I refuse to believe this song isn't for or partially for Lia. The chills and tears I have throughout this song is crazy lol. It just shows that Itzy can do anything!
@WinterisniceeАй бұрын
Its a fantasy and suspense song, but if you're happy to think it was for Lia, Sugarholic M/V is actually for Lia and Ryujin (They play with each other and tease Lia and Wipe Ryujin's tears)
@ivanbraidiАй бұрын
It is obviously dedicated to Lia. The ending speaks volumes. So good.
@sarjojimin25Ай бұрын
i WISH they had the same recognition that they had years ago. this song is so good!!! the best.
@veronika_vd_Ай бұрын
Yuna and Lia being the most scarred and vulnerable, Yeji trying to heal herself alone, Ryujin and Chaeryeong being alone in the dark, all of itzy covering Lia's eyes. It makes you think, and from that, you want to hide away and cry
@WinterisniceeАй бұрын
I dont think its like that! Yuna is a fallen angel, and Yeji is the most scarred, her face is scarred and when she is in the crowd her vision gets blurry and she looks at the camera (calling for her members names)
@jl0416Ай бұрын
I don't know why, but just listening to the song makes tears flow. This song is my all-time favorite.
@wehave0219Ай бұрын
Same, GOD I cry so hard every time I hear imaginary friend
@A100thingstodoАй бұрын
Same.... I'm not even a midzy but just a ex-casual listener of ITZY and it's just...such a good song
@wehave0219Ай бұрын
@@A100thingstodo you need to listen to them again, their music has improved so much over the years
@manzoffthewallАй бұрын
Lia's part is very comforting. "When there's monsters on your ceiling, I'll keep you safe and 꿈을 꿀 수 있게".
@pxxss393Ай бұрын
Except for Lia hand that wasn't injured, you can see that the other members had injuries to their hands. In the end, all the members protected Lia by covering her eyes. I really respect that idea.
@briangriffin537227 күн бұрын
Dang, that is so beautiful 😢
@aaaaaaaaaaaaa6087Ай бұрын
EXACTLY it's a crime that this MV got released after GOLD and after the full album was released because it's inevitable that it won't get as many views as it deserves
@ryulinkfanis3368Ай бұрын
I guess its just marketing. GOLD had more chance to be a hit their mind i guess
@johnleung3372Ай бұрын
JYP should release this before GOLD, and release MVs before releasing the EP. Now that Imaginary Friend is ranked very low in Melon…
@wehave0219Ай бұрын
EXACTLY, If jype wanted so hard to have gold in display I think it should have been: GOLD as a prerelease and Imaginary Friend as the only title and the album being released with imaginary friend.
@cjc363636Ай бұрын
Yeah, it's the marketing thing. More up-beat tracks tend to get the clicks/streams. And that's nothing new, really. I'm just glad this art got it's MV at all to be honest. This is magic. And live, I'm sure they'll perform the hell out of this song.
@comeherefordistractionsАй бұрын
this is too good
@plebby_potatoes1219Ай бұрын
itzy and twice in one day is HEAVEN
@d9_1056Ай бұрын
This one hit me hard. That last shot of Lia made my heart skip a beat. Ive probably seen the video 10 times at this point.
@TaiwanKCАй бұрын
JYP picked a hard way for their idols not to fall for charts and trends, but make real music with unique colors and identity. Itzy early successes made them top target from other fandoms/companies, look what happened recently and you know how hard it is to keep Itzy as it is; and they can also make music like this. Thank you Itzy, just love this song with all my heart.
@Sincerly_Tan4Ай бұрын
this song was soooo good ive been listening to it on repeat😭
@emi0404Ай бұрын
I have never teared up to a kpop MV like this EVER
@mybrokenllamaАй бұрын
LITERALLY
@Madison.Dances82921 күн бұрын
The only music video that made me actually cry before this was Live My Life by aespa. And now this one is added to the list 🥹
@jericho31613 күн бұрын
Weirdo
@benjybriggs8434Ай бұрын
Fun fact: apparently Ryujin helped with choreography
@yosh2010Ай бұрын
I believe all the girls helped with the choreo the bbl message was mistranslated :)
@veronika_vd_Ай бұрын
Did any of the members talk about this? I heard it from others but couldn't find the original message
@ryth1pАй бұрын
@@veronika_vd_Chaeryeong wrote in the bubble that the choreography was choreographed by Ryujin
@lali_limaАй бұрын
rly?? where did u hear this?
