Create BANGER Videos for Brands! My Strategy.

The first 500 people to click my link will get two months of Skillshare Premium for FREE! skl.sh/danielsc...
In today’s video we talk about creating content for brands, and the four step approach I take to making videos for various companies.
Video A is Color Graded with my “SANDFIELD” LUT Pack: sellfy.com/p/7...
Video B is Color Graded with my “Vintage Look” LUT Pack: sellfy.com/p/R...
Where I get my music: bit.ly/2Jm3Miv
GEAR MENTIONED IN THIS VIDEO:
Sony A7iii: amzn.to/2HN28ZV
Canon 50mm 1.8: amzn.to/2Q2CwIZ
Sigma MC-11 Canon to Sony Adapter: amzn.to/2xxAxpe
Zeiss Batis 25mm f/2: amzn.to/2Jn7mfP
Zeiss Batis 85mm f/1.8: amzn.to/2QxTxf2
Zhiyun Crane Plus Gimbal: amzn.to/2DqZPe7
Polar Pro Filter: amzn.to/2xLPoLX
THE GEAR I USE TO MAKE MY KZbin VIDEOS:
Camera: amzn.to/2HN28ZV
Wide Lens: amzn.to/2Jn7mfP
Tight Lens: amzn.to/2QxTxf2
Gimbal: amzn.to/2mEeaJo
Monitor: amzn.to/2yyS5T5
Microphone: amzn.to/2DsiFgm
Light: amzn.to/2idY7Pt
Diffuser for light: amzn.to/2CCJiyQ
Amazing Budget Light: bit.ly/2Nm5GCk
Small Lights: amzn.to/2GID1YA
Manfrotto Tripod: amzn.to/2xPBYld
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DISCLAIMER
Some of the links above are affiliate links, where I earn a small commission if you click on the link and purchase an item. You are not obligated to do so, but it does help fund these videos in hopes of bringing value to you!
For sponsorship, product reviews, and collaboration, you can email me here: [e-mail]
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[@danielschiffer]

Hope you guys enjoyed this one! Don't forget that if you want to see which gear and LUTs I use and where I get my music, head over to the description and check it out! 🤙

[@calumbaxter9834]

Another extremely helpful video. I liked how you merged both the technical and business sides of filming 👍

[@jgoods2101]

Hey, I am a creator as well. I was wondered how you give your videos to your clients. The reason being is because I know that email will degrade the footage. So I am wondering if you could maybe make a video on it. Or just reply to this. I know airdrop is probably the best option. But what if they do not have that.

[@gramovideos]

Great content!

[@JasonLeto]

How do you shoot slow motion (especially 120fps) in a 4k resolution? With the a7 iii or with the 1dx wich you could see in the "B" Video? Or do you shoot in 1080p with 120fps and then scale it up to fit in that 4k? Greetings

[@dongli5261]

a video on your LUTs please :)

[@CoachJeremy]

The most amazing thing about "video b" is that I barely even noticed Daniel was filming. He showed up with his camera in his hand, he was just hanging out and the odd time he turned his camera on for a few seconds. I wasn't even sure if he shot enough to make an edit, then he shows me this vid. Pretty amazing, thanks again Dan!

[@guitargogden]

You're starting to find your niche in this KZbin world Daniel. Great content that I don't see from other 'Tubers.

[@MarkHoltze]

So absolutely all of this is gold. Every word spoken and it’s under 10 mins which is very efficient given the amount of usable takeaway here. Your two examples were perfect illustrations for your points as well. Love that you talked focal length deeper than just surface. They were motivated and and you switched it up to stay dynamic. The sound panels look good, the banana extra glowy. Really great work here Daniel. Ps: I rolled this mobile, couldn’t wait until I got home.

[@danielschiffer]

Your comments always seriously motivate me to make more videos! Thanks so much for thoughtful feedback- it's always super appreciated!

[@creationjunkies7176]

The time lapse shot in Video A was crazy!! Great tip video!

