Client Brand Design: The Entire Process - (Real Client)

Client Brand Design: The Entire Process - Part 1
Welcome to the first part of my ten-part series on the Client Brand Design Process! In this video, I'll be breaking down the entire process, from onboarding to offboarding, giving you all the insights you need to ace your client branding game.
In this video, we'll cover the timeframe, onboarding strategies, research and brand strategy, brand identity design, presenting your collateral, managing client feedback, offboarding, contracts, invoices, payments, and much more! If you're a graphic designer looking to level up your branding skills, you're in the right place.
🛠️ Templates and Resources
Throughout this series, I'll be sharing some awesome templates available on my website that match each part of the process. These templates will help you streamline your workflow and deliver stunning results. So, stay tuned for some fantastic resources to elevate your branding game!
📖 Backstory
To kick off this series, I'll share a real-life example of one of my first clients-a lashes and beauty distribution company owned by an old high school friend. We'll walk through the onboarding process and how it set the foundation for a successful branding journey.
📝 Onboarding
Learn how to effectively onboard clients through questionnaires, client calls, and project proposals.
🕵️ Research
Discover the power of in-depth research in shaping a compelling brand strategy. We'll explore target audiences, competitors, and brand purposes to ensure your designs hit the mark.
🎨 Creative Direction
Get ready to unleash your creativity! I'll guide you through preparing mood boards and presenting your ideas to clients effectively.
💡 Brand Identity
In this phase, we'll dive into sketching logo ideas using traditional tools and avoiding excessive influence from external sources. Learn to incorporate client feedback and deliver logo concepts that truly represent their vision.
📋 Collateral & Applications
Watch your designs come to life as we create collateral and mockups for the client's brand. Plus, don't miss the exciting Pandora sponsorship deal for a 50% off membership!
Use my code GC50 for 50 percent off.
💬 Feedback
Managing feedback is crucial to successful client projects. We'll discuss revisions, flexibility, and the importance of excellent customer service in building your reputation.
👋 Offboarding
As we conclude the project, I'll guide you through the offboarding process, ensuring everything is wrapped up smoothly. Explore the use of Google Drive and a special goodbye package to leave a lasting impression.
📎 Links and Sponsors
-----------------------------
Pacdora - 3D Mockup & Dieline Generator
50% Off Discount Code: GC50
www.pacdora.com/
Follow Me On Instagram!
/ gloriamadethis
My Patreon
/ gloriacondy
Check Out My Website
www.gloriacondy.com/
For Design Inquiries, Please E-mail
[e-mail]
Remember, each step of the process is crucial in creating a powerful brand for your clients. Thanks for watching, and I'll see you in the next video! Happy designing!

[@abiconnick]

As a self proclaimed nosey brand designer I love videos like this as I get to see (and learn) how other creatives structure their projects! Looking forward to seeing more 💛

[@gloriacondy]

Omg hiiiii 🙈 Didn’t expect to see you in the comment section, been a fan for a while! Totally! Everyone has their own way of doing things. Thanks so much 💞

[@abiconnick]

@@gloriacondy ahh thank you 💛 I love your work by the way!!!

[@gloriacondy]

@@abiconnick Thank you kindly!! 💞

[@Diego_Cabrera]

As a web designer, the dream client is one that has their brand beautifully laid out by someone as talented as you. Keep it up!

[@allthingsdiamondsnoww]

Thank you, Thank you, Thank you!

[@aaralyndoesthingsYT]

I just want to say, as a graphic design student who wants to start taking clients and build my portfolio, THIS IS SO HELPFUL. I’ve always wanted to take clients and had no idea where to start 😵‍💫 I’m glad I stumbled upon this series and I can’t wait to take this info and put it into action!!

[@gloriacondy]

Yay glad I could help! Stay tuned for more 🤍

[@anweih]

this video is actually incredible and your process is soooo much more buttoned up than any agency I've ever worked for! Thanks for sharing, excited to see the other parts in this series drop!!

