I Discovered The BEST WAY To Retarget With Facebook Ads

In this video I show you how to create the best Facebook retargeting audience.
Not all Facebook retargeting audiences are equally effective.
And the best Facebook custom audiences to retarget have changed quite a lot with all the changes that have taken place recently.
Here I explain why Facebook ads retargeting has changed...
And how you should change your Facebook ads retargeting strategy to target the best audiences.
#facebookretargeting #facebookadsstrategy
CHAPTERS:
0:00 What is Facebook ads retargeting?
1:06 How to create a Facebook custom audience
2:02 Which type of Facebook custom audience is best?
5:03 How to create the four Facebook retargeting audiences we use
15:17 How to add your Facebook retargeting audiences to your ad set
18:31 How to get the best possible results
WATCH NEXT:
How To Create Facebook Lookalike Audiences in 2022 • How To Create Facebook...
Facebook Ad MISTAKES That DESTROY Your Results! • Facebook Ad MISTAKES T...
**************************
Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can find out more about our services and book a free 30-minute strategy session with us here: www.leadguru.co.uk/done-for-you/
**************************
FREE Facebook Ads Webinar:
The ONE Facebook Ads Technique That Will Supercharge Your RESULTS!
Watch it here: event.webinarjam.com/channel/...

[@BenHeath]

WATCH NEXT: How To Create Facebook Lookalike Audiences in 2022 kzbin.info/www/bejne/i6nSea1-o9yMbac

[@ThePlantParadigm]

I'm excited for the Facebook shop video you mentioned!

[@JacobWilliamson-sn8cm]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@mysleniedozwolone2361]

that is exactly what I needed, thank you Beth! so well delivered, clear and to the point so even a non techy artist like me can understand

[@BenHeath]

Glad it was helpful :)

[@wasfia.a.hassan462]

Thank you so much I learn a lot from you. I truly appreciate your effort.

[@denysyossell]

Wow, Ben! Your video on retargeting with Facebook ads is an absolute game-changer. The way you explained the process step by step, with such clarity and detail, is truly impressive. Your approach to segmenting audiences and creating tailored ads is amazing. I can't wait to implement your tips and tricks in my own advertising campaigns. Thank you so much for sharing your expertise - this is exactly the kind of content that makes KZbin so valuable. Keep up the amazing work! You got a new subscriber here!

[@BenHeath]

Thank you very much for the kind words :) Happy to help.

[@KadenTaylor-ng3hf]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@EdgarBryan-xo9nb]

Everything is clear. Brief and clear. No water. Thank you)

[@juliorojo6536]

Great info! 💯

[@rezose1599]

Ben, thank you for an amazing video! I still have a few questions: 1. Would you recommend keeping the "reach people beyond audience" option or not? My custom audience is about 30-40k people. 2. How to select the right budget for the warm ad set?

[@HerbertAlexander-vt2nb]

Thanks for the video!)

[@BenHeath]

You are welcome!

[@Mgggyyvu]

Hi Ben, great video. I usually keep my audiences the same across ad sets but change the content as I'm curious to see what type of picture performs best. Would you consider this a mistake? Will ad sets compete against each other and potentially cause ad fatigue? Thanks!

[@igornessman8092]

exactly what I've been looking for! Thanks man

[@BenHeath]

Glad I could help!

[@BrianManning-td1eh]

A good lecture that will benefit all who have followed this excellent explanation.

[@RobertKelley-qs8kh]

The video is great, informative!

[@BenHeath]

Thank you very much :)

[@janjaworsky8804]

Hi Ben, thank you for addressing this change. Do you still recommend the same campaign structure with retargeting as one of the adsets along with other cold audience adsets using CBO? Also, is it worth testing retargeting with and without our sources (and how do recommend doing this) or are you suggesting that we should just make sure we are retargeting all of our sources and meta's sources in the retargeting adset?

[@ifrantortosa]

Great explanation uncle Ben 🙌🏻

[@selfbeliefchief]

Great video again Ben - if I was to upload a list of ManyChat contacts, would Facebook more accurately match them as they are contacts who have interacted via Facebook messenger and are therefore technically still on the platform?

