Create The White-Blonde Hair Color Technique

Go beyond the pale and take platinum-blonde into the stratosphere with this new white-hot lift technique from Joico Digital Brand Educator, Matt Beck. Using a combo of Blonde Life Lightener and LumiShine Toner, Beck rockets his client to a whiter-than-white glam look in record time (and even reveals his secrets for nailing the easiest glide power application).

[@GrammyTapDancing]

I so agree with this technique graduating from Beauty School 1972 we always applied on wet hair oh always started in the because the back does take longer to balance it out glad to see they're doing this on wet hair again

[@joannebaik2854]

Wow!!!! amazing results. Thank you for this video.😘👌💞

[@BeautyBySahira]

I love the results!

[@marcialsblendshair6088]

Absolutely loved it!!!!!

[@kiki1965]

Gorgeous!!!

[@laschell59]

Another answer is the top hair is thinner and gets sun and weathered most. It was taught in old school to start at the back even in the 60 70 and 80s to start at the nape crown area first.

[@FallonZoey]

Love this! ❤💙💚💜💛

[@andersonricardo3615]

How long was the toner on for? How long was the lightner left on for as well?

[@HowToColorWithBlago]

One salon in my country is working with Joico. Up until that day I’ve never heard of the brand so I started watching these videos and I can say I like the products and that very hard for me to happen to like something new cos I know what I want and need so I think Joico can give me that quality Im used to give to my clients. So I think I will accept the job.

[@treyirvin]

I really nice tip too is to pre tone with 9v from joico first to cancel the yellow then tone it with 9sb. A top i got from a joico video . Beautiful

[@brodgersify]

How long did you leave the 9sb on?

[@Yahushuasfollower]

awsome i love the colour. i can say that the salons here will put so little lightener on and and the end it is like powder. horrible. many kan learn from this. 💖

[@Stephanie-vx4zi]

I was taught to not slap straight to the scalp/ roots so soon, as the bleach swells up to there anyway . I prefer to start the crown down, as the nape hairs are fragile and its a hotter area of the head. I also find the crowns more stubborn. On root touches, I rotate where I begin each service, to avoid weaking areas.

[@amandaastley4214]

Wow he's quick

[@concrete681]

I want my hair this color

[@MyBandit4]

Did you mix the toner with a level 10 developer? Looks great! Always freaks me out to see so much lifting product on hair but I'm going to try the wet application next time, totally makes sense.

[@jessicarumsey6828]

ChampagneGlitz no in Joico you mix toner with 5volume :)

[@alexandrumoldovan4450]

Hi, I have ordered the TSB toner , and 10 vol developer form bleached hair . I am a level 8 right now , will this toner work for my bleached hair ? or I need one more bleach to get that lightened ?thanks x

[@tanyasanzone2988]

Does the 9sb remove yellow? Also can I use the 8sb with clear to achieve a 9sb?

[@misfitsdaisy]

What did you mix the toner with? 5 vol or by itself?

[@Angellynn13]

The reason it takes longer to process at the back is because hot air rises. So, the top of the head processes faster than the back.

[@cathyhall9079]

Can you use heat with joico bleach?

[@stephaniegarr3225]

OK how do I keep my bleached hair from being so dry n feeling like I have to rip thru my hair ? I use leave in conditioner detangler. I have super thick curly hair naturally dark, Also do not style with heat .

[@suzyq3225]

How long did you leave the toner on?

[@cuttingmoshibshop627]

You amazing

[@laschell59]

Her front roots were white then there was a golden mid shaft. Ends were light as well. I guess someone forget to leave the 1/2in of scalp hair then apply bleach. Speed through her hair looked good after but the rootes looked yellow ! Why and what did you use for the toner on the scalp? It should not been yellowish at her top.

[@amethystliacos3913]

Great video! When we are working on wet hair, do we bump up the developer to accommodate dilution? ie- using a 20 instead of a 10?

[@angelinalisboa4147]

Hi I did get my hair bleached a week ago I use the joico hair line but haven’t found the right leave in or treatment that works for me... my hair feels rubbery.. what do you recommend ? Thank you

[@softsix]

Coconut oil, aussie 3 minute miracle, and prayers

[@karlaoliva28]

It’s like a bleach wash right? I can’t see this working on below a level 6-7. It works on her cuz dark roots but on scalp so has heat, the rest level 8. So yeah it will work on those. Anyone else how? The lighter must break through water too🤔🤷🏻‍♀️ *note: the back of the head usually higher density(more hair) and cooler. Top of head hotter and less hair so processes fast

[@fearlesskitten2475]

Someone help please. I'm not a stylist but I have really been considering going icy blonde, or more platinum. (at a salon! I'd go bald if I tried it myself) I've been watching tons of videos to see how it's done properly and to know what to ask for. I have a question; is it recommended to put bleach on the scalp? This looks beautiful but some videos say not to and others put it on. (I'm a level 4 ish)

[@kellyhilstad8306]

I usually stay a half inch ro and inch from the roots...do the midshafts first..the heat of the scalp makes it process faster..and the lightened usually swells up and get closer to the roots anyways... with this gal she had lighter ends that he didn't need them to lighten as much as he did with her regrowth.

