CPM vs eCPM | Explained | Setupad

[@vivianeb90]

Really nice example and well explained.

[@setupadteam]

Viv thank you very much. Hope it helped to better understand website monetization metrics! :)

[@renatogyuris9008]

What is the difference between "Total Ad Impressions" and "Number of Ad Impressions"

[@setupadteam]

Hi Renato. Thank you for your question. "Number of Ad Impressions" is used in the context of CMP because we look at one particular ad campaign. "Total Ad the Impressions" is used for the calculation of eCPM because eCPM illustrates the average of multiple CPMs. Because many advertisers are bidding on each ad impression with different CPMs, the price here isn’t fixed. Hope it helps!

[@renatogyuris9008]

and where is the example for cpm? with the same numbers?

[@setupadteam]

Hi Renato! Thank you for your question. For more in-depth explanations and example, please visit setupad.com/blog/cpm-vs-ecpm/

[@mightzi1379]

me likey

[@renatogyuris9008]

I think I will never understand this.