@veronika_vd_Ай бұрын
I read about this, but can anyone provide the original message? I tell people who ask that Ryujin was involved in this, but in reality, I'm talking about something I don’t even know
@Sr.bad39Ай бұрын
I’M SCREAMING, this is art, I think it was one of the biggest surprises that ITZY caused me in all these years as Midzy. Just perfect, I hope everyone can appreciate and feel what I feel with this MV. ITZY, thank you very much. Thanks for reacting and support, ITZY deserves the world, but people seem to not understand it yet, we will continue supporting them
@JaytenPoPАй бұрын
This song is already an emotional song because to me ITZY is almost like an imaginary friend. They've helped me get through what has been the hardest time in my life, but they're not really here with me. I got teary-eyed the first listen. Then again when i read the lyrics. Then seeing Lia at the end got me crying for some reason, and then after reading through the comments it hits even harder. I love these girls so much.
@markwebber189Ай бұрын
The beginning and the end is both all of them covering Lia’s eyes. When the other 4 have wounds on their hands, Lia has hers over her shoulder/ back. I’ve listened to IF when the album released and I was crying at 5am listening to it. Still, that does not change the fact that I was bawling my eyes out watching the MV today. I have read a lot of theories abt this song and the one that makes sense the most to me : all the wounds are all the bullying/ bad stuffs ITZY have gone through since debut. The others try protecting Lia from seeing bad things and hurt themselves, still, they are there with her, protecting her no matter what. Nobody loves ITZY more than ITZY themselves ❤️🩹 am proud of these girls and also happy to see my girl Lia back and better than ever ☺️
@yunshuaige738522 күн бұрын
Yes the are deserved😢😢
@benzmixerUSАй бұрын
4:16 Honestly, nothing could have prepared me for this ITZY sound and visual.
@hailsy04209Ай бұрын
Ryujin took part in choreographing this!!! All of the members also helped with the GOLD choreo.
@zibbitybibbitybopАй бұрын
Once in a while, somebody releases a song and MV that simply transcends the crowd and reaches the level of pure, beautiful artisty. This is one of those songs.
@fatmcgee509Ай бұрын
The choreo is gorgeous, I really wanna see more mature stuff like this from ITZY, it suits them so well!
@ja-nk3epАй бұрын
ITZY best songs #1 Imaginary Friend #2 None of my Business #3 Blah Blah Blah #4 Can't Tie Me Down
@Utaeru28 күн бұрын
Blah Blah Blah ? When RINGO exists ?
@Midzyforeva28 күн бұрын
@@Utaeruits their opinion
@Jay.swizzleАй бұрын
Best song of the year. Deserves way more recognition. So powerful and emotional. ITZY Queens are untouchable 💕
I kind of agree that "Imaginary Friend" should have been released first as their title MV! This song and MV hits and is emotional the more you watch and decipher the message they are attempting to deliver but the focus is on Lia and her absence from the group.
@Juan-ou1veАй бұрын
This may be their best song/choreo so far
@cjc363636Ай бұрын
There's not a better example of the story-telling power of great choreography. They nailed this. It gives me chills. Can't wait to see this performed on stage.
@mattshih9169Ай бұрын
And I cried when I saw this. So emotional, so beautiful.😢 I love these girls so much.
@Syrin23Ай бұрын
This is one of their best songs EVER.
@emmanuelmiranda6659Ай бұрын
In its first few minutes, I also said this is their best MV, Best Song and Best Choreo.!!! NO DOUBT
@johnv4866Ай бұрын
To me, Gold and Imaginary Friend are like two sides of a coin. One side is bold and whimsical , and the other is serious, and sensitive. I love both, but Imaginary Friend resonates with me on a much deeper level ❤
@renmanhause3597Ай бұрын
ITZY deserver so much love after going through ~4 years of hate train. Love ITZY album this comeback!
