WATCH NEXT: > This 1 Facebook Ads Tip Could DOUBLE Your Results kzbin.info/www/bejne/fYTLZZ6hp7qXd9U
@aovinmahmud59842 жыл бұрын
Finally found a channel only talks about FB ads. Thank you so much. Subscribed.
@BenHeath2 жыл бұрын
Awesome, thank you :)
@aovinmahmud59842 жыл бұрын
@@BenHeath please make video about how to target less competitive interest
@far.k.31122 жыл бұрын
Thanks!
@BenHeath2 жыл бұрын
Thanks :)
@tahirkamal187811 ай бұрын
i keep jumping between your suggestions, and i keep learning more and more, i love it
@noodle123ify2 жыл бұрын
This info is absolute gold for the new-ish digital marketer. Smart, actionable info that's a breath of fresh air. Awesome channel.
@BenHeath2 жыл бұрын
Glad you think so :)
@HiResAudioKEАй бұрын
Ben, I need a certificate now LOL. I have learnt a lot from you, keep up the good work
@sealandland3959 Жыл бұрын
GREAT VIDEO! This video allowed me to find out that my competitors got several ads taken down because they were (supposedly) about politics, but they were just using the word "democratize" as a means to tell that their stuff was for everyone… very interesting, so they took the add down. And all that was written right there.
@BenHeath Жыл бұрын
Thanks :) That sort of thing happens often and is a great find. Might save you a headache later down the line.
@danielezabrini98572 жыл бұрын
Yes but those ads may have taken months to optimize. Fame of the brand is also a key factor
@a.g.hustlegarland41972 жыл бұрын
True dat
@Magic8175 Жыл бұрын
Your videos are like lifetime movies! I gotta keep watching them back to back!!
@BenHeath Жыл бұрын
Wow, thanks!
@KlaasVictor2 жыл бұрын
This is so valuable! Thank you Ben!
@BenHeath2 жыл бұрын
Glad you think so!
@alameentahir83802 жыл бұрын
God bless you. God bless you. God bless you again and again. This is mind blowing.
@BenHeath2 жыл бұрын
Thank you very much :)
@Innovative_Mind54610 ай бұрын
I addicted to your videos, Ben Here is Question, If ads are running for almost 3-4 months, then should we consider that?
@SimonHoiberg2 жыл бұрын
Great strategy! Amazing content as always 👏
@BenHeath2 жыл бұрын
Appreciate it :)
@ismaelvbarry2 жыл бұрын
Love this! You're almost at 100k subscribers. Congrats, you should do a special video for 100k?
@BenHeath2 жыл бұрын
Thanks a lot - might do :)
@sugandhmittal25392 жыл бұрын
Thank you, it's helpful 🙏
@BenHeath2 жыл бұрын
Glad it was helpful :)
@halitsanr4439 Жыл бұрын
You are awesomeee !!!
@Syd25 Жыл бұрын
You are a gem Ben Heath. Thank you so much for doing this.
@BenHeath Жыл бұрын
You are very welcome :)
@Syd25 Жыл бұрын
@@BenHeath wow! 😍😍😍😍
@AntonGeorgescu Жыл бұрын
This is great! Thank you sooo much. Also, Google just launched their own Ad Library, finally. What do you think of it?
@marsbeck9 ай бұрын
Thank you for your videos. I have a question: to test a product, should I create a campaign with 3 or 5 ad sets of $20 each, or a campaign with 10 ad sets of $10 each? Thank you.
@digitaladitya53722 жыл бұрын
Great video ben Just have one doubt how to do creative for campaign Means how many creative we have start with and what sizes are good for great results?? Could you please help us with this..
@sergioval22172 жыл бұрын
Wow! This just blew my mind big time
@BenHeath2 жыл бұрын
Yeah it's a good tactic :)
@iftikharqomi19422 жыл бұрын
Wow! This is a golden secret I have been unknown about. Thanks :)
@BenHeath2 жыл бұрын
Happy to help!