[@beccaleighbeauty]

I’m surprised you don’t have more subscribers! You are soo amazing, in depth and detailed. Please keep up the great work!! ❤

[@12345636769]

I've been wanting to understand brand identity design for so long but i haven't found anyone who describes each process so well!!! This was an amzing video extremely informative and clearly shows your passion and dedication! Love it!! Thank you so much for the help!

[@racheldasilva8751]

Thank you Gloria

[@moonchnniee]

omg your deserve so many subscribers! you are amazing graphic designer.your process is amazing, complete and extremely professional. ty so much for this video!

[@farzanaali5597]

Can you please please make a video on how to use specific tools on illustrator like the pen tool and the pencil tool? I am an aspiring designer and I struggle really hard with these tools, especially the pen tool and I cannot find anywhere where they explain in a beginner-friendly manner. I would realllllly appreciate it, I am sure a lot of others will too. Love your work so much, true inspiration x

[@marwan.ux1]

I can't tell you how appreciative I am for this video! I'm starting my own branding journey, and this has been extremely helpful and entertaining!

[@feli4881]

Oh this was an amazing video, im new in the brand desing world and it can get pretty stressing yet you made it look so simple and clear, so so helpful!

[@ChickIgloo]

Yay! You posted. Great video... can't wait for the series.

[@gloriacondy]

Thank you!! 💕✨

[@sashaleal5505]

Thank you! I love to hear about your process

[@thejuiceandthejam]

Great video. Exactly what I was looking for.

[@kawsydaisy]

Currently trying to learn branding for a clothing line im trying to launch. This series will be so helpful! Thank you!

[@keithsweatshop]

Goated content!

[@irisvoilet]

That was the best video I watched, so informationalll! I will be waiting for the whole series ;)))

[@zainabhussain9560]

love this video instantly subscribed

[@leonildedigitalbranding]

This is gollllld information, thank you so much for sharing ❤

[@aisourav]

Thanks for sharing this valuable information. Your explanation was clear enough to understand easily. And you got a SUB! ♥. Keep going. ✌

[@lydie8060]

loved this video, thanks for sharing! :)

[@mirm0n]

I love yout personality! This video is very entertaining! Love your setup and that cheeky cat in the back

[@gloriacondy]

Bahaha many thanks! Glad you enjoyed the content 🤩

[@daraayape]

Awesome work! thanks for sharing your process with us :)

[@alisa_hanes]

Thank you for the great work! Love to watch other designers work flows. I love that you research colors, typography sets and photography styles before designing a logo. That’s genius! I usually go in reversed way and sometimes it’s frustrates me and affects my decision making.

[@gloriacondy]

Yesss it's definitely a game changer! I used to do the same thing and it gives me WAY less decision paralysis 😂 Totally! I think everything should be considered holistically, parts are still bound to change of course but it definitely makes it a lot easier to design. Thanks for watching!

[@jbilous1]

Great video Gloria.

[@richardottley4611]

totally agree with ya.. as designers we are pretty much winging it.. lol😅

[@kinganyib738]

Very helful video💫.

[@nanomia]

Love your personality and thought process amazing video ❤

[@gloriacondy]

Thank you for the kind words! 🥰

[@pinkycherrie8693]

thank you so much for this! this help me a lot on how to start in branding as a graphic designer :)

[@gloriacondy]

Amazing! Glad to help you on your journey 🥰

[@ayushipal5029]

thank you so much for sharing the whole process❣ can you make a video about your first client, how it went and do's and don'ts to avoid mistakes...it will be really helpful🤗

[@gloriacondy]

I’ll definitely add it to the list :) Thank you! 🤍

[@milenavarela760]

Hi!! This is super heplful. I´m just starting and I still don't get the courage to start cause I want to be well prepared with a decent portfolio. I love the way you organice your tasks. Beautiful designs

[@gloriacondy]

Glad it was helpful! Totally agree on the background note… Audio’s always hard for me! I’ll take it down a notch in the next one 😁

[@gracedreamy2925]

Question about mockups: when I export mockups, and try to add them to branding presentation for behance or for clients, they are so large that they become really weird in a 1400px wide presentation, so is there some guide that I can use to understand the sizing and resizing of mockups?