[@openyourown9784]

Hello Ben, thank you for this great information... When should you start using retargetting audiences? Should you wait until you've gotten 50 conversions so you know what's working?

[@aaronmetts6666]

Ben this is pure gold my friend. Thank you

[@BenHeath]

Thanks a lot :)

[@sebezanucatalin4968]

Hey all ! Ben thank you for the awesome videos ! Because of you I can finally say that i understand FB Ads more and more. Quick question: how can i track leads that watched for exemple 75% of a video, got redirected to a landing page, but didnt sign up? How can I retarget them with another campaign? Can someone please help on this one ? Would be huge for me :) ! Thanks !

[@MarcManases]

Hello Ben, great video as usual! Quick question though: do these custom audiences include leads that have already filled the form? For example; people that filled the form likely watched 25% or more of the ad, so would that mean that those people will be retargeted too? If they are, is there any way to avoid retargeting them? Thank you.

[@themanthemyth7950]

FB needs to give us the ability to create adiences based on interaction (Link clicks, likes, shares, etc) for SPECIFIC posts! I am shocked they haven't included this since the iOS update smh.

[@nassimraache]

yes like the video selection, because mostly with different products and persona this type of retargeting would be really usefull

[@MellesiaLewis]

Like the people who saved the posts...I mean they want to buy. :(

[@themanthemyth7950]

@@MellesiaLewis Yeah people who saved will be a super high quality audience! Altho that is part of the interaction. So for Secific posts and for a specific action would be insane!

[@JackBooth-gs5tm]

Great video!

[@BenHeath]

Thanks a lot :)

[@ijoshpillay]

Ben thanks for making this video mate😊

[@BenHeath]

You are very welcome :)

[@cherielou1223]

Thanks for video mate, how many ads do you recommend I add in one retargeting campaign? and what is the recommended budget?

[@scottiewardle]

thanks again, great channel

[@BenHeath]

Thank you too!

[@annissamurad]

Thank you for this video!! If I would like to retarget a warm audience to stream a song, but objective should I use? Brand awareness, traffic etc. Thank you very very much!!

[@BenHeath]

You are very welcome - I would use Reach or Awareness :)

[@emanuelgomes5707]

Nice video man!

[@BenHeath]

Thanks!

[@briceguiho]

Great content. at 16:07, you mentionned - ' if it is a cold audience' but how can a retargeting be about a cold audience since you already targeted them previously ? I am looking forward to your answer. Thanks

[@akbarkahn]

Hi Ben, does this mean we should stop retargeting like we used to? Add to cart 3 days/ Website visitors /checkout initiated etc?

[@nathanmennel]

So stoked to have found your channel. Amazing info. Any ideas why the blue "Create Audience" button on the top left of the audience page could be grayed out and not clickable? Happening with one of my clients accounts and I can't figure out why.

[@BenHeath]

Thanks a lot :) Is it a new ad account that doesn’t have access to custom audiences yet?

[@Andreir52real]

what ad budget would you recommend for a retargeting campaign? Let's say the audience size is around 2k-3k people (from video views, open form, etc)

[@Biposapam]

Hi Ben, kindly make a Practical Video based on restarting from facebook Audience to youtube or Google audience. Please consider my humble request.

[@fweshdude]

Love your videos Ben! Quick question: I'm starting a business making Catholic films. As you probably know, Facebook completely removed all targeting based on religion (and all related keywords) earlier this year. And I mean everything. Celebrities, interests, etc, all gone! Any advice how to tackle this starting from scratch?

[@drshammitheesandermatology125]

He did a video on this 6 months ago. The people who would have fallen into these interests still have other interests. Find them by targeting them with their other interests.....example: someone who is catholic still has an interest in property development.

[@markpommett5712]

Hi Ben. How budget do you give to your retargetting campaign as compared to your prospecting campaign? is it a 30/70 split? Thanks

[@StretchClub1]

So once your audiences are created and you're looking to add them into an ad set. Do you create a new campaign or do you add the retargeting list audiences to an existing campaign? If you do add to an existing campaign, how do you control the ad spend on your retargeting if you are using CBO instead of ABO?

[@hasansaeed9233]

Would we need to make the custom audience again say after 2 months - using the same videos, or running videos on cold audience ads - to include the 2 months that have passed, or does the retention period updates to "current date" itself?