[@skwermotors]

Just a question : How much brands are ready to spend for those videos? I'm in the business and i'm curious to know how much you charge for the job you've made. The client always want a video, a nice video but when it's time to pull out the money... it's another story. Thanks and keep doing good job.

[@tylerlindsay2137]

Please make a tutorial for the effect you did @1:11 please,🙏🙏🙏

[@Leprutz]

I think he did it with a mask and keyframeing it frame by frame. almost. Like to layers of video. One witht the original footage and one witht the sky day and night, (composed of two layers I'd say, one for day, one for night) and the first layer a mask cuttinga out all the egdes of the background plus the hockey player who is moving like a badass. I don't see how Daniel could've done it if not keyframing every single frame for that mask. Cause if you play in slowmo you notice some of the stars going through the hockey player. But I am not sure though.

[@omninoise6271]

I fucken agree that was the sickest effect I’ve seen in a minute!

[@pekamotion2286]

Look for sky replacement. There is also a day to night Effect within final cut that he used

[@pekamotion2286]

VEGAS MUST TRY there is a guy on KZbin who did it some weeks ago. He used fireworks instead of a day to Night timelapse Search for Ryan Nangle Day to Night

[@saintamerican6105]

Stephane Gregory Dan thanks for breaking it down bruh.. not im going to copy him lol

[@kylestewart4444]

You have rapidly climbed into my top three KZbin channels. Great work, man.

[@danielschiffer]

Thanks so much Kyle! I'm glad you're enjoying the content 🙌

[@kylestewart4444]

@@danielschiffer your videos and the advice you've given out have played a huge role in inspiring me to get my own camera and start making videos myself. Thank you, sir. 🙏

[@edgargil4890]

I’m a freestyle football player and I’m on the process of creating my own clothing line for this sport, and your channel is helping me a lot to create my own content!! Thank you!! I really appreciate the effort and knowledge you put on Your videos!!!

[@SidneyDiongzon]

I'm digging that purple wall :)

[@danielschiffer]

Thanks dude! If I'm not mistaken, I recall that you are quite the purple enthusiast yourself!

[@wilsonfilho6627]

Sidney Diongzon same

[@FrogyProd]

Dude you filmed with Barber?? I shot a video for him like 5 years ago. So Dope!

[@mitchmedmedia5386]

Man, every time I think I’m somewhat “good” at making videos I see your stuff and realize that I have so far to go. Thanks for the awesome tutorials yet again.

[@KeithBurtis]

The one thing I think is really missing is the action. The slow mo is fine in spots but as a life long hokey player it feels a bit slow. Maybe think about bringing in some of the real sounds like slap shots and blade stops on the synthetic ice. Definitely has some ice catching effects but it just feels like the slow mo plus the music leaves it feeling slow. Just my 2 cents. Thanks for doing these.

[@danielschiffer]

Thank you for your feedback.

[@MikeLunc]

I love those episodes when you break down your idea. Thanks for this!

[@undiscipulodeCristo]

Last week I sent you an e mail about how grateful I feel towards you and your work. And here again... thank you man for this. Everything you make is pure gold.

[@phucmapvlog]

Daniel, as a new filmmaker being contacted by brands to make videos for them, I have trouble deciding what I would charge. Can I ask what your rates are? (estimates of course) Let’s use the 2 videos you displayed in this video, what would you roughly charge for work like that?

[@RobertJohnsonEYT]

Decide what your worth is by the day and multiply it accordingly. Be realistic and if at any point you feel uncomfortable like you might be over-pricing take off a few dollars and frame it as a "discount" to the client and as you develop your confidence it will get easier to do. That's how I've done it over my 10+ year tenure in video. I hope this helped

[@phucmapvlog]

RC Media thanks man

[@AngGabriel]

that ending clap gets me every time. Great video my man.

[@danielschiffer]

Glad you like it! 😁

[@steelumbrellaco760]

Wow, gold gold gold gold gold gold gold gold... straight to the value and easily explained thank you.

[@ryansnaadt]

Love the bigger picture talks rather than just techical knowledge. Keep it up! I talk alot about strategy and the business side, it would be fun to collab next time I am in Canada!