[@mintcat81]

would you share your offboarding template?? so amazing

[@Kfcreations13]

How do you go about any maintenance a brand might need? Like for example, updating and maintaining their website or creating additional collateral after the offboarding process?

[@gloriacondy]

We create a new contract and I create a new folder for each new project!

[@Lavidaenkaren]

Where do you edit your video? Its amazing!!

[@gloriacondy]

I use Davinci - the free version! I used to use Premiere but it's so easy to use so I made the swap~

[@devonlovings7979]

May i ask how many hours you spend a month on pre-call work that do not lead to landing a client?

[@GRichInvestor]

Omg.. She's damn pretty, this is for you❤!!

[@Agl_dsgns]

I’d like to get better at research and also making contracts

[@gloriacondy]

Great, thanks for the comment! New video on that coming soon 🫶✨

[@withMojtaba]

👍✨

[@richardottley4611]

quick question.. not related to this video.. I visited your website while watching this video.. and I love how it is beautifully designed. I also see that you have gradients on your website. My question to make a long story short is.. 😅How did you implement beautiful gradients on your website?

[@gloriacondy]

Squarespace! They recently released an update that allows you to change the background to gradients of all sorts. Love it 🫶

[@richardottley4611]

@@gloriacondy cool cool.. I'm currently on the old Squarespace 7.0 and working on making the switch to the 7.1 version. I love gradients and I definitely will want to add that to the website to make it look a little snazzy 😅♥️💯 thanks for the reply.. really appreciate you

[@ananddikshit8536]

As a design student, I'm really confused about what files should I export and in what format like ai file or pngs? after completing the entire branding from logo variations to brand stationeries, merchandise n packaging etc... and as we use different fonts of different sizes and other design elements across all the like business cards, merch, clothing, packaging so what should I do so that my client could easily understand what size of fonts should be used for particular stuff example- for business cards, on packaging , tshirt etc

[@gloriacondy]

Absolutely! I totally understand where you're coming from. It can be difficult to figure out exactly what files to deliver to the client. Generally, you want to give them everything they need so they never have to bug you for files in the future. The frustrating part is that every designer does this differently, there is no one set of file types to export, and every client will require different files. It also depends on the types of logos you have created for your client... (a wordmark vs a logo with a mascot might have different orientations).. so the process even changes then. It is a completely custom process for every project, all of my client logo folders are different. Generally, I will organize each folder with the top layer being all of the orientations > then filetypes (AI, JPEG, PNG, PDF, SVG) and if there's a lot of different colours > I'll break down the colours. If it's a vector file, I only export one size. If it's a raster file, I'll export the same file - small, medium, and large size, with the size in the title of the logo. Your job is not to worry about explaining the different sizes to the clients, you should explain what the file types are and the typical scenarios they would use them, but typically clients will not ask you what resolution file they should use - if they're working with a printer the printer will typically ask for vector files. If they're working with a designer, the designer will ask for vector files. If they're doing something themselves, they will probably try each file size until they find one that looks clear. 😂

[@shenalrayantha3921]

I like your mug

[@gloriacondy]

Yay!! Me too!!

[@smilefenn4813]

hello gloria you're very sweet and lovely for putting this out there but may i request a full stream walkthrough of a client project there really isn't just a full unedited stream type of video for making a brand design for a client

[@gloriacondy]

That’s a great idea! I’ll see what I can do 😊

[@commonindianpeople513]

How come your English is so good???? Any tips😅

[@gloriacondy]

Bahaha i’m a native english speaker! I was born in Canada so that helps 😂😜

[@rectorli971]

After 3 months 😶😶😶😶

[@gloriacondy]

Bahaha 🥲😅 better late than never 😂😂

[@tellmesomethinggood.]

The music is SO loud and distracting.

[@gloriacondy]

Thanks for the kind words~

[@kumarankush375]

Why are you so beautiful 😅

[@ridiolous]

a new graphic designer, thank you for the vidoes ❤‍🔥❤‍🔥

[@gloriacondy]

Thanks for watching! 💞✨