[@officialryanelliott]

Hi Ben thank you for making this video. Would you still run a targeted outbound campaign first, then run the lead form in a retargeting campaign or just go straight in with a lead form from day 1. I feel informing and introducing people to the service first, then retargeting any engagers with testimonials + the lead form could be an effective strategy. Which do you think would have better results and have you tried both?

[@BenHeath]

It really depends what your offer is. If we are able to use a free consultation for example then we will test both approaches and see which works best.

[@Kojo]

Havent found an answere to this anywhere. If you know this you are the king. After the ios 14, i was wondering if retargeting to websitevisitors will track most visitors? I would think since an indicator if somebody visits the website can be tracked through the facebook platform when somebody clicks an ad (or somebody clicking a button link) facebook would know that this person goes to the website right? So pixel data would be unecessary, since fb can track prior to actually visiting the website that a link on an ad has been clicked and therefore becomes part of the retargeting custom audience. Am i right or wrong?

[@BenHeath]

Hi Kojo, that depends on what type of custom audience you create to retarget. A website visitor custom audience will not contain those people. I know it would make sense for that to be the case but it isn't. However, a Facebook Page engagement custom audience that includes people who have interacted with your ads will. If you create one of those then you are all good :) My latest video shows how to create one of those by the way if you're interested.

[@Kojo]

@@BenHeath that was incredibly helpful. Thank you Ben!

[@trenchtown69]

@Ben Heath it is very interesting to find a way to work around iOS, but how do I keep my audience "fresh"? I mean I post a video on Facebook and select 25% viewed as a qualifier... Wouldn't the amount of views run backwards after a few days? Do I need to advertise the video itself as well over a period of time? Sorry for asking something obvious....

[@AncientHunter]

Do people who interact with your ads count toward the facebook page audience? For example if I run an ad targeting a wide geographical area, and then i run a retargeting ad with the "facebook page" interaction selected, will it target those people who interacted with my original ad? Or are ads considered different from your page?

[@myodynamichealthbarrie9625]

Thanks for the video! I know you can retarget website visits. But can you retarget specific landing pages on your website for different services? Example: If someone googles massage therapy and goes to the massage therapy page, they aren't being served a retargeted physiotherapy appointment?

[@BenHeath]

Yes you can, you can create custom audiences from people that visit specific webpages.

[@sujitg31]

Thanks a lot, Ben! One quick question : Does the effectiveness of LLLA follow the same logic as explained in case of "Your Sources" as compared to " Meta Sources" because I have always believed that an LLA based on an emailer list ( Your sources) would be better as compared to pixel data ( Meta sources)? Waiting for your reply. Thanks in advance :)

[@BenHeath]

Yes I believe it does and we have been using more Meta sources as source audiences for lookalikes.

[@tazz4425]

Yeeeeess the good ol video views campaign

[@emmanuellasunday1250]

Hi Ben! Please is this settings only available while using ads manager on the computer? because I’ve been looking for same settings on my phone using same ads manager and I can’t find it. Please I need your help

[@cathymellettNZ]

Can you create an audience on KZbin - video watchers - (and is there a size requirement) - then retarget on Google Display network?

[@smrititripathi6046]

Hi Ben! Wouldn't the video views audience be a 100% subset of the Facebook engagers audience?

[@ShaDoWChornos]

the thing that nobody shows is the source campaign type that collects those audiences is it a video views campaign and than you take those who watched and transfer them to a conversion campaign ? but what if the audience that watched isnt optimized for conversion since its a video views campaign please answer

[@myweb8334]

Hey Ben, Campaign objective should be traffic or sales when you know that 60% of your visitors will buy from amazon and not from brand website ?

[@maisonandco]

Hi Ben, do you recommend creating a retargeting ads in a new campaign or can I just duplicate an ad set in an existing campaign and change the custom audience ? Will there be any difference ?

[@BenHeath]

I would usually create a warm audience Ad set as part of a larger campaign

[@noeasuarez]

When would be a great time to start retargeting for lead instant forms campaigns? Around how many post engagements or lead forms submissions?