[@lacyla8367]

Did you condition the hair as well as use clarifying shampoo prior to the treatment? Or just clarifying shampoo?

[@arleneaugustahair8393]

Lacyla just Clarifying Shampoo

[@Diamond88keyz]

I applied Lightner on wet hair and always cut dry and none of it is new to me. lol

[@reynadelacruz8704]

You stated that block sends you hair color for free and then you make a video ! I want to do this and I will love to know ! I am a license cosmetologist ! How can I apply for a KZbin chanel!!! Thank you

[@davidweller1359]

Gorgeous

[@jodiewagner9226]

I have yet to ever receive an answer to any question from Joico and I spend a lot of money in my salon using these products but will try one last time before possibly switching after 6 loyal years in my salon for an educator who actually makes true on his/her promise of answering legitimate questions, how long did you let the 9sb sit for and is that a good toner for yellow or would a V or b work the same? I have the sb’s but a bit scared of grey cast so I haven’t used them yet. Thank u

[@aliciatessendorf1349]

ummm how long do you normally leave toners on??? don't be that person-

[@rebeccamcgillicuddy5320]

Hey Jodie, I have been a long time Joico only salon as well. I have found that the toners like the one use here need to stay in longer than when I create the toner. Normally toners are in for 5-10 minutes but I have had to leave this type on for 15-20 mins but I also do this while hovering over my clients hair for those last minutes testing to make sure it didn't over processes and go silver. I have never received answers from any forum from Joico unless I call them.

[@jodiewagner9226]

Thank u Rebecca that’s what I do as well but a Redken rep has been coming to my salon a lot obviously looking for me to switch and educating on the shades eq and she says with shades the way to look at it is for every minute the toner is on is how long the toner lasts per wash ex.... 2 minutes lasts 2 washes so the longer you leave it the longer the result and if the hair is porous to dilute with the crystal clear so I was wondering if that was the rule of thumb with Joico as well so I appreciate your input. Alicia, if you aren’t giving input for the soul purpose of helping, try to just keep strolling instead of rearing the ugly head! No need for sarcasm on a learning site, try Facebook for snarky shit like that-- by Felicia

[@malteseguy25]

I did the same technique as yours but instead I used the 10sb but i was far from achieving the white hair,, which i thought 10sb is lighter than the one you used so i am going to achieve more white tone but the color stil remained on the brassy colour.. what have I done wrong? any tips pls?

[@mariasanchez-ef6vr]

It was because the hair didn't lifting up level 9 or 10.

[@malteseguy25]

@@mariasanchez-ef6vr after the bleaching i reached level 11after 45 mins processing time.... i can assure you but still after i put the 10sb joico and leave it 25mins the colour still remained golden.

[@Stephanie-vx4zi]

Maybe your clients natural under Tones were much warmer . I have clients who look a 5 base, yet have hardly any warm undertone. They go straight from a 5 to a yellow. No orange. Then there are those who go orange yellow.

[@jessicarumsey6828]

A level “11” would be a pale yellow and 10sb with 5vol would cover. If you still see brass (orange) ((level 7/8)) or you still see yellow (level 9/10) you did not lift enough to use 10sb :)

[@jessicarumsey6828]

malteseguy30 you may add my instagram if you need more assurance.. @_Jessicarumsey

[@ansonbarnes7662]

4oz blonde life powder 4oz 30vol veroxide

[@octza1692]

ปัง

[@kathyherskovits7140]

Why was this applied on wet hair?

[@arleneaugustahair8393]

Kathy herskovits it helps to lift the hair better. Lightener dries out fast.

[@sameccker]

Watch the video...... He says exactly why

[@rebeccamcgillicuddy5320]

He explains why in the first 3 mins.

[@MsSahai]

Omg

[@wellwouldntyouliketoknow4137]

I’m so sick and tired of these companies using women with natural translucent level 5 hair.... where’s the level 2 going white transformations?

[@GrammyTapDancing]

The reason why you never usually see a level 2 is because most stylist today have no clue how to do it without damaging the hair

[@Diamond88keyz]

now that is a lesson. Try Mandy...she does nothing but blondes. She will take one from a box color level 2 to platinum in three stages

[@applebeesisgoood]

So weird. I feel like I know this girl hahah. She looks JUST like someone I know named Crystal.

[@applebeesisgoood]

Oh I just realized he says her name haha. I definitely know her! So weird.

[@garcialg88]

For being a professional you’re work is pretty sloppy. Also I wouldn’t use metal clips or a that comb to separate sections.

[@kasiapicur]

Bro

[@Moonrise361]

Her neck skin must burn with all that bleach product rubbed on it. Aren't you supposed to not touch the skin when applying bleach? application looks quite sloppy.

[@rebeccamcgillicuddy5320]

There are two different types of lightener. On the scalp and off the scalp. Also, this application was beautiful and didn't miss a single hair.

[@lomkeekeylo9185]

You really don’t know the shit you talking about! If you are a stylist go find a class to take! Such a dumb ass!

[@wellwouldntyouliketoknow4137]

And no that’s not white blonde