[@speliotis]

1) what does the brand need? 2) where are the videos going to live & consumed ? 3) what gear do we need to do the job? 4) Consider the audience we're making the video for.. keep it interesting / short for the age group. Direct, have a vision...

[@michaelbarreiro2282]

Everything you say in every video you make just makes so much sense for up and coming creators thanks for everything man!

[@Martinsxm-vtt]

You are in my top3 KZbin channel filmmaker, all your advices are clear and useful, never too long video, you are the best! Tchussss

[@DrAdnan]

Love seeing the thought process. I need to incorporate more intention in my videos.

[@laydazed]

If anyone's worried about not being able to shoot in 120fps. You can use adobe's premiere's Time Interpolation effect and pick Optical Flow. You don't need to have the most expensive to get those sick cinematic slowmo shots!

[@KEEPCASTING]

Opens up KZbin to see who put out content I could watch. Peter Mckinnon on top then you next. I was like what??? Peter gonna switch cameras? Then I saw you’re title and instantly knew the first content I was watching was adding value. Thanks as always.

[@clivevlogs5746]

for Instragram... just create a landscape sequence and rotate you full edit 90 degree anticlockwise... people in general are used to turning their phone in landscape format to view any type of videos anyway...

[@gregdali1011]

Damn that time laps is wow,is any chance you’ll do a tutorial how to make it.thanks

[@matheuscampello6281]

The King! Always the first to pop up with a solution. Nicely done

[@AronBagel]

That new banger by Ooyy really makes the video. Love it.

[@danielschiffer]

You know it bud!

[@simon_sreckovic]

So next video is tutorial about that sky replacement in the beginning of the video 😀

[@AmjadAbboud]

hell yes ! Was it a looooong masking job or is there some quick trick ?

[@abdougalsen]

yeah ! I'm waiting for !! 😀

[@guenstigvegan]

Bring it!

[@LenSmedts]

Make a video about your picture profiles settings and which PP is best for which occasion please

[@Uptown92]

The best channel for young filmmakers on KZbin hands down 🙏🏽

[@nolanmolt]

This is some great insight to your work and the videos you produced are incredible! Great job!!

[@danielschiffer]

Thanks for watching Nolan!

[@PaulKiama]

Your stuff is really inspiring to us beginners. Keep up the good work and tutorials!!

[@DeBeeldstudio]

In this video you made for your customer you used 4k and 1080p footage. Did you upscale the 1080p footage to 4k for your customer or did you deliver the whole video in 1080p?

[@wanderinghelene]

I just wanted to say I love your videos. They are actually really informative and useful for helping me to dive into this new world of commercial videography!

[@FatihVideographer]

Thanks for this one! Love the fact that you share valuable information 🙏🏻

🔥 🔥 🔥 Excellent video, you did it again! Cheers from Buenos Aires, Argentina. I really enjoy your videos and learn a lot for my own channel. Thanks for sharing in KZbin!

[@deftoolradio]

Smooth, concise and well though out content. You have no idea how refreshing this is. Thank you.

[@Chuckyfunk504]

Actually my favorite creator on this website. Really inspiring stuff, hopefully I'll get to your level one day. Thanks for the tips

[@JohnnieVibes]

Damn bro you're low key a stick handling boss (I'm assuming that's you with those skills in Video A). Really enjoy your content. Thanks for making the vids. Hope to work w/ you one day.

[@Straight.]

“If your here because you saw this in your recommendation and are vaguely interested” damn you know your audience

[@MichelleCoxPhotography]

So much great information here. I do this in photos all of the time but it is SO much more important on video... I just don't always think about it. GREAT tips!

[@PokeysMechanical]

Thank you so much for making this video, there is so much in this that I did not know, I have recently changed career paths and starting to making video ads, I am still very much a beginner at age 40 and this kind of content is exactly what I need. You know what really stands out for me in your videos is the rhythm in your voice. Its different and really gets the points across and helps learning easier. That is a very hard skill to learn and perfect. You are killing it in that way. Can I please ask for you to maybe film your self in a set while you're making a video ad as a tutorial. I have recently been making product ads and really want more content like yours. Again thank you, Im going back to binge watching now.