@wehave0219Ай бұрын
Okay so, actually I think that when the English version of Imaginary Friend was released, Apple Music said that the song was about the parasocial relationship we as fans have with kpop idols. That’s why they keep repeating they are our “Imaginary Friends” and they will keep us safe and dreaming but in contrast the song and mv look cold almost sad, having an imagery of the girls running in circles, being hurt and trying to stop the bleeding without succeeding , being scared and harmed by shadows that can’t touch them but the itzy girls can feel them, the girls trying to cover lia’s eyes at the end, a butterfly pinned to a wall, so beautiful and still so we can see it carefully but so in pain at the same time. Actually Lia herself said that we as fans get to decide if imaginary friend is a good thing or not. Absolutely stunning, not many songs in kpop invite us to reflect about how we consume our favorite idols.
@another_juliaАй бұрын
this is so interesting to hear. and kess and han compared the kind of eerie nature to birth by artms which is true, but with this theme in mind it definitely also reflects virtual angel. truly two of the best releases this year, when i first listened to IF it was actually like transcendental, like this deserves to blow up so bad
@jeongieontopАй бұрын
their choreographies this comeback are absolutely phenomenal.. ❤
@itzystanforlifeАй бұрын
It’s like their personifying the word imaginary with the choreo they have 🎉❤
@BiBix222Ай бұрын
such a great song and the eng version is even more impactful
@카이-q1cАй бұрын
this mv is amazing. visual and aesthetic are stunning! plus it’s so emotional! i can’t stop watching the mv!
@jpopspeed1Ай бұрын
This song is so emotional. Thank u so much for ur reaction!
@callmesarah_Ай бұрын
Totally agree with you, guys. This is such a beautiful song and MV. Every element is perfect and in place. You know this runs deep and is really personal to ITZY. And them channeling all those feels and emotions in an MV and a song is such a spectacle and masterpiece! I love everything about this. This makes me cry, honestly. ❤
@Anqas5Ай бұрын
That was the perfect song and Mv
@lunaeryАй бұрын
IT'S LITERALLY ONE OF THEIR BEST SONG AND M/V
@rozeineathena_0721Ай бұрын
Got goosebumps watching your reactions, like Imaginary friend became my comfort song. And the MV is like a tribute to Lia. Seeing them having bruises and protecting Lia from all the painful things in the world. I love Itzy genuinely. Like there's no girl group like them. Humble and down to earth. I kept crying for real because of Imaginary friend.
@rahjahknowsАй бұрын
THE VOCALS. ITZY
@osakisanaАй бұрын
Best Itzy song ever, and let’s thank Ryujin for incorporating her idea into this choreo, this is so good, I love these girls so much! Great reaction ❤️
@kraekay5766Ай бұрын
Sob every single time. Such a good Lia comeback and message. 😢❤
@gracee5810Ай бұрын
I feel like this one was so emotional and hit so hard not only because of the message and Lia’s return but also because it reminded me of old Itzy and made me feel so proud of how far they’ve come. I’ve always been a Midzy and love ALL of their songs but I think what really made them great was the fact that they debuted with music that had such important, meaningful messages at the forefront of their songs. (and not that their recent music doesn’t, I just really felt the message from this one the same way I felt with Wannabe, Dalla Dalla, etc). I’m so happy to have a song like this from them, somehow it felt like the perfect timing and I agree it has to be one of the best songs of the year and one of my favorite Itzy songs
@Casper745Ай бұрын
I'm really looking forward to seeing the live stage performances of the song because I love how the chorus and vocals sound engineering was perfect for the whole vocal section of the song and music video
@tiago1uvАй бұрын
This MV IS AMAZING
@victoriawise550Ай бұрын
same i did not listen to imaginary friend until this mv, but yess this should have its own moment fs!
