Is This The Beginning Of The End? Shirt Sponsorship Explained

[@isaiahbright7546]

I'm fine with more shirt sponsorships as long they don't start doing what they do in American sports where they constantly show adverts during the game.

[@edwin0404]

Isaiah Bright Isn't a shirt sponsor just one giant advertisement though?

[@hf3923]

Packys Liquor store well shirt sponsors don't stop matches, in the US they stop live matches to show an advert and so you could miss a goal or something else and you have to sit through a minute long advert

[@voble8677]

yes but they dont stop the game to show ads

[@isaiahbright7546]

Packys Liquor store yeah but it doesn't interrupt the game anywhere near as much

[@nathanweiss3030]

In american sports there are actual physical stops in the game unlike football which is constant for 45 minutes until the break

[@jonathanramirez6764]

Lol, that's nothing compared to what some Liga MX teams wear.

[@zakwan10]

Jonathan Ramirez Exactly what I was going to say, anyone want to see the horror of advertising gone insane check out America's latest shirt, Chivas did a classy one that kept them on the sleeves only.

[@sailorpsycho]

what about Pachuca and Leon's DREADFUL sponsor-ridden kits??

[@gavrielmoya1201]

What liga mx teams wear is nothing compared to what Central American teams wear look up municipal Grecia Jersey 2017

[@jcampbell7878]

Gavriel Moya facts shit looks like nascar

[@tacoman1311]

Don't forget Puebla.

[@valentijnsk]

Thankfully, AS Roma's kits are still clean af without sponsors

[@souvanikmajhi2945]

Valentijn Kamphuis as Roma gets huge sponsorship from Qatar airways.

[@KirksCORNER1983]

Now they have QUATAR ON IT HAHA

[@nickystyles868]

So does FC Bayern. I fucking hate that evil country and am so disappointed that FCB would associate with them :(

[@WJ69420]

@@nickystyles868 what evil country? pls don't call them that

[@nickystyles868]

Wajai I stand by that description. Qatar ist a land where slave labor is embraced (many people die each year because of this), refugees are shunned (despite the wealth of the country), women´s rights are extremely limited, homosexuality is forbidden and lets not forget the legality of flogging and stoning. Seriously, this country is disgusting and Im so disappointed that our wunderful FCB associated with them :(

[@snipedotgenius]

We don't want English kits like them French clubs kit with about 50 million bloody sponsors on 😂

[@patheticmellow4556]

I am now watching arsenal vs chelsea and its 2 and 2 right now ik its 11 months later but i am commenting just for the lols

[@GreenHornet553]

So you would rather they go bankrupt like Italian clubs then?

[@lilliangriffin2701]

You should see the French rugby clubs jerseys. They're ridiculous.

[@wrakytv3350]

just look at chamby fc's jersey it's horrific

[@arthurcamponogara8756]

So you complain when your teams can make more money, but when the transfer window comes, you also complain that your teams do not have the money to buy the players you want. Sounds logical.

[@lucienfrehner2381]

I don't think any of the English clubs, especially the top 6, have got financial problems. And if it actually does make a difference, it's for the worse, as player prices already are ridiculous enough.

[@hw229]

Am I the only one that thinks the Western Union logo on the sleeve of Liverpools shirt completely destroys such a beautiful kit?

[@ZillaJHL]

Harry Walsh and the chevrolet sponsor on United's away kit

[@ogloc636]

no your not

[@HughQuinn12]

Harry Walsh yep.

[@friedwater4434]

yep

[@schurgy16]

The chevy sponsor on any united kit

[@EarlSquirrelsonn]

It depends on what the logos are. Some make the jerseys even nicer. Also if it’s a brand you like then it’s a win win for both of you.

[@m4dm3th0d]

This raises the risk of the business aspects of a football club taking over. Copa 90 have already shown how greedy businessmen looking for the juicy footy money destroy clubs, and this could increase the likely hood of that happening for premiership clubs

[@NikoIsNice]

Course it matters, a kit is very much part of the pride of a club . Most of the sleeve sponsors this season look okay but this could be a start to a madness.

[@Maxx-uo3ym]

here comes NASCAR

[@Minx5892]

Ulfrick Stormcloak: TRUE High King of Skyrim. What about it?