@compliceskin Жыл бұрын
Hi we are doing this for skincare, is there a way where I can find the interest and behaviours other competitors might use. Thanks in advance
@BenHeath Жыл бұрын
Sure and I actually have a video on that exact topic you can find on my channel :)
@fryderyku2 жыл бұрын
Great as usually
@BenHeath2 жыл бұрын
Glad you think so :)
@MotoNewsUK Жыл бұрын
Wow this is so valuable! Thank you so much. Only just discovered your channel but learning so much already
@BenHeath Жыл бұрын
You're so welcome :)
@yaatouskichen40612 жыл бұрын
You are very talented Ben.I am a new digital marketer trying to lear and your videos are very helpful.Thanks for the amazing content
@BenHeath2 жыл бұрын
Thanks a lot :)
@ScribeCash2 жыл бұрын
Dope gem
@mohamedishaknoorm8152 жыл бұрын
Great one ben
@BenHeath2 жыл бұрын
Thanks a lot :)
@stefquibete24032 жыл бұрын
Love your content Ben!
@BenHeath2 жыл бұрын
Thanks a lot
@saeedkhansadi2 жыл бұрын
Hi Ben, Recently facebook delete few detail targeting option, how to target that keyword. Thanks
@BenHeath2 жыл бұрын
I've got a video coming out about this next week :)
@darrahvue32012 жыл бұрын
Do we have to pay those ads to be used in our Facebook videos?
@ItsameBS2 жыл бұрын
Question. When someone likes (thumbs up) your Ad, is there anything we can do with those likes to drive more ads or leads to them?
@BenHeath2 жыл бұрын
You can create a custom audience from those people and specifically retarget them. You could also create a lookalike audience from that source audience and target that as well.
@peteraudu45542 жыл бұрын
You can also invite them to like your page. People don't like pages like they used to but it's still another way to increase their connection to you.
@doablefilms93802 жыл бұрын
Ben do you have a recommendation for an agency for a business looking to spend $300-$500/month in ads?
@andreifabian3102 Жыл бұрын
Great, but could you please give us the link to the meta tab ?
@BenHeath Жыл бұрын
Thanks :) I actually can’t I’m afraid. It will be different for every user. Best thing is to Google Facebook Ad livrary
@danielsoutherland2 жыл бұрын
“Who would be running an ad for more than six months without them working?” - local service businesses. 😬
@wiemahdickson87132 жыл бұрын
😅😅😅lol..they waste the most money
@condolifestylebygiltv34342 жыл бұрын
I am.I also hire a facebook guru contract for 1yrs with monthly payments using lead generation campaign. I have inquiry but not generated a sale.
@danielsoutherland2 жыл бұрын
@@condolifestylebygiltv3434 either your campaign is setup incorrectly or your offer is weak.
@Anhaarshorts2 жыл бұрын
great video
@BenHeath2 жыл бұрын
Thanks :)
@CrownofChange_ Жыл бұрын
Thank you so much !
@ghost_assassinz18772 жыл бұрын
Would you suggest facebook ads for a local service business?
@BenHeath2 жыл бұрын
I would indeed :)
@janoskatona1234 Жыл бұрын
Thank you very much, very useful. But how do you know if your competition doesn't have a stupid marketing company running a lot of ads, and some of them are bad af? Or if they didn't start some ads, and some of them are working and some of them don't but they don't care about that?
@BenHeath Жыл бұрын
That's always a possibility but it's unlikely. Almost no one will run ads for months and months if they aren't working. That's why it's so important to look at the ads that have been running for a long time.
@Rpd264.2 жыл бұрын
could you do a demo on how you would run a ad for a custom cabinetry business ??
@aryan686312 жыл бұрын
Hi Ben ! Big fan from India ! I just want to ask what’s happening to Facebook as it’s provided sales from couple of weeks and making situation worst ! Can you guide me something as I aslo running CBO Conversion Campaigns
@umair94562 жыл бұрын
Ben i reckon.. you should work on brevity..! I mean all the content is great but it would be easily covered in 6 minutes ..! appreciated
@MayTeng_BeautyWellbeing2 жыл бұрын
Is this suitable for Malaysia worldwide?
@artKarolina2 жыл бұрын
You are amazing, thank you for this tip!!!
@BenHeath2 жыл бұрын
Happy to help!