@yedeongingАй бұрын
the way u guys went speechless is just so relatable
@Mek0XDАй бұрын
Probably my fav song of theirs now. Also yall should react to EXID, I feel like they would be yalls vibe
@nayabumАй бұрын
This song and mv so beautiful.... I wanna cry😢
@rozeineathena_0721Ай бұрын
And also the lyrics is so meaningful, it's like touching my soul for real.
@frootyalexАй бұрын
I LOVE ITZYYYYYY
@benzmixerUSАй бұрын
11:17 Yep, that it is. Hats off to the producer, mixing and mastering engineers for that. 10/10 production quality.
@sofiae587Ай бұрын
i cried too, and while i wish they maintained their old hype, i am happy to be a midzy right now
@XGonXАй бұрын
I fell in love with this song the moment I first heard it I pre ordered this version of the album 🫶🏼🫶🏼
@G.O.D..R.Y.U.J.I.NАй бұрын
Everything about Imaginary Friend is totally beautiful !
@1983kylekelleyАй бұрын
Luv the reaction ladies thus is hands down my favorite itzy song, not only that but there's an ENGLISH VERSION. it's so awesome to have Lia back I'm so happy they put Lia vocals to the other tracks she wasn't on.
@colintownsendАй бұрын
Simply amazing!! Period.
@DaniVlsqzАй бұрын
Los coreanos no tienen razones para odiar está canción y si lo hacen, ya simplemente las odian por odiarlas, la canción más hermosa que tiene Itzy definitivamente ❤
@WMB86Ай бұрын
2 TT with 2 different vibes ?? ITZY SO AMAZING❗
@chikenman334Ай бұрын
hits different when thinking about the hardships Lia & also the rest of ITZY been through they always offer their listeners a comfort zone to escape to
@nhungphan2796Ай бұрын
Your reaction exactly me when I watched this MV
@tonyborasio7187Ай бұрын
The BEST ITZY SONG EVER !
@ziadm706Ай бұрын
A FVCKING MASTERPIECE
@1963-Manuel_E.V.G27 күн бұрын
Yuna's tears floating, as if resisting to escape (?) or fall definitively (?) Thank you for your reaction, beautiful.
@yosh2010Ай бұрын
I still wish they would have given Yeji something in the mv since she didn’t really have lines in this TT or at least zoom in when she centered to dance but over all it was a good mv
@mmilkyywayАй бұрын
YESS !! IVE BEEN WAITING FOR THISS
@morrisfly0919Ай бұрын
A whole new ITZY!
@killersky94Ай бұрын
Imaginary friend is a masterpiece is definitely my favourite itzy song and I feel sorry for those who can't appreciate it.
@AiLodioАй бұрын
THE WAY THEY REALIZED ITS ONE OF THE BEST ITZY SONGS IN LESS THAN 30 SECONDS IS SO FUNNY 😭👑
@de68aАй бұрын
Stunning song, melody, choreo and MV. Might just edge it to be my favourite song and MV of the year.... absolutely mesmerising
@mariematala7714Ай бұрын
I teard up too the first time watching and listening to this song
@cccggg3503Ай бұрын
I have to say this MV is no.1 of all MV this year.
@lasami5137Ай бұрын
I almost cried when I first saw this MV, sooooo amazing
@hybeboyjinnie143Ай бұрын
This is the song I will be showing people when they ask me why i like kpop. MY GOD TAHT WAS GORGEOUS
@alexlem1874Ай бұрын
This is masterpiece!!!😭❤❤
@benzmixerUSАй бұрын
2:02 Agreed, I was floored when I heard this earlier.
@john-g5m8p25 күн бұрын
I haven't felt like this since IVE's 'Love Dive'. This song is extraordinary, unexpected, a miracle.
