00:36 Winning people over with ethical persuasion 03:03 Building trust and likability for influence 05:42 Elevating relationships through genuine compliments and empathy 08:07 Negotiating favorable outcomes with tact and creative thinking 10:30 Turning conflict into cooperation through calm and empathy 12:39 Practical examples of the art of persuasion 15:15 The power of persuasion beyond the workplace