[@SlikRiQ]

This is awesome, thanks Daniel. I like how you get right to the point and make every word count. Makes it really engaging.

[@flywithmee]

at the 1 minute 10 second mark that was great what you did with the effects. Can you let me know in a quick outline of what you did?

[@GenoTarentino]

Flame! Very dope! Great info! I create a lot of stuff for different types of brands. I needed this info.

[@SHOOTITFilmPhotography]

THANK YOU! Finally someone who does KZbin content that is actually targeted to those who try to make videos for clients, and not "this is a cool effect you can apply to your super-duper-awesome videos that no one is gonna care about..." :) This is very useful, thanks again!

[@SteveCherches]

Great video (and great timing for me). Your vids always pack great content without wasting time. Sample vids were really helpful. 👍🏼

[@flavienadjovi]

Would you recc editting on a laptop or are you loyal to the work station concept?

[@timandafish]

Dude, fuck... Can I just say, that you're videos have taught me so much, my skills as a videographer and content creator / freelancer have really gone through the roof over the last month. Please tell me you have a Patreon, or some way I can support you. I'll buy your LUTS in the meantime. Keep it up man.

[@shreyanshsadhu1668]

You are best😍😍😍😍😍😍😍 Seriously .... from bottom of my heart ..... I have been watching your videos now for almost mire than a year .... i love you giving best directions ..... you are my role model 😍😍😍 seriously....

[@dhm9641]

We're beginning to do promo videos for local businesses so this was a HUGE help, thank you!!

[@HowYouKnowDrew]

that shot at 1:10 is so clean. Love how you luma keyed out the sky

[@jdlmediaco3541]

Always wait for notifications!! Thanks again, Awesome Content!!

[@danielschiffer]

Glad you enjoy the content my friend!

[@jdlmediaco3541]

Been going through all your videos lately. Keep seeing your name popping up on Matti Haapoja's live streams and then followed you. Love your hacks videos and b-roll tutorials. and the fact that you're located in Canada lol.

[@shes_a_beast]

happy to have watched this as a producer but also because now I want those ice tiles to skate everywhere!

[@diskripanski]

Thanks for good explanation!! And I like the wallbeck background and the Ryan day night transition in this video. It proofs that KZbin is a real value. Thx

[@CuttyTV]

Free two months figured why not worst that can happen is ill learn something new in 2 months thanks for putting me on ✅

[@Syrup_studio]

How many video's doe you make for clients in a week? And how much do you charge?

[@rawcreative]

Does Daniel even come back to 2018 vids and there comments? lol That night to day transition of the sky was unbelievable.

[@joeluis7437]

Everytime i see this dudes video im so amazed.. HOT DAMN man! Thanks for all of this info.. THIS is pure gold!

[@kwamatron5340]

You, brothers, are seriously awesome!

[@JustinMarkwalter]

Those edits are hands down the best edits hockeyshot.com has and will ever use. Also real badass that you got to work with Pavel and howtohockey, so cool!

[@williamlong777]

That first video you made was bad ass man

[@ajanfm]

Super helpful. Going to use a lot of these tips!!

[@julienmilan]

Love the song on the first vidéo ! Epidemic sound boom ! Anyway you make a great content man and all your tips are really helpfull !

[@MrBlackFocusMan]

Julien Milan do you know the song title ?

[@julienmilan]

MrBlackFocusMan yes it’s the last ooyy

[@HMoneyCap]

Excellent video! Any tips on keeping your shots crisp and sharp?!

[@PradigyMusicman]

Real talk, this is guy Daniel is blessing us with amazingly great info all the time. Thanks fam!

[@samhl7853]

This was really helpful! Tryna do a promo vid about my club and didn’t know where to start

[@raulcostantino1817]

just the best. love the way you talk, express you art. congrats bro :)

[@DevonEk]

Lighting is fire🔥 great content as always man!