[@BenHeath]

200-300 usually :)

[@Fusionflicks1117]

Is there a need to set up pixel to do all these things ben,!

[@BenHeath]

Yes you certainly want to get the pixel set up. You can retarget using Meta sources without it, but why not have all the options

[@PeterSanders-ww5jb]

And can you answer, do you arrange individual classes?

[@Joe-sh6cv]

Hey Ben as a mobile iPhone repair business, what campaign objective do you think I should run for better results? I tried traffic no luck, I tried messages only got one customer. Thanks in advance

[@armandaspuckus4636]

Leads

[@cmas9556]

I need to know what screen recording software you use to get your head and shoulders to have no background on the video.

[@BenHeath]

That'd done by my editors :)

[@user-pd2dd4ho7b]

Hi, if we add custom audiences to an ad set, that ad set is going to only show the ads in it to those custom audiences? Or also to random people. Thanks

[@BenHeath]

It will only show to those audiences, provided you have advantage custom audience turned off.

[@nyiminkhant7137]

Thank you for the explanation. Really helpful. Just subscribe your channel now.

[@BenHeath]

Awesome, thank you!

[@arellano6186]

Thank you for the great video! -- Flow: IOS visitors who arrive at my website organically never visit Meta; How can I retarget that visitor? Best!

[@BenHeath]

Thanks a lot - with a lot of difficulty honestly. You will pick up some people with the Pixel, but not tons.

[@allbrowneverythingblog1319]

Hi Ben! Let’s say I have a retargeting ad running along with a brand awareness ad. After a few days of turning on the retargeting on do I have to off it and repopulate a new retargeting audience? What do you reckon?

[@BenHeath]

No I would just make sure that those ads don't fatigue too much before you swap them in for others.

[@goldstarsdc3864]

Once custom audience is created, do I need to keep creating custom audience since the list of viewers are growing. or Meta automatically recognizes and add more ppl to my audience? Thank you for your time

[@trimediavids]

Meta does it for you. Just set and go.

[@nbasavagefx]

Pls where is the link to reach out to you?

[@anonymouslyanonymous496]

I have a question uncle Ben, how long does it take to produce one of these videos start to end?

[@BenHeath]

Quite a lot of time when you add up my time, the video editor, thumbnail creation etc. There's a reason why we don't do more than one per week.

[@justapexit]

Just start!

[@veronicacantu5811]

Would you recommend the FB lead forms or using a lead generation where potential clients are redirected to a funnel

[@BenHeath]

I'd usually recommend testing both :)

[@Padhs]

Quick question Ben, how long can I keep retargeting?

[@BenHeath]

If you refresh ad creative and don't overspend, forever

[@BrettDaniels-xm3oy]

Beyond competition.

[@asafsitbon2487]

Hi Ben, do I need to refresh my custom audience? or my Instagram/Facebook/video campaign engagement are automatically added to the custom audience? Tnx

[@benchgod2170]

Do you know the answer now?

[@dreamotb]

custom audiences update on their own

[@nutramicoro643]

what about reels, I did create a video that was viral with over 500k in a couple of days. I have the same video on my regular post but has not many views in comparison with the reels, can we use the reels or not? thanks

[@BenHeath]

You sure can :)

[@nutramicoro643]

@@BenHeath thankyou for your response, I had been trying adding the ID video from a reel video, and it looks that is not working. Adding the ID video from a post it works, but not from a reel.

[@victorbodrie4741]

Can you please make a video explaining how to market different products within the same audiences?

[@BenHeath]

That's a good idea

[@victorbodrie4741]

@@BenHeath I think a lot of people would benefit.

[@Frequently1]

Hi Ben, do you notice that website visitors custom audience is unable to populate? Mine says below 1,000 audience size, when I have closer to 10,000 visitors in the specified time frame. Is this normal since iOS14.5? Thanks in advance and appreciate the upload!

[@BenHeath]

Yea that happens all the time unfortunately. I’m not even sure it’s iOS 14 related

[@Frequently1]

@@BenHeath Thanks for the reply Ben. With that considered, do these audiences still have the normal data to work with / benefit from?

[@braileydean-re7qv]

Why would my ROAS be steadily dropping when retargeting? My cold interest are outperforming the retargeting and I am using the same ads/copy across all ad sets. Any insight or suggestions?

