Рет қаралды 4,265
Get Free Templates Every Month: exponentialgrowthmarketing.su...
Consulting: johnreinesch.com/marketing-co...
One of my favorite new reports in GA4 is Path Exploration. It is beneficial when you create the report with an ending point instead of a starting point.
The actual "conversion paths" report in GA4 differs from the path exploration report, but I tend to use the path exploration report to analyze conversion paths by page. The traditional conversion paths report works well for analyzing the paths by channels instead.
The path exploration ending point allows you to select any conversion or event and then see all of the previous pages a user was on before they converted.
This can help you understand which pages are getting users to take action, and then you can figure out how to send more traffic to those pages.
GA4: johnreinesch.com/google-analy...
Agency: exponentialgrowthmarketing.com/
#ga4 #googleanalytics4