[@lildoge5016]

AOR xMinxG whooosh

[@eg3296]

This would be good for Scottish football but do the English clubs really need any more money

[@mythen_ftw3310]

shsgdujxbdbd sgshsususjddbduejs its already been done. I think celtic have have something above the number on the back of their shirt

[@eg3296]

MYTHEN _ftw Ano but I'm on about every club in Scottish football because up here our teams literally rely on supporters buying season tickets and crap sponsors like 32 red, Ladbrokes and marathon bet

[@christianranford1870]

Yes they do. If the rest of football is making more money you need to join them

[@emsiarr5005]

they get crap sponsors because they dont have enough followers. PL have followers worldwide and every game is broadcast live on TV worldwide. Sponsors will get the best exposure with PL team. The FA saw this as an opportunity to help clubs increase income especially smaller clubs and they did it.

[@Josh_17]

The Gers have Utilita below their number on the back. I guess it's going to be a world wide thing.

[@adamchahin4848]

It's great for the club to get an injection of funds, but that money will never be used to please the fans. Teams won't use it to make any signings, or lower ticket prices. They're open another club shop.

[@jakewalker1146]

I don't mind football league clubs having sponsors on the back as they can do with extra money and it doesn't really hurt anyone. But I really don't like the idea of sleeve sponsorship at any level. The sleeves should be for the logos for what ever competition the club is in. I do not particularly welcome this new change as it shows how corporate football is getting and I dread to think what it will be like in 30 years time

[@technolanfeloman9689]

Jake Walker u see that alot in latin america. im chivas fan and we have pepsi as our sleeve sponsor

[@andrewstirling9450]

Always about money 💰

[@iammeliaskhan]

if that makes big signings possible then why not?

[@andrewstirling9450]

Elias Khan Fair enough having big signings but not for the price they are

[@iammeliaskhan]

Andrew Stirling in most of the times the buyers are forced to pay high and if they deny paying someone else will take the player! better pay more than not get the player at all

[@wvvw4036]

Andrew Stirling That's how the world works now. Get over it.

[@adamofvilla7458]

Andrew Stirling very ironic with a name like that

[@narcolonarcolo]

Obviously no sponsor logos at all will always look better but if they're gonna have more shirt sponsors they should at least give fans the option to purchase a sponsorless version of the club jersey

[@Mack.Flurry3]

A sponsorless option will come at a cost though. They will likely have to take less money from their sponsor at that point. Will the increase of shirt sales make up the difference in lost sponsorship. Also, keep in mind this doesn't take into account that many people like or don't care that there are sponsors on the shirts and still buy them anyway. Most clubs would likely be leaving money on the table by selling sponsorless options along side the sponsored versions.

[@jaydencraigie4241]

Personally I think the sponsors On kits for example Arsenals kit looks better

[@narcolonarcolo]

Jayden Craigie Which is why they should make both options available. I'd love to show support for my club but I have no interest in advertising some airline or whatever for free and especially after having paid top coin for a shirt.

[@georgegear6823]

narcolonarcolo that would be nice. But when a company sponsors a football club. Especially a big one. They know that people will buy and wear the shirt with their name on it, enlarging their marketing. So in a nutshell, clubs can’t sell sponserless shirts

[@CallumWm]

All about the Money! 💷💷💰💰

[@yerdans]

In Costa Rican league some teams wear dozens of sponsors, we're used to this shit

[@charliefloyd6136]

I couldn't give a shit tbh

[@argusy3866]

Charlie Floyd You will, when teams start having 5 sponsors decorating every part of the kit like where I live. Lovely...

[@aidanleahy4519]

Charlie Floyd same like what does it matter

[@chelsealazer3710]

Aidan Leahy ikr

[@deen_r]

It doesn't matter now, but it opens the door for more sponsors. Do u wanna buy a shirt covered with random logos?

[@alliedatheistalliance6776]

You would if it ended up like South American football shirts, with shit written on every square inch. Looks pretty stupid imo.

[@Daebiya]

I like the sponsorships. It's kind of like a time capsule. I like collecting retro kits and its fun to see old brands and logos on them

[@Ra1nperson]

I get the liking for old ones. But don't tell me you like getting sponsors

[@reeceballantyne9497]

As long as kits don't start looking like bill boards I'm fine with it bit of extra cash for our clubs

[@sullyboi666fan8]

Everton have an Angry Birds logo on their shoulder ahahahahaha

[@kimbonzky]

Now, have a look at the Norwegian and Swedish club's kits, ads all over the place.

[@davidwkealey840]

Acemaker definitely

[@mandyravioli]

Lmao you should see Costa Rican league jerseys featuring 30 sponsorships at once

[@hitlermugabetashtwin]

Fuck that. You need to see the colours.

