“Could This Product Be The Future of Accessibility on The Internet?” | SEASON 19 | Dragons' Den

Andrew and Rene Perkins and Luis Canto E Castro were next to face The Dragons with their tech company, CityMaaS. Their aim is to make The Internet more accessibility friendly through the ability to adjust how the webpage looks. They're seeking a £100,000 investment for 5% of their business.
Season 19, Episode 13.
An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
#DragonsDen #BusinessPitch #TechStartUp

[@John.Asante]

Peter's idea of the affiliate revenue model is genius

[@Henry-cf4oo]

That was some valuable advice for the entrepreneurs, even more than the investment.

[@foxernator]

He was completely wrong about the aspect of the investment. Accessibility is going to be the next big thing for Websites & marketing. Especially for the attention disorders - there are many users who are diagnosed with ASD / ADHD and the number is growing every year.

[@Bobby.Kristensen]

They should give Google and Microsoft a call.

[@saintjimmy456]

You'd think it would click that selling a plug-in to a tiny website and a gigantic website both for £30 wasn't a good business model.

[@heiltecn9ne]

@foxernator many of which wrongly diagnosed.

[@karjuntsang6365]

Straight to the comments after he said HE WILL WALK YOU THROUGH IT😂

[@ChemicalShots]

Huge problem is that this only works with websites that are optimised in the correct way for this to handle the data.

[@decentcomment9447]

Exactly , shows how bartlett isn't the tech entrepreneur genius he thinks he is. In order for it to really work you need the businesses on board so their business logic for the company is right it's just limiting.

[@elburko666]

Admirable people, wish them all the best. Credit to Louie also, wonderful pitch and speaker.

[@ajjoshi]

This should be a chrome extension rather than a plug-in - I would be happy to deploy my development team to assist in building this out to a far wider audience if required and would subsidise the cost associated

[@Absolutely.Horrible]

Dang, the walk you through was cold blooded

[@ArchiProcess]

I think he realised that when he said it, but already committed lmao

[@Absolutely.Horrible]

​@@ArchiProcessThat was a step in the wrong direction for this pitch

[@originalunoriginal4055]

I think after that dig, going back to their office, he couldn't stand looking at his business partner.

[@bentones1701]

@@Absolutely.Horriblewheely?

[@kevintwine2315]

Not the best choice of words 🤣

[@Spartonification]

"Louis is going to walk you through"

[@jennifermae134]

I can’t believe that was honestly his best choice of words for this context 😅

[@grishemall]

The look on Luis' face straight afterwards said it all 😂

[@Cryptoalexxxxx]

Literally what I thought 😭😂😂

[@paulowor3722]

I bet peter was thinking “you genius”

[@becknapp7266]

​

[@MF_JONES]

"Louis is going to walk you- I mean wheel you- I mean... Take you through it"

[@johnhewett9483]

Good ideas from the dragons i hope the entrepreneurs take it on board

[@lakbirsinghjohal3333]

I'm surprised none of the dragons said I would trial this on my website.

[@amrani_art]

2 million valuation for a plugin? And one that's already available for free. They crazy, don't trust ex-bankers! By the way, I'm a web developer. Lots of companies already design websites with accessibility in mind. However, to make the majority of websites accessible, I think we need regulations and behavioral changes at (webdevelopment) companies. Not more plugins for users.

[@mad-cyantist3159]

Indeed. I believe through regulations it will become the new norm

[@ArisaMiyako]

Fellow web dev. While many of us adhere to WCAG, most still do not. It isn't a concern for most people that aren't developing for large companies concerend with legal risks. For most, it makes sense to install a server-side plugin like accessiBe, UserWay, EqualWeb, or similar. Which honesly offer way more accessibility tools than merely following WCAG and using Aria labels.

[@TheManInBlueFlames]

Because it's unique.

[@lolzonanotherplanet]

They should pitch this to the gates foundation. Would be the perfect combination of philantrophy and tech knowledge to help them.