@graceharrisaustralia2 жыл бұрын
Hi Ben, this is great, thank you so much. Is there a way to see their ad sets?
@BenHeath2 жыл бұрын
Glad to help - there isn't I'm afraid. But I do have plenty of tutorials on targeting.
@ibrahimsurti4922 Жыл бұрын
Hello Ben , Great video Quick question , what if out marketing budget is no the same as our competitors Than do we still MODAL after them with that small budget?
@BenHeath Жыл бұрын
Well you have to factor that in but you can still take a lot from what you find.
@Mzbhagwanee2 жыл бұрын
Your videos are life savers. Can you please do one for ads manager setup for multistep sales funnel? Where websites have landing page with freebie, next page talking about a small product to sell. So firstly it is crucial to sell that product. Ad setup for that will be brilliant. And then if possible, ads regarding offering a bigger one time offer after the first product in the funnel so conversion for that.
@StretchClub12 жыл бұрын
great info but what if you cannot find any ads that are that old? Many of the types we run are no longer being run because the wheels seem to have come off FB advertising now. We always ran conversion campaings for service based business with Videos. Now that is just not working well at all for any of us. We have done lead ads but again, just not great results at all. I see all the competitors we always modeled and almost all their new ads are a week old to two weeks max
@yusufshafie2 жыл бұрын
Thanks Ben
@BenHeath2 жыл бұрын
Thanks for watching :)
@TamraAndress2 жыл бұрын
I'm curious - what if you don't see a TON of ads in that specific search category - does that mean you should choose a different topic, keyword, etc.
@BenHeath2 жыл бұрын
It could mean that there's not much competition and you have stumbled upon a great opportunity. Hard to say.
@TheTruthToFreedom2 жыл бұрын
Hey Ben, thanks for the video. I've been using this technique to create ads for my own clothing brand but the problem is that I don't know what interests my competitors are targeting? If I keep it generic (only country + age), I am possibly ending up targeting more than 50 million people, which I don't have the budget for. How would one go about finding what interests my competitors would be targeting?
@m.rajeshkumar51312 жыл бұрын
Ask yourself you're the founder you knew what u are trying to establish. Ask ur friends. If ur open to talk we can talk
@viktoria24812 жыл бұрын
so for one ad group try to target a broad group (you don't have to put an interest or audience) and for three others target three major apparel brands. Let's say you sell yoga leggings, so target those who like Skims, Lululemon, Athletica in each separate ad group. That makes a total of 4 ad groups in one campaign. You want to have one broad and the three others you can constantly try out different audiences if that makes sense.
@m.rajeshkumar51312 жыл бұрын
@@viktoria2481 this will works
@viktoria24812 жыл бұрын
@@m.rajeshkumar5131 yes :)
@silkynsoft79982 жыл бұрын
@@viktoria2481 really good
@aumiu60792 жыл бұрын
Hi Ben, thanks for the advice as always. Just a quick question, do you recommend to put different app event optimisation in one campaign different adsets or to put it in different campaign?
@TatianaIAndreeva2 жыл бұрын
Great! What would you suggest if you don't find any close competitors?
@Practice.With.Me3652 жыл бұрын
where can i find that tool,to see my competitor's ads,thanks Ben
@BenHeath2 жыл бұрын
It's called the Facebook Ads Library - Google knows where it is :)
@theogbeprecious2 жыл бұрын
Do you know if it's a traffic or engagement ad?
@ArtGiser2 жыл бұрын
Great strategy
@BenHeath2 жыл бұрын
Glad you think so :)
@tacmonsurgico42872 жыл бұрын
Hello Ben! What do you think of Facebook removing detailed targeting? Especially we can't target people based on their job title etc.
@BenHeath2 жыл бұрын
I've got a video coming out about that next week - 3 solutions that we've found will be covered in that - published next Tuesday :)
@tacmonsurgico42872 жыл бұрын
@@BenHeath thank you so much Ben! Really looking forward to it but I really hope it's not lookalike audience or the other two that facebook has mentioned in their article :( I've lost so much just because of Facebook deleting the targeting options😭
@BenHeath2 жыл бұрын
I give 3 potential solutions in that video - I share what we find works with our clients.