@MrAresxy07Ай бұрын
I think that when the English version of Imaginary Friend was released, Apple Music said that the song was about the parasocial relationship we as fans have with kpop idols. That's why they keep repeating they are our "Imaginary Friends" and they will keep us safe and dreaming but in contrast the song and mv look cold almost sad, having an imagery of the girls running in circles, being hurt and trying to stop the bleeding without succeeding, being scared and harmed by shadows that can't touch them but the itzy girls can feel them, the girls trying to cover lia's eyes at the end, a butterfly pinned to a wall, so beautiful and still so we can see it carefully but so in pain at the same time. Actually Lia herself said that we as fans get to decide if imaginary friend is a good thing or not. Absolutely stunning, not many songs in kpop invite to reflect about how we consume our favorite idols.
@YejitpsАй бұрын
Itzy is going to release a performance video and a dance practice of the song !
@tribuanapalipadangАй бұрын
Imaginary Friend hits different like, different
@gk479lАй бұрын
The concept of this song is different, your reactions say it all. This song gives power to those who feel hurts. It cures.
@lua12345-kАй бұрын
STREAM IMAGINARY FRIEND GUYS!!!
@linely6421Ай бұрын
yeees
@BigDaddyMaccАй бұрын
Itzy dont need the streaming. they dont need the fake views. let this one play. it is a HIT
@zachrully5672Ай бұрын
BEST TITLE TRACK THIS YEAR FOR ME
@keylianrivera2334Ай бұрын
How much I cried watching the video listening to the lyrics the dance the video like MY GOD
@potato-xj8lcАй бұрын
for me, the wound that yeji puts ice on in the beginning is themselves, and the ice is the imaginary friend. they said that it is up for interpretation whether or not the friend is good or bad, which I believe the ice represents. when you put ice over a wound, it stings and it helps heal.
@Rocha987-on5tfАй бұрын
I had the exact same reaction as yours..it made me teared up ❤❤❤
@_riotmoth_Ай бұрын
I’m crying my eyes out with this song 😭
@marianne731Ай бұрын
VERY VERY VERY SOLID SONG!!! ONE OF THE BEST TITLE TRACK
@incheonguyАй бұрын
ITZY always gets a thumbs up. Thank You. I appreciate you.
@artemisdelphiniaАй бұрын
This song and Aespa's Live My Life are the 2 songs so far this year that have reminded me why I love music so much. They evoked such a emotional response listening to them. Imaginary friends is definitely my favorite Itzy song thus far without a doubt.
@rebekahjohnny281Ай бұрын
I feel u guys. When I heard it I was in A TRANCE. I wish I did what u guys did and wait for the MV. Gold is so gold but imaginary friends deserves to be a solo tt😭
@richardhaydon276128 күн бұрын
My favourite Itzy track. Absolutely love it. So underrated sadly 😭❤️❤️❤️❤️
@irin_inthemoodАй бұрын
A MASTERPIECE❤💯
@sapnupuas6200Ай бұрын
not into kpop but this song caught my attention, like it’s serious but the choreography is cvnty!! ughh😍❤️ this immediately got to be in my playlist
@aravieeawiee459Ай бұрын
*🌟 Huge Fan Alert! 🌟* I’ve been a huge fan of *ITZY (있지)* since day one! Their songs never fail to amaze me with each comeback. _They dropped the crown and came back to reclaim it, and I’ll be here until they wear it proudly!_ 1:16 It's incredible to see how popular they were even before their debut. Lately, though, their recent comebacks haven’t been well received, which is a bit disappointing. But this time, I really feel like they’re making a strong return! 지금까지 와줘서 고마워요, ITZY! (Thank you for coming this far, ITZY!) Can’t wait to see what they have in store next! Keep shining, girls! 💖
@erickacornu774Ай бұрын
The more experience Itzy gets, the more I get the impression she resembles Red Velvet => red for the powerful, fun badass, independent and swag side, and purple for the introspective, ballad-like songs. I literally have the impression that Itzy are in transition to more poetic, scenic songs, etc. The video clip reminded me of a Western mv, not a Korean one. All this to say that Itzy takes the western codes and makes them their own.
@lucisc6061Ай бұрын
Itzy's Masterpiece for me. Love this MV and Song. Thanks for your Reaction ❤❤❤
@lopi777Ай бұрын
haber sobrevivido al hiatus de lia y que después salgan con esta canción y video es una locura, no puedo dejar de llorar