[@jadehadfield7626]

lol

[@jadehadfield7626]

that is not how the gates foundation works , they call it philantrophy when it is actualy them making money , they ''donate'' to companies they own shares in , i.e vaccine companies call it philantrophy when in reality they donate to them selfs and when they donate their share value increaes making them profit so just like putting money in a bank with farrrr better instant returns it iis not through goodness of their hearts , or when bill gates got divorced for flying with jeffry epstein on his island diddling kids

[@saintjimmy456]

Their business model would provide a tiny website with the plug-in for £30 a month, and also give it to Tesco or ebay or Google for the same price? What a wasted income opportunity. Peter was right, give the plug-in for free in exchange for a percentage on sales made using it.

[@jack-a-lopium]

After about 5 minutes... awesome stuff, best wishes with the business, these all sound great :D

[@SuperRob41]

3:00 Luis will walk you through it, savage

[@craigpardy6204]

Being dyslexic myself, ive never felt that randomly jumbling words would help me in any way at all. Joke

[@watnoudan]

Good stuff!!!

[@maryamrashidi2329]

What a missed opportunity!! Fantastic product and so very needed. It's a pity that the investors who had the vision of how to steer the business in a/the right direction did not invest.

[@annaagapova3583]

But they explained the reason. His business model doesn't look good for them. And they are looking for a business, not charity m

[@maryamrashidi2329]

@@annaagapova3583 I wasn’t talking about charity! I meant they could have guided him toward the right business model.

[@Ka2le]

Investors are not there to dictate the strategy. They're their to invest in entrepreneurs with the right strategy.

[@tobias-edwards]

I'd be interested in the technical details and how it is better than existing web accessibility tools like screen readers. They mentioned adding a label "shopping cart" to a site that isn't already accessible - how is this done? Can Assist Me improve inaccessible sites? Or is there a baseline required? It feels like this is more a combination of existing tools?

[@jordanalt]

That’s a bit mean 😂😂 3 mins in and he’s like Louie is about to walk you through it 🤔 😂

[@daneshj4013]

Sara (always): "I love it. It's fantastic. Best thing I've seen. But..."

[@pippaloves]

Impossible to design a plug in that will work consistently across all websites, they are all designed differently and work on different frameworks

[@Cavscout101]

"Louie will roll you through the demo"

[@coastalsandwich]

These web based pitches always demo stuff that looks like it's from the early 2000s

[@GampyBamblor]

Already exists in many apps

[@marcelnz]

wow...they should have put it in their pitch 5 x 20K for [49] or 50% sort of thing.

[@deepfiix]

"If somebody would like to come and try out our technology, Luis is going to walk you through" enough with your jokes bro.

[@stevegraynzz]

I trolled comments looking for this so i didn't have to say it ☠️☠️

[@deepfiix]

@@stevegraynzz XD

[@j.p.9295]

Hopefully in a few months time they will work out brilliant business model and come back .

[@Passionbloom52]

Must be so heart wrenching when you have , what you think is a brilliant idea / investment & you get turned down & why 😕

[@nisnga147]

Ridiculously overvalued at this early stage, poor to market strategy…

[@Flickit100]

They didn't want to throw mud at the 2 million valuation because it would make thm look bad

[@heler87]

Deborah doesn't have 'first-hand experience' of being disabled on the internet. She, by definition, has second-hand experience. Carers and family of disabled people need to understand that they don't know what it's like to be disabled any more than we know what it's like to be a carer. Ableds can have empathy but pretending to understand something that you simply never could (unless you become disabled) is not the helpful allyship many think it is.

[@Fleurae]

I think they are saying she has experience with it because she broke her hand/wrist at some point? I guess?

[@kevintwine2315]

Seems like a good idea, the dragons have invested in far worse

[@heiltecn9ne]

Very true

[@RocketFox12]

🎉

[@DaftRebel]

03:00 "no pun intended" xD

[@JL-gf3yc]

Why do valuations never improve in dragons den they just become more ludicrous does nobody learn or watch dragons den? “Oh let’s just offer 5% and see what happens”

[@SECRETORDEROFTHEKNIGHTSTEMPLAR]

Ummm...Yeah I seriously doubt Lois is going to walk you through 😵‍💫

[@paralogical]

£2 million for a plugin my granny could copy

[@GlivGluv]

"Walk you through"

[@ifwecouldvote]

Deb and the other lass have invested in tech before. Just an easy excuse to get out

[@kevintwine2315]

I thought the same.