@tacmonsurgico42872 жыл бұрын
@@BenHeath thank you so much Ben! Really appreciate the effort and what you are doing for us ❤️💯
@CR7-r2f2e Жыл бұрын
Amazing video ben you are the best in youtube which learning real things in facebook ads i came from the video for how to steal customer from your comptiters i have question and i hope if you answer me i want to target the peoples which they speak arabic language inside eurpe and united estate and australia can combine all these countries in sama adset with specific arabic language or i have to sepreat out between them to diffrent adset ??
@BenHeath Жыл бұрын
Thanks a lot :) Yea I would put them in the same ad set, given you are using the same language. Best of luck with it.
@CR7-r2f2e Жыл бұрын
@@BenHeath thank you very much for your answer
@eugeniamikulan33282 жыл бұрын
#HeyBen I am implementing this. The only issue is I've checked over 10 different brands and I cannot see any results older than december 2021... Is this a bug?
@happylegoleon92092 жыл бұрын
3 months is more than long enough
@TabishBinTahir Жыл бұрын
Thanks.
@BenHeath Жыл бұрын
You're welcome
@dankort2 жыл бұрын
Hey Ben, what if when I click on the CTA, i.e. "learn more" the link directs me to Facebook's main page. What does that mean?
@BenHeath2 жыл бұрын
That means they have used their Facebook page as the destination.
@jordidalmau8471 Жыл бұрын
is there a way to see older ads they are not using anymore?
@BenHeath Жыл бұрын
Not unless they were run within a special ad category I'm afraid.
@abidemiokeowo93422 жыл бұрын
Hi Ben Why don't we get results on ads library for some ads that are currently running on instagram? was it because they are running their ads through the instagram app?
@BenHeath2 жыл бұрын
That's probably just a time lag situation.
@oldaccount675432 жыл бұрын
so i found out using this that actually none of my competitors use facebook ads…what do i do? run for the hills?
@sontwisted2 жыл бұрын
You are the only game in town test ads until one works then dominate
@mpm65152 жыл бұрын
Hey Ben! Great Video, in General your videos helped me a lot thank you for that! I have a question, i have an app and wanted to start running ads, the one problem i have is that, everytime i click on the button: IOS 14+ Campaigns, i can choose my app, without it i can choose my app normally, do u have any idea to get this problem fixed, or do u know any websites, yt videos, or a person who can help me? Thanks a lot again Ben.
@SteveVickAK2 жыл бұрын
Brilliant!
@BenHeath2 жыл бұрын
Thanks :)
@alexandrurobu55782 жыл бұрын
So strategy is to be unoriginal and copy the competition?
@BenHeath2 жыл бұрын
I would much rather be unoriginal and successful than creative and not. You also want to model from other examples not copying so there is certainly room for your own originality.
@why34432 жыл бұрын
Hi Ben. From your experience what is a good cost per click on Facebook ads?
@BenHeath2 жыл бұрын
That completely depends on what you are advertising, where you are advertising and what campaign objective you are using. For some businesses £0.20 is great. For others £3.00 is great.
@jovelynobias54222 жыл бұрын
Why is my campaign and ad set already completed but ad is in review? What does that mean?
@BenHeath2 жыл бұрын
Are the timeframes for start and end set in the past?
@jovelynobias54222 жыл бұрын
@@BenHeath yes.
@rezaalizadeh16962 жыл бұрын
Hi Ben I watch all your Videos. Thanks for your help. I really love them I started a new Campaign one month ago I got perfect results I have 2 assets and I have four ads on each but I wanna ad new videos to my ad sets should I add new ads to my assets and stop some other ads ? or should I add a new adset to my Campaign. If You answer this. It will be really really helpful. why am I asking ? cuz Facebook emphasises that you shouldn't remove any ads from conversion and CBO and they say It will be bad for learning phase. pleaseeee answer my question thanks a galaxy
@mahinurislamrobi2 жыл бұрын
One thing I want to know is why conversion ads are less reach than the traffic ads at the same cost.
@BenHeath2 жыл бұрын
Because it costs more to reach people that are more likely to convert. Those people are more valuable to advertise to and you are competing against other advertisers.
