Control the Narrative by Lida Citroën

[@HowSuccessWorks]

00:31 Your personal branding reality check 03:05 Creating a strategy 05:35 Personal branding tactics 09:09 Managing threats to your brand 11:26 Rebuilding trust

[@RubeenPandora]

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[@HowSuccessWorks]

Chapter 1: Personal Branding Reality Check - Your reputation forms whether you manage it or not - Credibility comes from alignment between stated values and actions - Assessment process: Get feedback from mentors, peers, and non-supporters Review digital footprint thoroughly Focus on patterns in feedback Treat feedback as data, not criticism Chapter 2: Strategy Development - Key questions: Who needs to care? What should they feel? How to achieve it? - Target audience includes door-openers like hiring managers and industry leaders - Focus on emotional impact beyond surface-level goals - Break vision into concrete, measurable goals - Ensure all actions align with desired brand Chapter 3: Tactical Implementation - Internal narratives affect external perception - Network building needs specific roles: Decision-makers who can create opportunities Influencers who amplify message Information sources for specialized knowledge Cheerleaders for support and accountability - Online presence management is crucial - Balance authenticity with strategic presentation Chapter 4: Threat Management - Reputation damage can happen quickly - Response principles: Take genuine accountability Avoid defensive non-apologies Calibrate response timing Maintain professionalism under pressure Chapter 5: Trust Rebuilding - Assess threat level objectively - Create specific, measurable recovery goals - Avoid antagonistic responses - Consider professional help when needed - Track progress through metrics - Allow time for genuine repair