[@shortfilmsshoponmahbubul1289]

kzbin.info/www/bejne/o6mYimV4fp2SfK8

[@sanderbrebels]

the trick shot at 5:35 :D love it!

[@IBuzz7]

Can you make a tutorial on how you did the timelapse with the sun moving in the back? (at 1:10)

[@swaichcity]

I loved the First Video you made. It was such a buttery smooth with perfect sound design. Not Undermining the Sky Replacement ofcourse ;D

[@alexcornofficial]

Really love the climate contrast in the first clip, hockey by the lakehouse!!

[@ikyyster1964]

bro your video A is mad cool i love it

[@ruslana2720]

Can you make a video about shooting with manual focus? thank you for the great content!

[@patrickbako]

Super helpful tips, Dan! Always delivering solid content! Cheers.

[@ManthanSharma]

Another sick video mate... ♥️♥️♥️♥️

[@lauracabe]

Your creepily tuned into my life... howd you know i just booked a gig for a brand because they liked my work w someone else and I had NO IDEA WHERE TO START lol thanks especially for the questions at the beginning, will immediately ask them ALL of that to start.

[@ScottBrownCarpentry]

KZbin recommended, I'm glad they did! Great info in this video! Thanks Daniel

[@MKMousanz]

Love you content, Daniel! Best wishes on your way to the TOP 👌🏼

[@ActionCineplex2023]

please. make a editing tutorial like the way you edit.

[@Rostom_aram]

did you mask frame by frame for the sky replacement ? it was insane good love it.

[@ahsanminhasofficial]

It's always a huge hassle to approach a brand and ask what they want because where I am (Pakistan) they dont even know what they will do concerning marketing or branding. more than 90% businesses dont even know branding is a thing here and that is a huge benefit to do on social media. I think it just depends upon where you are in the world because its all about market trends.

[@anthchiputra]

to be honest, this man is better than peter mckinnon, really loves his content. straight to the point, pack with a lot of great information, thanks for making your channel so great. hello from indonesia!

[@namenloser201]

your videos allways inspire me! can you make a tutorial about this "day to night" transition? it looks awesome

[@SkysLife]

Killer input brotha, also such sick videos for hockey shot man!

[@wojciech5588]

Man, this is exactly what I was looking for. Thanks for sharing your knowledge.

[@solarisjtean]

this is really a great video, helpful tips! i'm learning so i can shoot for my own brand and this is extremely helpful, thanks man

[@alexandrotheodorou]

This is such a value-packed video. Really helpful and the clip at 1:11 is literally the best thing I have seen. I am amazed.

[@VIDEOGRAFIKO]

Great guide for getting into branding vids. Short and concise!

[@markshirley01]

Well done Daniel - you excel with this type of content. Keep up the good work. Perhaps more people will focus on their content than equipment watching videos like this.

[@xTehAeRo]

Just a GREAT video. This is very interesting to see the business side of things. Also if you feel like sharing how to make this day/night effect in another video If just LOVE it :)

[@GarrettMusic1]

How are videos so smooth looking, is it the lens or a lut? I need to know

[@techlyn]

Hi Daniel, are you aware of any books that goes in depth on those purposes that you mentioned for creating brand videos?

[@madheadcrew1]

What are all the cameras that you currently own right now? Awesome vid btw! Also how did u create that sun down to night transition?

[@its_alex]

Hey, Daniel! Thanks for this video. Can you make a video about your pre-production step in commercials? Will be very helpful

[@MIMCKMedia]

When you put some gauschian blur on the dust particles it would look less fake and annoying

[@q2_magazine]

With no context, Video A for Hockey Shot was really confusing. It was gorgeous but I had no idea what you were really promoting until the logo came in. I don't know if that was intentional or not. I didn't realize that he was holding a hockey stick in that establishing shot because I see a lake and a dock and think some kind of oar or something. The shots of the snorkel mask and pink flamingo really threw me off what you was actually going on. Just my thoughts coming from someone who knew nothing about the product going into watching it. Again it was well done and looked beautiful but the story threw me off a bit.