[@ancientanomalies]

Trust ex bankers....NO WAY!!!

[@originalunoriginal4055]

The big boys, Safari, Chrome, Bing, Windows Explorer can develop the concept in a matter of hours. And become the leaders in this market. Effectively taking away the value of this business, instantly. 😬😬🤷🤷🤷

[@rickysmyth]

Imagine having such a business and being happy when people are victims of horrific accidents

[@christophergill4853]

Yet Steven invested in mandem...

[@mrECisME]

4Chan really needs to be accesbile to disabled people.

[@aakashpatwa4941]

Louis id going to walk you through - Reminds of Joe from Family Guy

[@cazino4]

I don't get it, if it's a browser extension (plugin) then it's client based anyway.

[@haydenryan168]

it's not a browser plugin, it's a website plugin (overlay) - but tonnes of these exist already. and if a company was going to spend $35-$45 a month on this, they'd be much better off investing the money to make their website properly accessible in the first place (so that, for example, screen readers can navigate the website properly). this doesn't really fix anything

[@xtian384]

"I LLLLLLOE IT, BUT....."- what a bunch of hypocrites ...

[@sorrenblitz805]

And now with Neuralink you can just use the computer with your brain.

[@BenjaminGoose]

First non-bot post!

[@jamiebrooks3864]

Perfect. If you're life is that sad 😅

[@BenjaminGoose]

I am life?@@jamiebrooks3864

[@marthastewwart]

That's unfortunate. The $1M prize can only be claimed by first comment BOTS, not actual people. Sorry for the confusion. Better luck next time.

[@jeffledger846]

I reckon your actually a BOT 🤖

[@wecreatezone8940]

Can someone explain to me why the narrator's voice is quieter than the rest of the show in all the Dragons' Den videos? Can't they hire a proper technician?

[@JonasHamill]

This came out during lockdown meaning everything was done with people working from home. That means when the narrator recorded things, he wouldn't have had a tech there to check levels, when it was edited, it would've been done in the editors own home rather than with the fancy equipment available in the bbc editing room etc

[@wecreatezone8940]

@@JonasHamill You can fix that on any editing software, let alone a kind they have access to even from home. I can do that without any training. Tthough I doubt that it was the editor who stayed at home among the rest of the crew...

[@Fleurae]

And why is the music sometimes so much louder in some of the episodes ?

[@appleratpipe]

Is this a parody or something

[@jeffledger846]

Savage 😂

[@prizma45]

jbw

[@00Kuja00]

Imagen when technology comes so far that you can't claim to be disabled.

[@heler87]

that is literally the goal of the 'social model of disability'. we are not disabled by conditions or injuries, but by environments that deny us access. for example, I cannot enter a public building because it has 3 stairs that could easily be a ramp; what is disabling me there is the presence stairs, not the wheelchair that allows me to move independently or the condition that means I can't climb stairs. it's being handed a a bar of metal by a doctor that says you need more iron. It isn't your fault for being unable to absorb a chunk of metal; it is that the doctor has given you the wrong tools. If you have time, definitely read into it more

[@bencartlidge11]

You've heard of elf on the shelf, but do you know about....

[@omnitainment6358]

Why on earth did Peter give that idea away for free 😮

[@user-hm6nd8rk2d]

about time what a great idea they should do this for free

[@canag0d]

Sorry but Apple (and I assume Android) build these features into their products. The best hope for a company like this to get widespread adoption would be to sell to a big guy. I seriously doubt Apple would pay for something like this other than for a philanthropic reason.

[@user-hm6nd8rk2d]

I guess the bibles right The meek shall inherit the earth The Misers Den Octopussy productions