[@B3Band]

Some of the sleeve ads are funny. Everton's Angry Birds, random other mobile apps, etc.

[@jakehorwood1017]

I really don't get how people complain about the money that's pumped into football. Think about it, every source of entertainment, including football, comes at a price. And everyone who pays that price, the "consumers", are effectively giving money to football clubs. We're left with a choice of paying nothing and seeing nothing, or paying to watch. And most of us choose the latter option. We as fans collectively fund each and every transfer that happens. Money's a part of the modern game, so if you don't like it but you're still watching football, you're only aiding something you don't want to see. That's not very clever, is it?

[@Mack.Flurry3]

Jake Horwood, you sir, understand capitalism.

[@clayneid]

Jake Horwood - The thing is, many of us fans watch it because it's what our parents, their parents, and their parents watched. It's a way of having community with your local (or ancestral) homeland or region and showing pride of the community. Also, so much of the football money comes from advertisers... who are now who the teams answer to, not the fans. It's one thing to give a team your money and them have a vested interest in doing what you want them to... and another for the teams to be making most of their money from advertisers and instead being more worried about appealing to corporate senses than community senses. That is where the major breakdown happens to me. I support Napoli and Portsmouth, because those are the two teams I have the closest ties to (and St. Johnstone in Scotland, but only recently learned of that heritage), and I realise that money is the way of the modern game... but at the same time, both of those teams also do alot of things right for me. Napoli's players have proven to be extremely loyal; Hamsik has been courted by big teams with big money offers for years and he has turned them down because he loves the city, Koulibaly, Callejon, Mertens, etc. have all also turned down big moves to stay with Napoli, and of course you have the local boy Insigne. That is how football "should" be... even if money is a big factor, you should have a community of players instead of a bunch of mercenary employees that leave the first chance they get to make more money. And at the end of the day, the team does enough to show that it is first and foremost a team for Napoli. As for Portsmouth... they learned that money cant buy you everything, and are now in the third division slowly building their way up through smart business and improving their infrastructure. They aren't blowing massive money on players but instead are living modestly and slowly improving their infrastructure to work their way up. There aren't foreign fans coming to see games, they aren't changing everything to appeal to Chevy or Lotto or whoever... it's just smart business and slowly working your way up.

[@popstarchrisgriffin2578]

I’m not okay with sponsors replacing league badges, but I’m fine with a small sponsor below the shirt number instead

[@FrostBiteTelevision]

In Portugal teams have sponsors on the sleeve, the front, the back top and bottom, shirts back and front. Only one that I haven't seen yet is the socks lol

[@Javier-cz6mh]

I don’t mind a main sponsor’s logo across the front of the shirt. However sponsors on shorts, socks, sleeves, etc is just overdone. No need for it

[@NuttyJoeSuggz37]

So many people in this comments section don't know what identity means.

[@nickystyles868]

green army green army

[@tonymoore4584]

Better than a break in play dedicated for adverts. Plus, when done right, shirt sponsors become iconic. If I tell you to think of companies such as SHARP, JVC, Newcastle Brown Ale, Carlsberg or Jeep in a footballing context, you likely will know what team I'm talking about, as these sponsors typically correlate with very successful periods in their respective clubs histories, or with iconic, classic kits.

[@शुभशर्मा-व4ट]

Sleeve sponsorships are better then unskippable ads

[@HORNETSTV1881]

Soon premier league kits will look like a f1 car

[@youssefboudaya5939]

or a nascar haha

[@EarlSquirrelsonn]

I like the addition of extra sponsorship on the jerseys. The kits in like Sweden that are littered with sponsorship logos are really nice imo.

[@cianocallaghan8901]

It makes the kits look uglier

[@Jake-ku1rw]

Cian O Callaghan But would the clubs prefer, a slightly uglier kit or an extra £10+ Million.

[@yaboijoshua9360]

Jake H That's an unfair comparison, only your club will be getting an extra ten million, smaller clubs will get much less than that.