@mahinurislamrobi2 жыл бұрын
@@BenHeath Thank you so much
@1226CT Жыл бұрын
I've selected Australia and Instagram with 26000 Ads? Why am I still get ads from all over the world instead of just Australia?
@curtiskelleher82462 жыл бұрын
Hey Ben, what's your thoughts on exclusions at TOF? I've heard that cold ads shouldn't be reaching a frequency above a 2 and the only way to ensure we are always reaching new people is by utilising exclusions.
@BenHeath2 жыл бұрын
I'm not a big fan to be honest. I understand the logic there but in practice exclusions seem to interrupt delivery and affect optimization. It's surprising but not uncommon to see exclusions worsen performance at TOF.
@johneso2 жыл бұрын
How can I increase my Facebook daily ad budget without losing my ad data such as likes, comments, and shares?
@BenHeath2 жыл бұрын
Just increase the budget :) That info won't disappear.
@zubairzahoor87892 жыл бұрын
Love you
@BassPlayerAvailable9 ай бұрын
But you can't see who they are marketing to unlike when the advert turns up on your feed and you click to see Why Am I Seeing This Advert.
@BenHeath9 ай бұрын
Yes that's true but not a reason to not use the strategy. The best approach is to use both.
@SergioOcampo-mu9ur Жыл бұрын
DanTDM for Advertising
@RussMichaels2 жыл бұрын
is there any way to see the ad targeting and audiences other ads have used?
@BenHeath2 жыл бұрын
There isn’t I’m afraid. I’ve got lots of videos that can help you with targeting though
@miraclechijioke12132 жыл бұрын
You can be original. By getting ideas on how to do it better from already existing successful methods
@genesisjose21242 жыл бұрын
Bom d+
@notaburneraccount33792 жыл бұрын
Hi Ben, What if you are in a small town of 100,000, and my competitors are nationwide? If my nationwide competitors are running ads from 6 months ago my audience would hit ad fatigue.
@SuzetteBouwer2 жыл бұрын
Really six months?
@BenHeath2 жыл бұрын
You can shrink that timeframe but then you have less certainty over the example's success.
@russelemmanuelpilapil38342 жыл бұрын
wordy
@everrisist55492 жыл бұрын
Bad idea to shoose instagram as an example ...
@DanRaidersWarriorsSharksGiants Жыл бұрын
This video is not accurate Ben. I looked up only active listings from 2020 and if you click on many of them they lead to facebook pages with no link to any product, websites that do not load, ebay links and stores that are closed or not working. It says active for all of them. What you are saying in theory sounds smart but sadly many inactive ones say active permanently it seems. I can prove it to you if you do not believe me but I would take down this video if I was you.
@BenHeath Жыл бұрын
I think you are looking at ads within a special category? Inactive ads within a special category are still visible after they have stopped running. But most ads, which fall outside a special category don't stay in the ads library once they have been turned off - those ads that have been running a while there, are likely to be highly successful.
@DanRaidersWarriorsSharksGiants Жыл бұрын
@@BenHeath I wrote you a detailed reply that is gone now. That tells me youtube instantly deleted it or you deleted it. It was not within a special category. I have proof this video is not accurate.
@DanRaidersWarriorsSharksGiants Жыл бұрын
@@BenHeath You have no reply now?
@DanRaidersWarriorsSharksGiants Жыл бұрын
@@BenHeath I wanted to give you the benefit of the doubt and let you reply but that you do not reply or delete this video makes me think you just make click bait videos or you con people.
@simplyInvent2 жыл бұрын
This doesn't work, Ben. Unless you modal them into a market they're not advertising in, or else it won't. I've lost around $5 trying this strategy.
@BenHeath2 жыл бұрын
You are saying this doesn't work because you have lost $5 on it? Seriously?
@simplyInvent2 жыл бұрын
@@BenHeath I meant $5k lmao, my bad.
@christiane7852 жыл бұрын
It's probably your fault not the method.
@adammans73012 жыл бұрын
Last time i followed you spent $300 and got 0 results
@happylegoleon92092 жыл бұрын
That's not his problem, a lot of the info he gives is good