Cosmetic Creator Series EP1

Understanding these 3 principles to create beauty products will help you get to market faster. Here you will find out what cosmetic products to make, strategies to make product development faster, and how to make effective decisions to get your product to market in record time.
Follow our Blog at goldn.com/blog/ and discover:
What cosmetics product to create: bit.ly/3nTqwgX
How to Validate a Cosmetic Product Idea: bit.ly/3Cw7ku2
Creating a Cosmetic Product is Journey: bit.ly/3zpuEHF
-----Contents of the video-------------------
00:00 Introduction
01:28 Obstacles and hurdles: Turning a “No” into a “Yes”
03:08 Principle No.1: Be a focus group of 1
04:29 Principle No.2: Narrow down your choices
07:12 Principle No.3: Make connection your Mantra
08:17 Conclusion
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Creating beauty products is a complex process---and for some, it can be pretty intimidating especially for small beauty brands.
As a Creator, you have to be crystal clear about your product NEEDS vs. your product WANTS.
-- What is absolutely essential to the success of your product?
-- And, what could you leave off the table?
So, what are the strategies for getting your makeup line to market fast?
What do you need to do as a Cosmetic Creator to ensure the success of your product?
3 Principles to Creating Beauty Products To Get To Market Faster
• Video
BE A FOCUS GROUP OF 1
A Focus Group of 1 means you. Your lens, your experience. Before you dive into market research or social listening, you need to do some initial fieldwork and act as your own focus group. Get to know color, texture, consistency, scent, and performance-make notes on ideal sensory benchmarks, and then ask your Focus Group of 1---
NARROW DOWN YOUR CHOICES
The Beauty Industry normally falls into 5 or 6 categories: Skincare, Haircare, Make-up, Perfumes, Body, and Oral Care. Depending on which categories, there might be certain trends that play stronger than others when developing your product idea. You’ll have to narrow down your product criteria for two main reasons:
A. Branding
B. Faster in Product Development when it comes to Formulation.
MAKE CONNECTION YOUR MANTRA
Connection and Collaboration are key in Product development, working with people during product ideation and validation can help you avoid impossible obstacles, just like collaborating effectively through development can keep you on track for market launch.
If you are interested in learning more about cosmetic products keep your eyes on Goldn.com this fall, when we launch the world’s first Online Product Builder to help Cosmetic Creators through different stages of product ideation and planning and a way that’s never been done before.
We will be doing a series of episodes here on this channel dedicated to empowering Cosmetic Creators and making it easier for you to develop new beauty products faster.
If you want to get more tips on Cosmetic Product Development, go ahead and sign up for our newsletter, visit us at www.goldn.com/
-----About Goldn-------------------
Goldn was founded in 2021 with a straightforward mission: To create the simplest, most collaborative product-building platform for formulation-driven industries. Starting with personal care, the Goldn goal is to provide all the tools to enable beauty brands to collaborate better with partners. At Goldn, we value collaboration, optimism, humility, integrity, and directness. We bring a dynamic, passionate attitude to our work-and to our interactions within our team and with the community. We want cosmetic product builders to have the same straightforward, positive experience that we foster on our own.
Join the waitlist and be one of the first to know when we launch
----- www.goldn.com/signup.html -----
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[@bea3336]

Thank you for your valuable insight. 😊