[@killa153]

Gonna be honest. I wanted a joke about Everton's sleeve sponsor being angry birds because that's what Rooney is dealing with 😂😂😂

[@pedrodorantes3527]

Modern football is a business. As long as premier league does not become a huge yellow page for companies like they do in South America, it will be fine -Keep the EPL logo at least on one sleeve -No advertising on shorts -One and ONLY ONE sponsor at the front

[@barcelonalover13]

Barcelona is probably the only club to pay to one of their sponsors instead to receive. They’ve been paying Unicef 1.5 million€ from 2007 till 2011 and the logo was in the front. Now the logo is on the back and we pay them 2 million€ a season. Mes Que Un Club

[@djy8504]

as far as the "sleeve today, what tomorrow?" argument, you already gave into that the moment your club got a kit sponsor on the front of the jersey

[@djy8504]

also, other countries already do this and have respectable leagues, don't get so egotistical thinking yours is perfect and everyone else needs to learn from you

[@CH1PJ]

Get timbsy his own fifa card on the wall

[@IXAuxiliary]

Look at swedish league kits some are pretty much covered with ads

[@georgegear6823]

As long as shirt colours don’t change to suit sponsors. And football matches aren’t interrupted mid game for ad breaks. I’m fine with it

[@DangerMouse-wc1bo]

Liverpool wasn't the first team to have shirt sponsorship, it was Kettering town a few years before but got fined by the fa for it but the rule was changed when Liverpool put a sponsorship on their shirt.(Don't believe me? Search up Kettering town FC in Wikipedia and see)

[@jurgenknepper157]

The club I support, ADO Den Haag from the Dutch Eredivisie, got a new sponsor on the back of their shirt this year. This that the players' names aren't on the shirt. Even though I don't like it, I understand the clubs perspective. They need the money otherwise they won't exist.

[@eduardonegrete7365]

I'm Mexican and this is all so normal to me lmaooo

[@hitlermugabetashtwin]

I'm English, and I really don't want this to be normal to me.

[@thegreengrocer99]

hitlermugabetashtwin oh mate you haven't seen Patronato's (Argentina) shirt yet that will make your eyes bleed

[@eduardonegrete7365]

Have you seen Club Leon from mexico shot makes you want to die

[@hitlermugabetashtwin]

Fuck, these are awful, and not in a good way. Some teams have really poorly designed shirts (google image search '1996 - 1997 Bristol Rovers' I used to own one.), but I'd take that any day over the formula one look.

[@technolanfeloman9689]

hitlermugabetashtwin u need to see cf pachuca jersey 2018 jersey. im chivas fan and our sleeve sponsor is pepsi

[@rodeo_drivedoheny2599]

I wouldn't mind if there were sponsorships on the collar of football jerseys, I'd be fine with that, but I wouldn't exceed beyond that, with sponsorships.....However I hate seeing those back of the football Jersey sponsorship ads, that we see in the French, Spanish league football club jerseys

[@thegreatcalvinio]

It's gonna be funny as hell to see Tinder on the ManU kits...

[@OnlyTerrific]

I think they should just take away shirt sponsors. When you really think about it, it looks stupid

[@yadfaraidoon9977]

Matty nah, I prefer the shirt sponsors to stay. I think I'm the only person who likes the front logos.

[@Mack.Flurry3]

No, I like shirt sponsorships too. Capitalism is the life blood of professional sports.

[@bigman25plus25]

Any team who did that would definitely get relegated... or at least drop waaaay down the table. Cash is key.

[@theendurance]

^the name is the badge

[@ХозеГонзалез]

@marcus moser I bet you are also the person who complains about modern football being all about money.

[@OhBombii]

No ones assed about sponsors, it doesn’t stop the game and some sponsor logos make the kit look good, and the clubs get more transfer money (probably). I support EFC and I hate flappy birds

[@adamsaiid7847]

Ox vs Man city: one sniff, 2 sniff, three sniff, four sniff, five sniff!

[@lightskin6730]

Kane poor man's Sergio Aguero ox vs man utd 1 sniff 2 sniff 3 sniff 4 sniff 5 sniff 6 sniff 7 sniff 8 sniff!

[@achmadfajar6845]

At last the indonesian football clubs jersey is started influencing the premier clubs jersey

[@marcoulifc6664]

I hope to god that they never turn out like the shirts in rugby league. Some have 7 sponsors on them

[@borjan6164]

There are a lot of problems in football. referees, game rules, fans and lack of technology but shirt sponsors are not a problem

[@barcelonalover13]

Actually i like it. Yes i know Barça aren’t a pl team but Beko pays us 19 million€ a season for the sleeve thing and we signed Arturo Vidal for 19 million€. So it paid for Arturo’s deal

[@lafeinte1084]

Vein just look at the Swedish sponsorship

[@dontdoittoyoself6786]

If I'm a big sponsor on the front I would have a problem with something else being advertised on the same jersey. Even if it isn't a competing brand.

[@Mack.Flurry3]

Dontdoittoyoself, if the big sponsor has a problem they have a few options. Pay for the sleeve to be left as is, pay for a secondary sponsor on the same jersey or pull their sponsorship completely. Someone else will gladly fill that void.

