterme 4 ай бұрын

Chapters (Powered by ChapterMe) - 00:00 - Intro 01:00 - Growth Rates 01:24 - Definition: Organic vs. Paid Growth 01:44 - Virality and Network Effect 02:44 - Metcalfe's Law 03:32 - What are the shareable moments? 03:59 - How could my product get better with more people? 05:27 - Cannibalization 05:50 - Fraud 06:21 - Paid Growth 07:33 - Keep records of where each user came from 08:24 - CAC measured to an active, monetized, retained user 08:59 - Consumer Companies Split of Organic vs. Paid Growth 10:59 - Unit Economics 11:22 - Example: Variable Costs at Monzo 13:25 - Scaling negative unit economics is very dangerous 13:48 - Net Dollar Retention 14:31 - How often would a good customer typically be using this service? 14:58 - Magic Moment 17:04 - Net Promoter Score (NPS) 20:23 - Recap: Consumer Metrics 21:43 - Final Warning 22:14 - Outro

@eliasabourachid1985 4 ай бұрын

That's the best summary of "The cold start problem"! thank you

@MrGuitarguru95 4 ай бұрын

3rd upload? 🤫

@cieliczka 4 ай бұрын

As always, an excellent, to the point, video. Thanks!

@musicmavericks3790 4 ай бұрын

thank you YC !! absolutely a gem

@SheetanshuShekhar 4 ай бұрын

One of the best ones. Extremely useful

@udayverma6120 4 ай бұрын

here before the fourth upload

@dtw2yyz 4 ай бұрын

This video was excellent, thank you.

@thamsanqahoza9216 4 ай бұрын

We need to see more of Tom!

@makecodework 4 ай бұрын

it would be much better if you talked about the nuts and bolts of what you used to collect and visualize these metrics as getting that right TODAY will be better than knowing what to do tomorrow

@StreamAgency 4 ай бұрын

Absolute fire!

@dbanuelos1324 2 ай бұрын

Great content! Thanks!

@richban100 4 ай бұрын

woah! the difference between in app virality and ad marketing!

@mrjohncrumpton 3 ай бұрын

Really helpful! Thank you

@mikerossvisuals 4 ай бұрын

Shout out to Michael Seibel tho!

@wanderinCN 4 ай бұрын

Organic growth really matters

@punkpendulums 3 ай бұрын

03:11 best consumer companies incorporate bith virality and network effect

@FransEkman-c 4 ай бұрын

Great video! What are your thoughts about platforms, where both a) the value users get and b) the revenue per user, are dependent on how many other users are using the platform? In this case both your unit economies and NPS are going to be very bad until you reach the critical mass within a small atomic network. Any advice on what the metrics should be for such a platform in the early days and how to know whether your product can eventually make it?