[@BenHeath]

Have you burnt out the retargeting audience? I would check your frequency numbers.

[@braileydean-re7qv]

@@BenHeath It is at a 2.78- only slightly higher than my other ad sets.🤔

[@timbutcher4822]

Would you add the Your Sources audiences into the same ad set as the Meta Sources audiences?

[@BenHeath]

Yep :)

[@NewHampshireHousingMarket]

I’m in real estate and whenever I go to select the videos I want to use to create my custom audience, the number of views is much much lower or even non existent compared to what the analytics show on the actual video view campaign. Any idea why that is?

[@BenHeath]

Hi Sam, are you selecting a higher percentage of the video watched? There will be less people that have made it that far that the default Facebook shows for campaign results.

[@NewHampshireHousingMarket]

@@BenHeath no it’s super weird. I’m the campaign it literally says like “500 thru plays” but then when I select the video/campaign on the custom audience page it shows only like 14. I know the audience page just shows 3 sec views, but if I have 500 thru plays it should at least show that much I would think. It’s so weird…and frustrating haha

[@zhincic]

How are we sure Facebook allows iOS 14 users tracking inside Meta apps?

[@BenHeath]

Meta can track anything that occurs within Meta apps. iOS 14 was all about what can happen after users leave an app

[@bosscafemiddleeastkitchen2799]

I DONT HAVE THE SALES OBJ ON MY ADS MANAGER !! ANY EXPLAIN IF YOU PLEASE

[@BenHeath]

That just means you don't have the new ODAX menu yet. You can use conversions instead.

[@bosscafemiddleeastkitchen2799]

Should I just wait to get the new update like yours ?

[@GoodNuel]

@@bosscafemiddleeastkitchen2799 You don't have to wait. Just use conversion.

[@elit3656]

Ben, just tried to SUPER THANK YOU$ but youtube could not process the payment. pls ask them to resolve the issue

[@BenHeath]

Hmmm that's odd. People have done it successfully before. I'll look into it. Thanks for trying!

[@drshammitheesandermatology125]

ANY HELP :) Is it just me, or did he not actually make the custom audiences into lookalike audiences? he inserted the custom audiences into the asset, not a lookalike audience I noticed...

[@BenHeath]

Yea that’s right because this video is about retargeting. You use custom audiences for that, not lookalike audiences. Lookalike audiences are cold audiences - a very different thing

[@ricky-pauloneill3052]

@@BenHeath that’s interesting, thank you. I created my customs audiences to restarted and the sources I used have high view counts, website visits, etc. But the audience still says it’s under 1000. Is this accurate or just use them anyway?

[@amit.tyagi.officialcareerm3338]

After the iOS updates, all agencies I've worked with are struggling. Has anyone else noticed this?

[@BenHeath]

We're not 😎😎

[@alexidornigie4599]

I do not believe in Audience retargeting. My point is, if someone finds value in your product or service, they would normally do the needful (on first sight).

[@BenHeath]

I understand the theory there, but that's not how it works in real life. Your prospects are way less focused on your brand than people typically think they are.

[@muhammadanas4051]

Use less ever.. Gayan zyada banta hy kaam kam krky dikhata g

[@HotGrooves]

Hi Ben, I read on a website that if it's under 2000, you can advertise for $5 a day, if it's under 5000, then you have to advertise for $10, and what if it's under 10,000? or under 15,000? / 20$ under 10,000, 25$ under 15,000? 2 cbo remarketing is set, gallery advertisement with 10 products. Won't Facebook quickly offer the news at such a high price? This group of announcements is made into one announcement, as shown in the video. But I've also seen someone take it apart, 1 ads set: Insta video 2. ads set: insta like, following 3: ads set website I have 5500 people on Instagram, 4600 Instagram viewers. Fb likes under 1000, website viewers 1000-2000 visitors per month. pls help me.

[@HotGrooves]

sorryí, 2000 under only 2 $

[@LesterLang]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@BenHeath]

Thanks a lot :)

[@WilliamFields-yr4mx]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@BenHeath]

Much appreciated:)

[@GeraldGilmore-kw1hy]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@BenHeath]

Thanks a lot :)