[@NeoTemplar]

I hate the advertising on kits. I know it doesnt matter what fans think because it comes down to money but I wish the kits were advertiser free. With the allowance of sleeve ads its just another time till the other sleeve gets one. Then the back of the kit. Pretty soon you don't have football kits, but NASCAR ones.

[@harrisonjames4020]

Honestly if it's done tastefully and not over the top I don't mind the sleeve sponsors, it gives some the smaller clubs extra revenue and looks decent on some kits (e.g. Chelsea) but I think it should remain the clubs decision weather or not they choose to have a sleeve sponsor. I do hope though this is as far as it goes, don't want the back of teams kits to become cluttered with brands all over em like in some of the other leagues around the world

[@soleneisconbi7302]

I just wish betting companies weren't allowed to be sponsors, it's overkill!

[@harleythesalami6956]

There's enough money in the game. Let the fans have a kit that is their colours not a fucking advert

[@asimplenoob6798]

South American kits are covered with sponsor

[@technolanfeloman9689]

A Simple Noob liga mx teama

[@jameshatfield8410]

Nope - you need to stop believing the UK and US media - advertising ANY product or service is ILLEGAL in EVERY OTHER COUNTRY IN THE WORLD....It's all bs propaganda you're being fed

[@nickystyles868]

Yeah but for some reason the Santos kit looks really cool! Weird

[@soyesco]

Clubs in Mexico and South America have many sponsors in different parts of their kits. Club America in Mexico's capital have a sponsorship on the top of the back, around the neck, as well as on the chest and I believe their sleeves as well. Not a huge deal, quit moaning about it.

[@kopfkino9101]

I think the value of a kit sponsor will not increase if you add more sponsor logos on the kit. I follow swedish club football and in sweden there's a trend of less kitsponsors. Having more than seven kitsponsors or so it's not unusual in sweden. Allthough many clubs have realised that the sponsors get less exponation sharing space with others. It's harder to remember Chevrolet for an example if there's other logos on the same kit. So now many clubs in Sweden get better deals selling exclusive exponation rights on the kit. So I wouldnt think that more kit sponsors in the premier league is the way to go for more revenue.

[@h3nder]

I honestly don't care.Some adds actually look nice on kits and who knows?I think the Chevy logo makes our kit a bit nicer.Plus if it is going to help small teams afford better players it means they will play more interesting football and we might have a 7th prem winner this season.Who knows maybe Liverpool or Everton win it but maybe Hudesfields little cash boost allows them to go on and do a Leicester.

[@jackredmond946]

0:18 how is Salah from mainland Europe 😂

[@hamad-pz3rp]

Jack Redmond Egypt is now Europe apparently

[@KirksCORNER1983]

I don't want my teams kit to look like all the French clubs with sponsors stuck everywhere..

[@KirksCORNER1983]

C'mon Arsenal!!

[@jayinri6658]

it ruins the aesthetic of a football shirt when ur just trying to wear a club shirt but u look like a walking stickered billboard, it brings down the aspect of classiness that is associated with wearing one, i already stay away from some like tottenham which makes u look like u work for hp tech and this would only distance me even more

[@RayyanKhanRayyanKhan]

I'd reckon Tottenham are one of the few that have incorporated it with class, the red logo works beautifully with the white and navy

[@seanstokes7635]

I’d rather more sponsors on a shirt than ticket price increases

[@benmanutd2]

TBH I think it's quite cool to have more sponsors, maybe because I watch F1

[@foxley95]

Sponsorship is good for the team, as long as the jersey didn't turn into moving ads billboard on the field.

[@ahmedmusa5451]

Finally hull getting included in something

[@avademonet5646]

I'm 100% fine with this as long as they don't grow to much larger, O think the sponsorships help the kit with more stuff to look at also, they might lower ticket prices because they are earning more revenue fro kit sponors

[@giancarlotorres3520]

Welcome to Liga MX!!

[@danig2232]

That's one thing I love about the NFL. There is no adverts on the shirts

[@WALTERJRRETARD]

Everton with angry birds 😂

[@nickhanlon9331]

I didn't even know there were sleeve sponsors until you pointed them out.

[@anthonyk7672]

You get billions from TV each year but more shirt sponsor is killing your game, Ok mate

[@Davemcfc]

Advertising doesn't bother me too much. Sure, some look awful, but that's usually the only downside. I support Man City, but I've never flown with Etihad, nor will I buy Nexen tyres because they sponsor our sleeves and a bridge outside the stadium. Same with Tag Heuer sponsoring the Premier League clocks during games. It's just promoting a brand... the companies pay enough to have their brand recognised and we get better players joining our league. (I would like to see ticket prices lowered, but that's a different argument entirely.)

