Crafting Clarity Unveiling The Power Of Simple Messaing With Ben Guttmann

On the next episode of Communicate Like You Give a Damn, host Kim Clark connects with Ben Guttmann for an insightful conversation surrounding messaging, marketing and digital communications as a whole in reference to his new book, Simply Put: Why Clear Messages Win - and How to Design Them. As Kim and Ben take a deep dive into the foundation of his book, Ben shares his valuable insights on the power of simplicity in communication, highlighting the importance of minimalism. Ben also shares his five principles communicators can use that provide a framework for crafting powerful messages that resonate with the intended audience. You’re sure to leave this episode with a fresh perspective on messaging while elevating your communication styles in order to leave a lasting impact.
About The Guest:
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win - and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
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About Kim:
Kim Clark (she/her) focuses her work on the communicator and content creator's role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging for brands.
Her career spans documentary filmmaking, agency partnerships with the Discovery Channel, teaching at San Jose State University, and leading global internal communication teams at KLA, PayPal, GoDaddy, and GitHub. She is known for her ability to facilitate sensitive yet urgent conversations to make meaningful progress in creating inclusive workplaces. Kim began integrating DEI into communications beginning in 2004 and it wasn't until the summer of 2020 when her peers starting listening and seeing they have a role and responsibility in DEI and in social justice on behalf of their organizations. As a student of life, she has completed several certifications including DEI Certifications from Yale School of Management & UC Berkeley. Kim is also an NSA Speaker.
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