[@bbcmotd]

Just 1 shirt sponsor and universal name fonts was the thing that made EPL stand out among other leagues

[@Max-lo1ep]

Sponsor sizes now are perfect in European football. They aren’t too big or too small and some make kits look a bit nicer

[@LawAndBedlum]

Imagine what the smaller clubs could do with a little extra cash. And it's not like it changing a Club's badge here, it's just a shirt sleeve sponsor. I'm all for it

[@Ahhh714]

How effective are adverts nowadays, like does seeing the Chevrolet logo on a Man Utd kit really make you go "hey you know what, I really what to get a new car, in fact how about a Chevy" PS how many Chevrolets do you see driving in GB, seriously

[@creedbratton2094]

he makes it sound like a huge deal

[@NathanYehh2k9]

I think that the one kit sponsor should do because if we let it get to the stage where we can slap adverts everywhere the jerseys will just be wearable billboards and not club jerseys anymore. I feel as though the front sponsor should be the uefa sizing across the board. In the league of Ireland we have front, shoulder, and lower back sponsors as well as sleeves and it just ruins the kits imo.

[@michiadams]

This isn't too bad. You have to find a balance in sponsorship to get in good money and still have the kits look nice. If you compare theses kits to some Ligue 1 or Austrian Bundesliga clubs, this is nothing. Some kits are just plastered with sponsors, which makes them really ugly. In the Bundesliga sleve sponsors are now allowed too, and the tight regulations against betting companies and politically questionable countries seem more lenient. While Gazprom for Schalke used to be the only sponsor really bending the rules now for example my club Bayern have sponsoring from a qatary airport on their sleves. Those weird betting companies and other questionable sponsors have already taken over other leagues, but especially for the Bundesliga regualtions like this mean trouble.

[@w1nterS0ldier17]

It will affect the look of the shirts. In my opinion is bad. And I come from SouthAmerica where sponsorship like this has been applied. The shirts look ugly as hell. Just with a bunch of brands around everywhere on the kits. It's a horrible decision that will affect big leagues like the EPL in the future. Of course as opposed to SouthAmerica, clubs need the money and they do not earn as much as an EPL team would. They should just change it back. If they allow this now, it will slowly be allowed in other places too

[@sseager]

I wish they had made a rule that a half of that £10 million would go to help pay non-playing staff (ie groundstaff,non executive staff,stadium staff,food staff) .

[@mathis241]

You should see Montpelliers shirt. They have 4 sponsors on the front, 1 on the sleeve and 2 on the shorts.

[@BurnRoddy]

Times change. A legendary captain and world champion of my nation once nearly resigned football for protesting against ads on the shirt but that was in the 50s today football is different. As a South American I don't mind this, to me the worst thing the English did was demolishing Wembley that would be unforgivable in my country, but a couple of ads in my team's jersey... What's the big deal?

[@TORLBC]

Mexican soccer does it to the mmmph degree, fam. Not shocked.

[@stephenprendergast6939]

I think its a bit late to be concerned about commercialism in football.

[@VlaseRadu]

Let them fill the shirts with whatever they want but lower the ticket price so more working class ppl and kids could be on the terraces. Keep the balance!

[@TheOnlyShed]

In the long run with I think it'll be good for championship clubs. Allows them more cash to compete if they get promoted, and help stay afloat if religated.

[@BigCityBegz]

I agree with some of the below, South American style shirts are cool and side sponsorship is better than more tv ad's.

[@georgegear6823]

If an f1 car has no sponsors on it, fans think somethings wrong.

[@evonne_okafor]

I do remember as a 4 year old in 1979 that I was not impressed with shirt sponsorship. As the years passes I became OK but with the current state I feel there is over kill with certain clubs right now

[@bluecocacola]

Don't forget everton's Angry Birds Logo 😂

[@SaaMaistaa]

And Everton sponsor there is Angry Birds😂

[@erebus7306]

Esports shirt sponsorship is flooded with companies advertising.

[@elvinimali706]

Give it 5 years: 'This throw in was brought to you by Gatorade'

[@DubCedSky]

Lol, this is nothing compared to some teams here in Belgium. Look up the Sporting Club de Charleroi or the Sporting Lokeren kit. It's completely filled with advertisements.